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DairyTalk 309: From Butter Boards to Protein Strategy: How Dairy Management Inc. Is Reshaping Dairy Demand - by Helmut Demmelhuber
This podcast episode draws on an industry analysis examining the role of Dairy Management Inc. and the US dairy checkoff system. The discussion focuses on how mandatory farmer contributions are channelled into marketing campaigns, product innovation and partnerships with major food service companies. A central theme is the structural shift in dairy markets from selling raw milk volumes toward capturing value through protein and other functional ingredients. At the same time, the article questions whether these investments translate into measurable economic benefits at the farm level. The…
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