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The tipping point: How small changes create big epidemics (Malcolm Gladwell)
Why do some ideas, trends, or behaviors spread like wildfire, while others fizzle out unnoticed? What's the secret behind that sudden, unpredictable moment when something "tips" and becomes a phenomenon?In today's 5-minute briefing on Malcolm Gladwell's captivating book, "The Tipping Point," we explore the magical moment when an idea reaches its critical mass.
Discover the three fundamental rules that govern these social epidemics, starting with the crucial role of Connectors.
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The skinny
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