Stop Calling It An Activation
You are losing clients before they ever contact you.
And most of you have no idea it's happening.
There is one word spreading through this industry like wildfire, on websites, in proposals, on Instagram captions, and it is being used completely wrong. Every single time I see it, I cringe. Because I know exactly what it's costing the person using it.
The word is activation.
And today we need to talk about it. Because the language you use in your business is not just marketing copy. It is a signal. It tells every person who lands on your page exactly who you are, who you work with, and whether…
The skinny
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