Latest / B2B Marketing: The Provocative Truth
Unlocking B2B Influencer Marketing, with Archana Dhankar, Senior Director, Global Demand Generation at Sutherland
In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Archana Dhankar to discuss all things influencer marketing in B2B.
There’s no denying the differences between B2B and B2C marketing. However, it’s all too easy to have a closed mindset as to what could work for your business. Influencer marketing has made waves in B2C as a viable and effective strategy, but B2B has yet to understand and embrace how influencer marketing could work for them. Influencer marketing for businesses has significantly more potential than previously thought, so in what ways can businesses…
The skinny
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