🔎 SEO, GEO & AEO in the Age of AI: Fundamentals that Still Win ⚙️🤖

Marketing in the Age of AI · Oct 6, 2025 · 25m

Episode Overview:

Host Emanuel Rose sits down with Matthew Edgar (Elementive) to decode how search is evolving from classic Google SEO to GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization). We dig into where to focus today (fundamentals!), how to split attention between Google, ChatGPT, and Perplexity, and what to test as agents/browsers start “using” your site for users.

What You’ll Learn:

How to balance Google SEO with GEO/AEO across ChatGPT and Perplexity

The fundamentals that matter more than ever: clean crawl paths, internal linking, fast sites, solid IA…