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Business conversations: How to start and manage a business
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Starting and managing a business is a structured process that blends creativity, discipline, and strategic thinking. Think of it less as a single leap and more as a sequence of deliberate steps—each one reducing uncertainty and increasing your chances of success.
1. The Foundation: Idea and Validation
Every business begins with an idea, but not every idea becomes a viable business. The key difference is validation.
Start by identifying a real problem people are willing to pay to solve…
The skinny
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