This fashion founder wants you to get “addicted to failing”
Welcome to Face to Face, a mini-series proudly presented by Dan Murphy’s. In this three-episode series, we're inviting you to sit down with three ambitious creatives who are cultural tastemakers, making a mark in their industry. They're the kind of creatives we'd love to sit down for a drink – or two – with. Today, we’re speaking to Priya McPherson, the Founder and Director of Melbourne-based fashion label, Sage Avenue.
Born from a love of vintage handbags, since launching Sage Avenue in 2023, she’s expanded into clothing, collaborated with brands like Abrand Jeans, and accrued a following so…
The skinny
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