Latest / Becker’s Healthcare - Clinical Leadership Podcast / Jody Reyes, Chief Operating Officer of the Clinical Enterprise at UI Health Care
Transcript
- 0:02- There's a small circle of people who truly
- 0:04- understand what it takes to lead a health
- 0:05- system right now. The decisions are enormous.
- 0:08- The variables are constantly shifting, and the stakes
- 0:11- of getting a call wrong don't stay contained.
- 0:14- That's not a complaint. It's a structural reality.
- 0:17- And it's why the most effective c suite
- 0:19- leaders are deliberate about where do they go
- 0:21- to pressure test their thinking.
- 0:22- Becker's fourteenth annual CEO and CFO roundtable
- 0:26- brings together more than 1,500
- 0:28- executive level attendees
- 0:30- and nearly 400 speakers for four days built
- 0:32- around growth, financial sustainability,
- 0:35- workforce strategy, and the leadership questions that don't
- 0:38- have easy answers.
- 0:39- Join us November second through the fifth in
- 0:41- Chicago.
- 0:42- For the agenda and event details,
- 0:45- visit beckershospitalreview.com
- 0:47- and click on the events tab in the
- 0:49- upper right.
- 0:51- This is Laura Dierda with the Becker's Healthcare
- 0:54- podcast. I'm thrilled today to be joined by
- 0:56- Jody Reyes, COO of the University of Iowa
- 0:59- Health Care's,
- 1:00- clinical enterprise. Jody, it's a pleasure to have
- 1:02- you on the podcast today. Thank you. Thank
- 1:05- you for having me.
- 1:06- Absolutely. Now I'm excited for our conversation. I
- 1:08- know we'll dig deep into
- 1:10- some of the great things you're doing at
- 1:11- the University of Iowa as well as how
- 1:13- you're thinking about the future. But before we
- 1:15- dive in, can you tell us a little
- 1:16- bit more about yourself and your background?
- 1:18- Happy to.
- 1:19- And, again, as I as I mentioned, I'm
- 1:21- just getting over a bit of a cold
- 1:24- this morning, so please excuse the quality of
- 1:26- my voice.
- 1:27- I'm Jody Reyes, and I serve as the
- 1:30- chief operating officer for the University of Iowa
- 1:33- Health Care, where I oversee operations
- 1:37- across our clinical enterprise.
- 1:40- I actually began my career as a nurse
- 1:43- and served active duty,
- 1:45- as an officer in the United States Navy
- 1:47- Nurse Corps
- 1:49- from 1999
- 1:50- through
- 1:51- 2004,
- 1:53- including
- 1:54- a deployment to Iraq in,
- 1:56- 2003.
- 1:59- And that experience shaped a lot of how
- 2:01- I think about leadership
- 2:03- and teamwork,
- 2:04- accountability,
- 2:05- and performing
- 2:07- in a complex environment.
- 2:10- Over the course of my career,
- 2:12- I moved into health care leadership and operations,
- 2:15- and today, my role at Iowa
- 2:18- spans our academic medical center,
- 2:21- children's hospital,
- 2:22- our community hospitals,
- 2:25- and
- 2:26- the ambulatory environment,
- 2:28- peri op,
- 2:29- emergency rooms, just a real broad range of
- 2:33- the clinical and operational functions
- 2:35- across our clinical enterprise.
- 2:38- What I enjoy most about my role
- 2:41- is building strong teams and creating the structures
- 2:45- and clarity and discipline
- 2:47- that allow people to perform at their best.
- 2:50- And I'm focused
- 2:52- very much
- 2:53- on execution,
- 2:54- accountability,
- 2:56- continuous
- 2:57- improvement,
- 2:58- quality,
- 3:00- and
- 3:01- using data
- 3:02- to help us understand
- 3:03- how we can get better.
- 3:06- That is especially important, I think, right now
- 3:09- because health care is changing so quickly,
- 3:12- and we have to continue delivering exceptional care
- 3:15- while also improving access, strengthening performance,
- 3:18- and making sure that our organizations are positioned
- 3:21- well for the future.
- 3:26- That makes a lot of sense. You know,
- 3:27- it is a huge responsibility
- 3:29- to do these transformations within the health care
- 3:31- space and to your point, which is a
- 3:32- very complex environment. But, certainly,
- 3:36- your background and experience
- 3:38- shows you're up to the task. And I
- 3:39- I love your point on making sure you've
- 3:42- got the teamwork and ready to go, for
- 3:44- providing that exceptional care. Now could you give
- 3:47- us a quick state of the union? What's
- 3:49- going well this year, and what are you
- 3:50- focused on for the rest of 2026?
- 3:53- Well, we're really proud of the of the
- 3:55- work being done at UI Health Care.
- 3:58- You know, I would describe our state of
- 4:00- the union as one of tremendous opportunity,
- 4:04- but also a need for greater operational discipline.
- 4:08- A lot has gone really well
- 4:11- for us here.
- 4:12- We've continued to grow as a system,
- 4:16- including,
- 4:17- the opening of our North Liberty campus, which
- 4:19- is a specialty orthopedic hospital.
- 4:23- We are increasingly thinking and operating as an
- 4:26- enterprise rather than just a collection of individual
- 4:29- hospitals and departments.
- 4:31- And one of the things I feel really
- 4:33- good about
- 4:34- is the increased focus on using data,
- 4:38- creating an accountable
- 4:39- team
- 4:41- across, again, the clinical enterprise, and
- 4:44- really focusing in on operational performance.
- 4:48- In health care, we have an enormous amount
- 4:51- of data,
- 4:52- and the challenge is turning it into information
- 4:55- that our leaders and our front line
- 4:58- can actually use to make decisions
- 5:01- and then creating accountability
- 5:03- around those decisions.
- 5:05- So for the remainder of '26, my focus
- 5:08- is really on three things.
- 5:11- One,
- 5:12- improving operational performance,
- 5:14- b,
- 5:15- leveraging our scale as a system,
- 5:18- and strengthening
- 5:19- our financial resilience.
- 5:22- I think that means looking very deliberately at
- 5:25- work force productivity,
- 5:27- capacity and throughput,
- 5:30- supply chain management,
- 5:32- high cost clinical resources, and how we standardize
- 5:36- operations
- 5:37- across the enterprise where that makes sense.
- 5:40- Ultimately, I think the goal is really simple.
- 5:43- We need to make it easier for our
- 5:45- teams to provide great care while making sure
- 5:48- that the organization
- 5:49- is positioned
- 5:50- to remain strong for the long run.
- 5:56- I love that. And I think, you know,
- 5:58- having that simple strategic goal, very much,
- 6:02- being able to focus on what you need
- 6:03- to do, to make it easy, provide great
- 6:06- care, and then create experience for patients, I
- 6:08- mean, makes a lot of sense. I'm curious
- 6:10- as you're looking at that operational performance, thinking
- 6:12- about, you know, what productivity looks like, financial
- 6:15- resilience, capacity throughput, and standardizing some of the
- 6:18- processes around that.
- 6:20- What does it take from the team on
- 6:22- the ground to to really make sure you've
- 6:25- got, the right processes in place and that
- 6:27- they're being adopted and implemented and standardized where
- 6:30- they need to be standardized and,
- 6:33- adjusted where they need to be adjusted?
- 6:35- It's a great question.
- 6:37- You know, we ask a lot of our
- 6:40- leaders,
- 6:41- in health care.
- 6:43- You know, we are
- 6:45- constantly
- 6:45- in, an environment of of
- 6:48- rapid change.
- 6:50- And
- 6:51- the,
- 6:53- you know, the need to bring people along
- 6:55- from a change management perspective
- 6:58- is just critical.
- 7:00- You know, one of the things that I
- 7:02- say all the time, I I think I
- 7:04- say it at least five times a day,
- 7:06- is that we need our leaders
- 7:08- to be able to see problems.
- 7:12- It's very hard, right, in the in the
- 7:15- middle of
- 7:17- a busy day
- 7:18- to really be able to look across the,
- 7:23- you know, the the the processes,
- 7:25- the workflows,
- 7:26- and understand
- 7:28- where the waste
- 7:30- is,
- 7:31- where we are asking people to do rework
- 7:34- and,
- 7:36- redundant,
- 7:37- processes.
- 7:38- And I
- 7:39- think that that is the the one thing
- 7:41- that if you have leaders that show up
- 7:44- every
- 7:45- day with a keen eye towards
- 7:49- how do we make things better for our
- 7:51- teams
- 7:53- and our patients. Right?
- 7:55- One begets the other.
- 7:57- Then I think that it makes it
- 7:59- so much easier,
- 8:02- to do the work.
- 8:03- And I think that that is a critical
- 8:05- piece when we talk about performance improvement
- 8:09- that is just really essential.
- 8:13- Absolutely. I couldn't agree more. Now when you
- 8:16- look ahead to... I know there's plenty of
- 8:17- headwinds in the industry. So what do you
- 8:19- have your eye on most now and preparing
- 8:21- for in the future?
- 8:23- Yeah. You know, there are so many headwinds,
- 8:26- but I think the biggest one is probably
- 8:28- the changing economics
- 8:30- of health care.
- 8:31- You can't open an article or, you know,
- 8:34- read a journal
- 8:35- or even talk to a colleague,
- 8:38- without this topic coming up.
- 8:40- I think that academic health systems
- 8:43- have historically relied on several mechanisms
- 8:47- to help support the additional missions that that
- 8:49- we are,
- 8:51- accountable and responsible for, things like
- 8:54- three forty b,
- 8:55- provider based reimbursement,
- 8:57- and other
- 8:59- payment structures. They are all under significant scrutiny
- 9:03- at this time.
- 9:05- Site neutrality,
- 9:06- is a particularly important issue because it challenges
- 9:10- some of our underlying economics of providing complex
- 9:13- care
- 9:14- in our academic health systems.
- 9:18- And at the same time, our underlying costs
- 9:21- continue to
- 9:23- rise. Labor,
- 9:24- pharmaceuticals,
- 9:26- supplies,
- 9:27- implants,
- 9:28- technology,
- 9:29- capital,
- 9:31- they are all so expensive,
- 9:33- and health
- 9:34- systems cannot simply pass those costs along to
- 9:37- our patients.
- 9:39- So the question we're really asking ourselves
- 9:41- is, how do we redesign our operating model
- 9:45- before those external forces
- 9:47- require us to do it?
- 9:50- That means becoming
- 9:52- much more intentional about productivity,
- 9:55- site of care,
- 9:57- clinical variation,
- 9:59- supply utilization,
- 10:01- and how we deploy our limited capital dollars.
- 10:05- I think
- 10:06- that our organization,
- 10:09- will be its strongest
- 10:11- over the next several years,
- 10:13- if we are willing to make those changes
- 10:16- proactively
- 10:17- rather than waiting for reimbursement
- 10:19- pressures
- 10:21- to force the conversation.
- 10:25- I think that makes a lot of sense.
- 10:27- And that slight mindset shift of being more
- 10:30- proactive,
- 10:31- really can make a big difference in terms
- 10:34- of the results that you're getting and how
- 10:35- you're thinking about, the different problems and getting
- 10:38- more upstream.
- 10:39- Now where do you see some of the
- 10:41- big opportunities for growth as well in the
- 10:43- next couple years?
- 10:45- So for us at University of Iowa, I
- 10:47- think the biggest opportunity is leveraging the scale
- 10:50- of the system that we've built.
- 10:53- You know, health health systems have grown tremendously
- 10:56- over the last decade,
- 10:58- but simply getting larger does not automatically create
- 11:01- the value.
- 11:03- You actually have to operationalize
- 11:05- that scale,
- 11:07- And it's no simple task.
- 11:10- We have an opportunity here to become much
- 11:12- more intentional
- 11:14- about where care is delivered,
- 11:16- how patients move across our,
- 11:19- system of care,
- 11:20- and how we standardize the infrastructure
- 11:23- supporting that care.
- 11:25- That includes things like,
- 11:28- supply chain management,
- 11:30- how pharmacy
- 11:31- is,
- 11:32- leveraged,
- 11:33- laboratory, imaging, workforce management,
- 11:37- emergency management,
- 11:38- accreditation,
- 11:40- other enterprise functions
- 11:42- that historically
- 11:43- have been managed locally.
- 11:47- I think it's important. We don't wanna take
- 11:49- away,
- 11:50- right,
- 11:51- ownership
- 11:52- and empowerment
- 11:53- and accountability, frankly,
- 11:56- from our frontline leaders in those different organizations.
- 12:00- So how do you
- 12:01- continue
- 12:02- to create that environment of accountability
- 12:05- and ownership,
- 12:07- but also
- 12:09- think about things from an enterprise
- 12:11- perspective
- 12:13- and ensure
- 12:14- that we are creating that standardization
- 12:18- and that lack of variation. I think it's
- 12:20- a... It's gonna be, for us, you know,
- 12:22- we're we're new to that journey because, frankly,
- 12:25- we are a relatively
- 12:27- new,
- 12:29- health care system, if you will,
- 12:31- in in
- 12:33- growing from one
- 12:34- kind of mega academic medical center,
- 12:37- which has been serving Iowa for, you know,
- 12:40- over a century,
- 12:42- to that of a conglomeration
- 12:45- of of hospitals and clinics.
- 12:48- On the clinical side, I think it means
- 12:51- continuing to grow areas where an academic health
- 12:54- system is uniquely positioned
- 12:56- to provide value,
- 12:58- particularly
- 12:59- highly complexed and specialized care.
- 13:03- I think there is
- 13:05- an access component to this,
- 13:07- as well. Growth is not just about adding
- 13:10- beds or buildings.
- 13:12- It's about improving throughput,
- 13:15- reducing that unnecessary variation,
- 13:18- expanding our ambulatory capacity as more things move
- 13:22- into that ambulatory
- 13:24- setting,
- 13:25- and making sure that our patients can get
- 13:27- the right level of care
- 13:29- at the right location
- 13:31- at the right time.
- 13:33- If we combined the clinical capabilities of an
- 13:37- an academic medical center with the operational
- 13:40- discipline
- 13:41- of a truly integrated health system,
- 13:44- I think that creates a very powerful growth
- 13:47- platform.
- 13:51- Absolutely. You know? And and it's really cool
- 13:53- to have that academic,
- 13:55- size, scale
- 13:56- in mission and then being able to, to
- 13:58- your point, have the discipline of the integrated
- 14:00- health system that really focuses on the right
- 14:03- things and can have everybody
- 14:05- understanding
- 14:06- how they can uniquely
- 14:09- seek out value and show that value moving
- 14:11- forward. And, you know, the idea of value
- 14:13- in health care seems like it's evolved a
- 14:15- bit over the last several years. And knowing
- 14:19- how,
- 14:20- you... You're creating that type of value within
- 14:22- the system, I can imagine,
- 14:24- you know, it takes some time culturally, but
- 14:26- at the end of the day, it really
- 14:27- makes a big difference.
- 14:29- Agreed.
- 14:31- Fantastic. Well, before we wrap up here, I
- 14:34- wanted to ask you about leadership. Who is
- 14:35- a leader that you admire really from any
- 14:37- industry and why?
- 14:40- I love this question.
- 14:41- You know, because I started my career in
- 14:43- the United States Navy as a nurse corps
- 14:45- officer,
- 14:47- I've always paid attention to military leaders and
- 14:50- the lessons they offer about building teams, creating
- 14:53- accountability,
- 14:55- and performing under pressure.
- 14:57- I'm sure many leaders listening
- 15:00- have heard of commander Mike
- 15:03- Abbershop,
- 15:04- and probably many have read his book,
- 15:07- It's Your Ship.
- 15:08- His story is well known,
- 15:10- but what has always mattered to me is
- 15:13- not simply that he took a poorly performing
- 15:15- ship and turned it around.
- 15:17- It's how he taught...
- 15:19- How he thought about his responsibility
- 15:22- as a leader.
- 15:24- He did not begin by assuming the crew
- 15:26- was the problem. He started by asking what
- 15:29- he could do differently as their commanding officer.
- 15:33- He listened.
- 15:35- He learned what was getting in their way,
- 15:38- and he set very clear expectations
- 15:40- and then gave people both the authority and
- 15:43- the accountability
- 15:44- to perform.
- 15:46- That's really stayed with me throughout my entire
- 15:49- career.
- 15:50- You know, I feel very blessed that I
- 15:52- was able to start,
- 15:54- as a as a young health care leader
- 15:57- in in the military environment.
- 16:00- As leaders, we do not always get to
- 16:02- choose our circumstances,
- 16:04- the resources we're given or not,
- 16:07- or even all of the people that are
- 16:09- on our team.
- 16:11- You know, in health care, especially, the environment
- 16:13- is incredibly complicated and the pressures are significant.
- 16:17- But we do have a tremendous amount of
- 16:19- influence over the culture that we create,
- 16:22- the clarity that we provide, and the stand...
- 16:25- Standards that we establish.
- 16:28- And I believe deeply in building strong teams
- 16:31- and giving people ownership and creating trust.
- 16:34- But I also believe high performance
- 16:37- requires discipline,
- 16:38- accountability,
- 16:40- and a relentless focus on getting better.
- 16:44- So that's why this story continues to resonate
- 16:47- with me.
- 16:48- His leadership
- 16:49- philosophy reinforces something I have carried from the
- 16:53- navy into my
- 16:55- entire career across health care, and that is
- 16:58- great leaders do not just demand better performance
- 17:01- from their teams.
- 17:03- They create the conditions that make better performance
- 17:06- possible.
- 17:10- I love it. The... That's so critical in
- 17:12- having that lens on performance, understanding the team,
- 17:15- and really taking the time to get close
- 17:18- to the teammates,
- 17:19- and develop that trust and relationship
- 17:21- goes a long way. Jody, thank you so
- 17:23- much for joining us on the podcast today.
- 17:25- This has been a really fun and fascinating
- 17:27- conversation,
- 17:28- and I know you'll be speaking at our
- 17:30- CEO CFO roundtable in November, so I look
- 17:32- forward to seeing you in person there.
- 17:35- Thank you so much. This has been wonderful.
- 17:37- I appreciate the opportunity to share what we're
- 17:39- doing here at UI Health Care.