Latest / Omni Talk Retail / The We May Not Be Ready For It New Normal Of Layoffs, RFID & AI Glasses | Fast Five

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The We May Not Be Ready For It New Normal Of Layoffs, RFID & AI Glasses | Fast Five · Omni Talk Retail

• 0:00
  This
• 0:01
  episode
• 0:01
  of
• 0:01
  the
• 0:01
  OMNITALK
• 0:02
  Retail
• 0:02
  Fast
• 0:02
  5
• 0:03
  is
• 0:03
  brought
• 0:03
  to
• 0:03
  you
• 0:03
  by
• 0:04
  the
• 0:04
  A
• 0:04
  and
• 0:04
  M
• 0:04
  Consumer
• 0:05
  and
• 0:05
  Retail
• 0:05
  Group.
• 0:06
  The
• 0:06
  A
• 0:06
  and
• 0:06
  M
• 0:06
  Consumer
• 0:07
  and
• 0:07
  Retail
• 0:07
  Group
• 0:07
  is
• 0:08
  a
• 0:08
  management
• 0:08
  consulting
• 0:09
  firm
• 0:09
  that
• 0:09
  tackles
• 0:10
  the
• 0:10
  most
• 0:10
  complex
• 0:10
  challenges
• 0:11
  and
• 0:11
  advances
• 0:12
  its
• 0:12
  clients,
• 0:13
  people
• 0:13
  and
• 0:14
  communities
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  towards
• 0:15
  their
• 0:15
  maximum
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  potential.
• 0:16
  CRG
• 0:17
  brings
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  the
• 0:17
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• 0:18
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  and
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  like
• 0:19
  pragmatism
• 0:20
  to
• 0:20
  help
• 0:21
  retailers
• 0:21
  and
• 0:21
  consumer
• 0:22
  products
• 0:22
  companies
• 0:23
  be
• 0:23
  on
• 0:23
  the
• 0:23
  bright
• 0:23
  side
• 0:24
  of
• 0:24
  disruption
• 0:25
  and
• 0:25
  Miracle,
• 0:26
  the
• 0:26
  catalyst
• 0:27
  of
• 0:27
  Commerce.
• 0:28
  Over
• 0:28
  450
• 0:29
  retailers
• 0:30
  are
• 0:30
  opening
• 0:30
  new
• 0:31
  revenue
• 0:31
  streams
• 0:32
  with
• 0:32
  marketplaces,
• 0:32
  dropship
• 0:33
  and
• 0:33
  retail
• 0:34
  media
• 0:34
  and
• 0:35
  succeeding.
• 0:35
  With
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  Miracle,
• 0:36
  you
• 0:36
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  unlock
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  more
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  products,
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  more
• 0:38
  partners
• 0:39
  and
• 0:39
  more
• 0:39
  profits
• 0:40
  without
• 0:40
  the
• 0:40
  heavy
• 0:41
  lifting.
• 0:41
  What's
• 0:42
  holding
• 0:42
  you
• 0:42
  back?
• 0:43
  Visit
• 0:43
  Miracle.com
• 0:44
  to
• 0:44
  learn
• 0:45
  more.
• 0:45
  That's
• 0:45
  M
• 0:45
  I
• 0:46
  R
• 0:46
  A
• 0:46
  K
• 0:46
  L.com
• 0:48
  and
• 0:48
  Corso.
• 0:49
  Your
• 0:49
  stores
• 0:50
  are
• 0:50
  full
• 0:50
  of
• 0:51
  data,
• 0:51
  but
• 0:51
  are
• 0:52
  your
• 0:52
  teams
• 0:52
  acting
• 0:53
  on
• 0:53
  it?
• 0:54
  Corso
• 0:54
  turns
• 0:55
  retail
• 0:55
  data
• 0:55
  into
• 0:56
  personalized
• 0:56
  daily
• 0:57
  to
• 0:57
  dos
• 0:57
  that
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  drive
• 0:58
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  reduce
• 0:59
  waste
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  and
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  improve
• 1:00
  execution.
• 1:01
  No
• 1:01
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• 1:02
  just
• 1:03
  action.
• 1:04
  Help
• 1:04
  your
• 1:04
  managers
• 1:05
  focus
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• 1:05
  what
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• 1:06
  most.
• 1:06
  Visit
• 1:06
  corso.com
• 1:08
  to
• 1:08
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• 1:08
  Intelligent
• 1:09
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• 1:09
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• 1:10
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• 1:10
  and
• 1:11
  Infios.
• 1:12
  At
• 1:12
  Infios,
• 1:13
  they
• 1:13
  unite
• 1:13
  warehousing,
• 1:13
  transportation
• 1:14
  and
• 1:14
  order
• 1:15
  management
• 1:15
  into
• 1:15
  a
• 1:16
  seamless,
• 1:16
  adaptable
• 1:17
  network.
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  Infios
• 1:18
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• 1:18
  you
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  stay
• 1:18
  ahead
• 1:19
  from
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  promise
• 1:19
  to
• 1:20
  delivery
• 1:20
  and
• 1:21
  every
• 1:21
  step
• 1:21
  in
• 1:22
  between.
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  To
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  learn
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  more,
• 1:23
  visit
• 1:23
  infios.com
• 1:25
  and
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  finally,
• 1:26
  Ocampo
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  Capital.
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  Ocampo
• 1:28
  Capital
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  is
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  a
• 1:28
  venture
• 1:29
  capital
• 1:29
  firm
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  founded
• 1:30
  by
• 1:30
  retail
• 1:30
  executives
• 1:31
  with
• 1:31
  the
• 1:32
  aim
• 1:32
  of
• 1:32
  helping
• 1:32
  early
• 1:33
  stage
• 1:33
  consumer
• 1:34
  businesses
• 1:34
  succeed
• 1:35
  through
• 1:35
  investment
• 1:36
  and
• 1:36
  operational
• 1:36
  support.
• 1:37
  Learn
• 1:38
  more@ocampo
• 1:39
  capital.com
• 1:41
  hello,
• 1:41
  you
• 1:42
  are
• 1:42
  listening
• 1:42
  to
• 1:42
  Omnitalk's
• 1:43
  Retail
• 1:43
  Fast
• 1:44
  Five,
• 1:44
  ranked
• 1:44
  in
• 1:44
  the
• 1:44
  top
• 1:45
  10%
• 1:45
  of
• 1:45
  all
• 1:45
  podcasts
• 1:46
  globally
• 1:46
  and
• 1:47
  currently
• 1:47
  the
• 1:47
  only
• 1:47
  retail
• 1:48
  podcast
• 1:48
  ranked
• 1:49
  in
• 1:49
  the
• 1:49
  top
• 1:49
  100
• 1:49
  of
• 1:50
  all
• 1:50
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• 1:50
  podcasts
• 1:51
  on
• 1:51
  Apple
• 1:51
  Podcasts.
• 1:52
  The
• 1:52
  Retail
• 1:52
  Fast
• 1:52
  five
• 1:53
  is
• 1:53
  the
• 1:53
  podcast
• 1:54
  that
• 1:54
  we
• 1:54
  hope
• 1:54
  makes
• 1:54
  you
• 1:55
  feel
• 1:55
  a
• 1:55
  little
• 1:55
  smarter,
• 1:56
  but
• 1:56
  most
• 1:56
  importantly,
• 1:57
  a
• 1:57
  little
• 1:57
  happier
• 1:57
  each
• 1:58
  week
• 1:58
  too.
• 1:58
  And
• 1:59
  the
• 1:59
  Fast
• 1:59
  5
• 1:59
  is
• 2:00
  just
• 2:00
  one
• 2:00
  of
• 2:00
  the
• 2:00
  many
• 2:00
  great
• 2:01
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• 2:01
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• 2:01
  can
• 2:01
  find
• 2:02
  from
• 2:02
  the
• 2:02
  Omnitalk
• 2:02
  Retail
• 2:03
  Podcast
• 2:03
  Network
• 2:04
  alongside
• 2:04
  our
• 2:04
  Retail
• 2:05
  Daily
• 2:05
  Minute,
• 2:05
  which
• 2:05
  brings
• 2:06
  you
• 2:06
  a
• 2:06
  curated
• 2:06
  selection
• 2:07
  of
• 2:07
  the
• 2:07
  most
• 2:07
  important
• 2:08
  retail
• 2:08
  headlines
• 2:09
  every
• 2:09
  morning
• 2:10
  and
• 2:10
  our
• 2:10
  Retail
• 2:10
  Technology
• 2:11
  Spotlight
• 2:11
  series,
• 2:11
  which
• 2:12
  goes
• 2:12
  deep
• 2:12
  each
• 2:12
  week
• 2:13
  on
• 2:13
  the
• 2:13
  latest
• 2:13
  retail
• 2:14
  technology
• 2:14
  trends.
• 2:15
  It's
• 2:15
  October
• 2:16
  29,
• 2:16
  2025.
• 2:17
  I'm
• 2:17
  one
• 2:18
  of
• 2:18
  your
• 2:18
  hosts,
• 2:18
  Anne
• 2:18
  Bazinga.
• 2:19
  And
• 2:19
  I'm
• 2:19
  one
• 2:19
  of
• 2:19
  your
• 2:19
  other
• 2:19
  hosts,
• 2:20
  Chris
• 2:20
  Walton.
• 2:20
  And
• 2:21
  we
• 2:21
  are
• 2:21
  here
• 2:21
  once
• 2:21
  again
• 2:22
  to
• 2:22
  discuss
• 2:22
  all
• 2:22
  the
• 2:23
  top
• 2:23
  headlines
• 2:24
  from
• 2:24
  the
• 2:24
  past
• 2:24
  week
• 2:25
  making
• 2:25
  waves
• 2:25
  in
• 2:26
  the
• 2:26
  world
• 2:26
  of
• 2:26
  omnichannel
• 2:27
  retailing.
• 2:28
  And
• 2:28
  Chris,
• 2:28
  it's
• 2:29
  almost
• 2:29
  Halloween
• 2:30
  here
• 2:30
  upon
• 2:31
  us,
• 2:31
  which
• 2:31
  I
• 2:31
  know
• 2:31
  is
• 2:31
  one
• 2:32
  of
• 2:32
  your
• 2:32
  favorite
• 2:32
  seasons
• 2:33
  of
• 2:33
  all
• 2:33
  time.
• 2:34
  What
• 2:35
  are
• 2:35
  you
• 2:35
  dressing
• 2:36
  up
• 2:36
  as
• 2:36
  this
• 2:36
  weekend?
• 2:37
  Yeah,
• 2:37
  it's
• 2:37
  actually
• 2:38
  funny.
• 2:38
  Like,
• 2:38
  I
• 2:38
  actually
• 2:38
  don't
• 2:39
  like
• 2:39
  Halloween
• 2:39
  that
• 2:39
  much.
• 2:40
  I
• 2:40
  think
• 2:40
  we've
• 2:40
  talked
• 2:40
  about
• 2:40
  that
• 2:40
  on
• 2:41
  the
• 2:41
  show.
• 2:41
  Like,
• 2:41
  but
• 2:41
  I
• 2:41
  do.
• 2:42
  I
• 2:42
  do
• 2:42
  like
• 2:42
  dressing
• 2:43
  up.
• 2:43
  So
• 2:43
  I'm
• 2:43
  gonna
• 2:43
  dress
• 2:44
  up
• 2:44
  as
• 2:44
  Dart.
• 2:44
  I'm
• 2:44
  gonna
• 2:45
  go
• 2:45
  back
• 2:45
  to
• 2:45
  Darth
• 2:45
  Vader.
• 2:45
  I
• 2:46
  haven't
• 2:46
  put
• 2:46
  the
• 2:46
  Darth
• 2:46
  Vader
• 2:46
  costume
• 2:47
  on
• 2:47
  in
• 2:48
  quite
• 2:48
  a
• 2:48
  while,
• 2:48
  and
• 2:48
  so
• 2:49
  I'm
• 2:49
  gonna.
• 2:49
  I'm
• 2:49
  gonna
• 2:49
  be
• 2:49
  donning
• 2:50
  that.
• 2:50
  We're
• 2:50
  having
• 2:50
  a
• 2:50
  little
• 2:51
  Halloween
• 2:51
  party
• 2:52
  with
• 2:52
  the
• 2:52
  kiddos
• 2:52
  and
• 2:52
  their
• 2:53
  families
• 2:53
  and
• 2:53
  friends,
• 2:54
  and
• 2:54
  my
• 2:55
  wife's
• 2:55
  getting
• 2:55
  all
• 2:56
  into
• 2:56
  that.
• 2:56
  She's
• 2:56
  making
• 2:57
  mummy
• 2:57
  hot
• 2:57
  dogs
• 2:58
  and
• 2:58
  crazy,
• 2:59
  like,
• 2:59
  pizza
• 3:00
  names,
• 3:00
  which
• 3:00
  I
• 3:01
  don't
• 3:01
  even
• 3:01
  know.
• 3:01
  But.
• 3:01
  But
• 3:02
  what
• 3:02
  are
• 3:02
  you
• 3:02
  doing?
• 3:02
  You
• 3:02
  got.
• 3:02
  You
• 3:03
  got
• 3:03
  some
• 3:03
  things
• 3:03
  going
• 3:03
  on
• 3:03
  in
• 3:03
  your
• 3:03
  household,
• 3:04
  right?
• 3:04
  Don't
• 3:04
  you
• 3:04
  have
• 3:04
  your.
• 3:05
  Your
• 3:05
  son's
• 3:06
  first
• 3:06
  official
• 3:06
  Halloween
• 3:07
  high
• 3:07
  school
• 3:07
  party?
• 3:08
  How's
• 3:08
  it.
• 3:09
  How's
• 3:09
  that
• 3:09
  making
• 3:09
  you
• 3:09
  feel?
• 3:11
  It's.
• 3:11
  It's
• 3:12
  not.
• 3:12
  I.
• 3:13
  I
• 3:13
  am
• 3:13
  very
• 3:14
  confused.
• 3:14
  So
• 3:15
  if
• 3:15
  any
• 3:15
  parents
• 3:15
  have
• 3:16
  advice
• 3:16
  out
• 3:16
  there.
• 3:17
  I
• 3:17
  don't
• 3:17
  know,
• 3:17
  like,
• 3:18
  it
• 3:18
  didn't
• 3:18
  even
• 3:18
  dawn
• 3:18
  on
• 3:19
  me
• 3:19
  that
• 3:19
  we
• 3:19
  haven't
• 3:20
  established
• 3:20
  a
• 3:20
  curfew.
• 3:22
  This
• 3:22
  is
• 3:23
  how
• 3:23
  transportation.
• 3:25
  Like,
• 3:25
  I
• 3:25
  don't
• 3:25
  want
• 3:25
  to
• 3:25
  stay
• 3:26
  up
• 3:26
  until
• 3:26
  midnight
• 3:27
  to
• 3:27
  pick
• 3:27
  him
• 3:27
  up
• 3:27
  from
• 3:27
  a
• 3:27
  party.
• 3:29
  I
• 3:29
  don't
• 3:29
  want
• 3:29
  to
• 3:29
  send
• 3:29
  him
• 3:30
  in
• 3:30
  an
• 3:30
  Uber.
• 3:30
  I
• 3:30
  don't
• 3:31
  know.
• 3:31
  I'm
• 3:31
  just
• 3:31
  very.
• 3:32
  There's
• 3:32
  a
• 3:32
  lot
• 3:33
  of
• 3:33
  logistics,
• 3:34
  planning
• 3:34
  that
• 3:35
  was
• 3:35
  much
• 3:35
  more
• 3:35
  involved
• 3:36
  this
• 3:36
  Halloween
• 3:36
  than
• 3:37
  was
• 3:37
  prepared
• 3:38
  for.
• 3:38
  I
• 3:38
  will
• 3:38
  say
• 3:38
  that
• 3:38
  much.
• 3:39
  So
• 3:39
  high
• 3:39
  school
• 3:39
  parents
• 3:40
  send
• 3:40
  me
• 3:41
  your
• 3:41
  advice.
• 3:42
  I
• 3:42
  will
• 3:42
  take
• 3:42
  it
• 3:43
  for
• 3:44
  forever.
• 3:44
  For
• 3:44
  the
• 3:44
  next
• 3:45
  eight
• 3:45
  years.
• 3:46
  Yeah,
• 3:47
  yeah.
• 3:47
  No,
• 3:47
  that.
• 3:47
  That.
• 3:48
  I'm
• 3:48
  a
• 3:48
  couple
• 3:48
  years
• 3:49
  off
• 3:49
  of
• 3:49
  that
• 3:49
  now.
• 3:49
  Now
• 3:49
  that
• 3:49
  you're
• 3:50
  saying
• 3:50
  I'm
• 3:50
  like,
• 3:50
  oh,
• 3:50
  my
• 3:50
  God,
• 3:51
  yeah,
• 3:51
  I
• 3:51
  have
• 3:51
  to
• 3:51
  stay
• 3:51
  up
• 3:51
  till
• 3:51
  midnight
• 3:52
  to
• 3:52
  go
• 3:52
  pick
• 3:52
  up
• 3:52
  the
• 3:53
  kids
• 3:53
  from
• 3:53
  parties
• 3:53
  now.
• 3:54
  You
• 3:54
  know,
• 3:54
  that's
• 3:54
  what
• 3:54
  our
• 3:55
  parents
• 3:55
  did,
• 3:55
  you
• 3:56
  know,
• 3:56
  back
• 3:56
  in
• 3:56
  the
• 3:56
  day,
• 3:57
  or
• 3:57
  they.
• 3:57
  Or
• 3:57
  they
• 3:57
  got
• 3:58
  a
• 3:58
  ride
• 3:58
  with
• 3:58
  friends
• 3:58
  home,
• 3:59
  you
• 3:59
  know,
• 3:59
  but,
• 3:59
  yeah,
• 4:00
  that
• 4:00
  happened
• 4:00
  a
• 4:00
  lot.
• 4:01
  That's
• 4:01
  crazy.
• 4:01
  Wow.
• 4:03
  Not
• 4:03
  too
• 4:03
  keen.
• 4:04
  Yeah.
• 4:05
  Not
• 4:05
  too
• 4:05
  keen
• 4:05
  on
• 4:06
  the.
• 4:06
  The
• 4:07
  friend's
• 4:07
  brother,
• 4:07
  sister,
• 4:08
  friend
• 4:08
  of
• 4:09
  a
• 4:09
  friend
• 4:09
  yet.
• 4:09
  That
• 4:10
  I
• 4:10
  don't
• 4:10
  know.
• 4:10
  Especially
• 4:11
  freshman
• 4:11
  year,
• 4:11
  because
• 4:11
  you
• 4:12
  don't
• 4:12
  know
• 4:12
  all
• 4:12
  the
• 4:12
  friends
• 4:12
  yet.
• 4:13
  Don't
• 4:14
  want
• 4:14
  them
• 4:14
  driving
• 4:15
  home
• 4:15
  on
• 4:15
  Halloween
• 4:16
  night.
• 4:17
  My
• 4:17
  child,
• 4:18
  you
• 4:19
  know,
• 4:19
  at
• 4:19
  midnight
• 4:20
  just
• 4:20
  seems
• 4:20
  like,
• 4:20
  bad,
• 4:21
  bad
• 4:21
  idea.
• 4:21
  But
• 4:22
  the
• 4:22
  other.
• 4:22
  Again,
• 4:22
  the
• 4:23
  other
• 4:23
  image
• 4:23
  that
• 4:23
  comes
• 4:23
  in
• 4:24
  my
• 4:24
  head
• 4:24
  and
• 4:24
  is
• 4:24
  like,
• 4:25
  Teen
• 4:25
  Wolf
• 4:25
  when.
• 4:26
  When.
• 4:26
  When
• 4:26
  Michael
• 4:26
  J.
• 4:27
  Fox
• 4:27
  goes
• 4:27
  into
• 4:27
  the
• 4:28
  closet
• 4:28
  with
• 4:28
  Booth.
• 4:29
  Do
• 4:29
  you
• 4:29
  remember
• 4:29
  that
• 4:29
  scene?
• 4:30
  Like,
• 4:30
  so
• 4:30
  you
• 4:30
  know
• 4:31
  what's
• 4:31
  going
• 4:31
  on
• 4:31
  at
• 4:32
  these
• 4:32
  Halloween
• 4:32
  high
• 4:32
  school
• 4:33
  parties?
• 4:33
  That's
• 4:33
  the
• 4:33
  other
• 4:33
  question
• 4:34
  that
• 4:34
  I've
• 4:34
  got.
• 4:34
  I
• 4:35
  don't
• 4:35
  know.
• 4:35
  I
• 4:35
  guess
• 4:35
  we
• 4:36
  out,
• 4:36
  I
• 4:36
  guess.
• 4:36
  And
• 4:37
  they're
• 4:37
  not
• 4:37
  drinking.
• 4:38
  They're
• 4:38
  not
• 4:38
  drinking,
• 4:38
  apparently.
• 4:39
  Like,
• 4:39
  that's
• 4:40
  not
• 4:40
  a
• 4:40
  thing.
• 4:40
  Drinking
• 4:40
  is
• 4:40
  not
• 4:41
  a
• 4:41
  drink
• 4:41
  for
• 4:41
  a
• 4:41
  lot
• 4:41
  of
• 4:42
  kids.
• 4:42
  No,
• 4:42
  no.
• 4:44
  At
• 4:44
  least
• 4:44
  that's
• 4:45
  what
• 4:45
  they
• 4:45
  tell
• 4:45
  me.
• 4:45
  I.
• 4:46
  So
• 4:46
  I
• 4:47
  guess
• 4:47
  maybe
• 4:47
  like
• 4:48
  even
• 4:48
  that
• 4:48
  was
• 4:48
  a
• 4:48
  weird
• 4:49
  place
• 4:49
  to
• 4:49
  start.
• 4:49
  Like,
• 4:50
  he's
• 4:50
  probably
• 4:50
  like,
• 4:50
  you
• 4:51
  old
• 4:51
  lady,
• 4:51
  if
• 4:51
  we
• 4:51
  don't
• 4:52
  drink
• 4:52
  anymore
• 4:52
  in
• 4:52
  high
• 4:53
  school.
• 4:53
  Like,
• 4:53
  that
• 4:53
  was
• 4:53
  your
• 4:54
  old
• 4:54
  things
• 4:55
  that
• 4:55
  you
• 4:55
  crazy
• 4:56
  old
• 4:56
  people
• 4:56
  do.
• 4:57
  So,
• 4:57
  yeah,
• 4:57
  I
• 4:58
  don't
• 4:58
  know.
• 4:58
  I
• 4:58
  don't
• 4:58
  know.
• 4:58
  I'll
• 4:59
  report
• 4:59
  back,
• 4:59
  though.
• 5:00
  I'll
• 5:00
  report
• 5:00
  back
• 5:00
  next
• 5:01
  week
• 5:01
  and
• 5:01
  let
• 5:01
  you
• 5:01
  know
• 5:02
  if
• 5:02
  we
• 5:02
  all
• 5:02
  survived
• 5:02
  this
• 5:03
  weekend.
• 5:03
  All
• 5:04
  right,
• 5:04
  well,
• 5:04
  let's
• 5:04
  get
• 5:04
  to
• 5:04
  the
• 5:04
  headlines.
• 5:05
  And
• 5:05
  for
• 5:05
  all
• 5:05
  those
• 5:05
  with
• 5:06
  all
• 5:06
  those
• 5:06
  parents
• 5:07
  out
• 5:07
  there
• 5:07
  with
• 5:07
  kids,
• 5:08
  instead
• 5:08
  of
• 5:08
  five
• 5:09
  headlines
• 5:09
  today,
• 5:09
  we
• 5:09
  have
• 5:10
  six
• 5:10
  or
• 5:10
  seven
• 5:10
  highlight
• 5:11
  headlines.
• 5:12
  And
• 5:12
  you
• 5:12
  know
• 5:13
  that
• 5:13
  six
• 5:13
  or
• 5:13
  seven.
• 5:13
  Joke,
• 5:14
  oh
• 5:14
  my
• 5:14
  God,
• 5:15
  it's
• 5:15
  banned
• 5:15
  in
• 5:16
  our
• 5:16
  house.
• 5:17
  That
• 5:17
  is
• 5:17
  banned.
• 5:18
  It's
• 5:18
  driving
• 5:19
  me
• 5:19
  freaking
• 5:19
  crazy.
• 5:20
  But
• 5:20
  anyway,
• 5:20
  we've
• 5:20
  got
• 5:21
  our
• 5:21
  usual
• 5:21
  five
• 5:22
  headlines.
• 5:22
  And
• 5:23
  in
• 5:23
  this
• 5:23
  week's
• 5:23
  Fast
• 5:23
  Five,
• 5:24
  we've
• 5:24
  got
• 5:24
  news
• 5:24
  on
• 5:24
  DoorDash's
• 5:25
  food
• 5:26
  emergency
• 5:26
  response
• 5:27
  program.
• 5:28
  Walmart
• 5:28
  and
• 5:28
  Avery
• 5:29
  Denison
• 5:29
  partnering
• 5:30
  to
• 5:30
  track
• 5:30
  fresh
• 5:31
  food.
• 5:32
  Lululemon
• 5:32
  venturing
• 5:33
  into
• 5:33
  its
• 5:33
  first
• 5:34
  licensing
• 5:34
  deal
• 5:35
  ever
• 5:35
  with
• 5:35
  the
• 5:35
  NFL.
• 5:36
  Amazon
• 5:37
  unveiling
• 5:37
  smart
• 5:38
  glasses
• 5:38
  for
• 5:38
  its
• 5:39
  delivery
• 5:39
  drivers.
• 5:40
  And
• 5:40
  AWS's
• 5:41
  Danielle
• 5:41
  Estropa
• 5:42
  stops
• 5:42
  by
• 5:42
  once
• 5:42
  again
• 5:43
  to
• 5:43
  hand
• 5:44
  out
• 5:44
  this
• 5:44
  month's
• 5:45
  Retail
• 5:45
  Tech
• 5:46
  Startup
• 5:46
  of
• 5:46
  the
• 5:47
  Month
• 5:47
  award.
• 5:47
  But
• 5:47
  we
• 5:47
  begin
• 5:48
  today
• 5:48
  with,
• 5:48
  you
• 5:48
  know
• 5:49
  what
• 5:49
  is
• 5:49
  quite
• 5:50
  frankly,
• 5:50
  very
• 5:51
  sad
• 5:51
  and
• 5:51
  somewhat
• 5:52
  distressing
• 5:52
  news
• 5:53
  on
• 5:53
  the
• 5:54
  layoff
• 5:54
  front
• 5:54
  this
• 5:54
  week.
• 5:54
  Anne?
• 5:55
  Yes,
• 5:56
  for
• 5:57
  those
• 5:57
  of
• 5:57
  you
• 5:57
  who
• 5:58
  are
• 5:58
  somehow
• 5:58
  unaware
• 5:59
  of
• 5:59
  the
• 5:59
  news
• 6:00
  that
• 6:01
  we've
• 6:01
  talked,
• 6:01
  we've
• 6:02
  heard
• 6:02
  about
• 6:02
  the
• 6:02
  last
• 6:03
  several
• 6:03
  especially
• 6:04
  Amazon
• 6:05
  and
• 6:05
  Target
• 6:05
  have
• 6:05
  executed
• 6:06
  sizable
• 6:07
  layoffs.
• 6:08
  Yesterday,
• 6:09
  chain
• 6:09
  Storage
• 6:09
  reported
• 6:10
  that
• 6:11
  Amazon
• 6:12
  eliminated
• 6:12
  approximately
• 6:13
  14,000
• 6:14
  of
• 6:14
  its
• 6:14
  roughly
• 6:15
  350,000
• 6:16
  person
• 6:17
  corporate
• 6:17
  workforce,
• 6:18
  the
• 6:19
  largest
• 6:19
  workforce
• 6:20
  reduction
• 6:20
  in
• 6:21
  Amazon
• 6:22
  company
• 6:22
  history,
• 6:23
  and
• 6:23
  in
• 6:23
  an
• 6:23
  effort
• 6:24
  to,
• 6:24
  quote,
• 6:25
  operate
• 6:25
  like
• 6:25
  the
• 6:26
  world's
• 6:26
  largest
• 6:27
  startup,
• 6:27
  end
• 6:27
  quote.
• 6:29
  Meanwhile,
• 6:29
  Target
• 6:30
  has
• 6:30
  also
• 6:30
  said
• 6:31
  that
• 6:31
  it
• 6:31
  planned
• 6:31
  to
• 6:31
  cut
• 6:32
  1800
• 6:32
  roles
• 6:33
  across
• 6:33
  the
• 6:33
  company,
• 6:34
  or
• 6:34
  roughly
• 6:35
  8%
• 6:35
  of
• 6:36
  its
• 6:36
  corporate
• 6:36
  workforce,
• 6:37
  citing
• 6:38
  according
• 6:38
  to
• 6:38
  incoming
• 6:39
  CEO
• 6:39
  Michael
• 6:40
  Fidelke,
• 6:40
  quote,
• 6:41
  too
• 6:41
  many
• 6:41
  layers
• 6:42
  and
• 6:42
  overlapping
• 6:42
  work,
• 6:43
  slowing
• 6:44
  decisions,
• 6:44
  making
• 6:45
  it
• 6:45
  harder
• 6:45
  to
• 6:46
  bring
• 6:46
  ideas
• 6:46
  to
• 6:47
  life.
• 6:47
  End
• 6:47
  quote.
• 6:48
  Chris,
• 6:49
  what
• 6:49
  words
• 6:49
  of
• 6:49
  wisdom
• 6:50
  do
• 6:50
  you
• 6:50
  have
• 6:51
  in
• 6:51
  the
• 6:51
  wake
• 6:52
  of
• 6:52
  all
• 6:52
  of
• 6:52
  this
• 6:52
  layoff
• 6:53
  news?
• 6:53
  Wow.
• 6:54
  Well,
• 6:55
  it's
• 6:55
  hard
• 6:55
  to
• 6:55
  know
• 6:55
  where
• 6:55
  to
• 6:55
  start.
• 6:56
  I
• 6:56
  mean,
• 6:56
  first
• 6:56
  of
• 6:56
  all,
• 6:56
  you
• 6:57
  know
• 6:57
  my.
• 6:57
  I
• 6:57
  want
• 6:57
  to
• 6:57
  express
• 6:58
  my
• 6:58
  sympathy
• 6:58
  for
• 6:58
  anyone
• 6:59
  that
• 6:59
  was
• 6:59
  impacted
• 7:00
  and
• 7:01
  pretty
• 7:01
  much
• 7:01
  anyone
• 7:01
  at
• 7:01
  these
• 7:02
  companies,
• 7:02
  too.
• 7:02
  I
• 7:02
  think
• 7:02
  you
• 7:03
  have
• 7:03
  to
• 7:03
  Think
• 7:03
  about
• 7:03
  it
• 7:03
  in
• 7:04
  that
• 7:04
  way,
• 7:04
  too,
• 7:04
  you
• 7:05
  know,
• 7:05
  and
• 7:05
  the
• 7:05
  one
• 7:06
  thing
• 7:06
  I
• 7:06
  always
• 7:06
  think
• 7:06
  about,
• 7:06
  because
• 7:07
  I
• 7:07
  went
• 7:07
  through
• 7:07
  this
• 7:07
  in
• 7:07
  2015,
• 7:08
  the
• 7:08
  last
• 7:09
  time
• 7:09
  Target
• 7:09
  had
• 7:09
  a
• 7:09
  really
• 7:10
  big
• 7:10
  layoff.
• 7:11
  And,
• 7:11
  you
• 7:11
  know,
• 7:11
  my
• 7:11
  boss
• 7:12
  at
• 7:12
  the
• 7:12
  time
• 7:12
  said,
• 7:12
  you
• 7:12
  know,
• 7:13
  for
• 7:13
  a
• 7:13
  lot
• 7:14
  of
• 7:14
  these
• 7:14
  people,
• 7:14
  for
• 7:14
  a
• 7:15
  lot
• 7:15
  of
• 7:15
  the
• 7:15
  workers,
• 7:15
  you
• 7:16
  know,
• 7:16
  at
• 7:16
  Target
• 7:16
  particularly,
• 7:17
  and,
• 7:17
  and,
• 7:18
  you
• 7:18
  know,
• 7:18
  I
• 7:18
  think
• 7:18
  this
• 7:18
  is
• 7:18
  true
• 7:19
  of
• 7:19
  any
• 7:19
  company,
• 7:19
  particularly
• 7:20
  if
• 7:20
  you
• 7:20
  work
• 7:20
  in
• 7:20
  a,
• 7:21
  in
• 7:21
  a,
• 7:21
  in
• 7:21
  a
• 7:22
  regional
• 7:22
  city
• 7:23
  like
• 7:23
  we
• 7:23
  do
• 7:23
  in
• 7:23
  Minneapolis.
• 7:24
  You
• 7:24
  know,
• 7:24
  a
• 7:25
  lot
• 7:25
  of
• 7:25
  times
• 7:25
  it's
• 7:25
  like
• 7:25
  being
• 7:25
  asked
• 7:26
  to
• 7:26
  leave
• 7:26
  your
• 7:26
  church.
• 7:26
  And
• 7:27
  so
• 7:27
  it's,
• 7:27
  it
• 7:27
  can
• 7:28
  be
• 7:28
  very
• 7:28
  hard
• 7:28
  and
• 7:28
  very
• 7:29
  trying
• 7:29
  for
• 7:29
  a
• 7:29
  lot
• 7:29
  of
• 7:29
  people.
• 7:29
  So
• 7:30
  my
• 7:30
  heart
• 7:30
  goes
• 7:30
  out
• 7:30
  to
• 7:31
  them.
• 7:32
  When
• 7:32
  I
• 7:32
  step
• 7:32
  back
• 7:33
  from
• 7:33
  it
• 7:33
  and
• 7:33
  try
• 7:33
  to
• 7:33
  make
• 7:34
  sense
• 7:34
  of
• 7:34
  it
• 7:34
  all,
• 7:34
  I
• 7:34
  think
• 7:35
  it
• 7:35
  brings
• 7:36
  up
• 7:36
  a
• 7:36
  lot
• 7:36
  of
• 7:36
  questions
• 7:37
  for
• 7:37
  me.
• 7:38
  Is
• 7:38
  it
• 7:38
  coincidental
• 7:39
  that
• 7:39
  these
• 7:39
  announcements
• 7:39
  happen
• 7:40
  on
• 7:40
  the
• 7:40
  same
• 7:40
  day?
• 7:41
  Yeah,
• 7:41
  probably.
• 7:42
  But
• 7:42
  could
• 7:43
  it
• 7:43
  be
• 7:43
  a
• 7:43
  sign
• 7:43
  that
• 7:43
  there's
• 7:44
  more
• 7:44
  to
• 7:44
  come
• 7:44
  throughout
• 7:44
  the
• 7:45
  industry,
• 7:45
  especially
• 7:45
  as
• 7:45
  you
• 7:46
  look
• 7:46
  at
• 7:46
  macroeconomics
• 7:47
  and
• 7:47
  the
• 7:47
  AI
• 7:48
  factors
• 7:48
  that
• 7:48
  are
• 7:48
  at
• 7:49
  play?
• 7:50
  Yeah,
• 7:50
  potentially.
• 7:51
  I
• 7:51
  think
• 7:51
  that's
• 7:51
  the
• 7:51
  real
• 7:52
  reality
• 7:52
  here.
• 7:53
  And
• 7:53
  then
• 7:54
  the
• 7:54
  other
• 7:54
  point
• 7:54
  I'd
• 7:54
  bring
• 7:54
  up
• 7:55
  is
• 7:55
  it
• 7:56
  makes
• 7:56
  me
• 7:56
  look
• 7:56
  at
• 7:57
  how
• 7:57
  are
• 7:57
  these
• 7:57
  announcements
• 7:58
  communicated.
• 7:59
  And
• 7:59
  it's
• 8:00
  two
• 8:00
  very
• 8:00
  different
• 8:00
  approaches.
• 8:01
  Amazon
• 8:02
  being
• 8:02
  very
• 8:02
  transparent
• 8:03
  and
• 8:03
  saying
• 8:03
  AI
• 8:03
  is
• 8:04
  a
• 8:04
  factor.
• 8:06
  Not
• 8:06
  having
• 8:06
  worked
• 8:07
  there,
• 8:07
  I
• 8:07
  can't
• 8:07
  really
• 8:07
  comment
• 8:07
  on
• 8:08
  what
• 8:08
  that
• 8:08
  means
• 8:08
  for
• 8:09
  the
• 8:09
  culture
• 8:09
  there
• 8:09
  or
• 8:10
  how
• 8:10
  their
• 8:10
  employees
• 8:10
  are
• 8:11
  going
• 8:11
  to
• 8:11
  take
• 8:11
  it.
• 8:11
  But
• 8:12
  I
• 8:12
  look
• 8:12
  at
• 8:12
  that
• 8:13
  in
• 8:13
  contrast
• 8:13
  to
• 8:13
  what
• 8:14
  Target
• 8:15
  CEO
• 8:15
  said
• 8:15
  and
• 8:16
  what
• 8:16
  you
• 8:16
  did.
• 8:16
  And
• 8:17
  the
• 8:17
  big
• 8:17
  question
• 8:17
  I
• 8:17
  have
• 8:18
  there
• 8:18
  is
• 8:18
  just
• 8:19
  now,
• 8:19
  how
• 8:19
  can
• 8:19
  you
• 8:20
  come
• 8:20
  out
• 8:20
  and
• 8:20
  say
• 8:20
  that
• 8:21
  when
• 8:21
  you
• 8:22
  were
• 8:22
  the
• 8:22
  CFO
• 8:23
  and
• 8:23
  the
• 8:23
  CEO
• 8:24
  who
• 8:24
  was
• 8:24
  in
• 8:24
  charge
• 8:25
  of
• 8:25
  basically
• 8:26
  financing
• 8:26
  and
• 8:27
  green
• 8:27
  lighting
• 8:27
  that
• 8:27
  organizational
• 8:28
  structure
• 8:29
  throughout
• 8:29
  the
• 8:29
  organization,
• 8:29
  and
• 8:30
  yet
• 8:30
  you
• 8:30
  and
• 8:31
  the
• 8:31
  former
• 8:31
  CEO
• 8:32
  are
• 8:32
  still
• 8:32
  around
• 8:32
  and
• 8:33
  still
• 8:33
  leading
• 8:33
  the
• 8:33
  company.
• 8:34
  So
• 8:35
  that
• 8:35
  just
• 8:35
  doesn't
• 8:36
  ring
• 8:36
  true
• 8:36
  to
• 8:37
  me
• 8:37
  very
• 8:37
  well.
• 8:37
  And
• 8:37
  I
• 8:37
  wonder
• 8:38
  if
• 8:38
  the
• 8:38
  culture
• 8:38
  honestly
• 8:39
  can
• 8:39
  ever
• 8:40
  recover
• 8:40
  from
• 8:41
  that
• 8:41
  when
• 8:41
  you
• 8:41
  get
• 8:41
  down
• 8:41
  to
• 8:42
  it.
• 8:42
  But
• 8:43
  I
• 8:43
  don't
• 8:43
  know.
• 8:43
  I
• 8:44
  hope
• 8:44
  he,
• 8:44
  I
• 8:44
  hope
• 8:45
  he
• 8:45
  takes
• 8:45
  feedback
• 8:45
  well
• 8:46
  and
• 8:46
  I
• 8:46
  hope
• 8:46
  he
• 8:46
  brings
• 8:46
  in
• 8:47
  some
• 8:47
  people
• 8:47
  then
• 8:47
  that
• 8:47
  can
• 8:48
  help
• 8:48
  him
• 8:48
  to
• 8:48
  rejuvenate
• 8:49
  the
• 8:49
  culture
• 8:49
  and
• 8:50
  can
• 8:50
  get
• 8:50
  the
• 8:51
  spirit
• 8:51
  of
• 8:51
  Target
• 8:51
  alive
• 8:52
  again.
• 8:52
  But
• 8:52
  I
• 8:53
  think
• 8:53
  it's
• 8:53
  a.
• 8:53
  It's
• 8:53
  going
• 8:53
  to
• 8:53
  be
• 8:53
  a.
• 8:54
  It's
• 8:54
  going
• 8:54
  to
• 8:54
  be
• 8:54
  a
• 8:54
  tough
• 8:54
  road
• 8:55
  ahead,
• 8:55
  for
• 8:55
  sure.
• 8:56
  Yeah.
• 8:57
  I
• 8:57
  mean,
• 8:57
  the
• 8:57
  first
• 8:57
  thing
• 8:58
  I
• 8:58
  would
• 8:58
  say
• 8:58
  is
• 8:59
  please
• 8:59
  reach
• 9:00
  out
• 9:01
  Target,
• 9:01
  Amazon
• 9:03
  people.
• 9:04
  We
• 9:04
  are
• 9:05
  so
• 9:05
  fortunate
• 9:06
  one
• 9:06
  in
• 9:06
  being
• 9:06
  able
• 9:07
  to
• 9:07
  show
• 9:07
  you
• 9:08
  that
• 9:08
  there's,
• 9:09
  there's
• 9:09
  life
• 9:09
  after
• 9:10
  the
• 9:10
  corporate
• 9:10
  jobs,
• 9:11
  which
• 9:11
  I
• 9:11
  think
• 9:11
  you're
• 9:11
  hearing
• 9:12
  a
• 9:12
  lot
• 9:12
  right
• 9:12
  now,
• 9:12
  probably.
• 9:13
  But
• 9:14
  this
• 9:14
  could
• 9:14
  really
• 9:14
  be
• 9:15
  the
• 9:15
  launch
• 9:15
  pad
• 9:15
  to
• 9:16
  something
• 9:16
  entirely
• 9:17
  new.
• 9:17
  And
• 9:17
  Amitak
• 9:18
  retail
• 9:18
  is
• 9:18
  100%
• 9:19
  an
• 9:20
  example
• 9:20
  of
• 9:20
  that.
• 9:21
  But
• 9:21
  also
• 9:21
  we've
• 9:22
  built
• 9:22
  this
• 9:22
  network
• 9:23
  and
• 9:23
  I'm
• 9:24
  so
• 9:25
  ready
• 9:25
  and
• 9:25
  here
• 9:25
  and
• 9:26
  willing
• 9:26
  to,
• 9:27
  to
• 9:27
  help
• 9:28
  however
• 9:28
  we
• 9:29
  can,
• 9:29
  you
• 9:29
  know,
• 9:29
  write
• 9:30
  a
• 9:30
  recommendation.
• 9:31
  We've
• 9:31
  been
• 9:31
  fortunate
• 9:31
  to
• 9:32
  get
• 9:32
  to
• 9:32
  know
• 9:32
  so
• 9:32
  many
• 9:32
  of
• 9:32
  you.
• 9:33
  So
• 9:33
  number
• 9:34
  one,
• 9:34
  that,
• 9:34
  that,
• 9:35
  that
• 9:35
  offer
• 9:36
  stands
• 9:36
  as
• 9:36
  long
• 9:37
  as
• 9:37
  you
• 9:37
  need
• 9:37
  it.
• 9:37
  So
• 9:37
  please
• 9:38
  reach
• 9:38
  out.
• 9:40
  The
• 9:40
  second
• 9:40
  thing
• 9:40
  that
• 9:41
  I'll
• 9:41
  say,
• 9:41
  Chris,
• 9:41
  I
• 9:42
  think
• 9:42
  in
• 9:42
  response
• 9:42
  to
• 9:42
  what
• 9:42
  you
• 9:43
  said
• 9:43
  is
• 9:43
  that
• 9:45
  I
• 9:46
  think
• 9:46
  that
• 9:46
  the
• 9:46
  real
• 9:47
  issue
• 9:48
  is
• 9:48
  likely
• 9:49
  that
• 9:49
  companies
• 9:49
  are
• 9:50
  still
• 9:50
  structured
• 9:52
  and
• 9:52
  roles
• 9:53
  still
• 9:53
  exist
• 9:53
  based
• 9:54
  on
• 9:54
  pre
• 9:55
  AI
• 9:55
  days.
• 9:56
  I
• 9:57
  don't
• 9:57
  know
• 9:57
  that
• 9:57
  we've
• 9:57
  seen
• 9:58
  a
• 9:59
  layoff
• 9:59
  like
• 9:59
  this
• 10:01
  in
• 10:01
  a
• 10:02
  long
• 10:02
  time
• 10:02
  and
• 10:03
  it's
• 10:03
  kind
• 10:03
  of,
• 10:03
  to
• 10:04
  me
• 10:04
  reminiscent
• 10:05
  of
• 10:05
  when
• 10:06
  E
• 10:06
  Commerce
• 10:06
  first
• 10:07
  came
• 10:07
  online.
• 10:08
  However,
• 10:08
  in
• 10:09
  the
• 10:09
  E
• 10:09
  Commerce
• 10:09
  days,
• 10:10
  that
• 10:10
  was
• 10:10
  like
• 10:10
  starting
• 10:10
  entirely
• 10:11
  new
• 10:11
  groups
• 10:12
  or,
• 10:12
  you
• 10:12
  know,
• 10:13
  kind
• 10:13
  of
• 10:13
  spreading
• 10:13
  people
• 10:14
  across.
• 10:15
  Right.
• 10:16
  So
• 10:16
  I
• 10:16
  think
• 10:17
  that
• 10:17
  what
• 10:17
  we're
• 10:17
  really
• 10:18
  seeing
• 10:18
  and
• 10:19
  unfortunately
• 10:19
  is
• 10:20
  a
• 10:20
  reality
• 10:20
  of
• 10:21
  AI
• 10:22
  being
• 10:22
  so
• 10:22
  much
• 10:23
  a
• 10:23
  core
• 10:23
  component
• 10:24
  of
• 10:24
  how
• 10:24
  businesses
• 10:24
  are
• 10:25
  operating
• 10:25
  more
• 10:26
  efficiently.
• 10:27
  We're
• 10:28
  going
• 10:28
  to
• 10:28
  see
• 10:28
  layoffs
• 10:29
  because
• 10:30
  there's
• 10:30
  the
• 10:30
  ability
• 10:31
  for
• 10:31
  automation
• 10:32
  to
• 10:32
  replace
• 10:33
  some
• 10:33
  jobs
• 10:34
  that
• 10:34
  humans
• 10:35
  were
• 10:35
  doing.
• 10:35
  My
• 10:36
  hope
• 10:36
  is
• 10:37
  that
• 10:37
  we
• 10:37
  do
• 10:37
  start
• 10:38
  to
• 10:38
  see
• 10:38
  opportunities
• 10:39
  come
• 10:39
  from
• 10:39
  this
• 10:39
  too.
• 10:41
  But
• 10:41
  it
• 10:41
  will
• 10:42
  require
• 10:42
  that,
• 10:43
  you
• 10:43
  know,
• 10:43
  some
• 10:43
  of
• 10:43
  us
• 10:43
  pick
• 10:44
  up
• 10:44
  and
• 10:44
  learn
• 10:44
  new
• 10:44
  things
• 10:45
  or
• 10:46
  take
• 10:46
  on,
• 10:47
  take
• 10:47
  on
• 10:48
  new
• 10:48
  types
• 10:48
  of
• 10:48
  roles.
• 10:49
  But
• 10:49
  the,
• 10:49
  the,
• 10:50
  I
• 10:50
  think
• 10:50
  the
• 10:50
  most
• 10:50
  important
• 10:51
  thing
• 10:51
  for
• 10:51
  all
• 10:52
  those
• 10:52
  listening
• 10:52
  who
• 10:53
  are
• 10:53
  affected
• 10:53
  by
• 10:53
  these
• 10:54
  layoffs
• 10:54
  is
• 10:54
  that
• 10:54
  you
• 10:55
  still
• 10:55
  very
• 10:56
  much
• 10:56
  have,
• 10:57
  have
• 10:58
  core
• 10:58
  skills
• 10:58
  that
• 10:58
  you've
• 10:59
  developed
• 10:59
  that
• 10:59
  will
• 11:00
  help
• 11:00
  you
• 11:01
  hopefully
• 11:01
  be
• 11:02
  agile
• 11:02
  and
• 11:02
  learn
• 11:03
  how
• 11:03
  to
• 11:03
  work
• 11:03
  with
• 11:04
  big
• 11:05
  major
• 11:05
  retailers
• 11:06
  like
• 11:06
  targeted
• 11:07
  Amazon,
• 11:08
  and
• 11:09
  that
• 11:09
  there
• 11:09
  still
• 11:09
  will
• 11:09
  be
• 11:10
  a
• 11:10
  place
• 11:10
  for
• 11:10
  you.
• 11:10
  But
• 11:11
  I
• 11:11
  think
• 11:11
  that
• 11:11
  to
• 11:12
  me
• 11:12
  is
• 11:12
  the
• 11:12
  biggest
• 11:12
  tell,
• 11:13
  is
• 11:13
  that,
• 11:13
  you
• 11:14
  know,
• 11:14
  where
• 11:14
  we
• 11:14
  have
• 11:15
  to
• 11:15
  restructure
• 11:15
  our
• 11:15
  businesses
• 11:16
  to
• 11:17
  include
• 11:17
  AI
• 11:18
  as
• 11:18
  a
• 11:18
  part
• 11:18
  of
• 11:18
  the
• 11:18
  workforce
• 11:19
  and
• 11:20
  hopefully
• 11:20
  things
• 11:21
  unfold
• 11:21
  that
• 11:22
  open
• 11:22
  up
• 11:22
  new
• 11:22
  opportunities
• 11:23
  for
• 11:23
  people.
• 11:24
  Yeah,
• 11:25
  well
• 11:25
  said,
• 11:25
  well
• 11:25
  said.
• 11:26
  Yes.
• 11:26
  And
• 11:26
  for
• 11:26
  everyone
• 11:27
  listening,
• 11:27
  yes.
• 11:27
  Please
• 11:27
  reach
• 11:27
  out
• 11:28
  to
• 11:28
  Ann.
• 11:28
  Please
• 11:28
  reach
• 11:28
  out
• 11:29
  to
• 11:29
  me.
• 11:29
  We're
• 11:29
  here
• 11:29
  to
• 11:29
  help.
• 11:30
  You
• 11:30
  know,
• 11:31
  that's
• 11:31
  partly
• 11:31
  why
• 11:31
  we
• 11:31
  started
• 11:31
  omnitalk
• 11:32
  was
• 11:32
  to
• 11:33
  help
• 11:33
  people
• 11:33
  stay
• 11:34
  informed
• 11:34
  of
• 11:34
  how
• 11:34
  the
• 11:35
  industry
• 11:36
  was
• 11:36
  changing
• 11:37
  and
• 11:37
  that
• 11:37
  so
• 11:37
  we
• 11:38
  could
• 11:38
  be
• 11:38
  a
• 11:38
  help,
• 11:38
  you
• 11:38
  know,
• 11:39
  in,
• 11:39
  in
• 11:40
  that
• 11:40
  regard.
• 11:40
  And
• 11:40
  my
• 11:41
  number
• 11:41
  one
• 11:41
  piece
• 11:41
  of
• 11:41
  advice,
• 11:41
  Ann
• 11:42
  too,
• 11:42
  whenever
• 11:42
  I
• 11:42
  meet
• 11:42
  with
• 11:43
  folks
• 11:43
  in
• 11:43
  this
• 11:43
  situation,
• 11:44
  and
• 11:44
  we've
• 11:44
  met
• 11:44
  you,
• 11:44
  and
• 11:44
  I've
• 11:45
  met
• 11:45
  with
• 11:45
  both
• 11:45
  of
• 11:45
  them
• 11:45
  a
• 11:45
  lot
• 11:46
  over
• 11:46
  the
• 11:46
  years,
• 11:46
  is
• 11:46
  like,
• 11:46
  you
• 11:47
  know,
• 11:47
  you
• 11:47
  know,
• 11:47
  make
• 11:48
  your
• 11:48
  next
• 11:48
  move
• 11:48
  where
• 11:48
  you're
• 11:48
  trying
• 11:49
  to
• 11:49
  move
• 11:49
  water,
• 11:49
  you
• 11:50
  know,
• 11:50
  you're
• 11:50
  going
• 11:50
  with
• 11:50
  the
• 11:50
  flow
• 11:51
  of
• 11:51
  Water,
• 11:51
  you
• 11:51
  know,
• 11:51
  don't
• 11:52
  try
• 11:52
  to
• 11:52
  go
• 11:52
  to
• 11:52
  a
• 11:52
  company
• 11:53
  where
• 11:53
  you're
• 11:53
  moving,
• 11:54
  you
• 11:54
  know,
• 11:54
  water
• 11:54
  uphill
• 11:55
  anymore.
• 11:55
  That's
• 11:55
  always
• 11:56
  a
• 11:56
  tricky
• 11:56
  thing.
• 11:56
  So
• 11:57
  I
• 11:57
  think,
• 11:57
  you
• 11:57
  know,
• 11:57
  as
• 11:57
  people
• 11:57
  are
• 11:57
  looking
• 11:58
  at
• 11:58
  what's
• 11:58
  next,
• 11:58
  you
• 11:58
  know,
• 11:59
  that's
• 11:59
  a
• 11:59
  key,
• 12:00
  key
• 12:00
  litmus
• 12:00
  test,
• 12:00
  I
• 12:01
  know,
• 12:01
  for
• 12:01
  you
• 12:01
  and
• 12:01
  for
• 12:02
  I,
• 12:02
  so.
• 12:02
  All
• 12:03
  right,
• 12:03
  well,
• 12:03
  let's
• 12:03
  go
• 12:03
  to
• 12:03
  headline
• 12:04
  number
• 12:04
  two.
• 12:06
  DoorDash
• 12:06
  has
• 12:07
  launched
• 12:07
  an
• 12:07
  emergency
• 12:08
  food
• 12:08
  response
• 12:09
  program
• 12:09
  according
• 12:10
  to
• 12:10
  chainstore
• 12:10
  age.
• 12:10
  Again,
• 12:11
  DoorDash
• 12:11
  is
• 12:12
  launching
• 12:12
  an
• 12:12
  emergency
• 12:13
  food
• 12:13
  response
• 12:13
  program
• 12:14
  including
• 12:14
  free
• 12:14
  delivery
• 12:15
  for
• 12:15
  its
• 12:16
  Project
• 12:16
  Dash
• 12:17
  food
• 12:17
  bank
• 12:17
  and
• 12:17
  food
• 12:18
  pantry
• 12:18
  partners
• 12:19
  nationwide.
• 12:20
  It
• 12:20
  will
• 12:20
  also
• 12:20
  partner
• 12:21
  with
• 12:21
  leading
• 12:21
  grocers
• 12:21
  to
• 12:22
  waive
• 12:22
  delivery
• 12:22
  and
• 12:23
  service
• 12:23
  fees
• 12:23
  for
• 12:24
  an
• 12:24
  estimated
• 12:24
  300,000
• 12:25
  orders
• 12:26
  for
• 12:26
  snap
• 12:26
  recipients.
• 12:27
  The
• 12:27
  move
• 12:28
  comes
• 12:28
  in
• 12:28
  response
• 12:29
  to
• 12:29
  the
• 12:29
  ongoing
• 12:29
  government
• 12:30
  shutdown,
• 12:30
  as
• 12:30
  the
• 12:30
  U.S.
• 12:31
  department
• 12:31
  of
• 12:31
  Agriculture
• 12:32
  posted
• 12:33
  a
• 12:33
  notice
• 12:33
  on
• 12:33
  its
• 12:33
  website
• 12:34
  saying
• 12:34
  federal
• 12:35
  food
• 12:35
  aid
• 12:35
  will
• 12:35
  not
• 12:36
  go
• 12:36
  out
• 12:36
  November
• 12:36
  1st.
• 12:37
  And
• 12:37
  the
• 12:37
  Trump
• 12:38
  administration
• 12:38
  has
• 12:38
  also
• 12:39
  said
• 12:39
  it
• 12:39
  would
• 12:39
  not
• 12:40
  tap
• 12:40
  roughly
• 12:40
  $5
• 12:41
  billion
• 12:41
  in
• 12:42
  emergency
• 12:42
  funds
• 12:43
  to
• 12:43
  SNAP
• 12:43
  benefits
• 12:44
  funded
• 12:44
  through
• 12:44
  the
• 12:45
  next
• 12:45
  month.
• 12:46
  And
• 12:46
  this
• 12:46
  story
• 12:46
  of
• 12:47
  DoorDash
• 12:47
  responding
• 12:48
  to
• 12:48
  help
• 12:48
  SNAP
• 12:48
  recipients
• 12:49
  caught
• 12:49
  your
• 12:49
  eye
• 12:50
  this
• 12:50
  week?
• 12:50
  Why?
• 12:51
  Yeah,
• 12:52
  I
• 12:52
  mean,
• 12:52
  I
• 12:52
  think,
• 12:53
  number
• 12:53
  one,
• 12:54
  I
• 12:54
  think
• 12:54
  it's
• 12:54
  a
• 12:54
  real
• 12:55
  testament
• 12:55
  to
• 12:55
  what
• 12:56
  is
• 12:56
  possible
• 12:57
  when
• 12:57
  you
• 12:58
  are
• 12:58
  on
• 12:58
  the
• 12:58
  DoorDash
• 12:59
  platform.
• 12:59
  They
• 13:00
  have
• 13:00
  built
• 13:00
  the
• 13:00
  infrastructure
• 13:01
  with
• 13:01
  their
• 13:02
  grocery
• 13:02
  partners,
• 13:03
  with
• 13:03
  their
• 13:03
  convenience
• 13:04
  partners
• 13:04
  to
• 13:05
  really
• 13:05
  support
• 13:06
  being
• 13:06
  able
• 13:06
  to
• 13:07
  quickly
• 13:07
  enact
• 13:08
  something
• 13:08
  where
• 13:08
  they're
• 13:08
  covering
• 13:09
  the
• 13:09
  cost
• 13:09
  of
• 13:10
  delivery
• 13:11
  across
• 13:11
  the
• 13:11
  board.
• 13:12
  And
• 13:12
  I
• 13:12
  think,
• 13:12
  you
• 13:13
  know,
• 13:13
  I,
• 13:14
  I'm
• 13:14
  hopeful
• 13:14
  at
• 13:15
  least
• 13:15
  that
• 13:15
  that
• 13:15
  tells
• 13:15
  me
• 13:16
  that
• 13:16
  the
• 13:16
  relationships
• 13:17
  between
• 13:18
  the
• 13:18
  third
• 13:18
  party
• 13:19
  logistics
• 13:19
  providers
• 13:20
  like
• 13:20
  DoorDash
• 13:21
  and
• 13:21
  their
• 13:21
  retailers
• 13:22
  are
• 13:22
  not
• 13:22
  kind
• 13:23
  of
• 13:23
  the
• 13:23
  money
• 13:23
  grab
• 13:24
  that
• 13:24
  they
• 13:24
  seem
• 13:25
  during
• 13:25
  the
• 13:25
  pandemic
• 13:26
  where
• 13:26
  it
• 13:26
  was
• 13:26
  like
• 13:26
  DoorDash
• 13:27
  was
• 13:27
  getting
• 13:27
  all
• 13:27
  the
• 13:28
  money.
• 13:28
  The
• 13:28
  third,
• 13:29
  the,
• 13:29
  you
• 13:29
  know,
• 13:29
  the
• 13:29
  retailers
• 13:30
  weren't
• 13:30
  getting
• 13:30
  as
• 13:30
  much
• 13:30
  value
• 13:31
  out
• 13:31
  of
• 13:31
  it.
• 13:31
  I'm
• 13:32
  hopeful
• 13:32
  that
• 13:32
  this
• 13:32
  is
• 13:33
  maybe
• 13:33
  a
• 13:33
  sign
• 13:33
  and
• 13:34
  maybe
• 13:34
  this
• 13:34
  is
• 13:34
  my
• 13:34
  road
• 13:35
  rose
• 13:35
  colored
• 13:35
  glasses,
• 13:36
  but
• 13:36
  I'm
• 13:36
  hopeful
• 13:36
  that
• 13:36
  this
• 13:37
  is
• 13:37
  a
• 13:37
  sign
• 13:37
  that
• 13:38
  they're
• 13:38
  becoming
• 13:39
  a
• 13:39
  more
• 13:39
  mutually
• 13:40
  beneficial
• 13:40
  partnership.
• 13:41
  And
• 13:41
  this
• 13:42
  is
• 13:42
  one
• 13:42
  way
• 13:42
  that
• 13:42
  they're
• 13:43
  really
• 13:43
  focusing
• 13:44
  on
• 13:44
  how
• 13:44
  they
• 13:44
  can
• 13:44
  act
• 13:45
  quickly
• 13:45
  in
• 13:45
  the
• 13:45
  community
• 13:46
  to
• 13:46
  make
• 13:47
  an
• 13:47
  impact
• 13:47
  for
• 13:48
  their
• 13:48
  customers
• 13:49
  who
• 13:49
  are
• 13:50
  reliant
• 13:51
  on
• 13:51
  this
• 13:51
  platform.
• 13:52
  And
• 13:52
  I
• 13:52
  think
• 13:53
  that's
• 13:53
  where
• 13:53
  the
• 13:53
  third
• 13:53
  part
• 13:54
  comes
• 13:54
  in.
• 13:54
  That
• 13:54
  I
• 13:55
  think
• 13:55
  is
• 13:55
  most
• 13:55
  important
• 13:56
  is
• 13:56
  that
• 13:57
  they
• 13:57
  are
• 13:57
  developing
• 13:58
  a
• 13:58
  relationship
• 13:59
  with
• 13:59
  their
• 13:59
  customers
• 14:00
  right
• 14:00
  now
• 14:01
  that
• 14:01
  I
• 14:02
  think
• 14:02
  will
• 14:02
  stand,
• 14:03
  stand
• 14:03
  the
• 14:03
  test
• 14:03
  of
• 14:04
  time.
• 14:04
  The
• 14:04
  fact
• 14:04
  that,
• 14:05
  you
• 14:05
  know,
• 14:05
  a
• 14:05
  lot
• 14:06
  of
• 14:06
  the
• 14:06
  people
• 14:06
  that
• 14:06
  are
• 14:06
  on
• 14:07
  SNAP
• 14:07
  benefits
• 14:07
  don't
• 14:08
  have
• 14:08
  access
• 14:08
  to
• 14:09
  a
• 14:09
  car
• 14:10
  and
• 14:10
  can
• 14:10
  still
• 14:11
  get,
• 14:11
  you
• 14:12
  know,
• 14:12
  in
• 14:12
  their
• 14:12
  food
• 14:12
  desert
• 14:13
  communities,
• 14:13
  they
• 14:13
  still
• 14:14
  have
• 14:14
  access
• 14:14
  to
• 14:15
  nutrient
• 14:15
  Rich
• 14:16
  products
• 14:16
  like
• 14:16
  produce,
• 14:17
  like
• 14:17
  other
• 14:18
  grocery
• 14:18
  items,
• 14:19
  because
• 14:19
  Doordash
• 14:20
  and
• 14:20
  its
• 14:20
  retail
• 14:21
  partners
• 14:21
  are
• 14:21
  making
• 14:21
  this
• 14:22
  still
• 14:22
  available
• 14:22
  to
• 14:23
  them
• 14:23
  at
• 14:23
  no
• 14:23
  cost
• 14:23
  for
• 14:24
  delivery.
• 14:25
  I
• 14:25
  think
• 14:25
  you've
• 14:26
  got
• 14:26
  customers
• 14:26
  for
• 14:26
  life.
• 14:27
  And
• 14:27
  so
• 14:27
  I
• 14:27
  think
• 14:27
  everyone
• 14:28
  really
• 14:28
  benefits
• 14:30
  in
• 14:30
  this
• 14:30
  situation.
• 14:32
  But
• 14:32
  Doordash
• 14:33
  especially
• 14:33
  is
• 14:34
  doing
• 14:34
  well
• 14:35
  by
• 14:35
  doing
• 14:35
  good
• 14:36
  here.
• 14:36
  And
• 14:36
  that
• 14:37
  I
• 14:37
  think
• 14:37
  Doordash
• 14:38
  deserves
• 14:39
  a
• 14:39
  ton
• 14:39
  of
• 14:39
  kudos
• 14:39
  for.
• 14:40
  How
• 14:40
  about
• 14:41
  you,
• 14:41
  though?
• 14:41
  I
• 14:41
  mean,
• 14:41
  what,
• 14:42
  what
• 14:42
  are
• 14:42
  your
• 14:42
  thoughts
• 14:42
  on
• 14:43
  this
• 14:43
  move
• 14:43
  from
• 14:43
  Doordash?
• 14:44
  Chris?
• 14:45
  Yeah,
• 14:45
  I
• 14:45
  mean,
• 14:45
  I,
• 14:45
  I
• 14:46
  don't
• 14:46
  think
• 14:46
  I
• 14:46
  disagree
• 14:46
  with
• 14:47
  anything.
• 14:47
  I
• 14:47
  think
• 14:47
  what
• 14:47
  I
• 14:48
  would
• 14:48
  just
• 14:48
  do
• 14:48
  is,
• 14:48
  is
• 14:49
  emphasize
• 14:49
  the
• 14:49
  points
• 14:49
  you
• 14:50
  made,
• 14:50
  which
• 14:50
  I
• 14:50
  think
• 14:50
  is
• 14:50
  kudos
• 14:51
  to
• 14:51
  Doordash.
• 14:51
  You
• 14:51
  know,
• 14:51
  at
• 14:52
  the
• 14:52
  end
• 14:52
  of
• 14:52
  the
• 14:52
  day,
• 14:52
  like,
• 14:52
  it's
• 14:52
  just
• 14:53
  good
• 14:53
  reactive
• 14:53
  merchandising
• 14:54
  too.
• 14:55
  Like,
• 14:55
  that's
• 14:55
  the,
• 14:55
  the
• 14:56
  key
• 14:56
  thing
• 14:56
  here,
• 14:56
  you
• 14:56
  know,
• 14:56
  which
• 14:57
  we
• 14:57
  talk
• 14:57
  a
• 14:57
  lot
• 14:57
  about
• 14:57
  on
• 14:57
  this
• 14:58
  show
• 14:58
  and
• 14:58
  probably
• 14:59
  don't
• 14:59
  single
• 14:59
  out
• 14:59
  enough,
• 15:00
  honestly.
• 15:00
  But
• 15:00
  it's
• 15:01
  just,
• 15:01
  it's
• 15:01
  just
• 15:01
  a
• 15:01
  smart
• 15:02
  move.
• 15:02
  It's
• 15:02
  a
• 15:02
  smart
• 15:03
  merchandising
• 15:03
  move.
• 15:03
  You're
• 15:04
  moving
• 15:04
  on
• 15:04
  the
• 15:04
  trends
• 15:05
  that
• 15:05
  are
• 15:05
  going
• 15:05
  to
• 15:05
  be
• 15:05
  important
• 15:05
  to
• 15:06
  the
• 15:06
  bottom
• 15:06
  line
• 15:06
  of
• 15:06
  your
• 15:07
  business.
• 15:07
  But,
• 15:07
  but,
• 15:08
  you
• 15:08
  know,
• 15:08
  beyond
• 15:08
  that,
• 15:09
  I
• 15:09
  think
• 15:11
  Doordash
• 15:11
  just
• 15:11
  keeps
• 15:12
  making
• 15:12
  moves
• 15:13
  that
• 15:13
  I
• 15:13
  think
• 15:13
  are
• 15:14
  really
• 15:14
  hard
• 15:14
  to
• 15:14
  disagree
• 15:15
  with.
• 15:15
  You
• 15:15
  know,
• 15:16
  we
• 15:16
  constantly
• 15:16
  are
• 15:16
  talking
• 15:17
  about
• 15:17
  them
• 15:17
  on
• 15:17
  the
• 15:17
  show
• 15:18
  and
• 15:18
  constantly
• 15:18
  lauding
• 15:19
  them
• 15:20
  and,
• 15:20
  and
• 15:20
  for
• 15:20
  that
• 15:21
  reason,
• 15:21
  that's
• 15:22
  why
• 15:22
  they're
• 15:22
  going
• 15:22
  to
• 15:22
  keep
• 15:22
  getting
• 15:22
  my
• 15:23
  personal
• 15:23
  dollar
• 15:24
  too.
• 15:24
  And
• 15:25
  it
• 15:25
  is,
• 15:25
  it
• 15:26
  is
• 15:26
  definitely
• 15:26
  going
• 15:26
  to
• 15:27
  continue
• 15:27
  in
• 15:27
  my
• 15:27
  rotation
• 15:28
  as
• 15:28
  my
• 15:29
  number
• 15:29
  one
• 15:29
  most
• 15:29
  used
• 15:30
  retail
• 15:30
  app,
• 15:30
  which
• 15:31
  it
• 15:31
  is
• 15:31
  now.
• 15:32
  I
• 15:32
  mean,
• 15:32
  I'm
• 15:32
  probably
• 15:33
  using
• 15:33
  it
• 15:33
  more
• 15:33
  so
• 15:33
  than
• 15:34
  any
• 15:34
  other
• 15:34
  app
• 15:35
  in,
• 15:36
  on
• 15:36
  my
• 15:36
  iPhone.
• 15:37
  You
• 15:37
  know,
• 15:37
  quite
• 15:37
  honestly,
• 15:37
  in
• 15:38
  the
• 15:38
  marketplace.
• 15:38
  You
• 15:38
  know,
• 15:39
  I
• 15:39
  know
• 15:39
  you
• 15:40
  like
• 15:40
  Walmart
• 15:40
  plus
• 15:40
  too,
• 15:41
  but,
• 15:42
  but,
• 15:42
  you
• 15:42
  know,
• 15:42
  like,
• 15:42
  that's
• 15:43
  just
• 15:43
  the
• 15:43
  way
• 15:43
  I
• 15:43
  think
• 15:43
  about
• 15:44
  it.
• 15:44
  And
• 15:44
  the
• 15:44
  reason
• 15:44
  for
• 15:44
  that
• 15:45
  is
• 15:45
  just
• 15:45
  like,
• 15:45
  I
• 15:45
  just,
• 15:46
  I
• 15:46
  just
• 15:46
  like
• 15:47
  how
• 15:47
  they
• 15:47
  do
• 15:48
  business
• 15:48
  and
• 15:48
  I
• 15:49
  think
• 15:49
  that's
• 15:49
  an
• 15:49
  important
• 15:50
  factor
• 15:51
  to
• 15:51
  consider
• 15:52
  right
• 15:52
  now.
• 15:53
  Right?
• 15:53
  Absolutely.
• 15:54
  Yes.
• 15:54
  Doordash
• 15:56
  will
• 15:56
  keep
• 15:57
  up
• 15:57
  to
• 15:57
  speed
• 15:57
  on
• 15:57
  this.
• 15:58
  I
• 15:58
  know
• 15:58
  there's
• 15:58
  a
• 15:58
  lot
• 15:59
  that
• 15:59
  is
• 16:00
  in
• 16:00
  the
• 16:00
  works
• 16:00
  right
• 16:00
  now
• 16:01
  with
• 16:01
  this
• 16:01
  November
• 16:02
  1st
• 16:02
  deadline
• 16:03
  coming
• 16:03
  up,
• 16:03
  so
• 16:04
  we
• 16:04
  will
• 16:04
  stay
• 16:05
  on
• 16:05
  top
• 16:05
  of
• 16:05
  it.
• 16:05
  And
• 16:06
  again,
• 16:06
  thank
• 16:07
  you,
• 16:07
  Doordash,
• 16:07
  for
• 16:08
  doing
• 16:08
  this
• 16:08
  service
• 16:09
  for
• 16:09
  your
• 16:09
  customers
• 16:10
  in
• 16:10
  our
• 16:10
  communities.
• 16:11
  All
• 16:11
  right,
• 16:12
  let's
• 16:12
  go
• 16:12
  on
• 16:12
  to
• 16:12
  headline
• 16:12
  number
• 16:13
  three.
• 16:13
  Walmart
• 16:14
  and
• 16:14
  Avery
• 16:14
  Denison
• 16:14
  have
• 16:15
  formed
• 16:15
  a
• 16:15
  new
• 16:15
  RFID
• 16:16
  partnership
• 16:16
  to
• 16:17
  provide
• 16:17
  visibility
• 16:18
  across
• 16:18
  fresh
• 16:19
  groceries.
• 16:19
  According
• 16:20
  to
• 16:20
  Progressive
• 16:20
  Grocer,
• 16:21
  Avery
• 16:21
  Dennison
• 16:22
  has
• 16:22
  developed
• 16:22
  breakthrough
• 16:23
  RFID
• 16:23
  sensor
• 16:24
  technology
• 16:25
  capable
• 16:25
  of
• 16:25
  functioning
• 16:26
  in
• 16:26
  high
• 16:26
  moisture
• 16:27
  cold
• 16:28
  environments
• 16:28
  and
• 16:28
  such
• 16:29
  as
• 16:29
  meat
• 16:29
  cases,
• 16:30
  an
• 16:30
  innovation
• 16:31
  that
• 16:31
  was
• 16:31
  long
• 16:32
  considered
• 16:32
  impossible.
• 16:34
  Avery
• 16:34
  Denison's
• 16:35
  intelligent
• 16:35
  labeling
• 16:36
  solution
• 16:36
  is
• 16:36
  being
• 16:36
  used
• 16:37
  across
• 16:37
  Walmart's
• 16:38
  meat,
• 16:38
  deli
• 16:38
  and
• 16:38
  bakery
• 16:39
  departments,
• 16:40
  giving
• 16:40
  every
• 16:40
  item
• 16:41
  its
• 16:41
  own
• 16:41
  digital
• 16:42
  identity
• 16:42
  for
• 16:43
  real
• 16:43
  time
• 16:43
  freshness
• 16:44
  and
• 16:44
  expiration
• 16:45
  data.
• 16:46
  The
• 16:46
  partnership
• 16:47
  represents
• 16:47
  a
• 16:48
  potential
• 16:48
  step
• 16:48
  change
• 16:48
  in
• 16:49
  how
• 16:49
  retailers
• 16:49
  can
• 16:49
  balance
• 16:50
  freshness,
• 16:50
  sustainability
• 16:51
  and
• 16:51
  labor
• 16:52
  efficiency
• 16:52
  issues
• 16:53
  that
• 16:53
  have
• 16:53
  become
• 16:53
  mission
• 16:54
  critical
• 16:54
  across
• 16:55
  the
• 16:55
  food
• 16:55
  retail
• 16:56
  landscape.
• 16:57
  Chris,
• 16:57
  this
• 16:57
  is
• 16:58
  Also
• 16:58
  A&M's
• 16:58
  put
• 16:59
  you
• 16:59
  on
• 16:59
  the
• 16:59
  spot
• 16:59
  question.
• 17:02
  Yes,
• 17:02
  A
• 17:02
  and
• 17:02
  M
• 17:03
  would
• 17:03
  like
• 17:03
  to
• 17:03
  know.
• 17:04
  Anytime
• 17:05
  a
• 17:05
  new
• 17:06
  to
• 17:06
  market
• 17:06
  technology
• 17:07
  is
• 17:07
  dubbed
• 17:07
  as
• 17:08
  long
• 17:08
  considered
• 17:09
  impossible,
• 17:10
  you
• 17:10
  tend
• 17:11
  to
• 17:11
  take
• 17:11
  notice.
• 17:12
  Well
• 17:12
  said
• 17:12
  guys.
• 17:13
  Well
• 17:13
  said.
• 17:13
  Yeah.
• 17:14
  Here
• 17:14
  it
• 17:14
  feels
• 17:15
  like
• 17:15
  the
• 17:15
  first
• 17:15
  domino
• 17:16
  to
• 17:16
  drop
• 17:16
  with
• 17:16
  many
• 17:17
  downstream
• 17:17
  benefits
• 17:18
  to
• 17:18
  retailers
• 17:18
  to
• 17:18
  come.
• 17:19
  If
• 17:19
  you
• 17:20
  agree
• 17:20
  with
• 17:20
  that
• 17:20
  sentiment,
• 17:21
  what
• 17:21
  dominoes
• 17:22
  can
• 17:22
  Avery
• 17:22
  Denison
• 17:23
  and
• 17:23
  Walmart
• 17:23
  topple
• 17:24
  next
• 17:24
  with
• 17:24
  this
• 17:24
  unique
• 17:25
  RFID
• 17:26
  solution?
• 17:28
  Wow.
• 17:28
  Interesting.
• 17:29
  Wow.
• 17:30
  How
• 17:30
  do
• 17:30
  I
• 17:30
  attack
• 17:31
  that?
• 17:31
  There's
• 17:31
  so
• 17:31
  many
• 17:31
  angles
• 17:32
  to
• 17:32
  that
• 17:32
  question
• 17:32
  too.
• 17:33
  You
• 17:33
  know,
• 17:34
  I
• 17:34
  think
• 17:34
  in
• 17:34
  direct
• 17:34
  response
• 17:35
  to
• 17:35
  that
• 17:35
  question,
• 17:36
  I
• 17:36
  think,
• 17:36
  you
• 17:36
  know,
• 17:36
  I
• 17:37
  think
• 17:37
  this
• 17:38
  is
• 17:38
  the
• 17:38
  first,
• 17:38
  this
• 17:38
  is
• 17:39
  another
• 17:39
  domino
• 17:40
  yet
• 17:41
  in
• 17:41
  what
• 17:41
  Walmart
• 17:42
  has,
• 17:42
  I
• 17:43
  think
• 17:43
  pretty
• 17:43
  much,
• 17:44
  you
• 17:44
  know,
• 17:44
  given
• 17:45
  us
• 17:45
  a
• 17:45
  clear
• 17:45
  indication
• 17:46
  that
• 17:46
  they're
• 17:46
  trying
• 17:46
  to
• 17:46
  do,
• 17:46
  which
• 17:47
  is
• 17:47
  to
• 17:47
  create
• 17:47
  kind
• 17:48
  of
• 17:48
  the
• 17:48
  smart
• 17:48
  store
• 17:49
  of
• 17:50
  the
• 17:50
  future.
• 17:50
  Like
• 17:50
  they
• 17:51
  want
• 17:51
  to
• 17:51
  have
• 17:51
  an
• 17:52
  understanding
• 17:52
  of
• 17:53
  how
• 17:53
  the
• 17:53
  items
• 17:54
  and
• 17:54
  people
• 17:55
  and
• 17:55
  products
• 17:55
  are
• 17:55
  moving
• 17:56
  through
• 17:56
  the
• 17:56
  store
• 17:56
  at
• 17:56
  any
• 17:56
  given
• 17:57
  time
• 17:57
  in
• 17:57
  real
• 17:57
  time,
• 17:58
  similar
• 17:58
  to
• 17:58
  how
• 17:58
  you
• 17:58
  would
• 17:58
  on
• 17:59
  an
• 17:59
  e
• 17:59
  commerce
• 17:59
  website.
• 18:00
  I
• 18:00
  think,
• 18:00
  I
• 18:00
  think
• 18:01
  that's
• 18:01
  where
• 18:01
  this
• 18:02
  ultimately
• 18:02
  goes.
• 18:03
  And
• 18:04
  the
• 18:04
  reason
• 18:04
  this
• 18:04
  story
• 18:05
  is
• 18:05
  very
• 18:05
  important
• 18:06
  is
• 18:07
  that
• 18:08
  previously
• 18:09
  perishables
• 18:09
  and
• 18:09
  fresh
• 18:10
  food
• 18:10
  were
• 18:10
  a
• 18:10
  black
• 18:11
  hole
• 18:11
  in
• 18:11
  terms
• 18:11
  of
• 18:12
  inventory,
• 18:12
  visibility.
• 18:13
  I
• 18:13
  mean
• 18:15
  this
• 18:15
  and
• 18:15
  metal
• 18:16
  products
• 18:16
  potentially.
• 18:17
  Although
• 18:18
  I
• 18:18
  know
• 18:18
  our
• 18:19
  good
• 18:19
  friends
• 18:20
  JP
• 18:20
  and
• 18:20
  Marshall
• 18:21
  might,
• 18:21
  you
• 18:21
  know,
• 18:21
  might
• 18:22
  have
• 18:22
  different
• 18:23
  thoughts
• 18:23
  on
• 18:23
  this,
• 18:23
  but,
• 18:24
  and
• 18:24
  much
• 18:24
  better
• 18:25
  thoughts
• 18:25
  than
• 18:25
  I
• 18:25
  do.
• 18:25
  But,
• 18:26
  but,
• 18:26
  you
• 18:26
  know,
• 18:27
  this
• 18:27
  is
• 18:27
  the
• 18:27
  holy
• 18:27
  grail
• 18:28
  of,
• 18:28
  of,
• 18:28
  of
• 18:28
  RFID
• 18:29
  in
• 18:29
  the
• 18:30
  grocery
• 18:30
  setting,
• 18:31
  particularly
• 18:31
  by
• 18:31
  virtue
• 18:32
  of
• 18:32
  the
• 18:32
  fact
• 18:32
  that
• 18:32
  waste
• 18:33
  and
• 18:33
  spoilage
• 18:33
  are
• 18:33
  the
• 18:34
  number
• 18:34
  one
• 18:34
  areas
• 18:35
  that
• 18:35
  eat
• 18:35
  into
• 18:35
  a
• 18:36
  grocer's
• 18:36
  profit.
• 18:37
  So,
• 18:37
  so
• 18:37
  Walmart's
• 18:38
  again,
• 18:38
  they're
• 18:38
  out
• 18:39
  in
• 18:39
  front
• 18:39
  of
• 18:39
  things.
• 18:39
  We
• 18:40
  talked
• 18:40
  a
• 18:40
  couple
• 18:40
  of
• 18:40
  weeks
• 18:40
  ago
• 18:41
  on
• 18:41
  the
• 18:41
  show
• 18:41
  even
• 18:41
  about
• 18:42
  how
• 18:42
  they're
• 18:42
  using
• 18:42
  Wiliot
• 18:43
  and,
• 18:43
  and
• 18:44
  deploying
• 18:44
  Bluetooth
• 18:45
  sensors.
• 18:45
  But
• 18:45
  as
• 18:45
  we
• 18:45
  learned
• 18:46
  in
• 18:46
  a,
• 18:46
  in
• 18:46
  a
• 18:47
  podcast
• 18:47
  that
• 18:47
  we're
• 18:47
  gonna
• 18:48
  debut
• 18:48
  very
• 18:48
  soon
• 18:49
  with
• 18:49
  you
• 18:49
  all
• 18:49
  in
• 18:49
  our
• 18:50
  Spotlight
• 18:50
  series,
• 18:50
  that's
• 18:51
  at
• 18:51
  the
• 18:51
  pallet
• 18:51
  level
• 18:52
  too.
• 18:52
  That's,
• 18:52
  you
• 18:52
  know,
• 18:53
  that's
• 18:53
  more
• 18:53
  on
• 18:53
  the
• 18:53
  transportation
• 18:54
  side
• 18:54
  of
• 18:54
  things
• 18:54
  and
• 18:55
  making
• 18:55
  sure,
• 18:55
  you
• 18:55
  know,
• 18:56
  you
• 18:56
  know,
• 18:56
  where
• 18:56
  things
• 18:56
  are,
• 18:57
  that
• 18:57
  they're
• 18:57
  stored.
• 18:57
  Right.
• 18:58
  And
• 18:58
  they're
• 18:58
  stored
• 18:58
  in
• 18:59
  temperature.
• 18:59
  Right.
• 18:59
  And
• 18:59
  so
• 19:00
  this
• 19:00
  is
• 19:00
  taking
• 19:00
  it
• 19:00
  down
• 19:01
  to
• 19:01
  an
• 19:01
  even
• 19:01
  greater
• 19:02
  level
• 19:02
  and
• 19:03
  so
• 19:03
  it's
• 19:04
  a,
• 19:04
  it's
• 19:04
  a
• 19:04
  step
• 19:04
  change
• 19:05
  really
• 19:05
  here.
• 19:06
  And
• 19:06
  so,
• 19:06
  you
• 19:07
  know,
• 19:07
  when,
• 19:08
  when
• 19:08
  Walmart
• 19:08
  moves,
• 19:09
  the
• 19:09
  other
• 19:09
  point
• 19:09
  I'd
• 19:09
  make.
• 19:09
  And
• 19:10
  when
• 19:10
  Walmart
• 19:10
  moves,
• 19:11
  so
• 19:11
  does
• 19:11
  the
• 19:11
  industry.
• 19:11
  And
• 19:12
  I
• 19:12
  think
• 19:12
  part
• 19:12
  of
• 19:12
  this
• 19:13
  is
• 19:14
  also
• 19:14
  in
• 19:14
  response
• 19:15
  to
• 19:15
  the
• 19:15
  legislation
• 19:15
  around
• 19:16
  food
• 19:16
  safety
• 19:16
  that's
• 19:17
  coming.
• 19:17
  You
• 19:17
  know
• 19:17
  my
• 19:17
  favorite
• 19:18
  acronym,
• 19:19
  bisma.
• 19:20
  And
• 19:20
  so
• 19:21
  yeah,
• 19:21
  so
• 19:21
  Walmart
• 19:21
  is,
• 19:22
  you
• 19:22
  know,
• 19:22
  in
• 19:22
  front
• 19:23
  of
• 19:23
  that
• 19:23
  and
• 19:23
  then
• 19:23
  they're
• 19:24
  still
• 19:24
  in
• 19:24
  front
• 19:24
  of
• 19:24
  the
• 19:24
  overall
• 19:25
  smart
• 19:25
  store
• 19:25
  design
• 19:26
  of
• 19:26
  the
• 19:26
  future
• 19:26
  too,
• 19:27
  which
• 19:27
  is
• 19:27
  going
• 19:27
  to
• 19:27
  pay
• 19:28
  so
• 19:28
  much
• 19:28
  dividends
• 19:29
  for
• 19:30
  them
• 19:30
  in
• 19:30
  the
• 19:30
  long
• 19:30
  run
• 19:31
  just
• 19:31
  because
• 19:31
  of
• 19:31
  the
• 19:31
  fact
• 19:32
  that
• 19:32
  they're
• 19:32
  just
• 19:32
  so
• 19:33
  much
• 19:33
  further
• 19:33
  along
• 19:34
  on
• 19:34
  the
• 19:34
  experimentation
• 19:35
  side
• 19:35
  of
• 19:35
  this.
• 19:36
  Right.
• 19:37
  And
• 19:37
  I
• 19:37
  think
• 19:37
  that
• 19:37
  that
• 19:38
  brings
• 19:38
  up
• 19:38
  a
• 19:38
  really
• 19:38
  good
• 19:38
  point
• 19:39
  because
• 19:39
  I
• 19:39
  think
• 19:39
  not
• 19:40
  only
• 19:40
  now
• 19:40
  is
• 19:41
  Walmart
• 19:41
  able
• 19:42
  to
• 19:42
  deploy
• 19:42
  RFID
• 19:43
  in
• 19:44
  their
• 19:44
  center
• 19:44
  stor
• 19:45
  their
• 19:45
  apparel
• 19:46
  categories.
• 19:47
  Even
• 19:47
  like
• 19:48
  Marshall
• 19:48
  K
• 19:48
  brought
• 19:49
  up,
• 19:49
  you
• 19:49
  know,
• 19:49
  they're
• 19:49
  putting
• 19:49
  these
• 19:49
  on
• 19:50
  crayons
• 19:50
  around
• 19:50
  back
• 19:51
  to
• 19:51
  school
• 19:51
  time.
• 19:51
  Like
• 19:52
  now
• 19:53
  they're
• 19:53
  able
• 19:53
  to
• 19:54
  add
• 19:55
  more
• 19:55
  into
• 19:56
  RFID
• 19:58
  product
• 19:58
  like
• 19:58
  the
• 19:59
  products
• 19:59
  that
• 19:59
  they're
• 19:59
  putting
• 20:00
  these
• 20:00
  products
• 20:00
  on
• 20:00
  which
• 20:01
  gives
• 20:01
  them
• 20:01
  like
• 20:02
  greater
• 20:02
  visibility
• 20:03
  across
• 20:03
  the
• 20:03
  store
• 20:03
  which
• 20:04
  I
• 20:04
  think
• 20:04
  really
• 20:05
  tends
• 20:05
  to
• 20:06
  improve
• 20:06
  things
• 20:07
  like
• 20:07
  you
• 20:08
  know,
• 20:08
  online
• 20:08
  and
• 20:09
  Bopus
• 20:09
  or
• 20:10
  grocery
• 20:10
  orders
• 20:10
  too.
• 20:11
  Like
• 20:11
  a
• 20:11
  meat
• 20:12
  is
• 20:12
  a
• 20:12
  main
• 20:12
  component
• 20:13
  for
• 20:13
  a
• 20:13
  lot
• 20:13
  of
• 20:13
  people's
• 20:14
  dinners
• 20:15
  and
• 20:15
  stuff.
• 20:15
  And
• 20:15
  if
• 20:15
  you're
• 20:16
  placing
• 20:16
  an
• 20:16
  order
• 20:17
  for
• 20:17
  delivery
• 20:17
  or
• 20:18
  you're
• 20:18
  for
• 20:19
  pickup
• 20:19
  and
• 20:19
  that
• 20:19
  meat
• 20:20
  isn't
• 20:20
  there
• 20:20
  because
• 20:20
  you
• 20:20
  don't
• 20:21
  have
• 20:21
  the
• 20:21
  inventory
• 20:21
  visibility
• 20:22
  on
• 20:22
  products
• 20:23
  like
• 20:23
  this
• 20:23
  and
• 20:23
  like
• 20:23
  deli,
• 20:24
  you
• 20:24
  know,
• 20:25
  that
• 20:25
  makes
• 20:25
  a
• 20:25
  big
• 20:25
  difference
• 20:26
  that
• 20:26
  impacts
• 20:26
  the
• 20:27
  entire
• 20:27
  trip.
• 20:27
  Like
• 20:28
  if
• 20:28
  that's
• 20:28
  the
• 20:28
  main
• 20:28
  thing
• 20:29
  that
• 20:29
  I'm
• 20:29
  coming
• 20:29
  to
• 20:29
  get
• 20:30
  when
• 20:30
  I'm
• 20:30
  making
• 20:30
  my
• 20:30
  chili
• 20:31
  and
• 20:31
  you
• 20:31
  don't
• 20:31
  have
• 20:31
  ground
• 20:32
  beef,
• 20:32
  like
• 20:33
  that's,
• 20:33
  I
• 20:33
  have
• 20:33
  to
• 20:33
  go
• 20:34
  to
• 20:34
  another
• 20:34
  place
• 20:34
  now
• 20:35
  and
• 20:35
  I
• 20:35
  may
• 20:35
  be,
• 20:35
  I
• 20:36
  may
• 20:36
  be
• 20:36
  circumventing
• 20:37
  Walmart
• 20:38
  and
• 20:38
  going
• 20:38
  to
• 20:38
  another
• 20:38
  retailer
• 20:39
  in
• 20:39
  that
• 20:39
  case.
• 20:39
  So
• 20:40
  I
• 20:40
  think,
• 20:40
  you
• 20:41
  know,
• 20:41
  those
• 20:41
  two
• 20:41
  things
• 20:42
  are
• 20:42
  the
• 20:42
  biggest
• 20:42
  things
• 20:42
  for
• 20:43
  me.
• 20:43
  More
• 20:43
  visibility
• 20:44
  across
• 20:45
  more
• 20:45
  products
• 20:45
  in
• 20:45
  your
• 20:46
  entire
• 20:46
  store.
• 20:47
  And
• 20:48
  then
• 20:48
  the,
• 20:48
  the
• 20:49
  fallout
• 20:49
  there
• 20:49
  of,
• 20:50
  you
• 20:50
  know,
• 20:50
  what
• 20:50
  does
• 20:50
  that
• 20:50
  mean
• 20:51
  then
• 20:51
  for
• 20:51
  more
• 20:51
  accurate
• 20:52
  online
• 20:52
  orders,
• 20:53
  better,
• 20:54
  better
• 20:55
  fulfillment
• 20:56
  metrics
• 20:56
  and,
• 20:57
  and
• 20:57
  satisfaction
• 20:58
  with
• 20:58
  your
• 20:58
  customers
• 20:58
  too.
• 20:59
  So
• 20:59
  I
• 20:59
  think
• 21:00
  that
• 21:00
  is,
• 21:01
  that
• 21:01
  is
• 21:01
  a
• 21:01
  huge
• 21:02
  move
• 21:02
  here
• 21:02
  from
• 21:02
  Walmart
• 21:03
  and
• 21:03
  I
• 21:03
  do
• 21:03
  think
• 21:03
  A
• 21:04
  and
• 21:04
  M's
• 21:04
  right,
• 21:04
  we'll
• 21:04
  continue
• 21:05
  to
• 21:05
  see
• 21:05
  this,
• 21:05
  this
• 21:06
  I'm
• 21:06
  sure
• 21:07
  in
• 21:07
  many
• 21:07
  more
• 21:07
  retailers
• 21:08
  to
• 21:08
  come.
• 21:09
  So
• 21:10
  yes,
• 21:10
  there
• 21:10
  you
• 21:10
  have
• 21:10
  it.
• 21:10
  We
• 21:10
  have
• 21:10
  the
• 21:11
  Venn
• 21:11
  diagram
• 21:11
  for
• 21:11
  you
• 21:11
  and
• 21:12
  of
• 21:12
  Walmart
• 21:13
  plus
• 21:13
  RFID
• 21:14
  and
• 21:14
  chili
• 21:15
  making.
• 21:15
  That's,
• 21:16
  that's,
• 21:16
  that's
• 21:16
  the
• 21:17
  key
• 21:17
  takeaway
• 21:17
  here
• 21:17
  from
• 21:18
  this
• 21:18
  headline.
• 21:18
  That's
• 21:18
  Fantastic.
• 21:19
  Don't
• 21:19
  stop
• 21:19
  me
• 21:20
  from
• 21:20
  making
• 21:20
  my
• 21:20
  chili.
• 21:21
  That's
• 21:21
  the,
• 21:21
  that's
• 21:22
  the
• 21:22
  key
• 21:22
  thing
• 21:22
  here,
• 21:23
  right?
• 21:24
  Yeah,
• 21:24
  but
• 21:24
  I
• 21:24
  bet
• 21:24
  people
• 21:25
  want
• 21:25
  to
• 21:25
  stop
• 21:25
  me
• 21:25
  from
• 21:25
  eating
• 21:26
  it.
• 21:26
  All
• 21:26
  right,
• 21:26
  let's
• 21:27
  move
• 21:27
  on.
• 21:27
  Let's
• 21:28
  bring
• 21:28
  Dan
• 21:28
  Nellie
• 21:29
  onto
• 21:29
  the
• 21:29
  show
• 21:29
  to
• 21:29
  share
• 21:30
  this
• 21:30
  month's
• 21:30
  October's
• 21:31
  Retail
• 21:32
  text
• 21:32
  Startup
• 21:32
  of
• 21:33
  the
• 21:33
  Month.
• 21:42
  All
• 21:42
  right,
• 21:43
  let's
• 21:43
  give
• 21:43
  a
• 21:43
  big
• 21:44
  Omni
• 21:44
  Talk
• 21:44
  welcome
• 21:45
  back
• 21:45
  to
• 21:45
  AWS's
• 21:46
  Danele
• 21:46
  Stropa
• 21:47
  because
• 21:47
  Danelle
• 21:48
  is
• 21:48
  here
• 21:48
  once
• 21:49
  again
• 21:49
  to
• 21:49
  hand
• 21:50
  out
• 21:50
  this
• 21:50
  month's
• 21:51
  Retail
• 21:51
  Tech
• 21:51
  Startup
• 21:52
  of
• 21:52
  the
• 21:52
  Month
• 21:52
  award.
• 21:53
  Danielle,
• 21:54
  for
• 21:54
  those
• 21:54
  who
• 21:54
  may
• 21:54
  not
• 21:54
  remember
• 21:55
  or
• 21:55
  or
• 21:56
  who
• 21:56
  are
• 21:56
  new
• 21:56
  to
• 21:56
  our
• 21:56
  show,
• 21:57
  is
• 21:57
  the
• 21:57
  worldwide
• 21:58
  technical
• 21:58
  lead
• 21:59
  for
• 21:59
  AWS
• 21:59
  Partners
• 22:00
  in
• 22:00
  Retail
• 22:00
  at
• 22:01
  Amazon
• 22:01
  Web
• 22:01
  Services
• 22:02
  where
• 22:02
  he
• 22:03
  drives
• 22:03
  the
• 22:03
  technical
• 22:03
  strategy
• 22:04
  for
• 22:04
  AWS
• 22:05
  Partners
• 22:05
  in
• 22:05
  Digital
• 22:05
  Commerce,
• 22:06
  Customer
• 22:07
  Engagement
• 22:07
  and
• 22:08
  Generative
• 22:08
  AI.
• 22:09
  Daniela,
• 22:10
  it's
• 22:11
  great
• 22:11
  to
• 22:11
  have
• 22:11
  you
• 22:12
  back.
• 22:12
  I
• 22:12
  think.
• 22:12
  Ed,
• 22:13
  we
• 22:13
  need
• 22:13
  a
• 22:13
  drum
• 22:13
  roll
• 22:14
  here.
• 22:14
  I
• 22:15
  know
• 22:15
  I
• 22:16
  don't,
• 22:16
  I
• 22:16
  don't
• 22:16
  have
• 22:16
  a
• 22:16
  drum
• 22:16
  roll
• 22:17
  like
• 22:17
  little
• 22:17
  cue
• 22:18
  for
• 22:18
  the,
• 22:18
  I
• 22:19
  don't
• 22:19
  have
• 22:19
  a
• 22:19
  sound
• 22:19
  effect
• 22:19
  yet
• 22:20
  but
• 22:20
  I
• 22:20
  know
• 22:20
  we
• 22:20
  need
• 22:20
  to.
• 22:20
  Get
• 22:20
  this
• 22:21
  sound
• 22:21
  effect.
• 22:22
  Drumroll,
• 22:23
  drum
• 22:23
  roll,
• 22:24
  drum
• 22:24
  roll
• 22:24
  is
• 22:24
  what
• 22:24
  we'll
• 22:25
  have
• 22:25
  to
• 22:25
  say.
• 22:25
  That's
• 22:26
  good.
• 22:26
  Drumroll,
• 22:26
  drum
• 22:27
  roll,
• 22:27
  drumroll.
• 22:27
  Yes.
• 22:27
  I
• 22:28
  love
• 22:28
  that
• 22:28
  ad.
• 22:28
  All
• 22:28
  right,
• 22:29
  so
• 22:29
  Daniel,
• 22:29
  without
• 22:30
  further
• 22:30
  ad,
• 22:30
  who
• 22:31
  is
• 22:31
  October's
• 22:32
  Retail
• 22:32
  Tech
• 22:32
  Startup
• 22:33
  of
• 22:33
  the
• 22:33
  Month?
• 22:34
  This
• 22:35
  month
• 22:35
  Retail
• 22:36
  Tech
• 22:36
  Startup
• 22:37
  of
• 22:37
  the
• 22:37
  month
• 22:37
  is
• 22:38
  Ryter
• 22:39
  and
• 22:39
  that's
• 22:39
  W
• 22:40
  R
• 22:40
  I
• 22:40
  T
• 22:40
  E
• 22:41
  R
• 22:42
  and
• 22:42
  they
• 22:42
  are
• 22:43
  a
• 22:43
  full
• 22:43
  stack
• 22:44
  Generative
• 22:44
  AI
• 22:45
  platform
• 22:45
  that's
• 22:45
  really
• 22:46
  transforming
• 22:47
  the
• 22:47
  way
• 22:47
  that
• 22:48
  retailers
• 22:48
  and
• 22:49
  brands
• 22:49
  are
• 22:50
  automating
• 22:50
  process
• 22:51
  and
• 22:52
  generating
• 22:52
  content
• 22:53
  across
• 22:54
  their
• 22:54
  whole
• 22:54
  organization.
• 22:56
  Okay,
• 22:57
  so
• 22:57
  Danelli,
• 22:57
  tell
• 22:57
  us
• 22:58
  a
• 22:58
  little
• 22:58
  bit
• 22:58
  more
• 22:58
  like
• 22:58
  what's
• 22:59
  differentiating
• 23:00
  Rytr
• 23:00
  compared
• 23:01
  to
• 23:01
  some
• 23:01
  other
• 23:01
  players
• 23:02
  in
• 23:02
  the
• 23:02
  space
• 23:02
  and
• 23:02
  why
• 23:03
  is
• 23:03
  it
• 23:03
  so
• 23:03
  important
• 23:04
  for
• 23:04
  retailers
• 23:05
  and
• 23:05
  brands
• 23:05
  listening
• 23:05
  to
• 23:06
  kind
• 23:06
  of
• 23:06
  know
• 23:06
  about
• 23:06
  what
• 23:06
  they
• 23:07
  do?
• 23:08
  Yeah,
• 23:09
  I
• 23:09
  think
• 23:09
  what's
• 23:09
  what
• 23:10
  makes
• 23:10
  them
• 23:11
  particularly
• 23:11
  interesting
• 23:12
  is
• 23:13
  their
• 23:14
  end
• 23:14
  to
• 23:14
  end
• 23:15
  approach
• 23:15
  and
• 23:16
  solution.
• 23:17
  Right.
• 23:17
  They've
• 23:18
  built
• 23:18
  their
• 23:19
  own
• 23:20
  large
• 23:20
  language
• 23:20
  model
• 23:21
  which
• 23:21
  are
• 23:21
  some
• 23:21
  of
• 23:22
  the
• 23:22
  top
• 23:22
  scoring
• 23:23
  large
• 23:23
  language
• 23:24
  model
• 23:24
  out
• 23:24
  there.
• 23:26
  They
• 23:26
  have
• 23:26
  their
• 23:26
  own
• 23:27
  knowledge
• 23:27
  graph
• 23:28
  based
• 23:29
  solution.
• 23:31
  They
• 23:31
  have
• 23:31
  built
• 23:32
  in
• 23:33
  guardrails
• 23:34
  to
• 23:34
  ensure
• 23:34
  consistency
• 23:35
  and
• 23:35
  compliance
• 23:36
  with
• 23:36
  the
• 23:37
  content
• 23:37
  that
• 23:37
  is
• 23:37
  being
• 23:38
  generated.
• 23:39
  They
• 23:39
  really
• 23:39
  provide
• 23:40
  a
• 23:40
  full
• 23:41
  package,
• 23:41
  a
• 23:42
  full
• 23:42
  solution.
• 23:43
  On
• 23:44
  top
• 23:44
  of
• 23:44
  that
• 23:45
  they
• 23:45
  also
• 23:45
  have
• 23:47
  pre
• 23:47
  built,
• 23:48
  pre
• 23:48
  vetted
• 23:49
  agent
• 23:50
  and
• 23:50
  workflows
• 23:51
  that
• 23:52
  consumers,
• 23:53
  customers
• 23:54
  can
• 23:55
  take.
• 23:56
  They
• 23:56
  can
• 23:57
  test
• 23:57
  them
• 23:57
  out,
• 23:58
  plug
• 23:58
  them
• 23:58
  into
• 23:59
  their
• 23:59
  system,
• 24:00
  test
• 24:00
  them
• 24:00
  out
• 24:01
  and
• 24:01
  then
• 24:02
  move
• 24:03
  on
• 24:04
  to
• 24:04
  production
• 24:05
  with
• 24:05
  these
• 24:06
  ready
• 24:06
  workflows.
• 24:07
  So
• 24:08
  what
• 24:09
  that
• 24:09
  really
• 24:09
  means
• 24:09
  is
• 24:10
  that
• 24:10
  they
• 24:10
  are
• 24:11
  really
• 24:11
  accelerating
• 24:12
  the
• 24:13
  way
• 24:13
  that
• 24:13
  brands,
• 24:14
  retailers
• 24:15
  can
• 24:15
  go
• 24:15
  to
• 24:15
  production
• 24:16
  with
• 24:16
  these
• 24:17
  predefined
• 24:18
  pre
• 24:18
  tested
• 24:19
  solutions
• 24:20
  in
• 24:21
  a
• 24:21
  much
• 24:21
  faster
• 24:22
  way.
• 24:22
  So
• 24:23
  Danielle,
• 24:23
  I'm
• 24:23
  curious
• 24:24
  too,
• 24:24
  and
• 24:24
  this
• 24:24
  is
• 24:25
  a
• 24:25
  question
• 24:25
  I've
• 24:25
  never
• 24:25
  thought
• 24:25
  about
• 24:26
  until
• 24:26
  you
• 24:26
  just
• 24:26
  brought
• 24:27
  that
• 24:27
  up.
• 24:27
  So
• 24:27
  we
• 24:27
  always
• 24:28
  know
• 24:28
  the
• 24:28
  big
• 24:28
  four,
• 24:29
  right?
• 24:30
  The
• 24:30
  Geminis
• 24:31
  of
• 24:31
  the
• 24:31
  world,
• 24:31
  the
• 24:31
  chatgpt,
• 24:32
  perplexity,
• 24:33
  anthropic,
• 24:34
  we
• 24:35
  hear
• 24:35
  about
• 24:35
  those
• 24:35
  all
• 24:35
  the
• 24:36
  time.
• 24:36
  But
• 24:36
  now
• 24:37
  you're
• 24:37
  saying
• 24:37
  there's
• 24:38
  this
• 24:38
  other
• 24:38
  option
• 24:39
  that
• 24:39
  does
• 24:40
  something
• 24:40
  different.
• 24:41
  So
• 24:41
  if
• 24:41
  I'm
• 24:41
  a
• 24:41
  retail
• 24:42
  executive,
• 24:42
  how
• 24:44
  put
• 24:44
  rider
• 24:44
  in
• 24:44
  that
• 24:45
  context
• 24:45
  of
• 24:45
  how
• 24:45
  it
• 24:46
  sits
• 24:46
  alongside
• 24:47
  those
• 24:47
  other
• 24:47
  options?
• 24:48
  And
• 24:49
  why
• 24:49
  am
• 24:49
  I
• 24:49
  choosing
• 24:49
  rider
• 24:50
  to
• 24:50
  do
• 24:51
  my
• 24:51
  work
• 24:51
  versus
• 24:51
  one
• 24:52
  of
• 24:52
  them?
• 24:53
  Yeah,
• 24:55
  so
• 24:56
  when
• 24:56
  we
• 24:57
  look
• 24:57
  at
• 24:57
  the
• 24:58
  large
• 24:58
  language
• 24:59
  model
• 25:00
  landscape
• 25:00
  now,
• 25:00
  or
• 25:01
  generative
• 25:01
  AI
• 25:01
  landscape,
• 25:02
  right,
• 25:03
  There
• 25:03
  is
• 25:04
  models
• 25:05
  that
• 25:05
  are
• 25:06
  good
• 25:07
  at
• 25:07
  a
• 25:08
  bit
• 25:08
  of
• 25:08
  everything
• 25:10
  and
• 25:11
  then
• 25:11
  there's
• 25:11
  models
• 25:12
  that
• 25:13
  are
• 25:13
  fine
• 25:14
  tuned,
• 25:14
  they
• 25:14
  are
• 25:15
  tweaked,
• 25:15
  they
• 25:16
  are
• 25:16
  a
• 25:16
  bit
• 25:16
  more
• 25:16
  specific
• 25:17
  for
• 25:18
  certain
• 25:18
  type
• 25:19
  of.
• 25:19
  For
• 25:19
  certain
• 25:19
  tasks.
• 25:22
  This
• 25:22
  is
• 25:22
  what
• 25:24
  Writer
• 25:25
  has
• 25:25
  done.
• 25:26
  They
• 25:26
  have
• 25:26
  models
• 25:27
  that
• 25:27
  are
• 25:27
  more
• 25:28
  specific
• 25:28
  for
• 25:28
  certain
• 25:29
  tasks.
• 25:30
  And
• 25:30
  as
• 25:30
  I
• 25:31
  said,
• 25:31
  on
• 25:31
  top
• 25:31
  of
• 25:31
  that,
• 25:32
  they
• 25:32
  have
• 25:32
  these
• 25:34
  pre
• 25:34
  built
• 25:36
  solutions,
• 25:37
  pre
• 25:37
  built
• 25:38
  templates
• 25:39
  that
• 25:40
  are
• 25:40
  specific
• 25:40
  for
• 25:40
  an
• 25:41
  industry.
• 25:41
  Right.
• 25:42
  So
• 25:42
  they
• 25:42
  have
• 25:43
  agents
• 25:44
  specific
• 25:44
  for
• 25:45
  retail
• 25:46
  and
• 25:46
  consumer
• 25:46
  goods.
• 25:47
  They
• 25:47
  have
• 25:48
  other
• 25:48
  industries
• 25:48
  there
• 25:49
  as
• 25:49
  well.
• 25:49
  But
• 25:50
  this
• 25:50
  really
• 25:51
  means
• 25:51
  that
• 25:52
  this
• 25:52
  is
• 25:52
  specialized,
• 25:54
  specific
• 25:54
  solution
• 25:55
  for
• 25:56
  this
• 25:56
  industry.
• 25:58
  They
• 25:58
  are
• 25:58
  pre
• 25:58
  vetted
• 25:59
  and
• 25:59
  they
• 25:59
  are
• 26:00
  pre
• 26:00
  tested.
• 26:02
  So
• 26:02
  it's
• 26:02
  really
• 26:03
  almost
• 26:03
  as
• 26:03
  a
• 26:04
  plug
• 26:04
  and
• 26:04
  play
• 26:04
  solution
• 26:05
  that
• 26:06
  an
• 26:06
  organization
• 26:06
  can
• 26:07
  take
• 26:09
  and
• 26:11
  utilize
• 26:11
  like
• 26:12
  that.
• 26:13
  Got
• 26:13
  it.
• 26:13
  So
• 26:13
  if
• 26:13
  I'm
• 26:14
  an
• 26:14
  executive,
• 26:14
  what
• 26:14
  I'm
• 26:15
  taking
• 26:15
  from
• 26:15
  that
• 26:15
  is
• 26:15
  that
• 26:15
  it
• 26:16
  should
• 26:16
  enable
• 26:16
  the.
• 26:16
  Specialization
• 26:17
  is
• 26:17
  the
• 26:17
  key
• 26:18
  word
• 26:18
  there.
• 26:18
  And
• 26:18
  it
• 26:18
  should
• 26:18
  enable
• 26:19
  me
• 26:19
  to
• 26:19
  go
• 26:20
  faster
• 26:20
  and
• 26:20
  with
• 26:20
  more
• 26:21
  certainty
• 26:21
  or
• 26:22
  accuracy
• 26:22
  in
• 26:22
  the
• 26:23
  result
• 26:23
  I'm
• 26:23
  trying
• 26:23
  to
• 26:23
  ultimately
• 26:24
  get
• 26:24
  from
• 26:25
  using
• 26:25
  their
• 26:25
  solution.
• 26:27
  Correct?
• 26:27
  Yeah.
• 26:28
  Okay.
• 26:29
  All
• 26:29
  right.
• 26:30
  Awesome.
• 26:30
  Well,
• 26:30
  you
• 26:30
  heard
• 26:30
  it
• 26:31
  here
• 26:31
  first,
• 26:31
  folks.
• 26:31
  The
• 26:32
  October
• 26:32
  start
• 26:33
  of
• 26:33
  the
• 26:33
  month.
• 26:34
  Ryder,
• 26:35
  thanks,
• 26:35
  Danielle.
• 26:36
  Thank
• 26:36
  you.
• 26:37
  Thank
• 26:37
  you.
• 26:41
  Headline
• 26:42
  number
• 26:42
  four.
• 26:42
  Lululemon
• 26:43
  is
• 26:43
  partnering
• 26:44
  with
• 26:44
  the
• 26:44
  NFL
• 26:44
  to
• 26:44
  release
• 26:45
  apparel
• 26:45
  for
• 26:45
  all
• 26:46
  32
• 26:46
  of
• 26:46
  its
• 26:47
  teams.
• 26:47
  According
• 26:47
  to
• 26:48
  CNBC,
• 26:48
  this
• 26:48
  marks
• 26:49
  the
• 26:49
  first
• 26:49
  time
• 26:49
  the
• 26:49
  retailer
• 26:50
  has
• 26:50
  offered
• 26:50
  officially
• 26:51
  licensed
• 26:52
  products
• 26:52
  for
• 26:53
  the
• 26:53
  NFL
• 26:53
  or
• 26:53
  any
• 26:54
  of
• 26:54
  its
• 26:54
  franchises.
• 26:55
  The
• 26:55
  collection,
• 26:56
  set
• 26:56
  to
• 26:56
  launch
• 26:56
  Tuesday,
• 26:57
  will
• 26:57
  include
• 26:57
  both
• 26:58
  men's
• 26:58
  and
• 26:58
  women's
• 26:59
  apparel
• 26:59
  and
• 26:59
  accessories
• 27:00
  with
• 27:00
  NFL
• 27:01
  team
• 27:01
  symbols.
• 27:02
  Some
• 27:02
  of
• 27:02
  Lululemon's
• 27:03
  most
• 27:03
  notable
• 27:04
  products,
• 27:04
  including
• 27:05
  its
• 27:05
  steady
• 27:06
  state
• 27:06
  men's
• 27:07
  franchise
• 27:07
  and
• 27:08
  women's
• 27:08
  styles
• 27:08
  such
• 27:09
  as
• 27:09
  Define,
• 27:10
  Scuba
• 27:10
  and
• 27:10
  Align,
• 27:11
  and
• 27:11
  you
• 27:11
  might
• 27:11
  have
• 27:11
  to
• 27:12
  tell
• 27:12
  me
• 27:12
  what
• 27:12
  the
• 27:12
  hell
• 27:12
  those
• 27:12
  even
• 27:12
  are,
• 27:13
  are
• 27:13
  all
• 27:14
  part
• 27:14
  of
• 27:14
  the
• 27:14
  collection.
• 27:15
  And
• 27:15
  I'm
• 27:16
  curious,
• 27:16
  do
• 27:16
  you
• 27:16
  think
• 27:17
  Lululemon's
• 27:17
  partnership
• 27:18
  with
• 27:18
  the
• 27:18
  NFL
• 27:19
  ads
• 27:19
  or.
• 27:19
  Or
• 27:19
  detracts
• 27:20
  from
• 27:20
  its
• 27:20
  brand
• 27:21
  cachet?
• 27:23
  I.
• 27:23
  I
• 27:23
  don't
• 27:23
  think
• 27:24
  it
• 27:24
  I
• 27:24
  don't
• 27:24
  think
• 27:25
  it
• 27:25
  detracts
• 27:26
  from
• 27:26
  it.
• 27:26
  I
• 27:26
  actually
• 27:27
  don't
• 27:27
  hate
• 27:27
  this
• 27:28
  idea.
• 27:28
  I
• 27:28
  think
• 27:28
  as
• 27:29
  long
• 27:29
  as
• 27:29
  they
• 27:29
  keep
• 27:30
  it
• 27:30
  online,
• 27:31
  I
• 27:32
  think
• 27:32
  if
• 27:32
  we
• 27:33
  start
• 27:33
  to
• 27:33
  see
• 27:33
  more
• 27:34
  penetration
• 27:34
  in
• 27:35
  stores,
• 27:35
  I
• 27:35
  think
• 27:35
  that's
• 27:36
  going
• 27:36
  to
• 27:36
  actually
• 27:36
  be
• 27:37
  an
• 27:37
  issue.
• 27:37
  Oh
• 27:38
  God,
• 27:38
  I
• 27:38
  didn't
• 27:38
  even
• 27:38
  think
• 27:38
  about
• 27:39
  that.
• 27:39
  They've,
• 27:40
  they've
• 27:40
  already
• 27:41
  done
• 27:41
  this
• 27:42
  like
• 27:42
  they
• 27:42
  more
• 27:43
  they'd
• 27:44
  done
• 27:44
  this
• 27:44
  for
• 27:45
  custom
• 27:46
  apparel
• 27:46
  for
• 27:46
  gyms
• 27:47
  and
• 27:47
  corporations.
• 27:47
  Like
• 27:48
  they
• 27:48
  have
• 27:48
  that
• 27:49
  arm
• 27:49
  of
• 27:49
  the
• 27:49
  business.
• 27:50
  So
• 27:50
  I
• 27:50
  think
• 27:51
  yes.
• 27:51
  Is
• 27:51
  this
• 27:52
  a
• 27:52
  potential
• 27:52
  growth
• 27:52
  opportunity
• 27:53
  in
• 27:53
  a
• 27:54
  very
• 27:54
  lucrative
• 27:54
  area
• 27:55
  team
• 27:55
  where
• 27:56
  100%.
• 27:57
  I
• 27:57
  think
• 27:58
  that
• 27:58
  makes
• 27:58
  a
• 27:59
  lot
• 27:59
  of
• 27:59
  sense.
• 27:59
  I
• 28:00
  also
• 28:00
  think
• 28:00
  that,
• 28:01
  you
• 28:01
  know,
• 28:01
  the,
• 28:01
  the
• 28:02
  categories
• 28:02
  that
• 28:02
  they're
• 28:03
  talking
• 28:03
  about
• 28:03
  here
• 28:03
  align
• 28:05
  the
• 28:05
  men's
• 28:05
  study.
• 28:06
  Like
• 28:06
  these
• 28:06
  are
• 28:07
  very
• 28:07
  commonly
• 28:08
  purchased
• 28:09
  products
• 28:09
  across
• 28:10
  their
• 28:10
  portfolio.
• 28:11
  And
• 28:11
  so
• 28:11
  people
• 28:12
  know
• 28:12
  how
• 28:12
  these
• 28:12
  products
• 28:13
  fit
• 28:13
  on
• 28:13
  them.
• 28:14
  They,
• 28:14
  they're,
• 28:15
  they're
• 28:15
  some
• 28:15
  of
• 28:15
  their
• 28:15
  best
• 28:15
  selling
• 28:16
  products.
• 28:16
  And
• 28:17
  so
• 28:17
  I
• 28:17
  think
• 28:17
  to,
• 28:18
  you
• 28:18
  know,
• 28:18
  as
• 28:19
  a
• 28:19
  woman
• 28:19
  buying
• 28:20
  any
• 28:20
  kind
• 28:20
  of
• 28:20
  fan
• 28:20
  gear
• 28:21
  like
• 28:21
  this
• 28:21
  has
• 28:21
  always
• 28:22
  been
• 28:22
  problematic.
• 28:23
  Yes,
• 28:23
  they,
• 28:23
  you
• 28:23
  know,
• 28:24
  they're
• 28:24
  making
• 28:24
  like
• 28:24
  a
• 28:24
  woman's
• 28:25
  cut
• 28:25
  jersey
• 28:26
  or
• 28:26
  something
• 28:26
  like
• 28:26
  that.
• 28:27
  But
• 28:27
  it's,
• 28:27
  it's
• 28:28
  very
• 28:28
  limiting
• 28:28
  in
• 28:29
  the
• 28:29
  types
• 28:29
  of
• 28:29
  materials
• 28:30
  that
• 28:30
  you
• 28:30
  can
• 28:30
  use
• 28:30
  and
• 28:30
  really
• 28:31
  how
• 28:31
  the
• 28:31
  fit
• 28:31
  is.
• 28:31
  So
• 28:32
  as
• 28:32
  somebody
• 28:32
  who
• 28:33
  knows
• 28:33
  that
• 28:33
  I
• 28:34
  really
• 28:34
  like
• 28:34
  the
• 28:35
  fit
• 28:35
  of
• 28:35
  the
• 28:35
  align
• 28:36
  leggings
• 28:37
  or
• 28:37
  tank
• 28:38
  tops
• 28:38
  or
• 28:38
  whatever
• 28:39
  it
• 28:39
  might
• 28:39
  be,
• 28:40
  I
• 28:40
  like
• 28:40
  that
• 28:41
  I
• 28:41
  know
• 28:41
  with
• 28:41
  a
• 28:42
  good
• 28:42
  degree
• 28:42
  of
• 28:42
  certainty
• 28:43
  that
• 28:43
  when
• 28:43
  I
• 28:43
  order
• 28:44
  this
• 28:44
  for
• 28:44
  my
• 28:44
  team,
• 28:45
  you
• 28:45
  know,
• 28:45
  this
• 28:45
  align
• 28:46
  top
• 28:46
  with
• 28:47
  my
• 28:47
  team
• 28:47
  logo
• 28:48
  on
• 28:48
  it,
• 28:48
  that
• 28:48
  it's
• 28:48
  going
• 28:48
  to
• 28:48
  fit
• 28:49
  and
• 28:49
  I'm
• 28:49
  going
• 28:49
  to
• 28:49
  like
• 28:50
  the
• 28:50
  way
• 28:50
  it
• 28:50
  feels
• 28:50
  in
• 28:51
  the
• 28:51
  materials.
• 28:51
  And
• 28:51
  the
• 28:51
  same
• 28:52
  goes
• 28:52
  for
• 28:52
  men's
• 28:52
  I
• 28:53
  would
• 28:53
  assume
• 28:53
  too,
• 28:54
  you
• 28:55
  know,
• 28:55
  given,
• 28:55
  given
• 28:56
  their,
• 28:56
  their
• 28:56
  popularity
• 28:57
  with
• 28:57
  that
• 28:57
  particular
• 28:58
  line.
• 28:58
  But
• 28:59
  what
• 28:59
  I'm
• 28:59
  actually
• 28:59
  surprised
• 29:00
  that
• 29:01
  they
• 29:01
  to
• 29:01
  see
• 29:01
  here
• 29:02
  is
• 29:02
  that
• 29:02
  they
• 29:02
  didn't
• 29:03
  go
• 29:03
  for
• 29:03
  the
• 29:03
  college
• 29:04
  teams
• 29:04
  first.
• 29:05
  Like
• 29:05
  NFL
• 29:06
  is
• 29:06
  fine,
• 29:06
  but
• 29:06
  I
• 29:06
  think
• 29:07
  given
• 29:07
  the,
• 29:08
  the
• 29:09
  demographics
• 29:10
  that
• 29:10
  are
• 29:10
  interested
• 29:11
  and
• 29:11
  that
• 29:11
  are
• 29:11
  purchasing
• 29:12
  and
• 29:12
  are
• 29:12
  like
• 29:12
  at
• 29:13
  the
• 29:13
  top
• 29:13
  of
• 29:13
  Lululemon's
• 29:15
  customer
• 29:15
  funnel
• 29:16
  right
• 29:16
  now.
• 29:16
  I
• 29:16
  think
• 29:17
  that
• 29:17
  doing
• 29:17
  this
• 29:18
  for
• 29:18
  more
• 29:19
  college
• 29:19
  athletics
• 29:20
  would
• 29:20
  bet
• 29:20
  would
• 29:21
  have
• 29:21
  been
• 29:21
  better
• 29:22
  than
• 29:22
  starting
• 29:22
  right
• 29:22
  away
• 29:23
  with
• 29:23
  NFL
• 29:23
  teams.
• 29:24
  But
• 29:24
  you've
• 29:24
  already
• 29:25
  hinted
• 29:25
  you're
• 29:25
  not
• 29:25
  a
• 29:25
  fan.
• 29:26
  So
• 29:26
  what,
• 29:26
  what
• 29:27
  should
• 29:27
  we
• 29:27
  all
• 29:27
  know
• 29:27
  about
• 29:28
  this,
• 29:28
  this
• 29:29
  Lululemon
• 29:29
  move?
• 29:30
  No,
• 29:31
  I'm
• 29:31
  not,
• 29:31
  I'm
• 29:31
  not,
• 29:31
  not
• 29:32
  a
• 29:32
  fan
• 29:32
  of
• 29:32
  this
• 29:32
  at
• 29:32
  all.
• 29:32
  Yeah,
• 29:33
  the
• 29:33
  coaching
• 29:33
  is
• 29:33
  interesting.
• 29:33
  I
• 29:34
  mean
• 29:34
  the
• 29:34
  college
• 29:34
  is
• 29:34
  just
• 29:35
  way
• 29:35
  more
• 29:35
  complicated,
• 29:35
  you
• 29:36
  know,
• 29:36
  versus
• 29:36
  32
• 29:37
  cities
• 29:37
  versus
• 29:37
  all
• 29:38
  those
• 29:38
  other
• 29:38
  cities.
• 29:38
  But
• 29:39
  that's
• 29:39
  the,
• 29:39
  you
• 29:39
  know,
• 29:39
  having
• 29:40
  had
• 29:40
  some
• 29:40
  exposure
• 29:41
  to
• 29:41
  the
• 29:41
  fan
• 29:41
  business
• 29:41
  at
• 29:41
  Target.
• 29:43
  Yeah,
• 29:43
  I
• 29:43
  don't,
• 29:44
  I
• 29:44
  Don't.
• 29:44
  I
• 29:44
  don't.
• 29:44
  I
• 29:44
  don't
• 29:44
  like
• 29:45
  this
• 29:45
  move
• 29:45
  at
• 29:45
  all.
• 29:45
  And
• 29:45
  I
• 29:45
  never
• 29:46
  had
• 29:46
  thought
• 29:46
  about
• 29:46
  the
• 29:46
  fact
• 29:46
  that
• 29:47
  I
• 29:47
  could
• 29:47
  walk
• 29:47
  into
• 29:47
  the
• 29:47
  Lululemon
• 29:48
  down
• 29:49
  the
• 29:49
  street
• 29:49
  from
• 29:49
  me
• 29:49
  and
• 29:50
  see
• 29:50
  Minnesota
• 29:50
  Vikings
• 29:51
  gear
• 29:51
  in
• 29:51
  it,
• 29:51
  which
• 29:52
  just,
• 29:52
  just,
• 29:52
  oh,
• 29:53
  makes
• 29:53
  me
• 29:53
  want
• 29:53
  to
• 29:54
  ralph.
• 29:54
  Like,
• 29:54
  I
• 29:54
  just
• 29:54
  don't
• 29:55
  like
• 29:55
  that
• 29:55
  idea
• 29:56
  at
• 29:56
  all.
• 29:56
  And
• 29:57
  then
• 29:57
  you
• 29:57
  know
• 29:57
  what?
• 29:57
  I.
• 29:57
  I
• 29:57
  happened,
• 29:58
  I
• 29:58
  happened
• 29:58
  to
• 29:58
  catch
• 29:59
  the
• 29:59
  Joe
• 29:59
  Montana
• 30:00
  and
• 30:00
  his
• 30:00
  family
• 30:01
  ad
• 30:01
  on
• 30:02
  my
• 30:02
  Facebook
• 30:03
  feed
• 30:03
  this
• 30:03
  morning
• 30:04
  as
• 30:04
  I
• 30:04
  got
• 30:04
  up
• 30:05
  and
• 30:05
  I
• 30:05
  was
• 30:05
  like,
• 30:06
  I
• 30:06
  can't
• 30:06
  even
• 30:06
  tell
• 30:07
  that's
• 30:07
  Lululemon
• 30:07
  stuff.
• 30:08
  It
• 30:08
  just
• 30:08
  looks
• 30:08
  like
• 30:08
  garden
• 30:09
  variety,
• 30:10
  like
• 30:10
  NFL
• 30:11
  apparel.
• 30:11
  And
• 30:11
  I
• 30:11
  was
• 30:11
  like,
• 30:12
  like,
• 30:12
  why
• 30:12
  do
• 30:12
  I
• 30:13
  care
• 30:13
  that
• 30:13
  Joe
• 30:13
  Montana,
• 30:14
  his
• 30:14
  wife
• 30:14
  and
• 30:14
  his
• 30:14
  two
• 30:15
  kids
• 30:15
  are
• 30:15
  in
• 30:16
  Lululemon
• 30:16
  gear?
• 30:17
  Like,
• 30:17
  I
• 30:17
  just,
• 30:17
  I
• 30:17
  don't
• 30:18
  get
• 30:18
  that.
• 30:18
  But
• 30:18
  so
• 30:18
  anyway,
• 30:19
  that
• 30:19
  aside,
• 30:20
  I
• 30:20
  just
• 30:20
  think
• 30:21
  it
• 30:21
  cheapens
• 30:21
  the
• 30:21
  brand.
• 30:22
  I
• 30:22
  mean
• 30:22
  the.
• 30:22
  You
• 30:22
  put
• 30:23
  the
• 30:23
  NFL
• 30:23
  logo
• 30:23
  on
• 30:24
  everything
• 30:25
  and
• 30:25
  down
• 30:25
  the
• 30:26
  road,
• 30:26
  like,
• 30:26
  yeah,
• 30:26
  sure,
• 30:26
  the
• 30:27
  short
• 30:27
  term
• 30:27
  revenue
• 30:27
  gain,
• 30:28
  it
• 30:28
  might
• 30:28
  be
• 30:28
  nice,
• 30:28
  but
• 30:28
  the
• 30:28
  NFL
• 30:29
  is
• 30:29
  going
• 30:29
  to
• 30:29
  force
• 30:29
  you
• 30:29
  to
• 30:30
  compete
• 30:30
  at
• 30:30
  some
• 30:30
  point
• 30:31
  with
• 30:31
  the
• 30:31
  business
• 30:31
  of
• 30:32
  some
• 30:32
  other
• 30:32
  athleisure
• 30:33
  company
• 30:33
  down
• 30:34
  the
• 30:34
  road.
• 30:34
  And
• 30:35
  so
• 30:35
  they're
• 30:35
  either
• 30:35
  going
• 30:35
  to
• 30:35
  take
• 30:36
  the
• 30:36
  business
• 30:36
  from
• 30:36
  you
• 30:36
  or
• 30:37
  squeeze
• 30:37
  you
• 30:37
  in
• 30:38
  terms
• 30:38
  of
• 30:38
  what
• 30:38
  you're
• 30:38
  expecting
• 30:39
  here
• 30:39
  in
• 30:39
  the
• 30:39
  future.
• 30:39
  So
• 30:40
  I
• 30:40
  think
• 30:40
  it's
• 30:41
  a
• 30:41
  really
• 30:41
  short
• 30:41
  term
• 30:41
  move.
• 30:42
  I
• 30:42
  think
• 30:42
  it's,
• 30:42
  I
• 30:43
  think
• 30:43
  it's
• 30:43
  short
• 30:43
  term
• 30:44
  designed
• 30:45
  to
• 30:45
  juice
• 30:45
  the
• 30:45
  revenue.
• 30:46
  And
• 30:46
  I
• 30:46
  think
• 30:46
  it's
• 30:47
  further
• 30:47
  indication
• 30:47
  to
• 30:48
  me
• 30:48
  that
• 30:48
  Lululemon
• 30:49
  has
• 30:49
  kind
• 30:49
  of
• 30:50
  have
• 30:50
  an
• 30:50
  identity
• 30:50
  crisis
• 30:51
  right
• 30:51
  now
• 30:51
  in
• 30:51
  terms
• 30:51
  of
• 30:52
  what
• 30:52
  it
• 30:52
  wants
• 30:52
  to
• 30:52
  be.
• 30:52
  And
• 30:52
  I
• 30:53
  think
• 30:53
  once
• 30:53
  you
• 30:53
  grab
• 30:54
  that
• 30:54
  cachet
• 30:54
  position,
• 30:54
  you
• 30:55
  got
• 30:55
  to
• 30:55
  do
• 30:55
  everything
• 30:55
  you
• 30:56
  can
• 30:56
  to
• 30:56
  maintain
• 30:56
  it.
• 30:57
  And
• 30:57
  I
• 30:57
  think
• 30:57
  an
• 30:57
  NFL
• 30:58
  broad
• 30:59
  based
• 31:00
  partnership
• 31:00
  just
• 31:01
  doesn't
• 31:01
  make
• 31:01
  sense
• 31:01
  to
• 31:02
  me.
• 31:03
  Yeah,
• 31:03
  I
• 31:03
  don't
• 31:03
  know.
• 31:04
  I
• 31:04
  think
• 31:04
  it's
• 31:04
  a
• 31:04
  good,
• 31:05
  I
• 31:05
  think
• 31:05
  it's
• 31:05
  a,
• 31:05
  it's
• 31:06
  worth
• 31:06
  the
• 31:06
  test
• 31:06
  for
• 31:07
  sure.
• 31:08
  And
• 31:08
  hopefully
• 31:08
  Lululemon's
• 31:09
  team
• 31:09
  is,
• 31:10
  is
• 31:10
  in
• 31:11
  a
• 31:11
  position
• 31:11
  to
• 31:11
  move
• 31:11
  quickly
• 31:12
  should
• 31:12
  this
• 31:13
  not
• 31:13
  pan
• 31:13
  out
• 31:14
  the
• 31:14
  way
• 31:14
  that
• 31:14
  they,
• 31:15
  they
• 31:15
  think
• 31:15
  it
• 31:15
  will.
• 31:16
  But,
• 31:16
  but
• 31:17
  I
• 31:17
  don't
• 31:17
  know.
• 31:17
  I
• 31:18
  like
• 31:18
  the
• 31:18
  option.
• 31:18
  I
• 31:18
  think
• 31:19
  I
• 31:19
  would
• 31:19
  push
• 31:19
  it
• 31:19
  forward
• 31:20
  and
• 31:20
  well,
• 31:21
  let's
• 31:21
  check
• 31:21
  back
• 31:21
  in
• 31:22
  in
• 31:22
  a
• 31:22
  few
• 31:22
  months
• 31:22
  and
• 31:23
  see
• 31:23
  like
• 31:23
  what
• 31:24
  happened
• 31:24
  and
• 31:24
  how
• 31:25
  they
• 31:25
  do
• 31:25
  in
• 31:25
  fourth
• 31:26
  quarter,
• 31:26
  especially
• 31:26
  around
• 31:27
  gifting
• 31:27
  season,
• 31:27
  because
• 31:28
  that's
• 31:28
  another
• 31:28
  thing
• 31:28
  too.
• 31:29
  Like
• 31:29
  I
• 31:29
  think
• 31:30
  maybe,
• 31:30
  maybe
• 31:30
  the
• 31:31
  holiday
• 31:31
  season,
• 31:31
  this
• 31:32
  is
• 31:32
  like
• 31:32
  an
• 31:32
  extra,
• 31:33
  a
• 31:33
  fun
• 31:33
  thing
• 31:34
  to,
• 31:34
  to
• 31:34
  gift
• 31:35
  somebody.
• 31:35
  But.
• 31:36
  But
• 31:36
  will
• 31:36
  it
• 31:36
  last?
• 31:36
  So
• 31:37
  Viking
• 31:37
  yoga
• 31:37
  pants
• 31:38
  on
• 31:38
  this
• 31:38
  show.
• 31:38
  And
• 31:38
  that's
• 31:38
  what
• 31:39
  you're
• 31:39
  saying.
• 31:39
  Viking
• 31:39
  yoga
• 31:40
  pants
• 31:40
  on
• 31:40
  this
• 31:40
  show.
• 31:41
  Not
• 31:41
  a
• 31:42
  scarlet
• 31:42
  has
• 31:42
  been
• 31:42
  thrown.
• 31:43
  I'm
• 31:43
  not
• 31:43
  buying
• 31:44
  Anything.
• 31:44
  NFL.
• 31:44
  NFL.
• 31:46
  Okay,
• 31:46
  I
• 31:46
  know,
• 31:47
  but
• 31:47
  I'm
• 31:47
  just.
• 31:47
  That's
• 31:47
  why
• 31:48
  I'm
• 31:48
  saying,
• 31:48
  like,
• 31:48
  I'm,
• 31:49
  I
• 31:49
  would
• 31:49
  not,
• 31:50
  I
• 31:50
  don't
• 31:50
  just.
• 31:50
  You
• 31:50
  might
• 31:51
  try
• 31:51
  it.
• 31:52
  No,
• 31:52
  I'm
• 31:53
  saying,
• 31:53
  like,
• 31:53
  I
• 31:53
  would
• 31:54
  try
• 31:54
  it
• 31:54
  for
• 31:54
  other.
• 31:55
  Like,
• 31:55
  I
• 31:55
  can
• 31:55
  see
• 31:55
  why
• 31:56
  somebody
• 31:56
  would
• 31:56
  try
• 31:56
  this
• 31:56
  in
• 31:56
  the
• 31:57
  sports
• 31:57
  categories
• 31:57
  if
• 31:58
  they
• 31:58
  made
• 31:58
  a
• 31:58
  Timberwolves,
• 31:59
  if
• 31:59
  they
• 31:59
  did
• 31:59
  NBA.
• 32:00
  If
• 32:00
  there
• 32:00
  was
• 32:01
  Timberwolves
• 32:01
  gear
• 32:01
  100,
• 32:02
  I'd
• 32:02
  be
• 32:02
  all
• 32:02
  over
• 32:03
  it.
• 32:03
  Okay,
• 32:03
  mark
• 32:03
  it
• 32:03
  down,
• 32:04
  mark
• 32:04
  it
• 32:04
  down.
• 32:04
  All
• 32:05
  right,
• 32:05
  Cool.
• 32:05
  All
• 32:05
  right.
• 32:06
  Yes.
• 32:06
  All
• 32:06
  right.
• 32:06
  All
• 32:07
  right,
• 32:07
  let's
• 32:07
  go
• 32:07
  to
• 32:08
  headline
• 32:08
  number
• 32:09
  five.
• 32:09
  Amazon
• 32:10
  unveils
• 32:11
  AI
• 32:11
  smart
• 32:12
  glasses
• 32:12
  for
• 32:12
  its
• 32:12
  delivery
• 32:13
  drivers.
• 32:13
  According
• 32:14
  to
• 32:14
  TechCrunch,
• 32:14
  Amazon
• 32:15
  announced
• 32:15
  on
• 32:15
  Wednesday
• 32:15
  that
• 32:16
  it's
• 32:16
  developing
• 32:16
  AI
• 32:17
  powered
• 32:17
  smart
• 32:17
  glasses
• 32:18
  for
• 32:18
  its
• 32:19
  delivery
• 32:19
  drivers.
• 32:20
  The
• 32:20
  idea
• 32:20
  behind
• 32:20
  the
• 32:21
  glasses
• 32:21
  is
• 32:21
  to
• 32:21
  give
• 32:21
  delivery
• 32:22
  drivers
• 32:22
  a
• 32:22
  hands
• 32:23
  free
• 32:23
  experience
• 32:23
  that
• 32:24
  reduces
• 32:24
  the
• 32:24
  need
• 32:25
  to
• 32:25
  keep
• 32:25
  looking
• 32:25
  between
• 32:25
  their
• 32:26
  phone,
• 32:26
  the
• 32:26
  package
• 32:27
  they're
• 32:27
  delivering
• 32:27
  and
• 32:27
  their
• 32:28
  surroundings.
• 32:28
  The
• 32:29
  e
• 32:29
  commerce
• 32:29
  giant
• 32:30
  says
• 32:30
  the
• 32:30
  glasses
• 32:30
  will
• 32:31
  allow
• 32:31
  delivery
• 32:31
  drivers
• 32:32
  to
• 32:32
  scan
• 32:32
  packages,
• 32:33
  follow
• 32:33
  turn
• 32:33
  by
• 32:34
  turn
• 32:34
  walking
• 32:34
  directions
• 32:35
  and
• 32:35
  capture
• 32:36
  proof
• 32:36
  of
• 32:36
  delivery,
• 32:37
  all
• 32:37
  without
• 32:37
  using
• 32:38
  their
• 32:38
  phones.
• 32:39
  The
• 32:39
  glasses
• 32:39
  use
• 32:40
  AI
• 32:40
  powered
• 32:40
  sensing
• 32:41
  capabilities
• 32:41
  and
• 32:41
  computer
• 32:42
  vision
• 32:42
  alongside
• 32:43
  cameras
• 32:43
  to
• 32:44
  create
• 32:44
  a
• 32:44
  display
• 32:45
  that
• 32:46
  includes
• 32:46
  things
• 32:46
  like
• 32:47
  hazards
• 32:47
  and
• 32:48
  delivery
• 32:48
  tasks.
• 32:49
  The
• 32:49
  retailer
• 32:50
  is
• 32:50
  currently
• 32:50
  trialing
• 32:51
  the
• 32:51
  glasses
• 32:51
  with
• 32:51
  delivery
• 32:51
  drivers
• 32:52
  in
• 32:52
  North
• 32:52
  America
• 32:53
  and
• 32:53
  plans
• 32:53
  to
• 32:53
  refine
• 32:53
  the
• 32:54
  technology
• 32:54
  before
• 32:55
  a
• 32:55
  wider
• 32:55
  rollout.
• 32:56
  Chris,
• 32:56
  are
• 32:57
  you
• 32:57
  buying
• 32:57
  or
• 32:57
  selling
• 32:58
  Amazon's
• 32:58
  AI
• 32:59
  glasses
• 32:59
  for
• 32:59
  delivery
• 33:00
  drivers?
• 33:01
  Oh,
• 33:01
  man.
• 33:03
  You
• 33:03
  know,
• 33:03
  the
• 33:03
  more
• 33:04
  I
• 33:04
  think
• 33:04
  about
• 33:04
  this,
• 33:04
  I'm
• 33:05
  selling
• 33:05
  this
• 33:05
  one
• 33:06
  hard,
• 33:06
  I
• 33:06
  mean,
• 33:06
  and
• 33:07
  I,
• 33:07
  I
• 33:07
  see
• 33:07
  like
• 33:07
  a
• 33:07
  big,
• 33:08
  I
• 33:08
  see
• 33:08
  potentially
• 33:09
  like
• 33:09
  a
• 33:09
  big
• 33:09
  class
• 33:09
  action
• 33:10
  lawsuit
• 33:10
  down
• 33:10
  the
• 33:11
  road.
• 33:11
  Like,
• 33:11
  oh
• 33:11
  my
• 33:11
  God,
• 33:12
  really?
• 33:12
  For
• 33:12
  example.
• 33:13
  Yes,
• 33:13
  100%.
• 33:14
  Like,
• 33:14
  how
• 33:14
  do
• 33:15
  you
• 33:15
  know?
• 33:15
  How
• 33:15
  do
• 33:15
  we,
• 33:15
  how
• 33:16
  do
• 33:16
  any
• 33:16
  of
• 33:16
  us
• 33:16
  know
• 33:16
  the
• 33:16
  long
• 33:17
  term
• 33:17
  implications
• 33:18
  of
• 33:18
  wearing
• 33:19
  glasses
• 33:19
  like
• 33:19
  this
• 33:20
  every
• 33:20
  day
• 33:21
  for
• 33:21
  eight
• 33:21
  hours
• 33:22
  a
• 33:22
  day?
• 33:22
  Like,
• 33:22
  I
• 33:22
  can't
• 33:22
  even
• 33:23
  imagine
• 33:23
  the
• 33:23
  waivers
• 33:24
  that
• 33:24
  are
• 33:24
  needing
• 33:24
  to
• 33:24
  be
• 33:25
  signed
• 33:25
  just
• 33:26
  to
• 33:26
  test
• 33:26
  this.
• 33:27
  Because
• 33:27
  we
• 33:27
  can't
• 33:28
  know
• 33:28
  that,
• 33:28
  right?
• 33:28
  There's
• 33:29
  no
• 33:29
  way
• 33:29
  to
• 33:29
  know
• 33:29
  that
• 33:29
  this
• 33:30
  technology
• 33:30
  just
• 33:30
  now
• 33:31
  exists.
• 33:31
  So,
• 33:32
  so
• 33:32
  for
• 33:33
  that
• 33:33
  reason
• 33:34
  I
• 33:34
  am,
• 33:34
  I'm
• 33:35
  actually
• 33:35
  hopeful.
• 33:36
  Usually
• 33:36
  I
• 33:37
  throw
• 33:37
  shade
• 33:37
  at
• 33:37
  these
• 33:38
  types
• 33:38
  of
• 33:38
  things,
• 33:38
  but
• 33:38
  I'm
• 33:39
  hopeful
• 33:40
  that
• 33:40
  this
• 33:40
  is
• 33:40
  more
• 33:40
  of
• 33:41
  a
• 33:41
  tech
• 33:41
  PR
• 33:42
  announcement
• 33:43
  than
• 33:43
  an
• 33:43
  actual
• 33:44
  thing
• 33:44
  from
• 33:44
  Amazon
• 33:45
  and
• 33:45
  history.
• 33:46
  If
• 33:46
  we
• 33:46
  look
• 33:46
  back
• 33:46
  at
• 33:47
  Amazon's
• 33:47
  history,
• 33:48
  it
• 33:48
  is
• 33:48
  littered
• 33:48
  with
• 33:49
  stories
• 33:49
  like
• 33:49
  this.
• 33:50
  You
• 33:51
  know,
• 33:51
  the
• 33:51
  dash
• 33:51
  button
• 33:52
  comes
• 33:52
  to
• 33:52
  mind.
• 33:52
  So,
• 33:53
  so
• 33:53
  while
• 33:53
  the
• 33:53
  efficiency
• 33:54
  benefits
• 33:54
  might
• 33:55
  be
• 33:55
  there,
• 33:56
  I'm
• 33:56
  hopeful,
• 33:57
  I'm
• 33:58
  hopeful
• 33:58
  that
• 33:59
  the
• 33:59
  actual
• 33:59
  implementation
• 34:00
  of
• 34:01
  this
• 34:01
  idea
• 34:01
  at
• 34:01
  scale
• 34:02
  is
• 34:03
  a
• 34:03
  long,
• 34:04
  long
• 34:04
  way
• 34:04
  out.
• 34:05
  Because
• 34:05
  I
• 34:05
  were
• 34:06
  like,
• 34:06
  I
• 34:06
  posted
• 34:07
  when
• 34:07
  this
• 34:07
  story
• 34:07
  came
• 34:07
  out,
• 34:07
  I
• 34:08
  posted
• 34:08
  like,
• 34:08
  do
• 34:08
  you
• 34:08
  remember?
• 34:09
  Like
• 34:09
  hot
• 34:09
  Shots
• 34:10
  with
• 34:10
  the
• 34:11
  washout
• 34:11
  from,
• 34:12
  from
• 34:12
  Hotshots.
• 34:13
  Like,
• 34:13
  his
• 34:13
  eyes
• 34:13
  are
• 34:13
  like,
• 34:13
  you
• 34:13
  know,
• 34:14
  he
• 34:14
  couldn't
• 34:14
  see
• 34:14
  anything.
• 34:14
  Like,
• 34:15
  I
• 34:15
  mean,
• 34:15
  that's,
• 34:16
  that's
• 34:16
  what
• 34:16
  I
• 34:16
  worry
• 34:16
  about,
• 34:16
  that
• 34:17
  we're
• 34:17
  gonna
• 34:17
  have
• 34:17
  all
• 34:17
  these,
• 34:17
  all
• 34:18
  these
• 34:18
  people
• 34:18
  walking
• 34:19
  around
• 34:19
  the
• 34:19
  country
• 34:20
  who
• 34:20
  can't
• 34:20
  see
• 34:21
  anything
• 34:21
  anymore.
• 34:21
  Like,
• 34:22
  we
• 34:22
  have
• 34:22
  no
• 34:23
  idea
• 34:23
  what
• 34:23
  the
• 34:23
  implications
• 34:24
  of
• 34:24
  this
• 34:24
  are.
• 34:26
  I
• 34:26
  don't
• 34:26
  know.
• 34:26
  I
• 34:26
  mean,
• 34:26
  you
• 34:27
  have
• 34:27
  so
• 34:27
  many
• 34:27
  people
• 34:27
  buying
• 34:28
  the
• 34:28
  meta
• 34:28
  glasses
• 34:29
  now.
• 34:29
  Like,
• 34:29
  they
• 34:30
  don't
• 34:31
  want
• 34:31
  to
• 34:31
  wear
• 34:31
  those.
• 34:31
  I
• 34:31
  don't
• 34:32
  have
• 34:32
  to
• 34:32
  wear
• 34:32
  those.
• 34:32
  You
• 34:32
  can,
• 34:34
  you
• 34:34
  can.
• 34:34
  But
• 34:35
  I
• 34:35
  think,
• 34:35
  like,
• 34:35
  I
• 34:36
  don't
• 34:36
  know.
• 34:36
  I,
• 34:36
  I
• 34:36
  think
• 34:37
  this
• 34:37
  is
• 34:37
  the
• 34:38
  number
• 34:38
  one
• 34:38
  thing
• 34:38
  that
• 34:39
  I
• 34:39
  hear
• 34:39
  right
• 34:39
  now
• 34:40
  from
• 34:40
  retailers
• 34:41
  and
• 34:41
  teams
• 34:42
  working
• 34:42
  in
• 34:42
  the
• 34:42
  field
• 34:42
  is
• 34:43
  there
• 34:43
  are
• 34:43
  too
• 34:43
  many
• 34:43
  devices.
• 34:44
  They
• 34:44
  have
• 34:45
  way
• 34:45
  too
• 34:45
  many
• 34:45
  things
• 34:45
  that
• 34:46
  they
• 34:46
  have
• 34:46
  to
• 34:46
  carry
• 34:46
  around.
• 34:47
  It's
• 34:47
  become
• 34:48
  prohibitive
• 34:48
  to
• 34:49
  them
• 34:49
  getting
• 34:49
  things
• 34:49
  done.
• 34:50
  So
• 34:51
  I,
• 34:51
  I
• 34:51
  think
• 34:51
  that
• 34:52
  this
• 34:52
  is
• 34:52
  a
• 34:52
  wearable
• 34:53
  that
• 34:53
  I
• 34:54
  would
• 34:54
  actually
• 34:54
  be
• 34:55
  testing.
• 34:55
  I
• 34:56
  like
• 34:56
  that.
• 34:56
  You
• 34:56
  know,
• 34:56
  it's
• 34:57
  not
• 34:57
  all.
• 34:57
  I,
• 34:58
  I
• 34:58
  have
• 34:59
  not
• 34:59
  tried
• 34:59
  this.
• 34:59
  I'm
• 34:59
  going
• 35:00
  off
• 35:00
  of
• 35:00
  the
• 35:00
  geek
• 35:00
  wire
• 35:01
  journalist
• 35:02
  who
• 35:02
  did
• 35:03
  a
• 35:03
  test
• 35:03
  with
• 35:03
  this
• 35:03
  and
• 35:04
  did
• 35:04
  a
• 35:04
  trial
• 35:04
  simulation
• 35:05
  with
• 35:05
  it.
• 35:06
  But
• 35:06
  I
• 35:06
  mean,
• 35:06
  to
• 35:07
  be
• 35:07
  able
• 35:07
  to
• 35:07
  hear
• 35:07
  in
• 35:08
  your
• 35:08
  ear
• 35:08
  like,
• 35:09
  this
• 35:09
  property
• 35:09
  has
• 35:10
  a
• 35:10
  dog.
• 35:10
  Watch
• 35:11
  out
• 35:11
  for
• 35:11
  that.
• 35:11
  This
• 35:11
  is
• 35:12
  like,
• 35:12
  you
• 35:12
  know,
• 35:13
  there's
• 35:13
  steps
• 35:13
  here,
• 35:14
  whatever.
• 35:14
  Like
• 35:14
  just
• 35:15
  any
• 35:15
  of
• 35:15
  those
• 35:15
  things.
• 35:16
  Most
• 35:16
  of
• 35:16
  all,
• 35:16
  to
• 35:17
  be
• 35:17
  able
• 35:17
  to
• 35:17
  scan
• 35:17
  the
• 35:18
  picture
• 35:18
  of
• 35:18
  the
• 35:19
  package
• 35:19
  with,
• 35:19
  you
• 35:20
  know,
• 35:20
  just
• 35:20
  being
• 35:20
  able
• 35:20
  to
• 35:20
  tap
• 35:21
  your
• 35:21
  eye
• 35:21
  and
• 35:21
  then
• 35:21
  go
• 35:22
  back.
• 35:22
  I
• 35:22
  think
• 35:22
  that
• 35:23
  there's
• 35:23
  a
• 35:23
  lot
• 35:24
  of
• 35:24
  benefits
• 35:24
  that
• 35:24
  this
• 35:25
  could
• 35:25
  provide
• 35:26
  them.
• 35:27
  My
• 35:27
  hope
• 35:27
  to
• 35:28
  your
• 35:28
  point,
• 35:28
  though,
• 35:28
  is
• 35:29
  that
• 35:29
  they
• 35:29
  are
• 35:29
  collecting
• 35:30
  continuous
• 35:30
  feedback
• 35:31
  on
• 35:31
  this
• 35:31
  and
• 35:31
  that
• 35:32
  this
• 35:32
  is
• 35:32
  something
• 35:32
  that,
• 35:33
  you
• 35:33
  know,
• 35:33
  they're,
• 35:34
  they're
• 35:34
  going
• 35:35
  to
• 35:35
  be
• 35:35
  reacting
• 35:36
  to
• 35:36
  when
• 35:37
  they're
• 35:37
  hearing
• 35:37
  feedback
• 35:38
  from
• 35:38
  drivers
• 35:38
  of
• 35:38
  how
• 35:39
  to
• 35:39
  make
• 35:39
  this
• 35:39
  better.
• 35:40
  This
• 35:40
  is
• 35:40
  definitely
• 35:41
  not
• 35:41
  a
• 35:41
  technology,
• 35:42
  given
• 35:42
  what
• 35:42
  you
• 35:43
  just
• 35:43
  said,
• 35:43
  that
• 35:43
  you
• 35:43
  can
• 35:44
  just,
• 35:44
  just
• 35:44
  put
• 35:44
  out
• 35:45
  into
• 35:45
  the
• 35:45
  field
• 35:46
  and,
• 35:46
  and,
• 35:47
  and
• 35:47
  wait
• 35:47
  to
• 35:48
  hear
• 35:48
  feedback
• 35:48
  versus
• 35:50
  soliciting
• 35:50
  continuous
• 35:51
  feedback
• 35:52
  from
• 35:52
  the
• 35:52
  people
• 35:52
  that
• 35:52
  are
• 35:52
  using
• 35:53
  this
• 35:53
  day
• 35:53
  in
• 35:53
  and
• 35:53
  day
• 35:53
  out.
• 35:54
  Yeah,
• 35:55
  I
• 35:55
  mean,
• 35:55
  from
• 35:55
  my
• 35:55
  store
• 35:56
  manager
• 35:56
  days,
• 35:56
  the
• 35:57
  one
• 35:57
  thing
• 35:57
  I
• 35:57
  remember
• 35:57
  is,
• 35:58
  and
• 35:58
  I
• 35:58
  don't
• 35:58
  know
• 35:58
  if
• 35:58
  it
• 35:59
  was
• 35:59
  the
• 35:59
  number
• 35:59
  one
• 35:59
  cause
• 36:00
  of
• 36:00
  workman
• 36:00
  comp
• 36:00
  issues,
• 36:01
  but
• 36:01
  it
• 36:01
  was
• 36:01
  definitely
• 36:02
  a
• 36:02
  major
• 36:02
  cause
• 36:02
  of
• 36:03
  worksman's
• 36:03
  comp
• 36:03
  issues.
• 36:04
  Was
• 36:04
  like
• 36:04
  repeatable
• 36:05
  actions,
• 36:05
  you
• 36:06
  know,
• 36:06
  repeatable
• 36:06
  actions
• 36:07
  that
• 36:07
  your
• 36:07
  body
• 36:07
  is
• 36:08
  taking.
• 36:08
  So
• 36:08
  in
• 36:09
  this
• 36:09
  case,
• 36:09
  you
• 36:09
  have
• 36:09
  your
• 36:09
  eye
• 36:11
  being
• 36:11
  asked
• 36:11
  to
• 36:11
  repeatedly,
• 36:12
  repeatedly
• 36:13
  adjust
• 36:14
  to
• 36:14
  the
• 36:14
  scanning
• 36:14
  of
• 36:15
  a
• 36:15
  package,
• 36:15
  which.
• 36:16
  That's
• 36:17
  my
• 36:17
  eye.
• 36:17
  Like,
• 36:18
  I
• 36:18
  don't
• 36:18
  want
• 36:18
  to
• 36:18
  lose
• 36:18
  my
• 36:19
  eye.
• 36:19
  You
• 36:19
  know,
• 36:19
  I
• 36:19
  don't
• 36:20
  want
• 36:20
  anything.
• 36:20
  But
• 36:20
  I
• 36:20
  think
• 36:21
  they're
• 36:21
  just
• 36:21
  Taking
• 36:21
  the
• 36:21
  picture,
• 36:22
  right?
• 36:22
  Like
• 36:23
  they're
• 36:23
  just
• 36:23
  holding
• 36:23
  the
• 36:24
  thing
• 36:24
  up
• 36:24
  and
• 36:25
  they're
• 36:25
  taking
• 36:25
  the
• 36:25
  picture.
• 36:26
  I
• 36:26
  thought
• 36:26
  it
• 36:26
  was
• 36:26
  also
• 36:27
  to
• 36:27
  locate
• 36:27
  packages
• 36:28
  in
• 36:28
  the
• 36:28
  truck.
• 36:29
  I
• 36:29
  thought,
• 36:29
  oh,
• 36:29
  yes.
• 36:29
  Part
• 36:30
  of
• 36:30
  it
• 36:30
  too,
• 36:30
  there
• 36:30
  is.
• 36:31
  Right.
• 36:31
  That
• 36:31
  is
• 36:32
  like
• 36:32
  a.
• 36:32
  Of
• 36:33
  AR
• 36:34
  overlay
• 36:35
  that
• 36:35
  they're
• 36:35
  to
• 36:35
  help
• 36:36
  them
• 36:36
  more
• 36:36
  quickly
• 36:36
  find
• 36:36
  things.
• 36:37
  So,
• 36:37
  yes,
• 36:37
  that
• 36:38
  part
• 36:38
  is.
• 36:38
  So
• 36:39
  if
• 36:39
  my
• 36:39
  eyes
• 36:39
  having
• 36:40
  to
• 36:40
  repeatedly
• 36:40
  adjust
• 36:41
  to
• 36:41
  an
• 36:41
  AR
• 36:42
  overlay,
• 36:43
  buyer
• 36:43
  beware
• 36:44
  or
• 36:44
  user
• 36:44
  beware,
• 36:45
  I
• 36:45
  think
• 36:45
  that's
• 36:45
  what
• 36:46
  I
• 36:46
  would
• 36:46
  say.
• 36:46
  I'd
• 36:46
  be
• 36:47
  signing.
• 36:47
  I'd
• 36:48
  be
• 36:48
  taking
• 36:48
  some
• 36:48
  big
• 36:49
  precautions
• 36:49
  if
• 36:49
  I'm
• 36:49
  signed
• 36:50
  up
• 36:50
  for
• 36:50
  that
• 36:50
  test.
• 36:51
  Chris
• 36:51
  Walton
• 36:52
  is
• 36:52
  not
• 36:52
  going
• 36:52
  to
• 36:52
  demo
• 36:53
  your
• 36:53
  product,
• 36:53
  Amazon.
• 36:54
  He
• 36:55
  will
• 36:55
  not
• 36:55
  be
• 36:55
  in
• 36:56
  that
• 36:56
  trial
• 36:56
  group.
• 36:57
  All
• 36:58
  right,
• 36:58
  let's
• 36:58
  go
• 36:58
  to
• 36:58
  the
• 36:58
  lightning
• 36:59
  round.
• 37:00
  Netflix
• 37:01
  is
• 37:01
  bringing
• 37:01
  back
• 37:01
  Stranger
• 37:02
  Things,
• 37:03
  but
• 37:03
  in
• 37:03
  a
• 37:03
  new
• 37:03
  strategic
• 37:04
  move,
• 37:04
  the
• 37:04
  finale
• 37:05
  will
• 37:05
  be
• 37:05
  available
• 37:06
  in
• 37:06
  select
• 37:07
  theaters
• 37:08
  versus
• 37:08
  just
• 37:08
  on
• 37:09
  streaming
• 37:09
  devices.
• 37:11
  Will
• 37:11
  you
• 37:11
  go
• 37:11
  see
• 37:12
  the
• 37:12
  finale
• 37:12
  on
• 37:12
  the
• 37:12
  big
• 37:13
  screen,
• 37:13
  Chris?
• 37:15
  Ooh.
• 37:17
  You
• 37:18
  know,
• 37:18
  at
• 37:18
  first,
• 37:20
  yes
• 37:20
  and
• 37:20
  no.
• 37:21
  I
• 37:21
  think
• 37:21
  I'll
• 37:21
  watch
• 37:21
  it
• 37:21
  at
• 37:22
  home
• 37:22
  first
• 37:22
  and
• 37:22
  then
• 37:22
  I'll
• 37:23
  go
• 37:23
  see
• 37:23
  it
• 37:23
  on
• 37:23
  the
• 37:23
  big
• 37:23
  screen.
• 37:24
  Oh,
• 37:24
  okay.
• 37:25
  So
• 37:25
  double
• 37:25
  feature.
• 37:26
  You
• 37:26
  want
• 37:27
  to
• 37:27
  see
• 37:27
  both
• 37:27
  of
• 37:27
  them
• 37:27
  in
• 37:28
  both
• 37:28
  spots?
• 37:29
  Yeah,
• 37:29
  yeah,
• 37:29
  yeah,
• 37:29
  for
• 37:30
  sure.
• 37:30
  And
• 37:30
  it
• 37:30
  also
• 37:30
  depends
• 37:31
  on
• 37:31
  how
• 37:31
  good
• 37:31
  it
• 37:31
  is.
• 37:31
  So
• 37:32
  then
• 37:32
  if
• 37:32
  I
• 37:32
  like
• 37:32
  it,
• 37:33
  then
• 37:33
  I
• 37:33
  can
• 37:33
  go
• 37:33
  to
• 37:33
  the
• 37:33
  theater.
• 37:34
  If
• 37:34
  I
• 37:34
  think
• 37:34
  it
• 37:34
  sucks,
• 37:34
  I
• 37:35
  can
• 37:35
  save
• 37:35
  my
• 37:35
  money.
• 37:35
  That's.
• 37:36
  That's
• 37:36
  my
• 37:36
  plan.
• 37:36
  And.
• 37:37
  All
• 37:37
  right.
• 37:38
  Weirdly
• 37:39
  Hot
• 37:39
  Santa
• 37:40
  is
• 37:40
  back
• 37:41
  for
• 37:41
  the
• 37:41
  second
• 37:42
  year
• 37:42
  in
• 37:42
  a
• 37:43
  row.
• 37:44
  My
• 37:44
  question
• 37:44
  for
• 37:45
  you
• 37:45
  is,
• 37:45
  is
• 37:45
  he
• 37:46
  any
• 37:46
  more
• 37:46
  or
• 37:47
  less
• 37:47
  hot
• 37:48
  the
• 37:48
  second
• 37:48
  time
• 37:49
  around?
• 37:52
  Yeah,
• 37:53
  I
• 37:53
  mean,
• 37:53
  I
• 37:53
  feel
• 37:53
  like
• 37:54
  he's
• 37:54
  the
• 37:54
  same.
• 37:55
  I.
• 37:55
  I
• 37:55
  saw
• 37:55
  him
• 37:56
  and
• 37:56
  I
• 37:56
  was
• 37:56
  like,
• 37:56
  oh,
• 37:56
  there's
• 37:57
  the
• 37:57
  cute
• 37:57
  Santa
• 37:58
  again.
• 37:58
  They're
• 37:58
  doing
• 37:58
  the
• 37:59
  cute
• 37:59
  Santa
• 37:59
  campaign.
• 38:00
  That's.
• 38:01
  I
• 38:01
  don't
• 38:01
  mind
• 38:01
  it.
• 38:02
  I'm
• 38:02
  not.
• 38:02
  I'm
• 38:02
  here
• 38:02
  for
• 38:02
  it.
• 38:03
  That's
• 38:03
  okay.
• 38:04
  Must
• 38:05
  have
• 38:05
  done
• 38:05
  well
• 38:05
  because
• 38:06
  they're
• 38:06
  doing
• 38:06
  it
• 38:06
  for
• 38:06
  the
• 38:07
  second
• 38:07
  year
• 38:07
  in
• 38:07
  a
• 38:07
  row.
• 38:08
  So
• 38:09
  I
• 38:10
  don't
• 38:10
  know.
• 38:10
  Is
• 38:10
  it
• 38:10
  the
• 38:10
  same
• 38:11
  actor?
• 38:11
  I
• 38:11
  didn't
• 38:11
  even
• 38:12
  look
• 38:12
  at
• 38:12
  that.
• 38:12
  Yeah,
• 38:12
  it's
• 38:13
  the
• 38:13
  same
• 38:13
  guy.
• 38:13
  Yeah,
• 38:14
  same
• 38:14
  guy.
• 38:14
  Same
• 38:15
  guy.
• 38:15
  So
• 38:15
  it's
• 38:15
  just
• 38:16
  like
• 38:16
  he's
• 38:16
  just
• 38:16
  getting
• 38:16
  a
• 38:16
  glow
• 38:17
  up
• 38:17
  from
• 38:17
  year
• 38:17
  to
• 38:17
  year.
• 38:19
  Yeah.
• 38:19
  I
• 38:19
  don't
• 38:19
  even
• 38:20
  know
• 38:20
  if
• 38:20
  he's
• 38:20
  getting
• 38:20
  a
• 38:20
  glow
• 38:20
  up.
• 38:21
  He's
• 38:21
  just
• 38:21
  getting
• 38:21
  a
• 38:21
  return
• 38:22
  appearance,
• 38:22
  you
• 38:22
  know,
• 38:23
  and
• 38:23
  for
• 38:23
  those
• 38:23
  watching,
• 38:24
  those
• 38:24
  listening
• 38:24
  and
• 38:24
  watching,
• 38:25
  this
• 38:25
  was
• 38:25
  our
• 38:26
  number
• 38:26
  one
• 38:26
  YouTube
• 38:27
  short
• 38:27
  last
• 38:28
  year
• 38:28
  was
• 38:28
  ad
• 38:28
  talking
• 38:29
  about
• 38:29
  weirdly
• 38:29
  Hot
• 38:30
  Santa.
• 38:30
  So.
• 38:31
  Yeah,
• 38:31
  you're
• 38:32
  thinking
• 38:32
  he's
• 38:32
  equally
• 38:33
  hot
• 38:33
  as
• 38:33
  he
• 38:33
  was
• 38:33
  last
• 38:33
  year?
• 38:34
  I
• 38:34
  mean,
• 38:35
  yeah,
• 38:35
  I
• 38:35
  stopped.
• 38:36
  I
• 38:36
  stopped
• 38:36
  to
• 38:37
  listen
• 38:37
  to
• 38:37
  the
• 38:37
  ad.
• 38:38
  So
• 38:38
  I
• 38:38
  guess,
• 38:38
  like,
• 38:39
  the
• 38:39
  one
• 38:39
  of
• 38:39
  him
• 38:39
  in
• 38:40
  the
• 38:40
  chalet
• 38:40
  or
• 38:40
  whatever.
• 38:41
  I
• 38:41
  was
• 38:41
  like,
• 38:41
  all
• 38:41
  right,
• 38:41
  I'm
• 38:42
  here.
• 38:42
  Let's
• 38:42
  finish
• 38:43
  talking
• 38:44
  about
• 38:44
  getting
• 38:44
  ready
• 38:45
  for.
• 38:45
  For
• 38:45
  the
• 38:45
  holidays,
• 38:46
  I
• 38:46
  guess.
• 38:47
  Weirdly
• 38:47
  Hot
• 38:48
  Santa
• 38:48
  making
• 38:48
  his
• 38:49
  debut.
• 38:49
  Like,
• 38:49
  great
• 38:49
  for
• 38:50
  this
• 38:50
  guy.
• 38:50
  I
• 38:50
  mean,
• 38:50
  he
• 38:51
  was
• 38:51
  probably
• 38:51
  like
• 38:51
  a
• 38:51
  D
• 38:51
  list
• 38:52
  actor
• 38:52
  before
• 38:52
  this,
• 38:53
  and
• 38:53
  now
• 38:53
  he's
• 38:54
  Hot
• 38:54
  Santa
• 38:54
  two
• 38:54
  years
• 38:55
  in
• 38:55
  a
• 38:55
  row.
• 38:57
  You're
• 38:57
  telling
• 38:57
  our
• 38:57
  audience
• 38:58
  you
• 38:58
  want
• 38:58
  to
• 38:58
  ride
• 38:58
  in
• 38:58
  Weirdly
• 38:59
  Hot
• 38:59
  Santa's
• 38:59
  sleigh
• 39:00
  tonight.
• 39:00
  That's
• 39:00
  what
• 39:00
  you're
• 39:00
  saying
• 39:01
  that
• 39:01
  you
• 39:01
  would.
• 39:02
  I
• 39:02
  don't
• 39:02
  know
• 39:02
  if
• 39:02
  I
• 39:02
  want
• 39:02
  to
• 39:03
  ride
• 39:03
  in
• 39:03
  a
• 39:03
  sleigh.
• 39:05
  I'll
• 39:05
  keep
• 39:05
  the
• 39:05
  space
• 39:06
  between
• 39:06
  me
• 39:06
  and
• 39:06
  the
• 39:07
  TV
• 39:07
  screen
• 39:07
  glass
• 39:08
  here.
• 39:08
  I
• 39:08
  don't
• 39:09
  know
• 39:09
  that
• 39:09
  I.
• 39:09
  I
• 39:10
  feel.
• 39:10
  Yeah,
• 39:10
  I
• 39:11
  don't
• 39:11
  know
• 39:11
  that
• 39:11
  I'm
• 39:11
  riding
• 39:11
  in
• 39:12
  a
• 39:12
  sleigh,
• 39:12
  but
• 39:12
  I'll.
• 39:12
  I'll
• 39:13
  be
• 39:13
  here
• 39:13
  to
• 39:13
  listen
• 39:13
  to
• 39:14
  what
• 39:14
  he
• 39:14
  wants
• 39:14
  to
• 39:14
  pitch
• 39:14
  me
• 39:15
  for
• 39:15
  Black
• 39:15
  Friday
• 39:15
  at
• 39:15
  Target
• 39:16
  for
• 39:16
  sure.
• 39:17
  Fair
• 39:17
  enough.
• 39:18
  All
• 39:18
  right.
• 39:18
  All
• 39:18
  right,
• 39:19
  Chris,
• 39:19
  as
• 39:19
  we
• 39:19
  mentioned
• 39:20
  earlier,
• 39:20
  Lululemon
• 39:21
  is
• 39:21
  now
• 39:21
  licensing
• 39:21
  product
• 39:22
  with
• 39:22
  the
• 39:22
  NFL.
• 39:23
  Does
• 39:23
  this
• 39:24
  make
• 39:24
  you
• 39:24
  want
• 39:24
  to
• 39:24
  change
• 39:25
  where
• 39:25
  you're
• 39:25
  sourcing
• 39:26
  your
• 39:26
  Cardinals
• 39:27
  gear?
• 39:28
  No,
• 39:28
  absolutely
• 39:29
  not.
• 39:29
  And
• 39:30
  more
• 39:30
  so
• 39:30
  because
• 39:30
  of
• 39:30
  the
• 39:31
  Cardinals.
• 39:31
  Because
• 39:31
  the
• 39:31
  Cardinals
• 39:32
  are
• 39:32
  terrible.
• 39:32
  They're
• 39:33
  atrocious.
• 39:34
  I'm
• 39:34
  a
• 39:34
  lifelong
• 39:35
  30
• 39:35
  year
• 39:35
  fan
• 39:36
  of
• 39:36
  them
• 39:36
  and
• 39:36
  they're
• 39:36
  terrible
• 39:37
  and
• 39:37
  it's
• 39:37
  so
• 39:38
  depressing.
• 39:38
  So
• 39:39
  I
• 39:39
  don't
• 39:39
  even
• 39:39
  want
• 39:39
  to
• 39:39
  talk
• 39:39
  about
• 39:40
  this
• 39:40
  anymore.
• 39:40
  And.
• 39:40
  All
• 39:41
  right.
• 39:41
  Red
• 39:41
  Bull
• 39:41
  is
• 39:42
  reportedly
• 39:42
  dropping
• 39:42
  a
• 39:43
  2025
• 39:43
  advent
• 39:44
  calendar
• 39:44
  this
• 39:45
  year.
• 39:45
  The
• 39:45
  Cardinal.
• 39:46
  The.
• 39:46
  The
• 39:47
  Cardinal.
• 39:47
  The
• 39:47
  calendar
• 39:48
  will
• 39:49
  include
• 39:49
  24
• 39:49
  cans
• 39:50
  of
• 39:50
  various
• 39:50
  flavors
• 39:51
  and
• 39:51
  cost
• 39:51
  between
• 39:52
  45
• 39:52
  and
• 39:53
  $50,
• 39:53
  reportedly.
• 39:54
  When
• 39:54
  was
• 39:55
  the
• 39:55
  last
• 39:55
  time
• 39:55
  you
• 39:55
  had
• 39:56
  a
• 39:56
  Red
• 39:56
  Bull
• 39:56
  and
• 39:57
  when
• 39:57
  you
• 39:57
  did.
• 39:58
  Did
• 39:58
  give.
• 39:58
  Did
• 39:59
  it
• 39:59
  give
• 39:59
  you
• 39:59
  wings
• 39:59
  and.
• 40:01
  Probably
• 40:02
  college.
• 40:02
  I
• 40:02
  mean,
• 40:03
  I
• 40:03
  just.
• 40:03
  No
• 40:04
  way.
• 40:05
  I
• 40:05
  don't
• 40:05
  think
• 40:05
  I've
• 40:06
  had
• 40:06
  a
• 40:06
  Red
• 40:06
  Bull.
• 40:06
  Had
• 40:06
  a
• 40:06
  Red
• 40:07
  Bull
• 40:07
  since
• 40:07
  no
• 40:07
  college.
• 40:09
  I
• 40:09
  don't
• 40:10
  really.
• 40:10
  I
• 40:10
  mean,
• 40:10
  not.
• 40:10
  I
• 40:11
  honestly
• 40:11
  cannot
• 40:12
  tell
• 40:12
  you
• 40:12
  that.
• 40:13
  I.
• 40:13
  I've
• 40:14
  never
• 40:14
  been
• 40:14
  a
• 40:14
  fan
• 40:14
  of
• 40:15
  the
• 40:15
  taste
• 40:15
  of
• 40:15
  it.
• 40:16
  It's
• 40:16
  always
• 40:16
  been
• 40:16
  so.
• 40:17
  I
• 40:17
  was
• 40:17
  never
• 40:17
  into
• 40:18
  Red
• 40:18
  Bull
• 40:18
  to
• 40:18
  begin
• 40:18
  with,
• 40:19
  so
• 40:19
  I
• 40:20
  would
• 40:20
  much
• 40:20
  rather
• 40:21
  do
• 40:21
  a
• 40:22
  coffee
• 40:22
  drink
• 40:22
  or
• 40:23
  something
• 40:23
  else
• 40:23
  or
• 40:23
  an
• 40:24
  espresso
• 40:24
  Martini.
• 40:25
  That
• 40:25
  would
• 40:25
  be
• 40:25
  my
• 40:25
  go
• 40:26
  to
• 40:26
  instead
• 40:26
  of
• 40:26
  a
• 40:26
  Red
• 40:27
  Bull
• 40:27
  and
• 40:27
  vodka
• 40:27
  or
• 40:28
  anything
• 40:28
  like
• 40:28
  that.
• 40:28
  It's
• 40:29
  not.
• 40:29
  Not
• 40:29
  my
• 40:29
  jam.
• 40:30
  Never
• 40:30
  has
• 40:31
  been.
• 40:31
  Really.
• 40:32
  You
• 40:33
  never
• 40:33
  had
• 40:33
  like
• 40:33
  the
• 40:33
  late
• 40:33
  night
• 40:34
  at
• 40:34
  the
• 40:34
  bar
• 40:34
  and
• 40:34
  you're
• 40:35
  like,
• 40:35
  just
• 40:35
  struggling
• 40:36
  to
• 40:36
  keep
• 40:36
  up
• 40:36
  and
• 40:36
  you're
• 40:36
  like,
• 40:36
  I
• 40:36
  need
• 40:37
  a
• 40:37
  Red
• 40:37
  Bull
• 40:37
  and
• 40:37
  vodka.
• 40:38
  No,
• 40:38
  I
• 40:38
  think
• 40:39
  I
• 40:39
  would
• 40:39
  go
• 40:39
  for
• 40:39
  like
• 40:39
  a
• 40:40
  soda
• 40:40
  of
• 40:40
  some
• 40:40
  kind,
• 40:41
  like
• 40:41
  a
• 40:41
  Coca
• 40:41
  Cola
• 40:42
  or
• 40:42
  Diet
• 40:42
  Coke
• 40:43
  or
• 40:43
  something.
• 40:43
  That
• 40:44
  would
• 40:44
  be
• 40:44
  my
• 40:44
  go
• 40:44
  to
• 40:45
  and
• 40:45
  I'm
• 40:45
  dancing
• 40:46
  usually
• 40:46
  by
• 40:46
  that
• 40:47
  point,
• 40:47
  so
• 40:47
  I
• 40:47
  don't
• 40:47
  need
• 40:48
  any
• 40:48
  more
• 40:48
  caffeine.
• 40:48
  I'm.
• 40:49
  I'm
• 40:49
  just
• 40:49
  using
• 40:49
  natural
• 40:50
  endorphins
• 40:51
  to
• 40:51
  keep
• 40:51
  me
• 40:51
  going
• 40:51
  at
• 40:51
  the
• 40:51
  bar.
• 40:52
  So
• 40:52
  that's
• 40:53
  if
• 40:53
  I've
• 40:53
  made
• 40:54
  it
• 40:54
  out
• 40:54
  that
• 40:54
  far.
• 40:55
  Maybe
• 40:55
  my
• 40:56
  son
• 40:56
  will
• 40:56
  take
• 40:56
  on
• 40:56
  my
• 40:57
  genetics
• 40:57
  and
• 40:57
  he'll
• 40:58
  be
• 40:58
  partying
• 40:58
  until
• 40:58
  midnight
• 40:59
  this
• 40:59
  weekend.
• 41:00
  Who
• 41:00
  knows?
• 41:01
  Yeah,
• 41:01
  well,
• 41:01
  I
• 41:02
  remember
• 41:02
  mine
• 41:02
  vividly.
• 41:03
  It
• 41:03
  was
• 41:03
  2007,
• 41:04
  because
• 41:04
  the
• 41:04
  last
• 41:05
  time
• 41:05
  I
• 41:05
  had
• 41:05
  what,
• 41:05
  I
• 41:05
  blacked
• 41:05
  out
• 41:06
  and
• 41:06
  do
• 41:06
  not
• 41:06
  remember
• 41:07
  how
• 41:07
  I
• 41:07
  got
• 41:07
  home.
• 41:07
  It
• 41:08
  was
• 41:08
  a
• 41:08
  crazy
• 41:08
  story,
• 41:09
  which
• 41:09
  is
• 41:09
  a
• 41:09
  story
• 41:10
  for
• 41:10
  another
• 41:10
  time
• 41:11
  at
• 41:11
  another
• 41:11
  venue.
• 41:12
  All
• 41:12
  right,
• 41:12
  Happy
• 41:12
  birthday
• 41:12
  today
• 41:13
  to
• 41:13
  Winona
• 41:14
  Ryder,
• 41:14
  Gabrielle
• 41:15
  Union,
• 41:15
  and
• 41:15
  to
• 41:15
  the
• 41:16
  man
• 41:16
  who
• 41:16
  inexplicably,
• 41:17
  inexplicably,
• 41:19
  in
• 41:19
  my
• 41:19
  opinion,
• 41:19
  became
• 41:20
  one
• 41:20
  of
• 41:20
  the
• 41:20
  biggest
• 41:21
  actors
• 41:21
  of
• 41:21
  the
• 41:21
  1970s,
• 41:22
  Richard
• 41:23
  Dreyfuss.
• 41:24
  Today's
• 41:24
  podcast
• 41:25
  was
• 41:25
  produced
• 41:26
  with,
• 41:26
  of
• 41:26
  course,
• 41:26
  the
• 41:27
  help
• 41:27
  and
• 41:27
  support
• 41:27
  of
• 41:27
  Ella
• 41:28
  Sirjord.
• 41:28
  And
• 41:29
  remember,
• 41:29
  if
• 41:29
  you
• 41:29
  can
• 41:29
  only
• 41:29
  read
• 41:29
  or
• 41:30
  listen
• 41:30
  to
• 41:30
  one
• 41:30
  retail
• 41:30
  blog
• 41:31
  in
• 41:31
  the
• 41:31
  business,
• 41:31
  Make
• 41:31
  It
• 41:32
  Omnitime,
• 41:32
  the
• 41:33
  only
• 41:33
  retail
• 41:33
  media
• 41:33
  outlet
• 41:34
  run
• 41:34
  by
• 41:34
  two
• 41:34
  former
• 41:34
  executives
• 41:35
  from
• 41:35
  a
• 41:35
  current
• 41:35
  top
• 41:36
  10
• 41:36
  and
• 41:36
  US
• 41:36
  retailer.
• 41:37
  Our
• 41:37
  Fast
• 41:38
  Five
• 41:38
  podcast
• 41:38
  is
• 41:38
  the
• 41:39
  quickest,
• 41:39
  fastest
• 41:39
  rundown
• 41:40
  of
• 41:40
  all
• 41:40
  the
• 41:40
  week's
• 41:40
  top
• 41:40
  news.
• 41:41
  And
• 41:41
  our
• 41:41
  daily
• 41:41
  newsletter,
• 41:42
  the
• 41:42
  Retail
• 41:42
  Daily
• 41:42
  Minute,
• 41:43
  tells
• 41:43
  you
• 41:43
  all
• 41:43
  you
• 41:43
  need
• 41:43
  to
• 41:43
  know
• 41:44
  each
• 41:44
  day
• 41:44
  to
• 41:44
  stay
• 41:45
  on
• 41:45
  top
• 41:45
  of
• 41:45
  your
• 41:45
  game
• 41:46
  as
• 41:46
  a
• 41:46
  retail
• 41:46
  executive
• 41:46
  and
• 41:47
  also
• 41:47
  regularly
• 41:47
  feature
• 41:48
  special
• 41:48
  content
• 41:48
  that
• 41:49
  is
• 41:49
  exclusive
• 41:49
  to
• 41:49
  us
• 41:50
  and
• 41:50
  that
• 41:50
  Ann
• 41:50
  and
• 41:51
  I
• 41:51
  take
• 41:51
  pride
• 41:51
  in
• 41:51
  doing
• 41:52
  just
• 41:52
  for
• 41:52
  you.
• 41:52
  Thanks
• 41:53
  as
• 41:53
  always
• 41:53
  for
• 41:53
  listening
• 41:53
  in.
• 41:53
  Please
• 41:54
  remember
• 41:54
  to
• 41:54
  like
• 41:54
  and
• 41:54
  leave
• 41:55
  us
• 41:55
  a
• 41:55
  review
• 41:55
  wherever
• 41:56
  you
• 41:56
  happen
• 41:56
  to
• 41:57
  listen
• 41:57
  to
• 41:57
  your
• 41:57
  podcast
• 41:58
  or
• 41:58
  on
• 41:58
  YouTube.
• 41:59
  You
• 41:59
  can
• 41:59
  follow
• 41:59
  us
• 41:59
  today
• 41:59
  by
• 42:00
  simply
• 42:00
  going
• 42:00
  to
• 42:00
  YouTube.com
• 42:03
  omnitok
• 42:03
  retail
• 42:04
  so
• 42:04
  until
• 42:04
  next
• 42:05
  week,
• 42:05
  on
• 42:05
  behalf
• 42:06
  of
• 42:06
  all
• 42:06
  of
• 42:06
  us
• 42:06
  here
• 42:06
  at
• 42:07
  omnitok,
• 42:07
  as
• 42:08
  always,
• 42:08
  be
• 42:08
  careful
• 42:09
  out
• 42:09
  there.