Latest / The Founder's Journey with Fexingo: First-Time Entrepreneurs, Failures, and Lessons Learned
How a Founder Used a 50-Dollar Gift Card to Get First 100 Customers
In this episode of The Founder's Journey, Lucas and Luna explore how a first-time entrepreneur used a simple $50 gift card strategy to acquire her first 100 customers for a local artisan soap business. They break down the exact mechanics: partnering with a complementary business (a coffee shop), offering a $50 gift card as a prize in a drawing, collecting email addresses, and then converting those leads into buyers with a personal follow-up. They discuss why this worked (low risk, high perceived value, social proof from the coffee shop), how much it cost ($50 + time), and what the…
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