Your Marketing Isn't Broken. Your Model Is.
Summary
Chris Perkins, President of Model B, shares why he believes the traditional agency model is ready for a rethink. Drawing from a management consulting mindset, he explains how Model B's innovative "open talent" approach connectsbusinesses with world-class marketing expertise while minimizing friction, maximizing flexibility, and delivering measurable growth. From challenging industry norms to building stronger partnerships between brands and theircustomers, Chris offers a fresh perspective on what it takes to create smarter, more sustainable marketing in today's business landscape…
The skinny
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