Latest / The Shattered Mindset
Ep 113: She & Her Team Helped Them Earn Millions. Then She Walked Away!
She helped generate $130 million a year in ad copy for Macy's — then walked away to help a broken neighborhood tell its own story instead.
Stephanie van Vark spent 16 years writing ad copy for Macy's before walking away from corporate stability to become a city liaison for Historic Overtown — one of Miami's legendary Black neighborhoods, once known as "Little Broadway," fractured for decades by highway construction. That pivot didn't land right either. What did land was media and production — and in 2008 she launched StephanieCreates, the company behind GoingOvertown.org, the Just Talking…
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