Latest / Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Building Your Agency Brand Is Easier Than You Think
Building Your Agency Brand Is Easier Than You Think
Juju Hook was a corporate brand strategist for over 30 years, both on the client-side, as well as agency-side. She built a successful boutique agency from scratch in 2000. Her agency developed a reputation for smart, creative work with solid results working with big brands in the banking and auto industries. Today Juju shares lessons on the dangers of letting clients negotiate prices and how you can stop it. She also shares how to be more strategic and get paid for strategy rather than allowing clients to treat your agency like a commodity…
The skinny
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