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Channel's Future Outlook: Optimism & Growth, Shadow IT and Shrinkflation, AI PCs and Cybersecurity
According to the Q1 2024 Channel Futures Market Outlook Survey, 90% of partners are optimistic about growth in 2024, indicating a positive outlook for the channel economy. Managed service providers (MSPs) are particularly optimistic, with 79% of respondents believing that the channel economy is good or excellent, contrasting with the overall US economy where only 44% share a positive view.
The survey also shows that most MSPs reported slight increases in total revenue, recurring revenue, and profit in the first quarter of 2024. AI services like chatbots and AI-powered cybersecurity were…
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