Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
The Power of Episodic Video Series for Brand Growth
In this episode of Video Marketing with Fexingo, Lucas and Luna explore why more brands are moving beyond one-off videos and launching episodic series that keep viewers coming back. They break down the mechanics behind successful series like Duolingo's 'Duo After Dark' and explain how episodic content builds anticipation, loyalty, and higher retention rates. The hosts discuss data showing that episodic viewers watch 3.5 times more content compared to casual viewers, and they share practical tips for structuring a series without overwhelming your production team. They also…
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