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TobaccoAsia/ InterTabac Podcast #52
Waqas Khan, Clew Thomas Schmid interviews Waqas Khan, global CEO of Clew, discussing how the nicotine pouch brand became the world's third-largest by distribution in just two and a half years. Khan attributes this rapid success to building a complete manufacturing ecosystem with pharma-grade facilities and prioritizing quality over cost. The brand has launched in 50 countries across five regional hubs, customizing products for local taste preferences. A major achievement has been penetrating the travel retail sector, with Clew now present in over 15 duty-free locations worldwide. Khan…
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