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How to Build a Collaboration That Works | Businessing
Collaborations and joint ventures are one of the best ways to grow your business when you don't have a pile of marketing dollars to spend.
Today I walk through the exact five steps to build a collaboration that actually works, from getting crystal clear on who you serve to creating something fresh you can take to market. I use a real example: a leadership consultant who partners with a downtown restaurant to run a power lunch series for CEOs. Then we hit the news you need to know, including a rough morning for the market and a possible Fed rate hike, plus an AI story about why being found…
The skinny
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