Latest / The Real Report with Tony Yayo and Uncle Murda / Max Siegelman Breaks Down Knicks Collab, origin of Siegelman Stable brand, Virgil Abloh influence, & new Ford line

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Max Siegelman Breaks Down Knicks Collab, origin of Siegelman Stable brand, Virgil Abloh influence, & new Ford line · The Real Report with Tony Yayo and Uncle Murda

• 0:00
  Speaker 1: Hmm, you didn't get stabbed.
• 0:12
  Speaker 2: Bruising out years to talk to New York Tony. Yo,
• 0:30
  Speaker 2: and y'all all make some noise for my man, Max
• 0:33
  Speaker 2: single bit, come on, make some noise. And you know, Max,
• 0:40
  Speaker 2: I did my research on you because you're a low
• 0:42
  Speaker 2: key guy, like I know you spend zero dollars on marketing,
• 0:47
  Speaker 2: but you have some of the biggest deals that you've
• 0:50
  Speaker 2: seen somebody have in fashion at one time. I mean,
• 0:53
  Speaker 2: we're talking New York Knicks, New York Rangers, New York Mets,
• 0:58
  Speaker 2: and the New York Yankees. Can you talk about that?
• 1:01
  Speaker 2: And you got a wonderful team over here. Can you
• 1:03
  Speaker 2: talk about it? Because you because a lot of people
• 1:05
  Speaker 2: they'd be like Max Siegelman, I don't know them, and
• 1:09
  Speaker 2: I'm like, Yo, this is the next guy.
• 1:12
  Speaker 1: I appreciate this is the next guy.
• 1:14
  Speaker 2: And you know, because some people are what do they say,
• 1:17
  Speaker 2: active and proactive, Like I'm proactive.
• 1:21
  Speaker 1: I see that, I appreciate it.
• 1:22
  Speaker 2: I'm proactive. I already know where this is going, Like
• 1:25
  Speaker 2: I did my research. But can you talk about them
• 1:27
  Speaker 2: big deals, because that's a big deal. Of the fashion
• 1:31
  Speaker 2: world is a tough business. Yeah, tell about them. Deals?
• 1:34
  Speaker 1: Come on those tough business that didn't choose maybe it
• 1:37
  Speaker 1: chose me ish Yeah, I mean those deals is just
• 1:40
  Speaker 1: like a handful of projects that we've been able to
• 1:42
  Speaker 1: do over the last couple of years since starting this.
• 1:45
  Speaker 1: So I started kind of by accident, I always say,
• 1:47
  Speaker 1: and the summer of twenty twenty in the pandemic, and
• 1:51
  Speaker 1: as we first started to evolve and get pieces out there,
• 1:55
  Speaker 1: we were lucky that some big names were from the
• 1:59
  Speaker 1: hip hop'space to the sports space, and then over the
• 2:03
  Speaker 1: next couple of years we started to get a lot
• 2:05
  Speaker 1: of inbound requests for projects, and so I think where
• 2:09
  Speaker 1: we were and we still are in a super special
• 2:11
  Speaker 1: place that people are still reaching out to want to
• 2:13
  Speaker 1: do projects with us, and obviously being a New York
• 2:17
  Speaker 1: brand and being able to work with New York sports
• 2:19
  Speaker 1: teams and other people, it's a huge opportunity that we
• 2:23
  Speaker 1: try and take the take advantage of and use to
• 2:27
  Speaker 1: get the word out there about our story and our brand.
• 2:30
  Speaker 2: So when you say it didn't choose you, what do
• 2:31
  Speaker 2: you mean by that?
• 2:33
  Speaker 1: I mean, previous to me having Siegulman Stable as a
• 2:36
  Speaker 1: fashion brand, I was just doing creative consulting for music artists,
• 2:40
  Speaker 1: athletes and direct to consumer brands, and then I started
• 2:44
  Speaker 1: making hats and sweatshirts and the pandemic with my dad's
• 2:48
  Speaker 1: racing stable logo, and it kind of just started to
• 2:51
  Speaker 1: take a story and wind of its own. And so
• 2:55
  Speaker 1: at first I made it for family and friends, and
• 2:57
  Speaker 1: then some of those music artists and athletes that I
• 3:00
  Speaker 1: was working with or worked with previously had asked me
• 3:02
  Speaker 1: for pieces, so I made another three hundred dollars worth
• 3:05
  Speaker 1: of stuff, sent it out to them. They ended up
• 3:07
  Speaker 1: wearing it either posted it on Instagram, ward in a
• 3:10
  Speaker 1: music video, ward in a tunnel walk, and that's where
• 3:13
  Speaker 1: it started to pick up. The pace decided to launch
• 3:16
  Speaker 1: a shopify, but I said, if I was going to
• 3:18
  Speaker 1: do it, I would always stick to the true story
• 3:20
  Speaker 1: of what the brand is, which is my dad's story.
• 3:23
  Speaker 1: So I would tell the racing side story, but I
• 3:25
  Speaker 1: would also tell the equine therapy story. And the equine
• 3:28
  Speaker 1: therapy bit is a portion of our proceeds. We still
• 3:31
  Speaker 1: donate two equin therapy programs. And so he would do
• 3:35
  Speaker 1: these programs for inter city youth kids in Newark, New Jersey,
• 3:39
  Speaker 1: where it was close to where he was stabled, or
• 3:42
  Speaker 1: veterans with PTSD or kids of special needs. And so
• 3:46
  Speaker 1: that's a big piece of our brand ethos.
• 3:48
  Speaker 2: Wow, giving back to the community. Max siegum Man, he's
• 3:54
  Speaker 2: the King of New York. He's just under the radar, right,
• 3:57
  Speaker 2: that's a big title, you know now you I mean,
• 3:59
  Speaker 2: go listen New York Knicks like I go to the games.
• 4:02
  Speaker 2: I actually will your hat shou out to my man
• 4:04
  Speaker 2: Dre with Courtside. You know, Jalen Brunson has your hat on. Yeah,
• 4:09
  Speaker 2: I mean Carmello Anthony has your hat on. Steph Curry
• 4:14
  Speaker 2: have your hat on. Aaron Judge has your hat on.
• 4:18
  Speaker 1: Keep going.
• 4:20
  Speaker 2: It's just and I'm quite sure it's many more. And
• 4:24
  Speaker 2: if it's dope, it's dope. You know what I'm saying.
• 4:26
  Speaker 2: But just the things you're doing in fashion, How do
• 4:29
  Speaker 2: you feel when you see celebrities because you're a humble
• 4:33
  Speaker 2: of guy, like I feel like you made it already,
• 4:35
  Speaker 2: you just don't know it. So how do you feel
• 4:37
  Speaker 2: when you see Steph Curry, Aaron Judge and all these
• 4:40
  Speaker 2: big names wearing your stuff? Yeah?
• 4:42
  Speaker 1: Man, I think it's obviously like the coolest thing in
• 4:45
  Speaker 1: the world. I think like the backstory when I first started,
• 4:48
  Speaker 1: that's all I would do is in the pandemic, try
• 4:49
  Speaker 1: and figure out how to get the word out there,
• 4:52
  Speaker 1: and was watching Future music videos and then six months
• 4:55
  Speaker 1: later the Future was wearing a hat a music video.
• 4:57
  Speaker 1: Don't know if I was manifesting it indirectly or what,
• 5:00
  Speaker 1: but it's just a school when you're walking around a
• 5:02
  Speaker 1: random city, or you're in a random airport or in
• 5:04
  Speaker 1: a random restaurant and you see someone wearing a hat
• 5:06
  Speaker 1: and a sweatshirt and you have no idea who they are.
• 5:08
  Speaker 1: So it's the coolest thing in the world to see
• 5:11
  Speaker 1: Jalen Brunton and Mellow and Judge and all these guys
• 5:14
  Speaker 1: wearing it. And it's just as the cool feeling when
• 5:17
  Speaker 1: a random person walking around is wearing it.
• 5:20
  Speaker 2: Definitely, I've definitely seen I think Kendall Jenna warning it too.
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  Speaker 1: I mean, it was a big moment for us.
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  Speaker 2: That solidified.
• 5:29
  Speaker 1: Yeah, it was Paris Fashion Week, justin justin Biaver, justin Bieber.
• 5:32
  Speaker 2: Oh so you tried, you went to Paris Fashion Week?
• 5:34
  Speaker 1: Was there, but that's where she wore.
• 5:36
  Speaker 2: Wow? Yeah that's big.
• 5:38
  Speaker 1: Yeah, it was good. That's a big moment for us.
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  Speaker 2: It's the little things I always think like with artists
• 5:42
  Speaker 2: and celebrities, they always like, uh, I don't know, just
• 5:46
  Speaker 2: make things pop. Like we knew about a cooogie from
• 5:49
  Speaker 2: Biggie Smalls. Yeah, you know what I mean, run DMC.
• 5:52
  Speaker 2: We knew about Adidas from them. Yeah.
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  Speaker 1: I think. I think different different celebrities, different athletes, different
• 5:57
  Speaker 1: music artists have different impacts. I think there's a very
• 6:00
  Speaker 1: small number of them that can take a product where
• 6:04
  Speaker 1: it and lead to sales. To change business is definitely
• 6:08
  Speaker 1: one of them, but I think there are others where
• 6:10
  Speaker 1: they wear it and versus them leading to sales, which
• 6:14
  Speaker 1: obviously is important, but more importantly also just validate you
• 6:18
  Speaker 1: as a brand to your existing community. And so I
• 6:20
  Speaker 1: think all of the steps and the pieces lead to
• 6:23
  Speaker 1: the next phase. So they're all important.
• 6:27
  Speaker 2: That's crazy. Can you talk about your collab with Ford
• 6:29
  Speaker 2: because I've seen the pieces down there the venim Yeah,
• 6:31
  Speaker 2: I mean, because now we're going from you know, all
• 6:34
  Speaker 2: the New York teams to cause now just like I.
• 6:38
  Speaker 1: Mean, for it's a good one and it's a it's
• 6:39
  Speaker 1: a it's a good way for us to it's our
• 6:41
  Speaker 1: first introduction to do something with the automotive brand. Growing up,
• 6:45
  Speaker 1: my dad only drove Ford Explorers. Eddie Bauer additions.
• 6:50
  Speaker 2: Nice.
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  Speaker 1: So I think for for me it was like very
• 6:52
  Speaker 1: on brand. Still could tell the brand story and it
• 6:56
  Speaker 1: was just an ideal scenario. We were going to drop
• 6:58
  Speaker 1: it on the fourth of July. The majority of our
• 7:01
  Speaker 1: stuff's made in the US. It was like very Americana feeling,
• 7:05
  Speaker 1: and it was our biggest collection. Yeah, it was twenty pieces,
• 7:08
  Speaker 1: so it was headwear, denhim, lounge wear, swimwear. Uh So
• 7:12
  Speaker 1: it was one of the biggest ones.
• 7:14
  Speaker 2: M Jackets is super fire. Got to get you in total,
• 7:18
  Speaker 2: some ten tims, you know when the time vibe, I
• 7:21
  Speaker 2: love everything. We got to get some leather jackets going too,
• 7:24
  Speaker 2: because I love what you're doing. We got all the hats.
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  Speaker 2: This feel like the New York. This feels like the
• 7:29
  Speaker 2: New York Yankees vibe right here. For me though, when
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  Speaker 2: I see these hats back then.
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  Speaker 1: Again that's ready to see and say, we'll have more
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  Speaker 1: famous than the Yankee hat.
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  Speaker 2: That's big. Who are some fashion fashion people that you
• 7:41
  Speaker 2: know inspire you because I know you knew Virgil piece.
• 7:45
  Speaker 1: Yeah, there's a lot of them that Him is always
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  Speaker 1: one that I mentioned first.
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  Speaker 2: How long you had you long you knew Virgual for.
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  Speaker 1: A couple of years, and it was through a job
• 7:56
  Speaker 1: that I had before, a lot of like the consulting stuff.
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  Speaker 1: It was also through an agency called Out from Media,
• 8:01
  Speaker 1: where we were working with him on a bunch of
• 8:02
  Speaker 1: stuff for Art Basil also for some of his art
• 8:06
  Speaker 1: installations and exhibits that he was doing overseason here.
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  Speaker 2: Wow.
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  Speaker 1: And so you just learn a lot from someone like
• 8:11
  Speaker 1: that just by being around them, not even being involved
• 8:13
  Speaker 1: in specific projects. But I think I take bits and
• 8:17
  Speaker 1: pieces of where we are and the evolution of the
• 8:19
  Speaker 1: brand from different brands, different individuals. I always say, like
• 8:23
  Speaker 1: when we first started, I would look at Supreme and
• 8:25
  Speaker 1: Eric em Manual and brands like that that we're doing
• 8:28
  Speaker 1: a drop model and killing it and doing it the
• 8:30
  Speaker 1: right way. And that's when we first started. That was
• 8:32
  Speaker 1: the first phase of Siegulman Stable and how he got
• 8:35
  Speaker 1: to the next phase and trying to drive resale and
• 8:38
  Speaker 1: no one did it better than Eric and Supreme and
• 8:40
  Speaker 1: brands like that.
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  Speaker 2: Crazy. Yeah, my sons love shows when it was like
• 8:47
  Speaker 2: a fanatic for the someone.
• 8:48
  Speaker 1: And now we're in Easthampton where he opened up a
• 8:50
  Speaker 1: store right across the street. So I think I think
• 8:54
  Speaker 1: I think you go through different iterations of brand building
• 8:57
  Speaker 1: and where your brand continues to grow and what your
• 9:00
  Speaker 1: you're trying to get into, and I think you just
• 9:02
  Speaker 1: take bits and pieces from different individuals, different brands and
• 9:05
  Speaker 1: figure out how to apply them to what you're trying
• 9:07
  Speaker 1: to do. I don't think there's a blueprint for it.
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  Speaker 1: I think you can take bits and pieces and make
• 9:12
  Speaker 1: it work for you definitely.
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  Speaker 2: And look, you started in twenty twenty.
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  Speaker 1: So it's like a couple of years later, here we are.
• 9:18
  Speaker 2: You got wife feet. I know if she helps you
• 9:20
  Speaker 2: with a lot of stuff too.
• 9:21
  Speaker 1: On all this stuff. She's the Roboss creative director area.
• 9:24
  Speaker 2: So you'll start it off with the hats.
• 9:26
  Speaker 1: Initially I started with just hats and crew neck what shirts.
• 9:29
  Speaker 1: Now we have fifty plus cutting so skews everything from
• 9:34
  Speaker 1: denim to loungewear, swimwear, headwear, all of it. We've done suiting, wool, jackets,
• 9:41
  Speaker 1: the whole thing. But that's kind of where we want
• 9:44
  Speaker 1: to continue to build it. I think that there was
• 9:46
  Speaker 1: probably a point in the business a couple of years
• 9:48
  Speaker 1: ago where it was like, all right, are we just
• 9:50
  Speaker 1: going to stick to what we're doing sell millions of
• 9:53
  Speaker 1: dollars worth or try to, and then that's it. You're
• 9:56
  Speaker 1: kind of forgotten and you're maybe considered merch. And I
• 9:59
  Speaker 1: think like the word the worst thing someone could say exactly,
• 10:03
  Speaker 1: you make merch, right, And I'm like, we don't do that.
• 10:07
  Speaker 1: We're like a contemporary luxury brand where we make a
• 10:11
  Speaker 1: three hundred dollars knit sweater, we make a thirty five
• 10:13
  Speaker 1: hundred dollars suit, but we also make a seventy six
• 10:16
  Speaker 1: dollars hot Oh.
• 10:16
  Speaker 2: I mean, I could tell everything's quality and the pop
• 10:19
  Speaker 2: up shop and and everything's quality from the wall, you know,
• 10:23
  Speaker 2: you know, it's a beautiful setup to pop up shop
• 10:27
  Speaker 2: is amazing, and I could tell, you know, I think
• 10:30
  Speaker 2: by next year you'll be one of the biggest brands
• 10:33
  Speaker 2: out there, like a Kiff and the EE.
• 10:36
  Speaker 1: I appreciate you.
• 10:37
  Speaker 2: Stuff like that because because nowadays people are not just
• 10:39
  Speaker 2: focused on Louis Baton and Rick Owens and stuff like that.
• 10:44
  Speaker 2: People went the Kids, they went the Kiff, they went
• 10:46
  Speaker 2: the EE, they went the Max Siegelman.
• 10:49
  Speaker 1: Yeah. I think I think fashion got went through an
• 10:51
  Speaker 1: interesting phase. I think like streetwear became luxury, and luxury
• 10:55
  Speaker 1: fed into streetwear and it's now just like a big
• 10:57
  Speaker 1: mix and everyone's just trying to figure it out. So
• 10:59
  Speaker 1: I think we found a lane for us, and we're
• 11:01
  Speaker 1: not trying to follow anyone. We're not trying to go
• 11:05
  Speaker 1: through and be part of fast fashion and just do
• 11:07
  Speaker 1: what's on doing right now. Just trying to stick true
• 11:09
  Speaker 1: to what we're doing and let people understand who we are.
• 11:12
  Speaker 1: And that's the importance of doing a pop up shop,
• 11:14
  Speaker 1: to get people in touch and feel try.
• 11:16
  Speaker 2: To and the collab is always dope. Like I was
• 11:20
  Speaker 2: at the game with Dre and we I got a
• 11:22
  Speaker 2: chance to meet on Ronnie from Kiss and holding a
• 11:27
  Speaker 2: yeah yeah, and I'm like, I'm like, I didn't have
• 11:29
  Speaker 2: my my A six on the A six collab that
• 11:32
  Speaker 2: he had because it was some of my favorite sneakers. Yeah,
• 11:35
  Speaker 2: who would you want to collab? If you do sneakers with,
• 11:39
  Speaker 2: you don't want to say I'm.
• 11:40
  Speaker 1: Just whoever you work with. It's the same for sports teams,
• 11:43
  Speaker 1: Like just because we're a New York brand doesn't mean
• 11:45
  Speaker 1: you can only do New York teams. Most people don't
• 11:47
  Speaker 1: know that our first NBA collab ever was the San
• 11:49
  Speaker 1: Antonio Spurs. I was way early, uh and it was
• 11:53
  Speaker 1: kind of under the radar, but it was a sick
• 11:55
  Speaker 1: drop and it was before we were renewing cutting sew
• 11:59
  Speaker 1: and so that was an amazing project for us. And
• 12:00
  Speaker 1: that was like one of the next one of the
• 12:02
  Speaker 1: like pages in Seagum and Stable. I was like, Okay,
• 12:05
  Speaker 1: we can do this. And then the next thing, you know,
• 12:07
  Speaker 1: we're working with the Knicks, where as a kid from
• 12:09
  Speaker 1: New York and a New York brand, we can't have
• 12:11
  Speaker 1: a cooler team to work with. So uh so, yeah,
• 12:14
  Speaker 1: I'm a fan of whoever we work with.
• 12:15
  Speaker 2: Definitely, I'm you know, I gotta get a whole bunch
• 12:18
  Speaker 2: of stuff, befog get out of here. How does your
• 12:21
  Speaker 2: father Ronnie right, Robbie, Robbie, Sorry, sorry dad, Robbie, how
• 12:27
  Speaker 2: does Robbie Siegum and your dad? Like, how does he
• 12:30
  Speaker 2: intertwine into the business into the to the clover line?
• 12:33
  Speaker 2: Because I know he was a horse trainer.
• 12:35
  Speaker 1: Yeah, so this whole brand's built on him. So he
• 12:38
  Speaker 1: still calls himself the CEO, the Chief Equine Officer. He
• 12:42
  Speaker 1: was also one of the first people who said, who
• 12:44
  Speaker 1: the fuck's gonna wear a Segum and Stable hat? But
• 12:47
  Speaker 1: now him and my mom are both pretty much retired,
• 12:49
  Speaker 1: and they follow us everywhere we go. They are super proud,
• 12:53
  Speaker 1: but also like, I can't believe that this is happening
• 12:56
  Speaker 1: kind of thing because it went from a logo that
• 12:58
  Speaker 1: my mom made for my dad when he opened his
• 13:00
  Speaker 1: stable and wow.
• 13:02
  Speaker 2: Your mom made look yeah wow, shout out to mom.
• 13:05
  Speaker 1: Yeah. So it's it's definitely like a real family story,
• 13:09
  Speaker 1: family business, and I think that they are just happy
• 13:13
  Speaker 1: and joyful and can't believe that this is actually happening.
• 13:17
  Speaker 2: I mean, you know, you know, because a lot of
• 13:19
  Speaker 2: people you can have a celebrity way of stuff and
• 13:21
  Speaker 2: it's still not really be hot. But when I've seen
• 13:24
  Speaker 2: jaylen Brunson with it, I just loved the New York Yeah,
• 13:27
  Speaker 2: the New York nick color one. It fit right, you know,
• 13:31
  Speaker 2: I wore it a couple of times. So it's just
• 13:34
  Speaker 2: I just think with fashion, dope is dope.
• 13:38
  Speaker 1: Yeah. I think those things like people wearing as like
• 13:40
  Speaker 1: is helpful. I think you got to figure out how
• 13:42
  Speaker 1: you build on it and be smart and consistent and
• 13:44
  Speaker 1: connect the dots. As soon as you slow down or stop,
• 13:47
  Speaker 1: there's another five thousand brands behind you trying to take
• 13:50
  Speaker 1: your spot. So uh, not that we're trying to take
• 13:53
  Speaker 1: anyone spot. We're just trying to grow at our own pass.
• 13:55
  Speaker 2: You're very humble, You're not really on Instagram too much.
• 13:58
  Speaker 1: I'm on Instagram, but that you.
• 14:00
  Speaker 2: Kind of like under the radar because if all the
• 14:02
  Speaker 2: deals you had, I'll be popping man ship. I gotta
• 14:04
  Speaker 2: deal with.
• 14:05
  Speaker 1: The next trying to make good campaigns and get out there.
• 14:12
  Speaker 2: It's crazy because when I when I look at you,
• 14:14
  Speaker 2: I feel like a Virgil feeling like you got all
• 14:17
  Speaker 2: the best and and and then like you, what are
• 14:21
  Speaker 2: you going to design cars next? Like what are you
• 14:24
  Speaker 2: going to do the sneakers next? You definitely gotta do
• 14:27
  Speaker 2: the Maxine sneakers. Yeah, you know, and and and that's
• 14:34
  Speaker 2: the thing about fashion, because fashion is not an easy business.
• 14:37
  Speaker 2: It's not like you said, people get caught up. I'm
• 14:39
  Speaker 2: making merch. I'm not making clothing lines and some of
• 14:42
  Speaker 2: my free AO shirts and stuff like that. But you're
• 14:45
  Speaker 2: high end line.
• 14:47
  Speaker 1: A luxury line, and that's where we're trying to continue
• 14:49
  Speaker 1: to build. Who inspires you everything? Everyone? Everything? Uh, definitely
• 14:56
  Speaker 1: my fiance is our creative director. She crosses it. But yeah,
• 15:00
  Speaker 1: I mean I think people like you mentioned like Virgil
• 15:02
  Speaker 1: and other artists. And I think that there's ways to
• 15:05
  Speaker 1: get inspiration, not even just from people in fashion, from
• 15:08
  Speaker 1: people from all different verticals and try and figure out
• 15:10
  Speaker 1: how to embed it into what we're building and doing.
• 15:13
  Speaker 2: So what does a Max seeing them and they look
• 15:16
  Speaker 2: like like, what time are you up?
• 15:18
  Speaker 1: Wake up early? I go for a run and work out,
• 15:23
  Speaker 1: start working right away. I talked to like two hundred
• 15:25
  Speaker 1: and fifty people on my phone all day, text emails,
• 15:28
  Speaker 1: DMS calls, trying to get stuff done.
• 15:32
  Speaker 2: You're doing big business man. Thanks for having us at
• 15:35
  Speaker 2: the pop up shop in the Hamptons. Then before we leave,
• 15:38
  Speaker 2: can we take a look at all the stuff you
• 15:39
  Speaker 2: got to do it?
• 15:40
  Speaker 1: Let's look at it all.
• 15:41
  Speaker 2: Let's look at some of these clothes, all right? Cool.
• 15:43
  Speaker 2: So we was with Max and we was talking about
• 15:46
  Speaker 2: in the Hampton's what sold out and the dope pieces
• 15:49
  Speaker 2: we got to do. Let's talk about the dope jerseys
• 15:51
  Speaker 2: that head.
• 15:51
  Speaker 1: Yeah, this is our summer collection. So it is the
• 15:53
  Speaker 1: first time we did mesh. We did a Mesh top
• 15:56
  Speaker 1: that is no longer here. It was sold out, the
• 15:58
  Speaker 1: Mesh bottoms two and then we also with one with
• 16:01
  Speaker 1: Ford which our show the nineteen eighty two, which is
• 16:03
  Speaker 1: on the side of all the hats. Also the year
• 16:06
  Speaker 1: my dad started his racing.
• 16:06
  Speaker 2: Statement, Oh, I was just about to ask you.
• 16:10
  Speaker 1: Was a good I wasn't born yet, but yeah, that's
• 16:13
  Speaker 1: what I was told.
• 16:14
  Speaker 2: Definitely, it was to me some of the best years
• 16:16
  Speaker 2: in my life as a kid.
• 16:17
  Speaker 1: And then the Flee stuff, which we do a lot
• 16:19
  Speaker 1: of oversize so they're super long, cozy, good set. And
• 16:24
  Speaker 1: then the oversized zip.
• 16:25
  Speaker 2: It's so crazy, how oversized and Baggy's coming back in
• 16:28
  Speaker 2: that Hood's dope.
• 16:29
  Speaker 1: This is company ships, so crazy.
• 16:31
  Speaker 2: Definitely gotta try that on. Try Yeah, I'm gonna need
• 16:36
  Speaker 2: me a couple of things.
• 16:37
  Speaker 1: So we'll figure this out before you go.
• 16:41
  Speaker 2: Definitely super dope, super dope, super dope. Uh.
• 16:47
  Speaker 1: And then the East Hampton tea. Anything that says Hampton's
• 16:50
  Speaker 1: or East Hampton on it sells fast. People love it
• 16:53
  Speaker 1: when they visit. They always want the stuff that says
• 16:55
  Speaker 1: that Hampton's on it.
• 16:58
  Speaker 2: So what does your father actually do with the horses?
• 17:00
  Speaker 1: Because he trained him, he trained the race, trained in
• 17:03
  Speaker 1: the race and then therapy stuff. He grew up on
• 17:07
  Speaker 1: Long Island, like ten minutes from Roosevelt Raceway. You know
• 17:11
  Speaker 1: where Roosevelt Field Mall is now, it used to be
• 17:13
  Speaker 1: a racetrack. And so in high school he played college soccer,
• 17:17
  Speaker 1: went to college played, had an opportunity to go pro,
• 17:20
  Speaker 1: but back then you weren't making money playing soccer. Still
• 17:22
  Speaker 1: now it is debatable if you make money.
• 17:24
  Speaker 2: Here right now.
• 17:26
  Speaker 1: A little bit more than you would have. But decided
• 17:28
  Speaker 1: to go back and like followed his love for horses
• 17:31
  Speaker 1: and start training race horses for this guy named Carmon Abbotello,
• 17:34
  Speaker 1: which was like the biggest horse trainer in the country
• 17:37
  Speaker 1: at that point. Wow stayed with him for a couple
• 17:39
  Speaker 1: of years and then started his own stable. So we
• 17:42
  Speaker 1: started training horses for well the individuals groups of people. Uh.
• 17:47
  Speaker 1: And actually stayed with the same group of people almost
• 17:50
  Speaker 1: the entire of his career, which like pretty unheard of.
• 17:54
  Speaker 1: So he started a Roosevelt race away when they shut
• 17:56
  Speaker 1: it down, he moved the actual Seaguman stable to the
• 17:59
  Speaker 1: Meadowlands and Jersey and then in South Jersey and Freehold. Uh.
• 18:02
  Speaker 1: So yeah, he every morning got on the back of
• 18:05
  Speaker 1: this horse, took it around and trained them.
• 18:08
  Speaker 2: Uh.
• 18:08
  Speaker 1: And in the beginning when he first started, before he
• 18:10
  Speaker 1: had my older brother, he would actually uh, ride in
• 18:14
  Speaker 1: the races.
• 18:15
  Speaker 2: Also, because it's like a family business, your mom's made.
• 18:18
  Speaker 2: The logo is symbolic to your dad. I love this, this,
• 18:23
  Speaker 2: this the color and everything is right. The burgundy they had, yeah.
• 18:27
  Speaker 1: It's perfect, dope. And these are core colors, Our core colors,
• 18:30
  Speaker 1: navy and uh chili pepper red.
• 18:33
  Speaker 2: I mean I dropped that to take that hoodie.
• 18:36
  Speaker 1: Drop it you buy it.
• 18:40
  Speaker 2: THEESUS fire to the shorts right here.
• 18:42
  Speaker 1: Yeah, that's banning suit.
• 18:44
  Speaker 2: So is the first shorts. Yeah.
• 18:46
  Speaker 1: First year we did swimwear and then a bunch of
• 18:49
  Speaker 1: our basics and the linen set that I'm wearing that
• 18:52
  Speaker 1: was ready to wear in.
• 18:53
  Speaker 2: The swimming shuts. They gat like shorter, like shorter. He's
• 19:00
  Speaker 2: a dope.
• 19:01
  Speaker 1: Yeah, they're comfany. We included it in the Ford collection. Also,
• 19:04
  Speaker 1: we did the bikinis for the ladies as well.
• 19:07
  Speaker 2: The bikinis for the ladies. I see I see these sweaters.
• 19:12
  Speaker 1: On the bikinis.
• 19:12
  Speaker 2: We did this.
• 19:13
  Speaker 1: Uh these like rustic metal logos.
• 19:16
  Speaker 2: Oh yeah, that's dope. The charms, that's different. I've never
• 19:20
  Speaker 2: seen something like this on a bikini.
• 19:22
  Speaker 1: I don't know how many bikinis you're wearing us and that.
• 19:27
  Speaker 2: This is dope.
• 19:30
  Speaker 1: Find out here. Yeah, you'll be no.
• 19:34
  Speaker 2: I just know, I've never seen the logo like like this,
• 19:36
  Speaker 2: like hanging from a bikini. Usually that's kind of like,
• 19:39
  Speaker 2: that's a dope.
• 19:40
  Speaker 1: Our credit director is talented.
• 19:42
  Speaker 2: So he got a lot of jokes on me about
• 19:44
  Speaker 2: me with a bikini. When have you seen this little bikini?
• 19:47
  Speaker 2: That's dope to me. I like stuff that's different.
• 19:51
  Speaker 1: Yeah, no, it's cool. And we use that charm on
• 19:53
  Speaker 1: a bunch of different stuff too.
• 19:55
  Speaker 2: Yeah that's dope, but keep doing that because I like that.
• 19:57
  Speaker 1: This is one of our best selling stuff. We included,
• 19:59
  Speaker 1: you know, the summer stuff too. Yeah, I know all
• 20:02
  Speaker 1: we got the medium muff on the one. Might have
• 20:04
  Speaker 1: to take that the big logo on the back.
• 20:06
  Speaker 2: I might have to squeeze in that one.
• 20:08
  Speaker 1: Pajama pants. We also had the top, but it's sold out.
• 20:11
  Speaker 1: And then the girls also wear it like on the beach.
• 20:15
  Speaker 2: I've seen that before.
• 20:17
  Speaker 1: And then it's some more of our basic stuff. This
• 20:19
  Speaker 1: is a piece from our Indy five hundred collab.
• 20:21
  Speaker 2: That's dope. We didn't even talk about. You didn't even
• 20:23
  Speaker 2: tell me about. We're still here talk about.
• 20:26
  Speaker 1: We did a collab with five hundred this year in May.
• 20:29
  Speaker 1: It was amazing. Obviously it's just like a historic race
• 20:32
  Speaker 1: and jacket and we didn't use horsepower. We save that
• 20:36
  Speaker 1: for Ford, but obviously you could use that for that too.
• 20:38
  Speaker 1: But yeah, you see that they're.
• 20:39
  Speaker 2: In bordered logo jacket.
• 20:42
  Speaker 1: Yeah, the barn jackets for us are big.
• 20:44
  Speaker 2: The way the is just messed together and.
• 20:46
  Speaker 1: Everything's just then the two matching shorts, definitely. And this
• 20:51
  Speaker 1: is my educational shirt. So it's called the Pacer and
• 20:54
  Speaker 1: it's all the different pieces that you could potentially put
• 20:57
  Speaker 1: on the horse during the race or training. You don't
• 21:00
  Speaker 1: put all of it, so I wouldn't be able to
• 21:02
  Speaker 1: answer that. You need to FaceTime my dad to ask
• 21:04
  Speaker 1: them those questions, but use some of it depending on
• 21:07
  Speaker 1: how they how they run.
• 21:09
  Speaker 2: It's wow, that's crazy. I like that.
• 21:11
  Speaker 1: That's cool.
• 21:12
  Speaker 2: It's cool.
• 21:14
  Speaker 1: And then yeah, yes, so I always say when people
• 21:19
  Speaker 1: come in to buy it, I always say, you don't
• 21:20
  Speaker 1: wear the sweater, you don't wear the knit. The knit
• 21:22
  Speaker 1: wears you, so it kind of lays on you. Trying on.
• 21:26
  Speaker 1: Try the big one on.
• 21:27
  Speaker 2: That's that's dope.
• 21:28
  Speaker 1: Be on the bottom, probably try it. It sits on you.
• 21:33
  Speaker 1: It's nice, it's cozy.
• 21:35
  Speaker 2: Try that all. Yeah, I like this.
• 21:37
  Speaker 1: I'm messing up the table.
• 21:39
  Speaker 2: Sorry, oh yeah, well I like that. I like it's
• 21:44
  Speaker 2: a light sweater too. Well, sweat isn't not that heavy.
• 21:47
  Speaker 1: And then with the same material, we did le brawl
• 21:49
  Speaker 1: up for the ladies. And then the short switch. You
• 21:52
  Speaker 1: would think is only for women, but the men do
• 21:55
  Speaker 1: bond to their company.
• 21:56
  Speaker 2: As hell well for women.
• 21:59
  Speaker 1: People usually they walk in. I think it's a two
• 22:02
  Speaker 1: piece situation.
• 22:03
  Speaker 2: The sweaters, dope, I'm leaving hit with everything, what else?
• 22:08
  Speaker 2: What else?
• 22:09
  Speaker 1: Were looking at some more of our summer stuff and
• 22:13
  Speaker 1: they see like the metal tifts on there. So we
• 22:15
  Speaker 1: lean heavy into like the hardware pieces that we can
• 22:18
  Speaker 1: include because in harness racing there's a lot of on
• 22:21
  Speaker 1: the horses and on the cart, like the class there's
• 22:23
  Speaker 1: a lot of hardware and metal that go into it.
• 22:25
  Speaker 1: So you can see it on there. Uh, So we
• 22:27
  Speaker 1: try and include and incorporate a lot of the hardware
• 22:29
  Speaker 1: and metal pieces onto some of the clothing. And then
• 22:32
  Speaker 1: this most likely for fifty let.
• 22:35
  Speaker 2: Me see, Oh yeah, that's to we'll send it. We'll
• 22:39
  Speaker 2: send them, send it to them for overseas. Just need
• 22:42
  Speaker 2: to there you use the muscle.
• 22:44
  Speaker 1: Man and then and then you notice the bucket as
• 22:48
  Speaker 1: that's come on, that's my signa there's our one bucket
• 22:51
  Speaker 1: bucket hat with with the buckle, so with the metal piece.
• 22:55
  Speaker 1: I hope it fits you.
• 22:57
  Speaker 2: I'm leaving total food, is it? That's perfect?
• 23:02
  Speaker 1: Start the color?
• 23:03
  Speaker 2: How do you come up with the color schemes and
• 23:05
  Speaker 2: just know the right thing to make, because like the
• 23:07
  Speaker 2: sweat is dope, the buckets dope. I love everything. There's
• 23:10
  Speaker 2: nothing here that I didn't like.
• 23:11
  Speaker 1: Yeah, man, the different different season when you use different colors.
• 23:14
  Speaker 1: The washes, like obviously like the te shirt you showed
• 23:17
  Speaker 1: up in, like the wash on this material. It's the
• 23:19
  Speaker 1: same exact material as this, but the way it's washed
• 23:21
  Speaker 1: with the potassium wash makes it like that much more soft.
• 23:24
  Speaker 1: But it's nice, thick, heavy material.
• 23:26
  Speaker 2: What that shirt on Instagram? It did one hundred and
• 23:28
  Speaker 2: fifty thousand views. People love it. I love the shirt people,
• 23:32
  Speaker 2: everybody complimented me on it. I love the hats.
• 23:34
  Speaker 1: And these are the bodies baggy sweatpants.
• 23:36
  Speaker 2: Baggy sweatpants.
• 23:37
  Speaker 1: The style changed and then these are the wide ones
• 23:40
  Speaker 1: without the what the.
• 23:41
  Speaker 2: Wild ones you talk about? Why do you think it
• 23:43
  Speaker 2: went to the bell Bottom sweatpants about the sun love them?
• 23:46
  Speaker 2: U oh yeah. The logos, Yeah, I love it. It's
• 23:49
  Speaker 2: nice and low key, and I love the way you
• 23:50
  Speaker 2: have it stitched in it. Why do you think the
• 23:53
  Speaker 2: bell bottom sweats came back? Like this?
• 23:55
  Speaker 1: Everything comes back? Everything comes back. I used to be
• 23:58
  Speaker 1: I used to wear all skinny means and now you
• 24:02
  Speaker 1: can't make a wide enough pair of pants for me.
• 24:03
  Speaker 2: Everything's oversize now and it looks still, it still looks
• 24:06
  Speaker 2: feels dope.
• 24:07
  Speaker 1: Now now it feels like everything is a little bit
• 24:09
  Speaker 1: more relaxed. You used to walk in the restaurants, have
• 24:11
  Speaker 1: to go to the office or whatever it is and
• 24:13
  Speaker 1: be a little bit more like up tight, button up.
• 24:17
  Speaker 1: You look like you're ready.
• 24:20
  Speaker 2: We're going to next.
• 24:22
  Speaker 1: This we did for in spring, which we're going to
• 24:24
  Speaker 1: bring back. There's like retro sweats of course.
• 24:28
  Speaker 2: Uh.
• 24:29
  Speaker 1: We actually have a new one of these coming out
• 24:32
  Speaker 1: first week of August and then again for collaboration for
• 24:36
  Speaker 1: the US Open for Tennis at the end of August
• 24:38
  Speaker 1: beginning of September.
• 24:40
  Speaker 2: What it's open too, that's another collaboration.
• 24:42
  Speaker 1: US has gotten so crazy real humble time, man. This
• 24:46
  Speaker 1: is a new colorway for the knits for summer, maybe
• 24:48
  Speaker 1: a couple exclusive hats for the store. This one strictly
• 24:52
  Speaker 1: made for the store only because sunflower is my favorite
• 24:55
  Speaker 1: flower Carolina I like. But also you don't see a
• 24:59
  Speaker 1: lot of like this colorway, Like a lot of brands
• 25:02
  Speaker 1: make the same style hat. Now I haven't seen that
• 25:04
  Speaker 1: colorway yet, so it's a good one. And then this
• 25:07
  Speaker 1: is with Farm and Forage. It's a market in Southampton,
• 25:10
  Speaker 1: so we did a collab Masra with them for our
• 25:12
  Speaker 1: opening week Carrot Cake Matra play on like what horses
• 25:16
  Speaker 1: he get it carrots and so on. Under proceeds for
• 25:20
  Speaker 1: this hat went to Equin Therapy center of their choice.
• 25:23
  Speaker 2: That's still giving back. Man. You know I love this too.
• 25:27
  Speaker 2: This color scheme, like the color schemes everything is.
• 25:29
  Speaker 1: The good thing is is the last one. It happens
• 25:31
  Speaker 1: to be your side, so we'll have to figure that after.
• 25:34
  Speaker 1: And this, well you keep talking about the Ford collabse. Yeah,
• 25:37
  Speaker 1: this whole fit like the oversawe everything. I like the colors, like,
• 25:44
  Speaker 1: we wanted to make it look vintage because we did
• 25:46
  Speaker 1: when we did the shoot we used like a vintage
• 25:49
  Speaker 1: nineteen eighty six pick up, So we wanted to just
• 25:52
  Speaker 1: like play in on that as much as possible. And
• 25:54
  Speaker 1: then we did our brought our gworts back they see
• 25:57
  Speaker 1: the details here. And then we told the story of
• 26:00
  Speaker 1: the Ford collab using the phrase horsepower just too easy,
• 26:04
  Speaker 1: too easy, but the time. So we did like the
• 26:08
  Speaker 1: patches on there, we did the patches in the front
• 26:10
  Speaker 1: of the jacket, the patches on the short sleeve denim.
• 26:13
  Speaker 2: I'm really loving that jeans jacket a lot. The shirt,
• 26:17
  Speaker 2: oh man.
• 26:17
  Speaker 1: And then for the ladies we continued the bikinis and
• 26:20
  Speaker 1: we did a denim prince.
• 26:21
  Speaker 2: You know what I'm saying, you have the bikini joke
• 26:22
  Speaker 2: on me, but like come on.
• 26:25
  Speaker 1: We did the Ford logo and then our logo back
• 26:27
  Speaker 1: to back. I know the joke's on you here.
• 26:30
  Speaker 2: Just like to be you, just like to be different.
• 26:32
  Speaker 2: That's what I'm noticing about everything.
• 26:33
  Speaker 1: Like like I said before, like we don't want to
• 26:36
  Speaker 1: follow trends, who just kind of build our own way
• 26:38
  Speaker 1: and let the right people be attracted to what we're doing.
• 26:42
  Speaker 1: The denim hat. We did a denim hat of our
• 26:43
  Speaker 1: own in the spring, so we brought it back. Well
• 26:45
  Speaker 1: did this that shorts for summer, and this one of
• 26:48
  Speaker 1: my favorite pieces that we brought back is our retro
• 26:51
  Speaker 1: crew next what shirt which will be remaking with us
• 26:54
  Speaker 1: like our own logo and everything. Definitely, yeah, this with
• 26:58
  Speaker 1: the with the navy bucket hat.
• 26:59
  Speaker 2: Though maybe buck they had.
• 27:01
  Speaker 1: We got order order for this one.
• 27:04
  Speaker 2: Yeah, definitely the worst power. We definitely do that one.
• 27:08
  Speaker 1: And then we incorporate the new the newer Ford logo
• 27:10
  Speaker 1: on this one with the double.
• 27:11
  Speaker 2: Stitch fire and everything is pretty much Fire Summer pop up.
• 27:19
  Speaker 2: Max Siegelman, He's gonna come up the next biggest clothing
• 27:24
  Speaker 2: line to come out in the world. I'm telling you, man,
• 27:26
  Speaker 2: I'm telling you, this guy's humble. We got some of
• 27:29
  Speaker 2: the biggest deals with these in the world. But he's
• 27:32
  Speaker 2: a humble guy and that's what I love about him.
• 27:34
  Speaker 2: But in the next two years, you don't know everything
• 27:37
  Speaker 2: about this guy. Man, thanks for having me, appreciate take
• 27:41
  Speaker 2: your time, and I'm stealing everything locked