Latest / Earn Your Leisure / EYL #212 Benny Pough on Experiences as a Music Exec, Life Lessons, & Business

Transcript

EYL #212 Benny Pough on Experiences as a Music Exec, Life Lessons, & Business · Earn Your Leisure

• 0:00
  Speaker 1: From a label standpoint, are they gonna push that record
• 0:03
  Speaker 1: and say like, Yo, this is the one that we're
• 0:04
  Speaker 1: gonna fight for this record or were not?
• 0:06
  Speaker 2: The people have to uprise and a degree right the FCC. Now,
• 0:10
  Speaker 2: you know, there was a time you couldn't say certain
• 0:12
  Speaker 2: things on the radio, right, Like you couldn't curse. You know,
• 0:15
  Speaker 2: people drop the N word like it's crazy. But you
• 0:17
  Speaker 2: know you can't say derogatory things against Jews, well, right,
• 0:21
  Speaker 2: and you just can't, right, So you gotta if you're
• 0:25
  Speaker 2: gonna make a change, then you gotta be about the
• 0:27
  Speaker 2: change right also too in these at the companies, the
• 0:32
  Speaker 2: boards that decide what is appropriated what's not that can
• 0:36
  Speaker 2: come out, then you got to petition that. So it's
• 0:39
  Speaker 2: all about once again, who's in power and what you're
• 0:43
  Speaker 2: gonna do with the power. We're not at the table.
• 0:45
  Speaker 2: How can you make a change?
• 0:48
  Speaker 3: My graduates from my school being forced bad drop drop,
• 0:54
  Speaker 3: Mike drop bad drop drop.
• 1:07
  Speaker 4: Yeah, Sirsky, we are back home for a legendary conversation
• 1:13
  Speaker 4: the hometown hero. Yes. So Bennie Peugh somebody that we
• 1:17
  Speaker 4: met a few years ago, two years.
• 1:19
  Speaker 5: Ago, yeah, almost three almost three.
• 1:22
  Speaker 4: Yeah, so we met him and a renaissance man in
• 1:28
  Speaker 4: the music business for over probably thirty years. Was the
• 1:32
  Speaker 4: former president of Rock Nation Music. He has a number
• 1:36
  Speaker 4: one selling book out right now. He's a real estate investor,
• 1:39
  Speaker 4: and he's actually from our neighborhood. That's a fact which
• 1:42
  Speaker 4: is crazy within himself because when we met him, we
• 1:45
  Speaker 4: didn't actually know he was from the neighborhood.
• 1:47
  Speaker 2: No clue.
• 1:48
  Speaker 1: I think upon meetings when you When we first met,
• 1:51
  Speaker 1: it was like, Yo, I rock with y'all. I love
• 1:53
  Speaker 1: what you're doing. Where are you from? I said, we're
• 1:55
  Speaker 1: from this city called White Plains, but the town of Greenboro.
• 1:58
  Speaker 2: You said, White Plans. No, No, we're going to lunch. Yeah,
• 2:03
  Speaker 2: I said, let's do it.
• 2:06
  Speaker 4: Yeah, Greenberg. Very rare moment, very rare moments.
• 2:11
  Speaker 2: Yo, damn you remember good you real You're dangerous.
• 2:16
  Speaker 4: So this is going to be a dope conversation. We're
• 2:18
  Speaker 4: going to cover what he's doing now, what he did
• 2:20
  Speaker 4: in the past, the music business, marketing. He has a
• 2:24
  Speaker 4: big event that he's planning once again, number one selling book,
• 2:28
  Speaker 4: How to Transition. He had an almost life fatal accident
• 2:33
  Speaker 4: a few years ago which changed the whole perspective on everything.
• 2:36
  Speaker 4: So overcoming adversity, a lot, a lot to unpackt Yeah, So,
• 2:42
  Speaker 4: first and foremost, thank you for joining us. Appreciate it.
• 2:43
  Speaker 2: What's up? What's up? What's up? Although I don't know
• 2:46
  Speaker 2: how the format goes, I actually stopped watching a couple
• 2:49
  Speaker 2: of weeks ago so I could just be fresh with you.
• 2:51
  Speaker 2: We used to tell you. I gotta tell y'all, man,
• 2:54
  Speaker 2: I'm so very proud of y'all, just the fact that
• 2:58
  Speaker 2: you know, more importantly, that you two guys together and
• 3:01
  Speaker 2: that brothers like you know, just seeing this dynamic, you know,
• 3:04
  Speaker 2: having a partner that's outside of a mate, that can
• 3:08
  Speaker 2: you can really trust and move forward. This is an amazing,
• 3:11
  Speaker 2: amazing opportunity. And for me, you know, this is my
• 3:15
  Speaker 2: you know, my mom made it moment, you know, the
• 3:19
  Speaker 2: big interview with the big guys. You know why not right?
• 3:22
  Speaker 4: It makes a lot of sense, Yes, sir, Yes, sir,
• 3:24
  Speaker 4: makes a lot of sense. So let's let's get to this.
• 3:28
  Speaker 4: I don't wanna start at the beginning, though, So I
• 3:30
  Speaker 4: understand that she was a paper boy. Yeah, so how
• 3:33
  Speaker 4: did you go from paperboy to intern to becoming a CEO?
• 3:38
  Speaker 2: So the crazy thing is the paperboy thing came out
• 3:43
  Speaker 2: of necessity my parents. We used to go down south
• 3:46
  Speaker 2: every year after we after school ended on that Friday.
• 3:51
  Speaker 2: So school got on Monday, we left on Friday. School
• 3:54
  Speaker 2: got out on Friday. We drove on Friday down to Argeburg,
• 3:57
  Speaker 2: South Carolina. And you know, I was a very metropolitan kid,
• 4:02
  Speaker 2: so you know that feeding horses, pigs, sucking PE's, and
• 4:07
  Speaker 2: selling watermelons wasn't quite my thing. So when yeah, I
• 4:10
  Speaker 2: told my pops like, yeah, I had a paper out,
• 4:13
  Speaker 2: and if I gave the paper out up, you know,
• 4:15
  Speaker 2: somebody get your route. So at that point he said, listen,
• 4:19
  Speaker 2: it's okay. If you don't go, I'm gonna you know,
• 4:22
  Speaker 2: I would lose it. So he said it was cool.
• 4:25
  Speaker 2: Mm hmm okay.
• 4:27
  Speaker 4: So and then how'd you get into music business?
• 4:30
  Speaker 2: Oh no, that is a crazy story. So doing so
• 4:33
  Speaker 2: during college I was a stand up and as uh comedians,
• 4:38
  Speaker 2: stand up comic failed. Yeah what school you go to?
• 4:41
  Speaker 2: Saint John's? Oh yeah, that's before they even had the dorms.
• 4:45
  Speaker 2: So Willie Glass, Mark Jackson, all those guys, Boo Harvey,
• 4:49
  Speaker 2: those cats. You know he's playing in the park from
• 4:51
  Speaker 2: that era. Ladies, Yeah, and a young lady who was
• 4:55
  Speaker 2: the local promoter at Motown Record. She booked me for
• 4:59
  Speaker 2: a show with the seller ninety six in Amsterdam, and
• 5:02
  Speaker 2: at the end of the show she asked me what
• 5:03
  Speaker 2: my plans. Hadn't put any plans together, hadn't riden my resume,
• 5:07
  Speaker 2: done anything, So she said, why don't you come on
• 5:08
  Speaker 2: down and be my intern? You know where we from.
• 5:11
  Speaker 2: I don't know about y'all. Nobody ever told me what
• 5:13
  Speaker 2: an intern was, so my sale my background was sales,
• 5:17
  Speaker 2: so I figured I could do it, like, yeah, I'll
• 5:20
  Speaker 2: be your intern. Had no idea what one was. I
• 5:23
  Speaker 2: went down the Motown in my three PC three piece suit,
• 5:27
  Speaker 2: wingtips at the shaycase and you know, if you think
• 5:31
  Speaker 2: about it, music companies are like tech companies today. They
• 5:36
  Speaker 2: fly people casual, cool, and everybody looked at me like
• 5:41
  Speaker 2: I was the FBI or I was definitely going the
• 5:43
  Speaker 2: wrong for right. But that was the opening in the
• 5:47
  Speaker 2: beginning for me getting into the music business because I
• 5:50
  Speaker 2: had no aspirations. So while I was interning, I was
• 5:55
  Speaker 2: very administratively sound, so I used to type sixty words
• 5:59
  Speaker 2: a minute. Had me reconciling her TN to know what
• 6:03
  Speaker 2: TN was either it's traveling expensive, so I would take
• 6:06
  Speaker 2: all the expenses and this check and I would put
• 6:10
  Speaker 2: it together. And then one day I felt very sheepish
• 6:14
  Speaker 2: and ankst about like seeing her check. So I said
• 6:17
  Speaker 2: to her, listen, I can't do this. What is this?
• 6:19
  Speaker 2: So she said, well, listen, you know what we do,
• 6:23
  Speaker 2: meaning this is the company. They pay for her expenses,
• 6:27
  Speaker 2: They pay her gas, they pay her cable, they pay
• 6:31
  Speaker 2: her card note you know, they pay her airfare and
• 6:35
  Speaker 2: all that drinking and eat we was doing a night,
• 6:37
  Speaker 2: they paid for that. So that's when I fell in
• 6:39
  Speaker 2: love with the business and music. They taught tag tax writers.
• 6:42
  Speaker 1: Yeah all lie all lot so yeah at Motown this
• 6:45
  Speaker 1: is the eighties. Obviously intern in his nies, nineties, nineties,
• 6:50
  Speaker 1: but you don't stay there long.
• 6:51
  Speaker 2: The next step is death DRIs.
• 6:53
  Speaker 1: It is like prominent labels at the time, right, so Motown,
• 6:56
  Speaker 1: Depth Gym.
• 6:58
  Speaker 2: What was that transition? Like, what do you? Is it
• 7:00
  Speaker 2: the same role? Because you not.
• 7:01
  Speaker 1: You're not the intern at def Jam, are you are?
• 7:03
  Speaker 1: You've elevated into a different position.
• 7:05
  Speaker 2: So I'm probably one of the few people. I've worked
• 7:07
  Speaker 2: at seven different labels. So I went from from Motown
• 7:12
  Speaker 2: to Perspective. Jimmy jamm and Terry Labels label. Then from
• 7:16
  Speaker 2: there I went to Arista, moved to Washington, d C.
• 7:21
  Speaker 2: And Arista like right before, this is bad Boy, this
• 7:27
  Speaker 2: is bad Boy, this is La Reid, right, this is
• 7:34
  Speaker 2: what's his u? What's his name? What's his name? Rowdy Records,
• 7:40
  Speaker 2: all of those were subsidiaries at that point, so a
• 7:44
  Speaker 2: lot of great artists came out of there doing that.
• 7:46
  Speaker 2: Usher was really fourteen worked him. Was the first one
• 7:49
  Speaker 2: to put Monica on the radio w cv X in Richmond, Virginia,
• 7:55
  Speaker 2: and I had an amazing run there. So from Arista,
• 7:59
  Speaker 2: I went to mc A Records and moved to the
• 8:02
  Speaker 2: West Coast. Was the first one to put Casey and
• 8:06
  Speaker 2: Jojo all my Life. You remember Jesse Powell, you God
• 8:10
  Speaker 2: blessed the Dead, gave the Roots their first and only
• 8:13
  Speaker 2: number one, and common with Macy Gray the Light his
• 8:18
  Speaker 2: first and only number one. Worked the four albums after
• 8:22
  Speaker 2: Mary J. Bliger's four one one Chante's Got a Man.
• 8:26
  Speaker 2: Matter of fact, I forgot Yo Rocket ceo. Yeah, yeah,
• 8:31
  Speaker 2: most most deaf all of those cats. Yeah. And then
• 8:36
  Speaker 2: left there and that's when I started Death Dam in
• 8:39
  Speaker 2: two thousand and three, and that's when that run was
• 8:42
  Speaker 2: probably one of the most phenomenal runs in the music
• 8:45
  Speaker 2: business in modern day music business when you think about it,
• 8:48
  Speaker 2: because all the different labels that we had. You got
• 8:51
  Speaker 2: to remember during that time, you had Rockefeller was a subsidiary,
• 8:55
  Speaker 2: so so Deaf was there, DTP was there. That's when
• 8:59
  Speaker 2: G's and Ross both started and popped. We had Uh
• 9:04
  Speaker 2: Murder Inc. We had uh you know, and just the
• 9:09
  Speaker 2: name a few. So I did that. First artists I
• 9:11
  Speaker 2: signed there was was Jeremiah. Jeremiah was Yeah, one of
• 9:18
  Speaker 2: the artists I had done and fl Y Remember this
• 9:20
  Speaker 2: wax surf joint? Oh yeah, yeah, that classic Yeah, that
• 9:24
  Speaker 2: was one of the Negro Spiritual Yeah yeah, Nick, there
• 9:27
  Speaker 2: you go, one of those.
• 9:28
  Speaker 1: And but in that time, you're doing radio, which I
• 9:32
  Speaker 1: mean now is obviously a lot different. You're working the records,
• 9:35
  Speaker 1: you're you're having relationships with the stations. So like explaining
• 9:39
  Speaker 1: to me, like how that worked, right, because working records
• 9:42
  Speaker 1: is a lot different than this day and age, Like
• 9:44
  Speaker 1: at that point, what was that intent?
• 9:47
  Speaker 2: So so the promotions end of thing is is why
• 9:51
  Speaker 2: why people know me? And most importantly, you know, think
• 9:57
  Speaker 2: about let's swine back a little bit, right, because there's
• 9:59
  Speaker 2: an argument and whether radio is dead or whether radio
• 10:02
  Speaker 2: is not. Radio is important and making stars, right and
• 10:05
  Speaker 2: also putting asses in seats, So think of the value
• 10:08
  Speaker 2: of that. And now it's probably more of a marketing
• 10:10
  Speaker 2: element as it used to be the main driver, like
• 10:13
  Speaker 2: think about it or artists when it happened on the radio,
• 10:17
  Speaker 2: they were successful. So I came from the era when
• 10:19
  Speaker 2: it first started where you could make a star from
• 10:22
  Speaker 2: zero to twelve weeks. That would be the cycle pretty
• 10:26
  Speaker 2: much to determine whether a record would go or not,
• 10:28
  Speaker 2: which is the equivalent of going viral now, right, So
• 10:32
  Speaker 2: the twelve week window was the same equivalent as going viral,
• 10:36
  Speaker 2: but from a traditional perspective. So ideally, when you think
• 10:41
  Speaker 2: about what it takes to become that star and the
• 10:45
  Speaker 2: people who promote records, there's the promoter and then there's
• 10:49
  Speaker 2: the radio station. So the promoters are now once again
• 10:54
  Speaker 2: the sales piece, are going to sit in front of
• 10:56
  Speaker 2: these people and sell them on why they should play
• 10:58
  Speaker 2: their records. Although you may hear a record over and
• 11:02
  Speaker 2: over again, that process is very, very very difficult because
• 11:06
  Speaker 2: ultimately every week those stations only rotate twenty seven records.
• 11:12
  Speaker 2: They might take two out, but think about every major label,
• 11:15
  Speaker 2: every independent label, everybody is vying for those two slain
• 11:20
  Speaker 2: same slots, two or three same slots in order to
• 11:23
  Speaker 2: get their opportunity to be heard on the radio.
• 11:25
  Speaker 4: So you said it was a twelve week what was
• 11:26
  Speaker 4: the twelve week process like back then? Like, well, it
• 11:30
  Speaker 4: was to you know, get them on radio, pushed it
• 11:32
  Speaker 4: on radio, get them to ensign, and like what was
• 11:34
  Speaker 4: the some of the steps that that twelve week process until.
• 11:37
  Speaker 2: So you would so you would warm it up in
• 11:40
  Speaker 2: the street, that would be ideally.
• 11:41
  Speaker 4: So how you warm it up in the street?
• 11:42
  Speaker 2: Yo, that's that's clubs. So streets is clubs, fly is
• 11:46
  Speaker 2: you know obviously in a lot of focus and attention
• 11:48
  Speaker 2: was put on hometown. You know, like now if you break,
• 11:51
  Speaker 2: you can be in Greenberg, but you hot in the Netherlands.
• 11:54
  Speaker 2: So that's where you would want to concentrate your focus.
• 11:57
  Speaker 2: So now the follow the marketing back then, you would
• 12:00
  Speaker 2: follow as the stations would start to play records with
• 12:05
  Speaker 2: how you would start to break and develop your artists
• 12:08
  Speaker 2: most importantly, so what's called an impact data is when
• 12:12
  Speaker 2: the official day that people go after their record is
• 12:17
  Speaker 2: us is being set up to be introduced to the
• 12:20
  Speaker 2: world right from from a marketing perspective, that's the impact date.
• 12:25
  Speaker 2: Once again going back to those stations, lining them up,
• 12:28
  Speaker 2: figuring out when's the best opportunity for you to impact,
• 12:31
  Speaker 2: and then from there it's you know, seeing if it
• 12:33
  Speaker 2: can work. I mean, there's no guarantee one way or
• 12:36
  Speaker 2: the other. But after twelve weeks, you do know whether
• 12:39
  Speaker 2: you got something you don't.
• 12:40
  Speaker 1: Yeah, and at some point when the radio stations see
• 12:43
  Speaker 1: you coming, they probably figuring that you got one.
• 12:45
  Speaker 2: You got it, you got one, because we're gonna make it.
• 12:47
  Speaker 2: If we're gonna make it, we're gonna make it be,
• 12:52
  Speaker 2: We're gonna make it right.
• 12:53
  Speaker 1: So you built a reputation, yes, based on delivering hits.
• 12:56
  Speaker 1: So you named a few. I'm starting to like when
• 13:00
  Speaker 1: I see these visuals and it's a bunch of people
• 13:03
  Speaker 1: in the office and they're sitting around tables and there's
• 13:06
  Speaker 1: an artist. Then they try to mold it. And then
• 13:08
  Speaker 1: you're in that room too, saying like, all right, this
• 13:10
  Speaker 1: is what's hot? What's one that you When you heard it,
• 13:14
  Speaker 1: you were like, all right, this one's this is one.
• 13:17
  Speaker 2: S I mean like every day I'm hustling, right, that
• 13:22
  Speaker 2: was that was like that was automatic, right shoot, Future
• 13:27
  Speaker 2: mask Off, you know that was big crazy. You know
• 13:31
  Speaker 2: when I signed them, Tony Montana was just bubbling when
• 13:36
  Speaker 2: you think about it, no one really believed it was
• 13:38
  Speaker 2: a southern Southern rapper. You know, New York people are funny,
• 13:42
  Speaker 2: Chicago people funny. West Coast people are funny. But once again,
• 13:46
  Speaker 2: what you know and what you see and what you
• 13:48
  Speaker 2: feel is what's important. So although it's a very analytical
• 13:51
  Speaker 2: business that the music business still is, it's still a
• 13:54
  Speaker 2: gut thing. And the people who are really successful are
• 13:57
  Speaker 2: the ones who can marry between no what they read
• 14:00
  Speaker 2: on paper and also knowing what the people going to
• 14:03
  Speaker 2: respond to. So you've signed Future Future Gotti cash out
• 14:07
  Speaker 2: when we were an epic. How'd you get introduced to
• 14:10
  Speaker 2: that situation? Future? You know, part of what I've done,
• 14:15
  Speaker 2: like since I started in the game, wasn't only just
• 14:18
  Speaker 2: about the promote, was also you know, identifying talent because
• 14:23
  Speaker 2: as a promoter, if you know how to move the
• 14:27
  Speaker 2: mechanism things you know that can work. Obviously you can
• 14:31
  Speaker 2: push the buttons, uh to move them forward. So the
• 14:34
  Speaker 2: first group that I ever signed was this this group
• 14:38
  Speaker 2: out of Albany, Georgia called field mob and that's that's
• 14:42
  Speaker 2: when I learned, Uh, yeah, yo, but you're really a historian. Yeah.
• 14:49
  Speaker 2: So that that actually gave me the bug on realizing like, yo,
• 14:53
  Speaker 2: I want to sign acts and and uh it changed
• 14:57
  Speaker 2: my perspective on getting me to the point of elevating
• 15:00
  Speaker 2: in the business because I wanted to know the business
• 15:04
  Speaker 2: end of it all. Like black folks, we only get
• 15:07
  Speaker 2: the opportunity to be the minders, right Like, we're the
• 15:09
  Speaker 2: ones with the talent. You always see us with the talent.
• 15:12
  Speaker 2: You know that we're the ones that are always at
• 15:14
  Speaker 2: the party. But ultimately you don't see his back doors.
• 15:18
  Speaker 2: We don't get the opportunity to be in the rooms.
• 15:20
  Speaker 2: There's very few African Americans even current day that get
• 15:25
  Speaker 2: the are the check writers or the people who make
• 15:28
  Speaker 2: the true decisions, the ones who know, Okay, this is
• 15:31
  Speaker 2: the full budget. You know, this is how this works.
• 15:34
  Speaker 2: This is how we're going to break this artist. So
• 15:36
  Speaker 2: that's what opened the doors. I'm a check writer, you're
• 15:38
  Speaker 2: a royalty receiver. Yeah. The difference, it's so.
• 15:43
  Speaker 1: So you start as a promoter, but now you're learning
• 15:47
  Speaker 1: the business of structure and deals. When I met you
• 15:49
  Speaker 1: that night, La Red was with you, and you're like,
• 15:52
  Speaker 1: this is my guys, I've been win it for years.
• 15:54
  Speaker 1: Is he one of those people that helped you or
• 15:57
  Speaker 1: mentored you in that process of because obviously he had
• 16:00
  Speaker 1: in the early nineties. Is here amongst other people helping
• 16:03
  Speaker 1: you understanding the business of it and structuring deals with
• 16:06
  Speaker 1: this ern? Your leisure is supported by First Republic Bank.
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  Speaker 1: Have you ever experienced a relationship with a banker who
• 16:12
  Speaker 1: was available to answer all your questions even by phone
• 16:16
  Speaker 1: or email?
• 16:17
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• 16:48
  Speaker 2: So this journey for me has been, you know, very profound.
• 16:54
  Speaker 2: The fact that I feel as though I've been held
• 16:58
  Speaker 2: and guided in craft did in every aspect of this business.
• 17:02
  Speaker 2: La being the last. But I had a lot of
• 17:05
  Speaker 2: great insight and a lot of visionaries and a lot
• 17:08
  Speaker 2: of people that helped me get to this point. You
• 17:10
  Speaker 2: got to think about you know, I had an opportunity
• 17:13
  Speaker 2: to work with Damon Biggs, right, I worked with Jay
• 17:17
  Speaker 2: when he was the president and the artist. I worked
• 17:19
  Speaker 2: with Gerald Busby, you know Sylvia Ron. You know, I
• 17:24
  Speaker 2: was probably one of the very few executives that has
• 17:28
  Speaker 2: ever worked with Sylvia and La together, because you know,
• 17:32
  Speaker 2: there was only one time that they've ever worked together
• 17:34
  Speaker 2: is president CEO. So you know, he was definitely the
• 17:39
  Speaker 2: one who opened me up and exposed me to the business,
• 17:42
  Speaker 2: and you know, I thank him for that forever, because
• 17:45
  Speaker 2: that opportunity doesn't exist.
• 17:47
  Speaker 4: So what made you get out of the music business?
• 17:50
  Speaker 2: Yo? You know what, I looked at my career and
• 17:54
  Speaker 2: thought about all that I've done. I probably generated over
• 17:58
  Speaker 2: a billion dollars in revenue for the companies that I
• 18:01
  Speaker 2: worked for, from the artists that I've signed and the
• 18:03
  Speaker 2: ones that are promoted. I didn't get ten percent of that,
• 18:05
  Speaker 2: so I only anything maybe I got one percent right
• 18:09
  Speaker 2: of that. But at the end of the day, I
• 18:12
  Speaker 2: felt that if I could identify executive talent right, because
• 18:15
  Speaker 2: like a lot of my mentees are now the ones
• 18:19
  Speaker 2: that are in position running these companies, and if I
• 18:21
  Speaker 2: can find artists, why not do it for myself? Take
• 18:24
  Speaker 2: that shot.
• 18:26
  Speaker 4: So what was the first step that you did after
• 18:28
  Speaker 4: you left Rock Nation?
• 18:29
  Speaker 2: Yo, decompressed, because my whole run, Like I literally worked
• 18:34
  Speaker 2: for thirty I worked all my life since delivering papers,
• 18:38
  Speaker 2: Like literally worked all my life until I was out
• 18:41
  Speaker 2: with the near death car accident, and that was a
• 18:44
  Speaker 2: pivotal moment. But I still was in the corporate on
• 18:47
  Speaker 2: a corporate hamster wheel. So I got to the point
• 18:50
  Speaker 2: where it's like, Yo, it's time to go to my
• 18:51
  Speaker 2: next step.
• 18:52
  Speaker 4: So, like you saw the music business transition from like
• 18:55
  Speaker 4: you said, street team radio to streaming YouTube. What were
• 19:01
  Speaker 4: your thoughts on as it was actually unfolding and happening.
• 19:05
  Speaker 4: Did you see like people like trying to act like
• 19:07
  Speaker 4: it wasn't happening, being resistant to it, or like, how
• 19:10
  Speaker 4: was it in the building when things started to like
• 19:14
  Speaker 4: pretty much fall apart because it rebuilt, but a lot
• 19:17
  Speaker 4: of people couldn't figure out what was going on. People
• 19:19
  Speaker 4: were getting fired, people wasn't selling records anymore, the money
• 19:22
  Speaker 4: was drying up, for a long time. So how was
• 19:25
  Speaker 4: it like in the building trying to navigate that change.
• 19:29
  Speaker 2: You know, having worked sixty jobs in my life, you
• 19:35
  Speaker 2: realize that there are going to be people who are
• 19:37
  Speaker 2: forward thinking and ready to pivot, and then there are
• 19:40
  Speaker 2: people who were going to hold onto yesterday and all
• 19:44
  Speaker 2: the ones who held on to the way that it was.
• 19:47
  Speaker 2: You know, time will find you and end it for you,
• 19:50
  Speaker 2: whether you want to or not. So there was a
• 19:52
  Speaker 2: lot of resistance for those people who made a lot
• 19:55
  Speaker 2: of money doing business the way that they were doing.
• 19:58
  Speaker 2: I mean, they made a lot of money. Why what
• 20:00
  Speaker 2: would you want to change if you're that person? But
• 20:03
  Speaker 2: you know, as new blood came in, things were gonna
• 20:07
  Speaker 2: change regardless. So it just it just really depended on
• 20:11
  Speaker 2: your mindset. I wonder how much of the pivot was
• 20:13
  Speaker 2: based on you mastering the craft?
• 20:16
  Speaker 4: Right?
• 20:16
  Speaker 1: You working thirty years And I've felt this before and
• 20:18
  Speaker 1: teaching and education was like, after ten years of doing something,
• 20:22
  Speaker 1: you're like, all right, I've mastered this.
• 20:24
  Speaker 5: There needs to be a new challenge.
• 20:25
  Speaker 1: And I wonder after doing thirty years, you know they
• 20:28
  Speaker 1: say if you do something for ten thousand, two thousand hours, right,
• 20:30
  Speaker 1: obviously putting way over that was it a part of
• 20:34
  Speaker 1: you that said, I need to pivot because I've mastered this,
• 20:36
  Speaker 1: I need a new challenge, or like how much did
• 20:39
  Speaker 1: that plan?
• 20:40
  Speaker 2: So think about it and back to the seven seven companies.
• 20:44
  Speaker 2: Most people don't realize I've left every company I worked
• 20:47
  Speaker 2: at at the top of my game. So for me,
• 20:50
  Speaker 2: it was always about making room for other people. And
• 20:53
  Speaker 2: you know, my mother, she she started her career at
• 20:56
  Speaker 2: the post office and she ended at the at the
• 20:57
  Speaker 2: post office. That's just never you know, was my drive
• 21:01
  Speaker 2: or aspiration to be at one company for the rest
• 21:04
  Speaker 2: of my life. And ideally as I moved through the
• 21:08
  Speaker 2: music business, I learned a lot, saw a lot. I
• 21:10
  Speaker 2: wouldn't be here if I had stopped at any other point, right,
• 21:14
  Speaker 2: If I would have stayed at that one stop, whether
• 21:17
  Speaker 2: it was Motown, MCA, Death, Jam, Rock Nation, Epic Records,
• 21:22
  Speaker 2: then that's where I would have been. I wouldn't be
• 21:24
  Speaker 2: at this moment finding new horizons to get to.
• 21:29
  Speaker 5: So it was a newer riding. I mean that was
• 21:30
  Speaker 5: part of it too.
• 21:31
  Speaker 1: It's like I'm a placeholder with somebody with more talent,
• 21:34
  Speaker 1: with not more talent, but it has fresh talent.
• 21:36
  Speaker 2: Can now be in this place now exactly, I can
• 21:38
  Speaker 2: seek the new thing exactly. Okay, gotcha.
• 21:41
  Speaker 4: So let me ask you this. As far as you know,
• 21:44
  Speaker 4: we see a lot going on in the music business
• 21:46
  Speaker 4: right now with artists and you know, a lot of
• 21:49
  Speaker 4: people getting murdered. It's crazy, but it's nuts. How do
• 21:54
  Speaker 4: you feel hip hop's role has been in shaping Black culture?
• 21:58
  Speaker 4: Do you think it's been something that's positive or something
• 22:00
  Speaker 4: that's been detrimental? Like, what's your thoughts on it?
• 22:05
  Speaker 2: You know that's profound, man. I mean the real truth
• 22:08
  Speaker 2: to that is I was always conflicted because I came
• 22:11
  Speaker 2: from a deep Christian home. So you got to realize
• 22:13
  Speaker 2: when I was an MCA, our rap artist, not a
• 22:16
  Speaker 2: knock on anybody, right, our entree into rap was most deaf,
• 22:20
  Speaker 2: common the roots. You know that's different. When I went
• 22:25
  Speaker 2: to death GMB keep murrayed like it was wow, Like
• 22:29
  Speaker 2: it was different, Yo, it was a whole yo. Ex
• 22:34
  Speaker 2: you know that was true hip hop. So for me,
• 22:38
  Speaker 2: the conflict was is we know the value of what
• 22:41
  Speaker 2: these artists are right that they will you know, they're poets,
• 22:46
  Speaker 2: so people will follow. And unfortunately, if you know, you
• 22:49
  Speaker 2: guys with children, there's certain things you want your children,
• 22:54
  Speaker 2: You want to move them in a path, and as
• 22:55
  Speaker 2: you rear them, you grow them. There's certain things you
• 22:57
  Speaker 2: won't expose them to. There's certain things you will, and
• 23:00
  Speaker 2: then you'll give them vaccination as they get over and
• 23:02
  Speaker 2: you'll reach them at their level. So with hip hop,
• 23:04
  Speaker 2: and we knew are vast and as wide as it
• 23:07
  Speaker 2: was going that those generations of kids that would not
• 23:11
  Speaker 2: have folks that would educate them and let them know,
• 23:14
  Speaker 2: like this is art. All this ain't real, right, like
• 23:17
  Speaker 2: a lot of these cats, this is art and some
• 23:22
  Speaker 2: of it is really real. That always tour with me.
• 23:26
  Speaker 2: Was it ever?
• 23:28
  Speaker 4: Was it encouraged.
• 23:31
  Speaker 2: You mean from the label to move hip hop to.
• 23:36
  Speaker 4: Have a certain image, to portray a certain lifestyle.
• 23:40
  Speaker 2: For the artists. Not the artists came as they came.
• 23:43
  Speaker 2: So if you're asking, so it's well, hold on, that's
• 23:45
  Speaker 2: a complex question.
• 23:46
  Speaker 4: So like that's a complex and we saw a like
• 23:49
  Speaker 4: see before Gusto, right, different things that nature where it's like,
• 23:51
  Speaker 4: all right, we know that gangst the rap cells, we
• 23:54
  Speaker 4: know that violence cells. We know that you know. Unfortunately,
• 23:58
  Speaker 4: see what that's positive? They usually get abed as corny
• 24:01
  Speaker 4: or they haven't sold so it was like, you know,
• 24:04
  Speaker 4: we always hear the stories like of like record executives
• 24:08
  Speaker 4: kind of encouraging rappers to take more of a gangster
• 24:12
  Speaker 4: persona of different things of that nature. I don't know
• 24:14
  Speaker 4: if it's true because I never actually worked in the
• 24:15
  Speaker 4: music business, but you have. So whether it was like
• 24:19
  Speaker 4: directly or indirectly, did you ever see any artists kind
• 24:22
  Speaker 4: of like they came in this way that they started
• 24:24
  Speaker 4: to go this way?
• 24:28
  Speaker 2: So let's let's be clear authenticity. Authenticity will always be
• 24:34
  Speaker 2: the driver. Like you can only be who you gonna be.
• 24:38
  Speaker 2: People are gonna believe you and the character you become
• 24:41
  Speaker 2: or the true life who you are. So nah, the
• 24:43
  Speaker 2: label didn't sit down and say, nah, you know what,
• 24:45
  Speaker 2: we're trying to make another or were trying to make
• 24:48
  Speaker 2: another you know those things Zone today they don't really
• 24:51
  Speaker 2: they don't really pan out.
• 24:53
  Speaker 4: I feel like they might have. They might because I
• 24:54
  Speaker 4: feel like the vast majority they weren't authentic. We found
• 24:59
  Speaker 4: that out later on, like you know what I mean,
• 25:00
  Speaker 4: But it was like I feel like it was an act.
• 25:04
  Speaker 4: Even the ones like some of my like some of
• 25:06
  Speaker 4: my favorite rappers, you you find out later on, like Okay,
• 25:12
  Speaker 4: that's not like Prodigies from Long Islands.
• 25:15
  Speaker 2: Yeah, but think about this though, But that's the that's
• 25:18
  Speaker 2: who they that's their persona, that's what they took that's
• 25:22
  Speaker 2: what they took on, and that's what they're selling. Right.
• 25:26
  Speaker 2: It's just like no different than like I told you
• 25:28
  Speaker 2: I was a failed comic. I wasn't Ben right, I
• 25:32
  Speaker 2: was Betty, which is different in how I I wanted
• 25:37
  Speaker 2: the public to perceive me, and a lot of artists
• 25:39
  Speaker 2: were the same way.
• 25:39
  Speaker 1: I feel like what you're saying is like that, it's
• 25:41
  Speaker 1: the jayline. Like truthfully, I want to rhyme like common sense,
• 25:43
  Speaker 1: but I ain't been rhyming like common sense. Right, So
• 25:46
  Speaker 1: like you were, you were on both sides of that
• 25:48
  Speaker 1: where it was like you saw a deaf jam, but
• 25:50
  Speaker 1: you came from a place where it was like the
• 25:53
  Speaker 1: most deaths in the comments of the world were kind
• 25:54
  Speaker 1: of looked at like all right, that's conscious wrap. Nobody's
• 25:57
  Speaker 1: checking for that. Do they have to form and change
• 26:01
  Speaker 1: or did they just stay themselves? And I feel like
• 26:03
  Speaker 1: different paths. Those guys stayed themselves, different paths.
• 26:05
  Speaker 4: But they never reached it. I feel like Drake he
• 26:09
  Speaker 4: ushered in a whole new wave of artists that if
• 26:13
  Speaker 4: you look at the top artists in the game, it's
• 26:14
  Speaker 4: ironic because if you look at the top artists in
• 26:16
  Speaker 4: the game right now, they're not Gangst the Rap like
• 26:19
  Speaker 4: they're j Cole, Kendrick Lamar and Drake, and they're all
• 26:23
  Speaker 4: true to themselves. They're all far from the image that
• 26:28
  Speaker 4: was portrayed. But you still see a strong image of
• 26:31
  Speaker 4: gangst the rap, whether it's drill music like so it's hard,
• 26:34
  Speaker 4: it's It's an interesting dynamic because I feel like the
• 26:38
  Speaker 4: music that I grew up on in the nineties was
• 26:40
  Speaker 4: heavenly influenced by criminal activity, whether it was mob d
• 26:44
  Speaker 4: whether whoever. Like that was part of it. That was
• 26:46
  Speaker 4: part of the culture. And then Drake came and changed
• 26:50
  Speaker 4: the game. Before that, it was drug culture with Lil
• 26:54
  Speaker 4: Wayne in Future, they took it somewhere else.
• 26:57
  Speaker 5: Living one guy out who the guy at least had
• 27:00
  Speaker 5: changed his life.
• 27:01
  Speaker 4: Jay, Yeah, definitely, Yeah, not for sure. Yay Yay pioneered,
• 27:06
  Speaker 4: Yay pioneered that be Yourself backpack on a high level.
• 27:10
  Speaker 4: Drake came and took it to a whole different stratgy.
• 27:13
  Speaker 2: Kanye put out Jesus Walks Brow Jesus Walk, banging and lives.
• 27:18
  Speaker 4: Kanye, Kanye Kanye's yeah, yeah yeah. When when the polo
• 27:24
  Speaker 4: shirts and all that, it was be.
• 27:25
  Speaker 2: Yourself, be yourself.
• 27:27
  Speaker 1: I think that Drake his ingredient was be yourself and
• 27:30
  Speaker 1: show the emotional side of it too.
• 27:32
  Speaker 4: I think Kanye was an emotional person.
• 27:34
  Speaker 1: I never saw him make the Mama, I love you,
• 27:37
  Speaker 1: but that's not Marvin's room.
• 27:38
  Speaker 4: But Mark, but that's not him as a person shout
• 27:42
  Speaker 4: out to. But then when Drake came, I think Drake
• 27:46
  Speaker 4: opened the door for J Colemo Kendrick, J Coles.
• 27:51
  Speaker 2: It's emotion.
• 27:52
  Speaker 4: J Cole's just I want to say J Cole's.
• 27:55
  Speaker 1: Emotionals it's a different type of emotion, even that experience of.
• 27:58
  Speaker 4: Like it's just true to yourself.
• 28:01
  Speaker 2: But it's also but isn't it Isn't it indicative of
• 28:04
  Speaker 2: the time? Now? Right? That's what people want to hear.
• 28:07
  Speaker 2: Popular music is what people what the that's what we
• 28:09
  Speaker 2: get past. It's what the people want more so than
• 28:13
  Speaker 2: that's what the individual want. As you was going back
• 28:16
  Speaker 2: to the drug culture piece that was post eight I
• 28:19
  Speaker 2: mean the eighties was on fire, right. There was a
• 28:21
  Speaker 2: whole lot of different element in what we saw in
• 28:24
  Speaker 2: our neighborhoods. You know what was emulated in our movies.
• 28:27
  Speaker 2: All of that was you know, once again the vine
• 28:31
  Speaker 2: and the base. Well, this line of what people what
• 28:35
  Speaker 2: they wanted to hear, what they wanted to see.
• 28:37
  Speaker 4: This it's interesting. Does culture move music or does music
• 28:40
  Speaker 4: move culture? I think it's I think music moves culture.
• 28:44
  Speaker 4: The reason why I say that is because I feel
• 28:46
  Speaker 4: like most people are followers, and they follow their favorite
• 28:50
  Speaker 4: influencer and as a leader. So like even in fashion, right,
• 28:53
  Speaker 4: like when baggy clothes was in, everybody went baggy clothes.
• 28:57
  Speaker 4: It took Little Wayne and then you know a few
• 29:00
  Speaker 4: artists after that to start wearing skinny jeans and then everybody.
• 29:04
  Speaker 4: I don't feel like skinny jean started in the streets.
• 29:07
  Speaker 4: I feel like skinny jean started with rappers transition to
• 29:11
  Speaker 4: the streets. I feel like a lot of gang culture
• 29:15
  Speaker 4: started with rap started. Gang culture started before rap, but
• 29:18
  Speaker 4: it went why it went mainstream with rat and then
• 29:22
  Speaker 4: everybody wanted to be a gang member once the rappers
• 29:25
  Speaker 4: started to really champion it. Yeah, they with drugs, like
• 29:33
  Speaker 4: I don't know, I don't know how I never heard
• 29:36
  Speaker 4: a lien until rap that's the first time I ever
• 29:39
  Speaker 4: heard a lien. In fact, was Houston and all that
• 29:41
  Speaker 4: that was a Houston thing, and then all the pockets,
• 29:44
  Speaker 4: and then when Lil Wayne started with a double cup,
• 29:46
  Speaker 4: then it became trendy. So I don't know if the
• 29:49
  Speaker 4: streets influenced the music. I think the music might have
• 29:52
  Speaker 4: influenced the culture, which is that's and that's that's the
• 29:56
  Speaker 4: scary part about the situation.
• 29:57
  Speaker 2: I mean, music has been impactful in our life since
• 30:00
  Speaker 2: the drums coming over here, right, So we so to
• 30:04
  Speaker 2: your point, I don't it's maybe it's one and the same, right,
• 30:08
  Speaker 2: Maybe it's you know, two things can be right at
• 30:10
  Speaker 2: the same time.
• 30:12
  Speaker 1: You know, I think it goes Those are great examples
• 30:14
  Speaker 1: with this some other ones where it's like maybe the
• 30:17
  Speaker 1: streets started that, right that.
• 30:19
  Speaker 2: I think it goes both ways. But I think back
• 30:21
  Speaker 2: to the point, you know, where you are with it.
• 30:23
  Speaker 2: It's like doing the Philly International Times. Everything was about love,
• 30:28
  Speaker 2: right and people black power, right, So you haven't you
• 30:32
  Speaker 2: definitely on point. You're not wrong at all. Does music
• 30:37
  Speaker 2: affect culture? Culture affect music. I just think, once again,
• 30:41
  Speaker 2: you know, two things can be right way.
• 30:42
  Speaker 4: I'm just trying to see how can we make a change, right,
• 30:44
  Speaker 4: Because it's like, obviously, this is where I'm going with this.
• 30:47
  Speaker 4: We're up against a lot of different issues, violence and
• 30:51
  Speaker 4: economic issues and all kinds of stuff. So it's like
• 30:53
  Speaker 4: we keep saying the same thing of like the music
• 30:56
  Speaker 4: is just a reflection of the society. I don't think
• 30:59
  Speaker 4: that that's full true. But even if it is true
• 31:01
  Speaker 4: at some point, because it's it's not, we're not making
• 31:03
  Speaker 4: any progress and it's only getting worse. So at some
• 31:06
  Speaker 4: point we have to find a way to just that's
• 31:09
  Speaker 4: to me, that's kind of a cop out. I'm just
• 31:11
  Speaker 4: rapping about my environment. That's a cop is my environment,
• 31:15
  Speaker 4: I won't have to rap about it. Well, that's not true,
• 31:16
  Speaker 4: because you got.
• 31:17
  Speaker 2: I'm saying like that.
• 31:18
  Speaker 4: That's the people like Kendrick Lamar, who is from an environment,
• 31:21
  Speaker 4: but he's not rapping about that destructions.
• 31:25
  Speaker 2: I'm saying that that.
• 31:26
  Speaker 5: That's usually the end of that tense.
• 31:28
  Speaker 4: I feel like music because there's nothing bigger than music
• 31:30
  Speaker 4: in our culture, and then sports is second to that.
• 31:33
  Speaker 4: But music is bigger than sports. So at some point,
• 31:37
  Speaker 4: musicians the music industry has to take accountability and come
• 31:43
  Speaker 4: up with solutions to do better because if not, then
• 31:47
  Speaker 4: so it's a.
• 31:47
  Speaker 2: Tricky it's tricky though, right, it's a slippery slope. It's
• 31:50
  Speaker 2: because I'm on your side. I'm all the way in
• 31:53
  Speaker 2: on what's the change going to be, because I'm tired
• 31:57
  Speaker 2: of the repetitiveness of you know, this is just the
• 32:00
  Speaker 2: way it is, but you can't get into the censoring
• 32:06
  Speaker 2: element and aspect of it, right, because the freedom of
• 32:09
  Speaker 2: it is most important. I think the education none of
• 32:12
  Speaker 2: it is where the where we need to put our
• 32:15
  Speaker 2: interests in emphasis into our neighborhoods and into our culture
• 32:20
  Speaker 2: and into our young boys. Because equally as we allow
• 32:24
  Speaker 2: you know, these kids the freedom to make their own decision,
• 32:27
  Speaker 2: we need to now give them boundaries and making these
• 32:30
  Speaker 2: decisions that they're making and understand the value of what
• 32:33
  Speaker 2: music is doing. If it's like say no to drugs.
• 32:35
  Speaker 2: If you tell them say no to drugs, right, and
• 32:37
  Speaker 2: you tell them all the reasons why, then you got
• 32:39
  Speaker 2: to tell them why it's also not cool to speak
• 32:41
  Speaker 2: to women like this. You need to also tell them
• 32:43
  Speaker 2: it's not cool, like you know, rap music what it
• 32:46
  Speaker 2: can do. It's a whole lot more that we need
• 32:48
  Speaker 2: to take into play as we start to build our communities,
• 32:53
  Speaker 2: which I think is where the core is right because
• 32:56
  Speaker 2: the music is secondary, the music is second.
• 33:00
  Speaker 4: I don't know, I don't think that.
• 33:01
  Speaker 1: But so here's the thing though, right, So like that
• 33:03
  Speaker 1: goes back to the label and maybe you can give
• 33:05
  Speaker 1: inside from that standpoint.
• 33:06
  Speaker 2: It's like we hear artists.
• 33:08
  Speaker 1: The Russell is a great one who had his message
• 33:11
  Speaker 1: is incredible. Even Kendrick in the sense where his last project,
• 33:14
  Speaker 1: you know, he has a song about daddy issues is
• 33:16
  Speaker 1: a topic like that men we've never talked about.
• 33:18
  Speaker 5: I heard him speaking about it. From a label standpoint.
• 33:22
  Speaker 1: Are they going to push that record and say like, Yo,
• 33:24
  Speaker 1: this is the one that we're gonna fight for this
• 33:25
  Speaker 1: record or we not? Because like that record to me
• 33:29
  Speaker 1: when I heard it, I'm like, wow, I've never heard
• 33:31
  Speaker 1: a man from this genre speak on an issue like that,
• 33:35
  Speaker 1: and the way he did so part of.
• 33:36
  Speaker 2: What needs okay, So if we're going to be radical, right,
• 33:39
  Speaker 2: if you want to be radical about it, a lot
• 33:43
  Speaker 2: the people have to uprise and a degree right the FCC. Now,
• 33:46
  Speaker 2: you know, there was a time you couldn't say certain
• 33:48
  Speaker 2: things on the ratio right, like you couldn't curse, you know,
• 33:51
  Speaker 2: people drop the N word, like it's crazy. But you
• 33:53
  Speaker 2: know you can't say derogatory things against Jews, well, right,
• 33:57
  Speaker 2: and you just can't. Right, So you gotta if you're
• 34:01
  Speaker 2: gonna make a change, then you gotta be about the change. Right.
• 34:05
  Speaker 2: Also too, in these at the companies, the boards that
• 34:09
  Speaker 2: decide what is appropriated what's not that can come out,
• 34:13
  Speaker 2: then you gotta petition that. So it's all about once again,
• 34:17
  Speaker 2: who's in power and what you're gonna do with the power.
• 34:20
  Speaker 2: We're not at the table. How can you make a change?
• 34:22
  Speaker 4: Well, and that's the problem. So you said something that
• 34:25
  Speaker 4: was ky. You said, you can't censor, but you can censor.
• 34:29
  Speaker 4: You can censor it, and it has already happened. It's
• 34:34
  Speaker 4: just what is censored. Because it's like if you look
• 34:36
  Speaker 4: at one of the biggest rap songs of all time,
• 34:38
  Speaker 4: all about the Benjamins, and the only thing that's actually
• 34:42
  Speaker 4: censored in that song if you listen to, is when
• 34:44
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• 36:37
  Speaker 4: Stack chips like Hebrews. They take that if you listen
• 36:40
  Speaker 4: to Apple music, that part is taken out. It wasn't.
• 36:43
  Speaker 4: I don't even think he meant in a derogatory way.
• 36:46
  Speaker 4: But the people that's in position of power say, you're
• 36:49
  Speaker 4: not going to disrespect our culture.
• 36:52
  Speaker 2: Exactly, and you can't be mad at them.
• 36:54
  Speaker 4: But so when you say you can't censor it, you
• 36:56
  Speaker 4: can't censor it because you could say I'm gonna kill,
• 36:58
  Speaker 4: I'm gonna sell bricks, I'm gonna do everything, but you
• 37:02
  Speaker 4: can't say that. So you are censored because they're not
• 37:05
  Speaker 4: gonna allow you to say that. They're not gonna allow
• 37:07
  Speaker 4: you to, you know, say things outside of what they feel.
• 37:14
  Speaker 4: Is you know something that's entertainment, because now you took
• 37:16
  Speaker 4: it too far. It's not entertainment no more. That's too far.
• 37:19
  Speaker 4: That's how to bounce. And I feel like even in China,
• 37:23
  Speaker 4: like we look at like they saying like in TikTok,
• 37:25
  Speaker 4: like that algorithm, it suppresses ignorant things and it so
• 37:29
  Speaker 4: I mean, that's a model that's working. So it's like
• 37:33
  Speaker 4: sometimes I think America goes too far with this, like
• 37:37
  Speaker 4: you can't yet some things need to be censored because
• 37:40
  Speaker 4: it's not beneficial to society.
• 37:41
  Speaker 2: I agree with you, But once again, let's go back
• 37:44
  Speaker 2: to the power piece of this. So if if they're
• 37:48
  Speaker 2: only one or two people in the room and I've
• 37:50
  Speaker 2: been sitting here, I've been in the room, when you're
• 37:52
  Speaker 2: the only one, right, and when you stand for it,
• 37:55
  Speaker 2: you got to be willing to take the consequences that
• 37:57
  Speaker 2: come with it. Right. These people are making six figures,
• 38:01
  Speaker 2: sometimes seven figures, and when they go, oh do you
• 38:04
  Speaker 2: like this? Yo? Who's yo? These cats ain't built like that.
• 38:10
  Speaker 2: They not thinking about us, They not thinking about your kids.
• 38:13
  Speaker 2: They thinking about they checks to a degree, right, And
• 38:16
  Speaker 2: it doesn't mean they don't feel this right or wrong.
• 38:17
  Speaker 2: But everyone doesn't have that. That's not their purpose either, right,
• 38:22
  Speaker 2: that's not why they're there, right, Yo. They there for
• 38:25
  Speaker 2: the for the gram you know, they get you know,
• 38:27
  Speaker 2: they're there for the boats. They there for the first class,
• 38:30
  Speaker 2: they're there for all the reasons that make it, you know,
• 38:32
  Speaker 2: comfortable for them. But it goes back where what you
• 38:36
  Speaker 2: guys are saying in the platform, like this is something
• 38:39
  Speaker 2: that has to be pushed because there is change. The
• 38:41
  Speaker 2: change can happen, but it has to come from the
• 38:43
  Speaker 2: big outside voices to help the voices on the inside.
• 38:46
  Speaker 2: Because if people on the inside you can't count on them.
• 38:49
  Speaker 2: You just can't. The people at the table, Yeah, you
• 38:51
  Speaker 2: can't count.
• 38:52
  Speaker 4: But that's because it's not controlled by black people.
• 38:54
  Speaker 5: Yeah, exactly. And I mean there's only how many three
• 38:57
  Speaker 5: like three companies running.
• 38:59
  Speaker 2: Music, well three distributions, yeah, Tony Warner and Universe.
• 39:04
  Speaker 5: And the heads of those don't look like us.
• 39:07
  Speaker 2: But even they don't. But it's not that they're not
• 39:09
  Speaker 2: apt to listening. It's it's a matter of Okay, what
• 39:12
  Speaker 2: does it look what does a traditional record company look like?
• 39:15
  Speaker 2: You know, it's probably one of the last businesses that's
• 39:18
  Speaker 2: that's still segregated, you know that, right, Like there's the
• 39:21
  Speaker 2: Black Department and then there's the white department. Right, it's
• 39:24
  Speaker 2: urban and pop. Urban and pop, Like, you can't be
• 39:27
  Speaker 2: a pepsi going you know, you're gonna work yo, the
• 39:30
  Speaker 2: black people gonna work Sprighte and the white people gonna
• 39:33
  Speaker 2: work coke proper. You just can't. So and ideally it
• 39:37
  Speaker 2: goes the other way, like, you know, people of color
• 39:42
  Speaker 2: don't get the crossover and work the crossover projects. The
• 39:46
  Speaker 2: people that aren't that don't have color, they can go
• 39:49
  Speaker 2: the other way. So it's just we handicapped one way
• 39:53
  Speaker 2: or the other. It's like Cardi B, Like, is she
• 39:55
  Speaker 2: not pop coaching? Is she not most popular? Though? Right?
• 39:59
  Speaker 2: Popula different, but she's not.
• 40:01
  Speaker 1: She's not in that she would be in an urban
• 40:02
  Speaker 1: category in a sense where she really I mean two
• 40:05
  Speaker 1: years ago when she has a number one record, she
• 40:07
  Speaker 1: has the biggest single in the world, even now, like
• 40:08
  Speaker 1: he has three diamond records. That would what separates urban
• 40:13
  Speaker 1: from pop at that point?
• 40:16
  Speaker 2: I mean success, right, are you the Are you just
• 40:21
  Speaker 2: the big guy or or woman that's only has appeal
• 40:26
  Speaker 2: to the urban or black community, or you are an
• 40:29
  Speaker 2: artist that transcends and you know you become global. That's
• 40:32
  Speaker 2: popular music, right, So just look at it from that perspective,
• 40:36
  Speaker 2: anyone can become pop right throughout any genre. You can
• 40:41
  Speaker 2: be the most popular artists. But in essence, though, it's
• 40:46
  Speaker 2: really about how do we make the difference and make
• 40:48
  Speaker 2: the change with the power of the artists. And if
• 40:51
  Speaker 2: you think back in the day, the executives controlled the
• 40:55
  Speaker 2: artists hence had the power to make the difference to
• 41:00
  Speaker 2: to to control these companies to a degree, right, or
• 41:04
  Speaker 2: have a loud of voice with the black executives in
• 41:07
  Speaker 2: the companies to a degree. And I've seen all of that.
• 41:12
  Speaker 2: I mean I started at Motown and it ended it
• 41:14
  Speaker 2: rock Nation. So it's like, you know, you see what
• 41:18
  Speaker 2: can happen from strong rooted black organizations or organizations of color.
• 41:24
  Speaker 4: How is it working with Jay?
• 41:26
  Speaker 2: I mean, Jay's brilliant. I mean it's not even was.
• 41:29
  Speaker 4: There a lot of interaction or was he more a
• 41:30
  Speaker 4: soldiers kind of like checking every once in a while
• 41:33
  Speaker 4: and just let you do your thing.
• 41:35
  Speaker 2: Jay was in everything, right, But the biggest interaction I
• 41:40
  Speaker 2: had with him was the death chair when he was
• 41:41
  Speaker 2: a president. You know, that's when you know you really
• 41:45
  Speaker 2: saw his brilliance, that degree, that.
• 41:47
  Speaker 1: Semi retirement, I don't know, like before Kingdom, Yeah, so
• 41:53
  Speaker 1: let's talk about Yay. Obviously you were there for Jesus
• 41:57
  Speaker 1: wats you said? Talk about that impact that he's had
• 42:00
  Speaker 1: because when you know, everybody gets to choose their albums.
• 42:02
  Speaker 2: He chose obviously Married My.
• 42:04
  Speaker 1: Life, which is fitting because on impact, and we'll get
• 42:06
  Speaker 1: to that, but you chose Twist the Dog Family see
• 42:08
  Speaker 1: and said, look this this album.
• 42:10
  Speaker 2: This guy changed things in my life.
• 42:13
  Speaker 5: So let's talk about his impact.
• 42:14
  Speaker 2: I mean, you know, Kanye from day one was on apologically, yo,
• 42:24
  Speaker 2: I don't care. Like he had a vision, he had
• 42:27
  Speaker 2: a goal, he executed it right and obviously what he
• 42:31
  Speaker 2: saw equally is the value of a team, and that's
• 42:34
  Speaker 2: where I think people fail. You know, we started this
• 42:36
  Speaker 2: conversation like, you know, you guys are an amazing team.
• 42:38
  Speaker 2: No one can do it by themselves, even if you're
• 42:41
  Speaker 2: a golfer, you need your caddy, right like, and with him,
• 42:45
  Speaker 2: you know, obviously he was his biggest champion, but also too,
• 42:49
  Speaker 2: he had a strong team behind him. So it was
• 42:53
  Speaker 2: just amazing watching that, you know, that journey and watching
• 42:55
  Speaker 2: that company those guys. You know, when you talk about
• 42:58
  Speaker 2: the Rockefeller guys right like yeo, that was an amazing team.
• 43:02
  Speaker 2: That was able to push an amazing artist through the funnel.
• 43:08
  Speaker 4: So let's talk about the accident. How did that happen?
• 43:12
  Speaker 4: In what was life before that? And life after that?
• 43:17
  Speaker 2: So in twenty fourteen, I was in a near deak
• 43:19
  Speaker 2: car accident, hit a tree at ninety miles an hour.
• 43:22
  Speaker 2: As a passenger. I sustained a level two concussion that's
• 43:25
  Speaker 2: when you black out between one in five minutes, L three,
• 43:29
  Speaker 2: L four vertebrate fracture, bulging disc in my back, last
• 43:33
  Speaker 2: rated liver. We hit the tree so hard that it
• 43:36
  Speaker 2: severed two feet of my small intestine, and in that moment,
• 43:39
  Speaker 2: God put a book inside of me call on impact.
• 43:42
  Speaker 2: An impact is an acronym that stands for intuition, mastery, pivot, authenticity,
• 43:47
  Speaker 2: connection and teamwork, which is the pillar of my life.
• 43:50
  Speaker 2: And at the end of each chapter, I put together
• 43:52
  Speaker 2: what I call a hitless takeaways from the chapter for
• 43:55
  Speaker 2: people to apply to their lives. Because I've gone from
• 43:58
  Speaker 2: paperboy to president turned the CEO, so I can pretty
• 44:01
  Speaker 2: much meet any and everyone at that level. Prior to
• 44:04
  Speaker 2: the accident, I would say I was, you know, living
• 44:08
  Speaker 2: the American dream on the hamster wheel, corporate citizen, just
• 44:12
  Speaker 2: driving all my time gone post, I realized the value
• 44:16
  Speaker 2: of time and how important each moment and each day is,
• 44:20
  Speaker 2: and how I look at my life now from the
• 44:23
  Speaker 2: day building into a collage, so each day it's just
• 44:26
  Speaker 2: a piece of the painting.
• 44:29
  Speaker 1: You said, he grew up Christian home. I wonder after
• 44:33
  Speaker 1: twenty fourteen how much you lean in on your faith
• 44:36
  Speaker 1: during those times. I mean, that sounds like a pretty
• 44:39
  Speaker 1: horrific accident. How much did you lean into your faith
• 44:41
  Speaker 1: at that time to get you through that process?
• 44:44
  Speaker 2: I mean it became very absolute. You know. When I
• 44:48
  Speaker 2: was in the car, reflecting back on that moment, the
• 44:56
  Speaker 2: driver actually passed out the car. I was going for
• 45:00
  Speaker 2: about a half a mile without a driver, And the
• 45:03
  Speaker 2: first thing that came to mind was how my mother
• 45:06
  Speaker 2: disciplined us. And I started speaking to God. And the
• 45:09
  Speaker 2: first thing I said was Lord, I guess I'm not
• 45:12
  Speaker 2: going to see my family anymore, because leading up to
• 45:15
  Speaker 2: that event, I saw everyone, my wife and daughter were
• 45:18
  Speaker 2: actually saying in the yard. Second thing was, Lord, I
• 45:22
  Speaker 2: guess I want to see you soon, because in that moment,
• 45:26
  Speaker 2: you really do deal with your mortality. Like there's a
• 45:28
  Speaker 2: car barreling down the road in ninety miles an hour
• 45:31
  Speaker 2: without a driver. You know, it can't end pretty. And
• 45:34
  Speaker 2: the third thing I thought about, I got mad with God,
• 45:38
  Speaker 2: And I'm glad God didn't get mad with me because
• 45:40
  Speaker 2: I realized there wouldn't be any more celebrations. There wouldn't
• 45:43
  Speaker 2: be any more birthdays, it wouldn't be any more anniversaries.
• 45:46
  Speaker 2: You know, who would take care of my mom? You
• 45:48
  Speaker 2: know who would pour wisdom into my children? Who would
• 45:51
  Speaker 2: marry my girls? And I realized that the most important
• 45:55
  Speaker 2: thing at this point moving forward, no matter what you're doing,
• 45:58
  Speaker 2: is the time and how you spend it.
• 46:02
  Speaker 4: So you have a different appreciation you think for life
• 46:04
  Speaker 4: after that.
• 46:05
  Speaker 2: Absolutely, man, absolutely, I mean whatever whatever happens for me
• 46:10
  Speaker 2: will whatever doesn't isn't for me. You know, the value
• 46:14
  Speaker 2: of just great people means more to me than anything
• 46:18
  Speaker 2: else in the world. Like that's how I live now.
• 46:21
  Speaker 4: So let's talk about this. The book is it's called
• 46:24
  Speaker 4: one of the key words is leadership. So you know,
• 46:28
  Speaker 4: you just president of the Rock Nation Music. You know
• 46:31
  Speaker 4: you've been a leader. What are some things that you learned,
• 46:34
  Speaker 4: What are some lessons that you can give for leadership?
• 46:39
  Speaker 2: You definitely have to be authentic, authentic, Like I mean
• 46:43
  Speaker 2: I think we overplay that word sometimes. But in order,
• 46:46
  Speaker 2: I didn't last thirty years just because I was an earner.
• 46:49
  Speaker 2: I last thirty years because people believed. People believe that,
• 46:52
  Speaker 2: you know, what I said would happen, and what I
• 46:56
  Speaker 2: did and what I said wouldn't happen wouldn't happen because
• 46:58
  Speaker 2: there was a trust and a bomb that was built.
• 47:01
  Speaker 2: And in order to grow in any business the people,
• 47:04
  Speaker 2: especially as a leader, you know, you want people to follow,
• 47:07
  Speaker 2: they gotta believe, right, So you gotta you have to
• 47:10
  Speaker 2: have principles that you live by. You have to have
• 47:13
  Speaker 2: discernment that you understand right. You have to be somebody
• 47:16
  Speaker 2: who has vision that people can follow. So that's what's
• 47:19
  Speaker 2: really important in leadership. Let's talk about one of those
• 47:22
  Speaker 2: core principal connections.
• 47:24
  Speaker 1: And it's interesting because I remember being on the phone
• 47:27
  Speaker 1: with you at the time we were trying to sit
• 47:28
  Speaker 1: down with Rick Ross, and You're like, I'll make a call,
• 47:31
  Speaker 1: and then in five minutes I got a phone call.
• 47:33
  Speaker 1: And then we were doing the interview with DJ Khaled
• 47:36
  Speaker 1: at our baso and lo behold, you're at the side
• 47:38
  Speaker 1: the stage and Calor close your name out, and then
• 47:41
  Speaker 1: we're at investments and went backstage and I'm walking with
• 47:43
  Speaker 1: STEVRV and he's like Benny Pugh. It feels like everybody
• 47:47
  Speaker 1: knows you. But it speaks to the level of connections
• 47:49
  Speaker 1: that you had in relationships that you forced it. You
• 47:51
  Speaker 1: talk about the importance of that.
• 47:54
  Speaker 2: I mean, I want to go back to just the
• 47:55
  Speaker 2: trust piece and also deliver. I mean, at the end
• 47:58
  Speaker 2: of the day, big people expect big results and they
• 48:03
  Speaker 2: don't know how to see it differently, so they lean
• 48:05
  Speaker 2: in on people who they feel can take them to
• 48:07
  Speaker 2: where they want to be. And also trusting you know,
• 48:11
  Speaker 2: you know, the relationship with Steve, the relationship with Kaled,
• 48:14
  Speaker 2: the relationship with Luda, the relationship with the relationships of
• 48:18
  Speaker 2: all of the people that I've been involved with is that,
• 48:22
  Speaker 2: you know, and I realize it now. Being an artist myself,
• 48:26
  Speaker 2: meaning putting out a piece of product, the vulnerability process
• 48:30
  Speaker 2: never knew that is that. But what I used to
• 48:33
  Speaker 2: tell folks as a new artist coming into my office
• 48:37
  Speaker 2: is I can't work harder than you for yourself. And two,
• 48:41
  Speaker 2: the vulnerability of think about it, someone's art they're turning
• 48:46
  Speaker 2: over to you to now take to market. That's a
• 48:51
  Speaker 2: lot that's a lot.
• 48:53
  Speaker 1: Yeah, yeah, I mean let's talk about that, right, because
• 48:56
  Speaker 1: you've worked records, but now you're the other end of
• 49:00
  Speaker 1: Now you have the product yourself. And we spoke numerous
• 49:05
  Speaker 1: times throughout the years and like the product is almost ready.
• 49:08
  Speaker 1: That creative process, what was that to switch to like
• 49:12
  Speaker 1: have that flip where it's like I am now creating
• 49:14
  Speaker 1: the thing that needs to go out to the world.
• 49:16
  Speaker 2: It's hard. It was extremely difficult. Like I think people
• 49:20
  Speaker 2: should stop disrespecting the process and be like I want
• 49:23
  Speaker 2: to do a book or I can do a song.
• 49:25
  Speaker 2: Not professional people do that stuff. It's hard, Like it's
• 49:29
  Speaker 2: just crazy, like people just disrespect the process. Like I
• 49:32
  Speaker 2: had three editors to work with me on that because
• 49:35
  Speaker 2: every time I read it, I was like, still not right,
• 49:38
  Speaker 2: because ultimately, once it goes out, you're going to be evaluated.
• 49:42
  Speaker 2: You caick on, how let me take it back? And
• 49:45
  Speaker 2: I realized now when kats it in the studio, really
• 49:49
  Speaker 2: what they doing, yo, b that is like a whole
• 49:53
  Speaker 2: nother level of a purpose. That's a whole nother level
• 49:58
  Speaker 2: of talent to bec successful. It's something to become number
• 50:02
  Speaker 2: one at something is uh you know, it's it's it's
• 50:07
  Speaker 2: it's it's a lot.
• 50:09
  Speaker 1: Yeah, you put out a product for now to help
• 50:12
  Speaker 1: inspire people, but on the other end is now people
• 50:15
  Speaker 1: get to critique absolutely story. So I mean, let's talk
• 50:18
  Speaker 1: about being number one man? What was that moment like
• 50:21
  Speaker 1: for you?
• 50:21
  Speaker 2: That was crazy? I was actually sitting on my deck
• 50:26
  Speaker 2: and I went to Amazon and it said number one
• 50:29
  Speaker 2: new release, and I was like, yo, it was It
• 50:35
  Speaker 2: was surreal, right because the first thought that I had
• 50:39
  Speaker 2: is that I spent my whole life making sure to
• 50:42
  Speaker 2: make other people number one, right, That's what I did
• 50:45
  Speaker 2: in music, was making people number one. So to sit
• 50:49
  Speaker 2: and see a one next to my name and in
• 50:51
  Speaker 2: a public space, you know, was it was very humbling
• 50:56
  Speaker 2: for me.
• 50:57
  Speaker 4: So what are some of the things that you saw,
• 51:00
  Speaker 4: you know, successful artists do that struggling artists didn't do? Like,
• 51:05
  Speaker 4: was there something that was like a pretty common denominator
• 51:07
  Speaker 4: where it's like this, I know this person's gonna be
• 51:09
  Speaker 4: successful because he has this level of characteristics every listen.
• 51:14
  Speaker 2: That's a great question. So when you like Future, I've
• 51:18
  Speaker 2: never seen anybody like him in my life. Like his reporting,
• 51:21
  Speaker 2: recording process is insane. What is it yo? He's yo, dude,
• 51:25
  Speaker 2: he's twenty four hours recording, Like that's why you probably
• 51:28
  Speaker 2: don't even see a lot, Like it's insane, how he
• 51:30
  Speaker 2: just he's a machine.
• 51:32
  Speaker 4: Anything like he's done, He's done more.
• 51:34
  Speaker 2: Records than any and everybody like Future has hundreds, maybe
• 51:38
  Speaker 2: thousands of recorded records. Like it's insane. Right his work ethic,
• 51:43
  Speaker 2: I mean, obviously Jay isn't a billionaire by chance. Right,
• 51:47
  Speaker 2: Like his work his work ethic was or is like
• 51:52
  Speaker 2: bar none. And I realized that, like the first time
• 51:54
  Speaker 2: I ever truly met him in a professional setting was
• 51:59
  Speaker 2: we had an interview when Power came on Power on
• 52:02
  Speaker 2: five and he had an interview at the show. And
• 52:08
  Speaker 2: at that point I said, I was gonna leave it
• 52:10
  Speaker 2: up to a rep to meet with him. I was
• 52:12
  Speaker 2: gonna go myself. The interview was at seventh Your dude
• 52:15
  Speaker 2: was there at like six point fifteen. I got there
• 52:18
  Speaker 2: at six o'clock because, you know, just to get things.
• 52:21
  Speaker 2: Rappers don't do that, like who shows up an hour early.
• 52:25
  Speaker 2: You know, when you think of those those kinds of
• 52:28
  Speaker 2: that level of artistry and executive paralys are the ones
• 52:34
  Speaker 2: that make it right. Those are the ones that go
• 52:36
  Speaker 2: above and beyond and treat it as this is the
• 52:40
  Speaker 2: rest of my life, and they don't see it any
• 52:43
  Speaker 2: other way. There are no other options. I think the
• 52:46
  Speaker 2: new ones that you talk about, they look at the
• 52:48
  Speaker 2: fanfare and that you know that ain't gonna that ain't
• 52:52
  Speaker 2: gonna last. But so long it comes, it goes. Yeah.
• 52:55
  Speaker 1: So you had the experience of being working with labels
• 52:58
  Speaker 1: and now you got the book. Do you talk about
• 53:00
  Speaker 1: what the Verse media is?
• 53:02
  Speaker 2: Yes? So the Versus is a full fledged market and
• 53:06
  Speaker 2: promotions company as well as distribution. So I have an
• 53:09
  Speaker 2: artist assigned to me and name is Paris Gatland. We
• 53:12
  Speaker 2: actually just dropped our record last week shout Out, But
• 53:15
  Speaker 2: more importantly it's my opportunity to be in music and
• 53:20
  Speaker 2: also a lot of different elements of the business. So
• 53:23
  Speaker 2: music is still there were no music. We ain't going
• 53:25
  Speaker 2: to where we're not going nowhere. We made a lot,
• 53:28
  Speaker 2: did too much.
• 53:29
  Speaker 4: So what's the anatomy of a star and what are
• 53:32
  Speaker 4: some tips that independent music artists can use to get
• 53:35
  Speaker 4: their music seen and heard and breakthrough?
• 53:38
  Speaker 2: I mean the genesis quad, you know that's in you
• 53:40
  Speaker 2: be like when you're a star, you know you're a star,
• 53:44
  Speaker 2: or you can be a talented artist. I think what
• 53:47
  Speaker 2: people don't take the time to do is realize where
• 53:51
  Speaker 2: do you fit in the spectrum. If you've been trying
• 53:54
  Speaker 2: to be an artist for a while and that's not
• 53:57
  Speaker 2: working for you, but you're a great songwriter, then be
• 54:00
  Speaker 2: a song Be a songwriter, right, like money Long, who
• 54:03
  Speaker 2: was like one of the last phenomenons that happened, right,
• 54:06
  Speaker 2: she was a writer and then so she made a
• 54:09
  Speaker 2: career being in the yard doing it the way she
• 54:13
  Speaker 2: wanted to do it, and then ultimately switched over and
• 54:17
  Speaker 2: put herself in front after having success. So you got
• 54:20
  Speaker 2: to know where you sit and you gotta be truthful
• 54:24
  Speaker 2: to yourself to realize, you know how you're gonna be
• 54:27
  Speaker 2: in this game. That's a perfect example.
• 54:29
  Speaker 1: Yeah, I think about guys like Neo who were writing
• 54:33
  Speaker 1: and then became a star, and money Long is probably
• 54:36
  Speaker 1: she's one of those two.
• 54:38
  Speaker 2: He worked hard, bro But Neo worked hard at it,
• 54:41
  Speaker 2: like in the in the Transformation because at that time too, Yeah, yeah,
• 54:45
  Speaker 2: we broke.
• 54:46
  Speaker 4: Can you you said something? You said it's either in
• 54:49
  Speaker 4: you or not. But some people say that you can
• 54:51
  Speaker 4: make a star, Like even if it's not in you,
• 54:54
  Speaker 4: you can make you can make somebody become a star.
• 54:56
  Speaker 2: You used to could right, that's when the controlled you know,
• 55:01
  Speaker 2: all the gatekeepers, like you had to come through the
• 55:04
  Speaker 2: label to be successful. You could make a star because
• 55:06
  Speaker 2: you could push you could push forward and push them through. Now, man,
• 55:11
  Speaker 2: that people ain't going for that, you know. I mean
• 55:14
  Speaker 2: the ones that are successful and popular, that go viral.
• 55:18
  Speaker 2: You know, there is a whole audience that love them,
• 55:19
  Speaker 2: and they are people who don't like it might not
• 55:21
  Speaker 2: be for us, but it's for someone. Because it's now
• 55:24
  Speaker 2: it's truly up to the people to decide who's going
• 55:28
  Speaker 2: to be and who's not going to be.
• 55:30
  Speaker 5: This is the real making the starf So what's more important?
• 55:33
  Speaker 4: What's more important the music or the intangibles?
• 55:38
  Speaker 2: Man, it's a perfect starm bro. It's like it all starts.
• 55:42
  Speaker 2: Don't ever forget that. The music business still starts with
• 55:45
  Speaker 2: the music, right. I mean, whether you like the song
• 55:49
  Speaker 2: or you don't, you still got to have music.
• 55:51
  Speaker 4: Because I'm looking at I don't want to just keep
• 55:53
  Speaker 4: referencing them. But today J Cole and Kendrick, I don't
• 55:57
  Speaker 4: know if they have any intangibles. They just have music.
• 56:00
  Speaker 4: They're not even on social media. But it's that's that's
• 56:04
  Speaker 4: a compliment. But you got to say there's no gimmicks.
• 56:07
  Speaker 4: No gimmicks, it's a gimmick.
• 56:09
  Speaker 2: It's just like but they want artists at a time,
• 56:11
  Speaker 2: I mean one fan at a time, though, Like he
• 56:13
  Speaker 2: really curated his his niche some grassroots. Yeah, he curated his.
• 56:18
  Speaker 4: Only music, like they only pushing music. You don't think
• 56:20
  Speaker 4: of him as fashion icons. You don't think of them
• 56:23
  Speaker 4: as doing movies. You don't think of them as comedians,
• 56:26
  Speaker 4: like you only look at them for music.
• 56:28
  Speaker 2: That's like rock rock, rock bands, the same thing.
• 56:31
  Speaker 4: But when Jay it was fashed. Kanye is perfect example.
• 56:34
  Speaker 4: Kanye is fashion, but all of them. Jay was fashion,
• 56:38
  Speaker 4: it was Beyonce, it was you know what I'm saying,
• 56:41
  Speaker 4: Like it was liquor, it was all of these different
• 56:43
  Speaker 4: things like everybody. Tupac had movies, he had you know,
• 56:48
  Speaker 4: black power. It was so many different other elements that
• 56:50
  Speaker 4: was attached to him. But with these guys, it's no
• 56:54
  Speaker 4: other elements. I mean, Ja Cole plays basketball, but there's
• 56:57
  Speaker 4: no other elements.
• 56:58
  Speaker 5: Like any other verticals ketchers doing it.
• 57:00
  Speaker 4: But you don't think about him as an actor. You
• 57:02
  Speaker 4: just think about the music. That's it. This note like that,
• 57:07
  Speaker 4: I don't think they have star quality outside of just
• 57:09
  Speaker 4: being a very.
• 57:11
  Speaker 1: I think Kendrick is tried right. Like he had a shoe,
• 57:13
  Speaker 1: he has a Nike deal, Nike has sponsored him. He
• 57:15
  Speaker 1: has been in movies, he has been on TV shows.
• 57:18
  Speaker 1: It's just that we're not looking at it like yo.
• 57:20
  Speaker 1: But it's okay, it's okay, rights, but it's okay.
• 57:22
  Speaker 2: It's dabbled in him, Yeah, don't. I don't think it
• 57:24
  Speaker 2: makes you less of the star when you pulling down
• 57:28
  Speaker 2: a hundred million dollars.
• 57:29
  Speaker 4: But it doesn't. But that's without My question was like
• 57:32
  Speaker 4: is it music or is it intangible or is it
• 57:35
  Speaker 4: a combination of both? Because I see some like fifty
• 57:37
  Speaker 4: cent is both. It was the music at first, but
• 57:40
  Speaker 4: it was also the whole persona that he had and
• 57:43
  Speaker 4: now you know, But I think it's rare when you
• 57:45
  Speaker 4: can just crack through with just the music. But it's possible.
• 57:48
  Speaker 4: It's possible to crack through with just the music, but
• 57:51
  Speaker 4: it's also possible to crack through with just personality at
• 57:53
  Speaker 4: this point in time, like look at six'. Nine HE
• 57:56
  Speaker 4: i don't think his music was ever. Tremendous it was
• 57:59
  Speaker 4: decent as some point to great marketer personality people that's,
• 58:04
  Speaker 4: it and he became a. Star but all, intangible how.
• 58:08
  Speaker 2: Long does it? Last and, hey, listen at the end
• 58:12
  Speaker 2: of the, day once you figure out where you fit,
• 58:14
  Speaker 2: in stay. This, yeah getting where.
• 58:17
  Speaker 4: You fit in, Right but you have to reinvent. Yourself
• 58:19
  Speaker 4: absolutely absolutely that it's important for. Longevity but that's.
• 58:25
  Speaker 2: Gonna be with the. Music the. Music the music's gonna
• 58:28
  Speaker 2: give you the. Longevity not fifty perfect. Example it wasn't
• 58:34
  Speaker 2: music that reinvented. Him media did. That but but the
• 58:37
  Speaker 2: music got. Him the music got him to take the next.
• 58:39
  Speaker 2: Step the music got him to the point the Trans,
• 58:42
  Speaker 2: yes and and that's WHERE i. Mean, shoot the music
• 58:47
  Speaker 2: got me to get to a.
• 58:47
  Speaker 5: Book.
• 58:48
  Speaker 2: Right music is the entre for a lot of different.
• 58:51
  Speaker 2: Things and we do know that if you have success with.
• 58:54
  Speaker 2: It had he not had success with, music he might
• 58:57
  Speaker 2: not Be he couldn't have.
• 59:00
  Speaker 1: Sayn as another perfect, example the music got it to
• 59:02
  Speaker 1: this point Where, NOW i Mean Kanye.
• 59:04
  Speaker 4: Kanye if you think Of Kanye, kanye music has not.
• 59:07
  Speaker 4: Matched no disrespect To, kanye but his music been not
• 59:11
  Speaker 4: matched for a long. Time don't do.
• 59:13
  Speaker 5: That what the odd sound WAS i.
• 59:15
  Speaker 4: You, Know i'm saying when you think Of, KANYE i
• 59:17
  Speaker 4: think classic college drop, out you think of, graduation you
• 59:20
  Speaker 4: think of twisted dark. Fantasy he hasn't reached that level
• 59:23
  Speaker 4: of music in a long, time let's just be. Honest
• 59:25
  Speaker 4: but he's still His his star power hasn't, dropped if
• 59:28
  Speaker 4: anything is actually gained.
• 59:30
  Speaker 5: Because of the things.
• 59:30
  Speaker 4: Outside you saying because of, fashion, fashion because Of yeasy.
• 59:34
  Speaker 5: BRAND i, Mean donda created a whole that was a, Moment.
• 59:37
  Speaker 4: Dona what the?
• 59:38
  Speaker 2: Whole but to, that to that, Release, no he's shutting
• 59:41
  Speaker 2: down and all of.
• 59:43
  Speaker 4: That and at this, point it don't matter what the
• 59:46
  Speaker 4: music sound. Like that's What i'm.
• 59:48
  Speaker 1: Saying like he had like he did a whole show
• 59:50
  Speaker 1: and he didn't say a, Word so it's just.
• 59:52
  Speaker 5: Music that's just.
• 59:54
  Speaker 4: Music But i'm just, saying, RIGHT i don't think nobody's
• 59:56
  Speaker 4: second For kanye's.
• 59:58
  Speaker 2: Music why did they? Come he stood in the middle Of, Georgia.
• 1:00:02
  Speaker 4: Ye come up, Anywhere like the came for the.
• 1:00:07
  Speaker 1: Music but it was him in the middle of The
• 1:00:09
  Speaker 1: mercedes Ben stadium that wholes eighty, thousand and it was
• 1:00:12
  Speaker 1: just the album.
• 1:00:13
  Speaker 2: Playing he didn't say a, word.
• 1:00:14
  Speaker 4: Of, course because it's anticipation that Anything kanye does right
• 1:00:17
  Speaker 4: now is a moment that you have to be at,
• 1:00:19
  Speaker 4: it don't matter what it.
• 1:00:20
  Speaker 1: Is it could have been a, show it could have
• 1:00:22
  Speaker 1: been a fast, show it, probably but then he locked
• 1:00:25
  Speaker 1: himself inside of a room and now he's working out
• 1:00:27
  Speaker 1: and what is he going to do? Next but it
• 1:00:29
  Speaker 1: all revolved around the. Music, now the. Fashion he could
• 1:00:31
  Speaker 1: have did it for that, too he. COULD i mean
• 1:00:33
  Speaker 1: he's unique in that.
• 1:00:33
  Speaker 5: Sense.
• 1:00:34
  Speaker 1: Right it could have been fashion and people would have
• 1:00:35
  Speaker 1: probably did the same. Thing but for that, event it
• 1:00:38
  Speaker 1: was just the.
• 1:00:38
  Speaker 4: MUSIC i don't think they came for, music, THOUGH i
• 1:00:40
  Speaker 4: think they can because it Was. Kanye nah.
• 1:00:43
  Speaker 2: Man it's like the hits after hits after, hits like
• 1:00:46
  Speaker 2: you Can't.
• 1:00:48
  Speaker 4: KANYE i think It's kanye haven't hit a long, time,
• 1:00:51
  Speaker 4: right think about it. Retro it's not a, concert it's an.
• 1:00:55
  Speaker 2: Album that's what we gotta figure. Out what's hit, Though.
• 1:00:59
  Speaker 4: Jesus walk stuff like, that that's touch the sky like.
• 1:01:03
  Speaker 2: He GOT i don't have To.
• 1:01:04
  Speaker 4: Diane yeah in a long, time like ten.
• 1:01:07
  Speaker 2: Years N i like it has some. Joints i'm doing
• 1:01:10
  Speaker 2: that To kanye, MAN.
• 1:01:11
  Speaker 4: I, Brother, Kanye, kanye my, God i'm Just i'm just being.
• 1:01:14
  Speaker 2: Honest like some.
• 1:01:16
  Speaker 4: Joints Jay z hadn't had a hit in a long.
• 1:01:18
  Speaker 4: Time it's been a long, time, okay.
• 1:01:23
  Speaker 2: But the, catalog hold, on hold, on hold. On but
• 1:01:25
  Speaker 2: BUT i think we have a different, conversations, yo because
• 1:01:29
  Speaker 2: once you've established yourself as a and whether as a
• 1:01:34
  Speaker 2: catalog performing, artist you're gonna have, longevity Right Like like,
• 1:01:38
  Speaker 2: somebody a friend of a friend of mine told me
• 1:01:40
  Speaker 2: the other, Day Diana ross just had the show was, crazy,
• 1:01:42
  Speaker 2: RIGHT i need a bigger sho, yo Right, like, yeah,
• 1:01:48
  Speaker 2: Yeah and you guess, what you got a lot of
• 1:01:50
  Speaker 2: these new acts right. Now they can't sell. Nothing they're
• 1:01:52
  Speaker 2: gonna have fifteen artists on the, bill Right, like it's.
• 1:01:55
  Speaker 2: Different they can't go talk about its.
• 1:01:56
  Speaker 4: Disposable disposable.
• 1:01:58
  Speaker 5: Disposal it hit album.
• 1:02:00
  Speaker 4: For, me it was a classic.
• 1:02:02
  Speaker 5: Album i'm just, saying there's no like hit like number
• 1:02:04
  Speaker 5: one record off that.
• 1:02:05
  Speaker 4: He's not playing at A Versus. Battle he's not gonna
• 1:02:07
  Speaker 4: be playing none of those.
• 1:02:08
  Speaker 2: Songs it's an emotional moment for. HIM i want to
• 1:02:12
  Speaker 2: go somewhere.
• 1:02:13
  Speaker 1: The whole shout out To jay.
• 1:02:16
  Speaker 5: If you're, watching if you're, watching h let's talk about.
• 1:02:19
  Speaker 1: Something and it's one of the first conversations we ever
• 1:02:21
  Speaker 1: had AND i guess this is one of your other,
• 1:02:23
  Speaker 1: passions and that's real. Estate, Absolutely AND i don't know
• 1:02:26
  Speaker 1: if people would be surprised to, her but when we
• 1:02:28
  Speaker 1: spoke about, IT i was just, like this is. Incredible
• 1:02:30
  Speaker 1: more people need to talk about where did you get
• 1:02:31
  Speaker 1: the you, know the feel for like was that something
• 1:02:34
  Speaker 1: growing up that you saw like but your parents introducing to?
• 1:02:37
  Speaker 1: That where did you come in contact with real estate?
• 1:02:39
  Speaker 2: Investing so the first thing for me with real estate
• 1:02:42
  Speaker 2: is we grew up here in white planes in the
• 1:02:44
  Speaker 2: five family house The. Winners it was really, cold no,
• 1:02:48
  Speaker 2: insulation and the summers was really. Hot and WHAT i
• 1:02:50
  Speaker 2: realized the house gave my father the freedom to do
• 1:02:55
  Speaker 2: what he wanted to. Do my mother worked at the post,
• 1:02:57
  Speaker 2: office so we had we had the benefits covered and
• 1:03:02
  Speaker 2: it was amazing just to have my dad home with,
• 1:03:06
  Speaker 2: us but also to see how he lived as a
• 1:03:09
  Speaker 2: man right and WHEN i refer to him as The
• 1:03:13
  Speaker 2: Black magava because he's able to do anything. Right and
• 1:03:16
  Speaker 2: the lady who owned the, house she gave my parents
• 1:03:20
  Speaker 2: the opportunity to. Purchase they didn't have the, money so
• 1:03:23
  Speaker 2: she held the. Paper so she went from living here
• 1:03:28
  Speaker 2: moved back To kansas that my parents obviously holding the,
• 1:03:31
  Speaker 2: papers she was the, bank and at the end of the,
• 1:03:34
  Speaker 2: day they was able to pay the house off and
• 1:03:37
  Speaker 2: that gave us. Freedom you. Know we had able to
• 1:03:40
  Speaker 2: take a little light, vacations you, know we could stay
• 1:03:42
  Speaker 2: current on. Things and that was the spark for. Me
• 1:03:45
  Speaker 2: so WHEN i got in the music, business realized that
• 1:03:48
  Speaker 2: there were no salt and pepper hair black men walking.
• 1:03:50
  Speaker 2: Around so at that POINT i, FIGURED i have to
• 1:03:52
  Speaker 2: make my own, retirement you, KNOW i have to figure
• 1:03:55
  Speaker 2: out my own. Destiny and that's WHEN i started purchasing
• 1:03:58
  Speaker 2: real estate with every BONUS i. Got so for twenty,
• 1:04:00
  Speaker 2: YEARS i would buy a condo or co, op, multifamily,
• 1:04:05
  Speaker 2: residential and even got to the point WHERE i owned
• 1:04:08
  Speaker 2: the city block In hartford from those bonuses that came.
• 1:04:11
  Speaker 4: In so that was when you was finding it was
• 1:04:14
  Speaker 4: all the colleagues investing with you or, nah dolo did
• 1:04:18
  Speaker 4: they know about? It people, know they just wasn't. Interested,
• 1:04:21
  Speaker 4: no it wasn't popular back.
• 1:04:23
  Speaker 2: Then. Yo cats was just doing different, things, Man and
• 1:04:27
  Speaker 2: you KNOW i found that was best for me at that,
• 1:04:31
  Speaker 2: time was doing it. Myself NOW i informed like the
• 1:04:35
  Speaker 2: people who work for. ME i make sure that everybody
• 1:04:37
  Speaker 2: at work for, me they bought where they. Lived everybody
• 1:04:40
  Speaker 2: at worked for. Me, like, listen you couldn't make this
• 1:04:42
  Speaker 2: money because the music business is a, lotto. Right you
• 1:04:45
  Speaker 2: go from being an intern. Too you might be making
• 1:04:47
  Speaker 2: three hundred thousand dollars like, that two hundred and fifty
• 1:04:50
  Speaker 2: thousand dollars like, that but you know that cycle's gonna.
• 1:04:53
  Speaker 2: Burn so, ultimately what are you gonna. Need you're gonna
• 1:04:56
  Speaker 2: always need, shelter a roof over your. Head so as
• 1:05:00
  Speaker 2: people came, IN i showed them how, to you, know
• 1:05:03
  Speaker 2: go get a. Mortgage showed them, like, yo the value
• 1:05:06
  Speaker 2: if you had the own way you are you figure
• 1:05:07
  Speaker 2: everything else. Out but you want to be able to
• 1:05:10
  Speaker 2: sustain and have your own.
• 1:05:12
  Speaker 4: Home it was your strategy multi family homes or just
• 1:05:15
  Speaker 4: like when you was invested in did you have anything?
• 1:05:16
  Speaker 2: PARTICULARLY i did it. ALL i looked for. Cherries so for,
• 1:05:21
  Speaker 2: me the vast part of my portfolio was In harford
• 1:05:25
  Speaker 2: because when we moved back From california and two thousand and,
• 1:05:29
  Speaker 2: three to buy a six family was like a million,
• 1:05:32
  Speaker 2: dollars but the return might have been fifty. Thousand so
• 1:05:36
  Speaker 2: you're going to lay out all this, money, right and
• 1:05:39
  Speaker 2: at the end of the year is fifty. Thousand but
• 1:05:42
  Speaker 2: In hartford you could buy six family and get the same.
• 1:05:45
  Speaker 2: Return SO i was, Like, yo this is the Way
• 1:05:50
  Speaker 2: i'm gonna be. At so When i'm started buying multis up, there.
• 1:05:53
  Speaker 1: So OBVIOUSLY i mean you're not you weren't living. There
• 1:05:57
  Speaker 1: so did you have to figure out a property management
• 1:05:59
  Speaker 1: team that like a construction? Team, like did you have
• 1:06:01
  Speaker 1: to build a real estate team around the?
• 1:06:04
  Speaker 2: Portfolio so HOW i set it? Up SO i kept
• 1:06:07
  Speaker 2: that in the. Family so me and my cousin and
• 1:06:09
  Speaker 2: my dad we did maybe like ninety one hundred renovations
• 1:06:13
  Speaker 2: of the apartments that we. Had so what our strategy
• 1:06:15
  Speaker 2: was when we first moved, in what's the first thing
• 1:06:18
  Speaker 2: that can go wrong plumbing and. Electrical so we upgraded
• 1:06:21
  Speaker 2: all the plumbing and electrical and then we did, everything you,
• 1:06:23
  Speaker 2: know did all the cosmetic stuff so that we wouldn't
• 1:06:26
  Speaker 2: have problems for, ten, fifteen twenty years with with the.
• 1:06:31
  Speaker 2: Apartments then the second thing in the MULTIS i would
• 1:06:35
  Speaker 2: always put someone who was, handy so whether it's that
• 1:06:40
  Speaker 2: lived in the, building And i'd subsidize the, rent either
• 1:06:44
  Speaker 2: half the rent or no rent at. All because deep
• 1:06:47
  Speaker 2: in the, hood, right so no, dogs got to keep
• 1:06:50
  Speaker 2: the dogs out because you know the dope boys is
• 1:06:51
  Speaker 2: coming with, that right they. Go no, pits no, rots no.
• 1:06:54
  Speaker 2: Nothing and that's how we were able to maintain and
• 1:06:58
  Speaker 2: not be absentee because what was important for me in
• 1:07:02
  Speaker 2: low income was that the people felt vested and people
• 1:07:06
  Speaker 2: wanted to live next to people that they wanted to
• 1:07:08
  Speaker 2: live next. To AND i always give, referrals so like
• 1:07:11
  Speaker 2: for people who would if we had a, Vacancy, yo
• 1:07:15
  Speaker 2: if you, REFERRED i, gee you have right because now
• 1:07:18
  Speaker 2: you're going to do the vetting process for. Me, right
• 1:07:21
  Speaker 2: because once, again people want to live next to people
• 1:07:23
  Speaker 2: they want to. Live so you'll call your, cousin or
• 1:07:25
  Speaker 2: you'll call a guy at. Work you know my. Landlord he's.
• 1:07:28
  Speaker 2: Good you know he takes care to exterminate is all those.
• 1:07:30
  Speaker 2: Things so that's what work that we were able to
• 1:07:33
  Speaker 2: manage one hundred and thirty units without a management. Company
• 1:07:37
  Speaker 2: that's why that's. It, Man SO befo WE.
• 1:07:40
  Speaker 4: RAP i just want to give you. Opportunity anybody that's
• 1:07:43
  Speaker 4: going to get this, book what can what can they
• 1:07:45
  Speaker 4: expect to get out of? It what do you want
• 1:07:47
  Speaker 4: them to get out of.
• 1:07:48
  Speaker 2: It what's most important for me and putting this together
• 1:07:52
  Speaker 2: is pretty much IF i can do, what you can
• 1:07:54
  Speaker 2: do it, Too like it's really important to meet people
• 1:07:59
  Speaker 2: where they're at and putting this. TOGETHER i realized that
• 1:08:04
  Speaker 2: it was important for me in my journey to like
• 1:08:08
  Speaker 2: what we were talking about the, music to put together
• 1:08:11
  Speaker 2: a piece of literature that people are going to have
• 1:08:14
  Speaker 2: an opportunity or roadmap to figure. Out, Like, YO i
• 1:08:16
  Speaker 2: don't like this. Job what DO i? Do? Yo you know?
• 1:08:19
  Speaker 2: WHAT i just gratituated. College what DO i? Do? Yo
• 1:08:21
  Speaker 2: i'm a MANAGER. CEO i don't know how to connect
• 1:08:24
  Speaker 2: with my. Staff what DO i? Do you know? What
• 1:08:26
  Speaker 2: i'm trying to figure out my? Spirituality what DO i? Do?
• 1:08:29
  Speaker 2: Well i've been through a lot of those. Things so
• 1:08:32
  Speaker 2: anyone picking this, up this this will be a great
• 1:08:34
  Speaker 2: opportunity you to figure, Out, Like, yo you know, what
• 1:08:37
  Speaker 2: IF i make a little few adjustments or some, PIVOTS
• 1:08:40
  Speaker 2: i can do it.
• 1:08:40
  Speaker 4: Too here you have, it ladies and gentlemen on. Impact
• 1:08:45
  Speaker 4: it is right there By. Minnie where can they get?
• 1:08:47
  Speaker 2: It? Yo?
• 1:08:48
  Speaker 1: Wherever books are so amaz, Fact SO i actually purchased
• 1:08:53
  Speaker 1: the book even though you know your people sent it
• 1:08:55
  Speaker 1: over and gifted. IT i wanted to support, obviously because you,
• 1:08:58
  Speaker 1: know we've had talks about this book coming and SO
• 1:09:01
  Speaker 1: i anticipated it and ONCE i saw that it came,
• 1:09:03
  Speaker 1: OUT i was proud to be a part of the
• 1:09:06
  Speaker 1: number one making it number. One so congratulations to, you my.
• 1:09:09
  Speaker 1: Brother this is this is important. Piece thank, you thank.
• 1:09:12
  Speaker 2: You this will be on the book standing over here
• 1:09:13
  Speaker 2: at THE uyl. Headquarters, yes, yeah the. HEADQUARTERS i made, it.
• 1:09:21
  Speaker 4: That is a. Fact thank you for joining. Us we'll
• 1:09:24
  Speaker 4: see you at one other, event probably art. Bods oh
• 1:09:27
  Speaker 4: before we, leave talk about your. Event you got an
• 1:09:28
  Speaker 4: event coming up?
• 1:09:29
  Speaker 2: Right oh yeah, yeah, yeah yeah. Yeah it's Your time,
• 1:09:32
  Speaker 2: conference which is actually the live version of the book in.
• 1:09:36
  Speaker 2: Essence So i'm gonna Do Martin Luther king weekend twenty twenty,
• 1:09:39
  Speaker 2: three four. Days we're gonna do two days, auditions so
• 1:09:44
  Speaker 2: we have some cats come out and perform in front
• 1:09:46
  Speaker 2: of some really heavy label. Individuals then we're gonna have
• 1:09:50
  Speaker 2: two days of. Conference, saturday we'll do the hosts of
• 1:09:52
  Speaker 2: different kinds of, things you, know real, estate how to
• 1:09:55
  Speaker 2: get hot In, Charlotte we'll do the state, planning we'll do,
• 1:10:00
  Speaker 2: Crypto we're gonna do all of those different kinds of
• 1:10:02
  Speaker 2: things from some of the people That i've met doing this.
• 1:10:05
  Speaker 2: Journey and then at the end On, sunday we're gonna
• 1:10:08
  Speaker 2: give away ten thousand dollars to someone to bet on.
• 1:10:10
  Speaker 2: Themselves so super excited about. That it's your, Town it's
• 1:10:14
  Speaker 2: Your time.
• 1:10:15
  Speaker 4: Is Sher ton W are you gonna get? Tickets?
• 1:10:17
  Speaker 2: Yo we can go to Either Bennie pew dot com
• 1:10:19
  Speaker 2: Or it's Your time conference dot com and.
• 1:10:23
  Speaker 4: You have ladies and Gentlemen Troy.
• 1:10:24
  Speaker 1: HOUSEKEEPING I, Yeah shout to everybody on patreon dot, Com
• 1:10:27
  Speaker 1: shout to all our earners on Eyl, university and shout
• 1:10:30
  Speaker 1: everybody that's supporting the merch shot he's got on that
• 1:10:33
  Speaker 1: that's my favorite. One, actually that's an Exclusive Orange orange.
• 1:10:36
  Speaker 1: Ic that's That New york, Name New york Met. Orange you,
• 1:10:38
  Speaker 1: KNOW i got that joke of purple. On so stop playing.
• 1:10:41
  Speaker 1: Yourself go support my Brother Benny pugh on Pat go
• 1:10:45
  Speaker 1: do that, now don't play.
• 1:10:46
  Speaker 2: Yourself this is one of those things that you can
• 1:10:48
  Speaker 2: reward yourself. With, again congratulations to you on the.
• 1:10:50
  Speaker 1: Book, MAN a long time, coming And i'm happy that
• 1:10:53
  Speaker 1: we got to sit down and get this.
• 1:10:54
  Speaker 2: Done. Man MAN i appreciate it a long time. Coming thank. Y'all, yeah,
• 1:10:57
  Speaker 2: yeah yeah.
• 1:10:57
  Speaker 4: You, brother all, Right, god thank you for. Rocking we'll
• 1:11:00
  Speaker 4: see you next.
• 1:11:00
  Speaker 2: Week.
• 1:11:00
  Speaker 4: Peace, Peace.
• 1:11:03
  Speaker 3: My graduates from my school being force back drop Drop
• 1:11:09
  Speaker 3: mike drop.
• 1:11:12
  Speaker 2: Droft.
• 1:11:22
  Speaker 6: An illegal alien From guatemala charged with raping a child In.
• 1:11:26
  Speaker 6: Massachusetts AN ms thirteen gang member From Al salvador accused
• 1:11:31
  Speaker 6: of murdering A texas man Of venezuelan charged with filming
• 1:11:35
  Speaker 6: and selling child pornography In. Michigan these are just some
• 1:11:39
  Speaker 6: of the heinous migrant criminals caught because Of President DONALD.
• 1:11:42
  Speaker 4: J trump's.
• 1:11:43
  Speaker 6: Leadership I'm Christy, noman The United States secretary Of Homeland.
• 1:11:47
  Speaker 6: Security Under President, trump attempted illegal border crossings are at
• 1:11:51
  Speaker 6: the lowest levels ever, recorded and over one hundred thousand
• 1:11:55
  Speaker 6: illegal aliens have been. Arrested if you are here, illegally
• 1:11:59
  Speaker 6: your next you will be fine nearly one thousand dollars a,
• 1:12:02
  Speaker 6: day imprisoned and. Deported you will never. Return but if
• 1:12:07
  Speaker 6: you register using OUR cbp home app and leave, now
• 1:12:10
  Speaker 6: you could be allowed to return. Legally do what's. Right leave.
• 1:12:15
  Speaker 6: Now Under President, Trump america's, laws border and families will be.
• 1:12:20
  Speaker 2: Protected sponsored by The United States department Of Homeland, security