Latest / The Human Connection Podcast
Authentic Client Connections That Drive Revenue — Larry Kaufman on Moving Beyond Transactional B2B
"You can't call in favors from transactional relationships. No one's going to want to help you." — Larry Kaufman
You've been showing up and throwing up. Pitching before connecting. Selling before listening. And wondering why your relationships don't convert. Larry Kaufman — bestselling author of The NCG Factor, global speaker, and one of the most well-connected rainmakers in the business — sits down with Karl to get brutally honest about what authentic relationship building actually looks like, and why most professionals are doing it completely backwards.
Larry's approach is simple, human…
The skinny
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