Latest / CyberBytes: The Podcast
From 4 Weeks In to Winning RSA Sandbox: The Inside Story
Fresh off winning Most Innovative Startup at the RSA Innovation Sandbox, we sit down with the Head of Marketing, Story Tweedie-Yates, at Geordie AI to break down what great marketing actually looks like at an early-stage cybersecurity company.Joining just four weeks before RSA, she was tasked with shaping the story, refining the pitch, and helping translate a highly technical product into something clear, compelling, and stage-ready.In this episode, we dive into: • How to turn complex cybersecurity products into simple, powerful narratives • The process of building a founder’s story and…
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