Latest / The Yield Doctor with James Deaker
Bad Ads are Good Signals
Bad ads are rarely the real problem. They’re symptoms.
Symptoms of weak incentives, poor decision-making, or ad operations teams stuck firefighting instead of optimizing.
In this video, I walk through a set of external signals — things anyone can observe using nothing more than a standard browser — that often point to deeper problems in a publisher’s ad operations and yield management.
When I look at a website or app for the first time, I’m not guessing.
I’m looking for signals in the ad experience itself: what’s broken, what’s showing up, and what that reveals about how the business is…
The skinny
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