🎧 Episode 42: ADR Isn’t Enough — How Smart Revenue Management Software Is Changing Hotel Operations

Virtual GM - A Hotel Management Podcast · May 21, 2026 · 18m

The hotels winning today aren’t just raising rates—they’re using smarter systems, better data, and more strategic decision-making to improve profitability, guest experience, and long-term performance.

Cody breaks down:

Why ADR can be misleading

What modern revenue management software actually does

The biggest mistakes operators still make

And how independent hotels can compete without massive corporate revenue teams

🔹 INTRO: Why Revenue Strategy Has Changed

Cody sets the stage:

The days of simply increasing rates during busy weekends and discounting during slow periods are over.

Modern…