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Investing in the Future: The Power of Women's Leadership with Marcia Dawood · #WisdomOfWomen Show

• 0:00
  Welcome
• 0:01
  to
• 0:01
  the
• 0:01
  Wisdom
• 0:02
  of
• 0:02
  Women
• 0:03
  Show.
• 0:04
  We
• 0:04
  are
• 0:04
  dedicated
• 0:05
  to
• 0:05
  amplifying
• 0:05
  the
• 0:06
  voice
• 0:06
  and
• 0:07
  wisdom
• 0:08
  of
• 0:08
  women
• 0:08
  in
• 0:09
  business.
• 0:09
  A
• 0:10
  new
• 0:10
  model
• 0:11
  of
• 0:11
  leadership
• 0:11
  is
• 0:12
  emerging
• 0:12
  and
• 0:13
  we
• 0:13
  are
• 0:13
  here
• 0:14
  to
• 0:14
  amplify
• 0:15
  the
• 0:15
  voices
• 0:15
  of
• 0:16
  women
• 0:16
  leading
• 0:17
  the
• 0:17
  way.
• 0:17
  I
• 0:18
  am
• 0:18
  your
• 0:18
  host
• 0:19
  Kriko
• 0:19
  Sullivan,
• 0:19
  lifetime
• 0:20
  founder,
• 0:21
  impact
• 0:21
  investor
• 0:22
  and
• 0:22
  creator
• 0:22
  of
• 0:23
  the
• 0:23
  Force
• 0:23
  Movement
• 0:24
  business
• 0:24
  system.
• 0:25
  Thank
• 0:25
  you
• 0:25
  for
• 0:26
  joining
• 0:26
  us
• 0:26
  today
• 0:26
  as
• 0:27
  we
• 0:27
  illuminate
• 0:27
  the
• 0:28
  path
• 0:28
  to
• 0:28
  unlocking
• 0:29
  opportunities
• 0:30
  and
• 0:30
  prosperity
• 0:32
  women
• 0:32
  led
• 0:32
  enterprises
• 0:33
  by
• 0:34
  amplifying
• 0:35
  the
• 0:35
  voice
• 0:35
  and
• 0:36
  wisdom
• 0:36
  of
• 0:37
  women.
• 0:38
  So
• 0:38
  today
• 0:39
  we
• 0:39
  have
• 0:40
  a
• 0:40
  super
• 0:41
  special
• 0:42
  guest.
• 0:43
  Today
• 0:43
  we
• 0:44
  have
• 0:44
  Marsha
• 0:44
  Dawood
• 0:45
  who
• 0:46
  stands
• 0:46
  out
• 0:47
  as
• 0:47
  a
• 0:47
  TEDx
• 0:48
  speaker,
• 0:49
  author
• 0:49
  of
• 0:50
  her
• 0:50
  best
• 0:50
  selling
• 0:51
  book
• 0:51
  do
• 0:51
  good
• 0:52
  While
• 0:52
  Doing
• 0:53
  well
• 0:53
  and
• 0:54
  a
• 0:54
  seasoned
• 0:54
  early
• 0:55
  stage
• 0:55
  investor
• 0:56
  with
• 0:56
  a
• 0:57
  resolute
• 0:57
  mission
• 0:58
  to
• 0:58
  bridge
• 0:58
  the
• 0:58
  gap
• 0:58
  from
• 0:59
  startup
• 0:59
  inception
• 1:00
  to
• 1:00
  to
• 1:00
  thriving
• 1:01
  enterprises.
• 1:02
  As
• 1:03
  a
• 1:03
  venture
• 1:03
  capital
• 1:03
  partner
• 1:04
  at
• 1:04
  Mindshift
• 1:05
  Capital
• 1:05
  and
• 1:05
  a
• 1:05
  chair,
• 1:07
  I
• 1:08
  always
• 1:08
  have
• 1:08
  a
• 1:08
  hard
• 1:08
  time
• 1:08
  with
• 1:09
  this
• 1:09
  word
• 1:10
  emeritus.
• 1:11
  A
• 1:11
  chair
• 1:11
  Emeritus
• 1:12
  of
• 1:13
  the
• 1:13
  Angel
• 1:13
  Capital
• 1:14
  Association,
• 1:15
  Marcia
• 1:16
  champions
• 1:16
  the
• 1:17
  cause
• 1:17
  of
• 1:18
  diversifying
• 1:19
  leadership
• 1:19
  in
• 1:19
  startups,
• 1:20
  significantly
• 1:21
  improving
• 1:21
  outcomes.
• 1:22
  Her
• 1:23
  work
• 1:23
  extends
• 1:24
  to
• 1:24
  her
• 1:24
  role
• 1:24
  as
• 1:25
  an
• 1:25
  associate
• 1:25
  producer
• 1:26
  on
• 1:26
  the
• 1:26
  Atlantic
• 1:27
  acclaimed
• 1:27
  documentary
• 1:28
  show
• 1:29
  her
• 1:29
  the
• 1:29
  Money
• 1:30
  showcasing
• 1:31
  her
• 1:31
  dedication
• 1:32
  to
• 1:32
  amplifying
• 1:32
  women's
• 1:33
  role
• 1:33
  in
• 1:33
  Finance.
• 1:34
  With
• 1:34
  over
• 1:35
  50
• 1:35
  early
• 1:35
  stage
• 1:36
  investments,
• 1:37
  her
• 1:37
  profound
• 1:37
  influence
• 1:38
  is
• 1:38
  evident
• 1:39
  as
• 1:39
  she
• 1:39
  fosters
• 1:40
  environments
• 1:41
  where
• 1:41
  diverse
• 1:41
  companies
• 1:42
  can
• 1:42
  resolve
• 1:43
  significant
• 1:43
  global
• 1:44
  challenges
• 1:45
  like
• 1:45
  climate
• 1:45
  change
• 1:45
  and
• 1:46
  health
• 1:46
  care.
• 1:47
  Marsha's
• 1:47
  Leadership
• 1:48
  in
• 1:48
  the
• 1:48
  ACA's
• 1:48
  Growing
• 1:49
  Women
• 1:49
  Women's
• 1:50
  Capital
• 1:51
  group
• 1:51
  further
• 1:52
  underscores
• 1:52
  her
• 1:53
  commitment
• 1:53
  to
• 1:53
  continue
• 1:53
  catalyzing
• 1:54
  change
• 1:55
  by
• 1:55
  fostering
• 1:56
  investment
• 1:57
  in
• 1:57
  women
• 1:58
  led
• 1:58
  ventures.
• 2:00
  Welcome
• 2:00
  Marsha.
• 2:01
  Well,
• 2:02
  thank
• 2:02
  you
• 2:02
  so
• 2:02
  much
• 2:02
  for
• 2:03
  having
• 2:03
  me.
• 2:03
  It's
• 2:03
  great
• 2:04
  to
• 2:04
  be
• 2:04
  here.
• 2:05
  Well,
• 2:05
  tell
• 2:05
  us,
• 2:06
  what
• 2:06
  is
• 2:06
  a
• 2:06
  book
• 2:07
  written
• 2:07
  by
• 2:08
  a
• 2:08
  woman
• 2:08
  that
• 2:08
  has
• 2:08
  significantly
• 2:09
  influenced
• 2:10
  your
• 2:11
  life?
• 2:13
  Well,
• 2:13
  I'm
• 2:13
  going
• 2:13
  to
• 2:13
  have
• 2:13
  to
• 2:14
  say
• 2:14
  there
• 2:14
  are
• 2:15
  many
• 2:15
  but
• 2:16
  Buoyant
• 2:17
  by
• 2:17
  Susie
• 2:17
  Deville
• 2:19
  and
• 2:19
  the
• 2:19
  book
• 2:20
  is
• 2:20
  just
• 2:21
  packed
• 2:21
  full
• 2:22
  of
• 2:22
  things
• 2:22
  that
• 2:22
  you
• 2:23
  wouldn't
• 2:23
  necessarily
• 2:24
  think
• 2:24
  about
• 2:24
  related
• 2:25
  to,
• 2:26
  but
• 2:26
  there
• 2:26
  are
• 2:26
  so
• 2:27
  many.
• 2:27
  And
• 2:28
  it's
• 2:28
  a
• 2:28
  way
• 2:28
  for
• 2:28
  you
• 2:28
  to
• 2:29
  think
• 2:29
  about
• 2:29
  your
• 2:29
  life
• 2:30
  differently
• 2:30
  in
• 2:30
  the
• 2:30
  way
• 2:31
  that
• 2:31
  you
• 2:31
  handle
• 2:32
  your
• 2:32
  morning
• 2:32
  routine,
• 2:33
  the
• 2:33
  way
• 2:33
  that
• 2:33
  you
• 2:33
  maybe
• 2:34
  journal
• 2:35
  so
• 2:35
  that
• 2:36
  you
• 2:36
  can
• 2:36
  kind
• 2:36
  of
• 2:37
  really
• 2:37
  get
• 2:38
  down
• 2:38
  to
• 2:38
  the
• 2:38
  core
• 2:38
  of
• 2:39
  your
• 2:39
  own
• 2:39
  creativity
• 2:40
  and
• 2:40
  that
• 2:40
  creativity
• 2:41
  can
• 2:41
  then
• 2:42
  span
• 2:42
  into
• 2:43
  the
• 2:43
  rest
• 2:43
  of
• 2:44
  your
• 2:44
  work
• 2:44
  life
• 2:44
  and
• 2:45
  your
• 2:45
  personal
• 2:45
  life.
• 2:46
  Sounds
• 2:47
  like
• 2:47
  a
• 2:47
  great
• 2:47
  book.
• 2:47
  I
• 2:48
  don't
• 2:48
  know
• 2:48
  this
• 2:48
  book.
• 2:48
  So
• 2:49
  Buoyant
• 2:49
  by
• 2:50
  Susie
• 2:50
  Deville.
• 2:51
  Awesome.
• 2:52
  I
• 2:52
  will
• 2:53
  absolutely
• 2:53
  check
• 2:53
  it
• 2:53
  out.
• 2:54
  Right?
• 2:54
  We
• 2:54
  all
• 2:54
  need
• 2:54
  more
• 2:55
  self
• 2:55
  care.
• 2:56
  Yes.
• 2:58
  So
• 2:58
  Marisha,
• 2:59
  you
• 2:59
  have
• 3:00
  written
• 3:00
  a
• 3:00
  beautiful
• 3:01
  book.
• 3:01
  A
• 3:02
  book
• 3:02
  that
• 3:02
  I
• 3:03
  savor
• 3:04
  and
• 3:04
  return
• 3:04
  to
• 3:05
  often.
• 3:05
  It's.
• 3:06
  It's
• 3:06
  got
• 3:06
  so
• 3:06
  much
• 3:07
  good
• 3:07
  packed
• 3:08
  information
• 3:09
  and
• 3:09
  wisdom
• 3:10
  and
• 3:10
  it's
• 3:11
  also
• 3:12
  a
• 3:12
  great
• 3:13
  story.
• 3:13
  I
• 3:13
  feel
• 3:13
  like
• 3:14
  you
• 3:14
  tell
• 3:14
  a
• 3:15
  great
• 3:15
  story.
• 3:16
  So
• 3:16
  share
• 3:16
  with
• 3:16
  us
• 3:17
  your
• 3:18
  personal
• 3:18
  journey
• 3:19
  that's
• 3:19
  led
• 3:20
  you
• 3:20
  to
• 3:20
  become
• 3:21
  such
• 3:21
  a
• 3:21
  passionate
• 3:22
  advocate.
• 3:23
  Advocate
• 3:23
  for
• 3:24
  impact
• 3:24
  investing,
• 3:25
  especially
• 3:26
  with
• 3:26
  women.
• 3:28
  Yeah.
• 3:29
  So
• 3:29
  I
• 3:29
  was
• 3:30
  a
• 3:31
  kind
• 3:32
  of
• 3:32
  corporate
• 3:32
  person
• 3:33
  doing
• 3:34
  the
• 3:34
  same
• 3:34
  thing
• 3:35
  and
• 3:35
  going
• 3:36
  to
• 3:36
  my
• 3:36
  job
• 3:36
  every
• 3:37
  day
• 3:37
  for
• 3:37
  a
• 3:37
  long
• 3:38
  time.
• 3:38
  And
• 3:39
  then
• 3:39
  one
• 3:39
  day
• 3:39
  I
• 3:39
  was
• 3:40
  invited
• 3:40
  to
• 3:40
  an
• 3:41
  angel
• 3:41
  investing
• 3:42
  meeting.
• 3:42
  And
• 3:42
  I
• 3:43
  remember
• 3:43
  thinking,
• 3:43
  cool,
• 3:44
  what's
• 3:45
  that?
• 3:45
  Like,
• 3:46
  I
• 3:46
  have
• 3:46
  no
• 3:47
  idea
• 3:47
  what
• 3:47
  angel
• 3:48
  investing
• 3:48
  is.
• 3:48
  I
• 3:49
  thought
• 3:49
  maybe
• 3:49
  it
• 3:49
  was
• 3:49
  somebody
• 3:49
  that,
• 3:49
  like,
• 3:50
  came
• 3:50
  down
• 3:50
  from
• 3:50
  the
• 3:50
  sky
• 3:51
  and,
• 3:52
  like,
• 3:52
  dropped
• 3:52
  some
• 3:53
  money
• 3:53
  on
• 3:53
  people,
• 3:54
  lots
• 3:54
  of
• 3:54
  money,
• 3:55
  and
• 3:55
  they
• 3:55
  have
• 3:55
  to
• 3:55
  be
• 3:55
  like,
• 3:56
  a
• 3:56
  billionaire
• 3:56
  and
• 3:57
  all
• 3:57
  these
• 3:57
  things.
• 3:58
  And
• 3:58
  so
• 3:58
  I
• 3:58
  go
• 3:59
  to
• 3:59
  the
• 3:59
  meeting.
• 3:59
  I'm
• 3:59
  living
• 3:59
  in
• 4:00
  Pittsburgh,
• 4:00
  Pennsylvania
• 4:01
  at
• 4:01
  the
• 4:01
  time,
• 4:01
  and
• 4:02
  I
• 4:02
  end
• 4:02
  up
• 4:02
  seeing
• 4:03
  some
• 4:03
  entrepreneurs
• 4:04
  who
• 4:04
  are
• 4:04
  talking
• 4:05
  about
• 4:05
  their
• 4:05
  local
• 4:06
  companies.
• 4:07
  And
• 4:07
  I
• 4:07
  thought
• 4:08
  to
• 4:08
  myself,
• 4:08
  where
• 4:08
  have
• 4:09
  I
• 4:09
  been?
• 4:09
  Like,
• 4:10
  I.
• 4:10
  I
• 4:11
  must
• 4:11
  be
• 4:11
  living
• 4:11
  under
• 4:11
  a
• 4:12
  rock
• 4:12
  because
• 4:12
  this
• 4:13
  is
• 4:14
  really,
• 4:15
  really
• 4:15
  interesting.
• 4:16
  And
• 4:16
  it's
• 4:16
  so
• 4:16
  different
• 4:17
  than
• 4:17
  anything
• 4:18
  that
• 4:18
  I
• 4:18
  think
• 4:18
  about
• 4:19
  in
• 4:19
  my
• 4:19
  day
• 4:19
  to
• 4:19
  day
• 4:19
  because
• 4:20
  I'm
• 4:20
  doing,
• 4:20
  you
• 4:21
  know,
• 4:21
  the
• 4:21
  corporate
• 4:21
  thing.
• 4:22
  And
• 4:23
  I
• 4:23
  just
• 4:23
  thought,
• 4:24
  wow,
• 4:24
  I
• 4:24
  really
• 4:24
  am.
• 4:25
  I.
• 4:25
  I'm
• 4:25
  so
• 4:26
  fascinated.
• 4:26
  I
• 4:26
  have
• 4:26
  to
• 4:27
  keep
• 4:27
  learning.
• 4:27
  And
• 4:28
  so
• 4:28
  I
• 4:28
  keep
• 4:28
  going
• 4:28
  to
• 4:29
  a
• 4:29
  couple
• 4:29
  meetings.
• 4:29
  I
• 4:30
  quickly
• 4:30
  learn
• 4:30
  how
• 4:31
  little
• 4:31
  funding
• 4:31
  goes
• 4:31
  to
• 4:31
  women.
• 4:32
  I
• 4:32
  think
• 4:32
  to
• 4:32
  myself,
• 4:33
  wait
• 4:33
  a
• 4:33
  minute,
• 4:34
  women.
• 4:35
  We're
• 4:35
  like
• 4:35
  50%
• 4:36
  of
• 4:36
  the
• 4:36
  population.
• 4:37
  You
• 4:37
  can't
• 4:37
  tell
• 4:38
  me
• 4:38
  that
• 4:38
  we
• 4:38
  only
• 4:38
  have
• 4:38
  like
• 4:39
  2%
• 4:39
  of
• 4:40
  the
• 4:40
  good
• 4:40
  ideas,
• 4:40
  which
• 4:40
  is
• 4:40
  basically
• 4:41
  how
• 4:41
  much
• 4:41
  of
• 4:41
  this
• 4:42
  money
• 4:42
  was
• 4:42
  going
• 4:42
  to
• 4:43
  women.
• 4:44
  So
• 4:45
  I
• 4:45
  get
• 4:45
  a
• 4:45
  little
• 4:46
  bit
• 4:46
  more
• 4:46
  involved.
• 4:47
  I
• 4:47
  make
• 4:47
  a
• 4:47
  couple
• 4:47
  investments
• 4:48
  myself,
• 4:49
  make
• 4:49
  a
• 4:50
  couple
• 4:50
  mistakes,
• 4:50
  which
• 4:51
  is
• 4:51
  what
• 4:51
  I
• 4:51
  talk
• 4:51
  about
• 4:52
  in
• 4:52
  the
• 4:52
  book,
• 4:52
  so
• 4:52
  that
• 4:52
  other
• 4:53
  people
• 4:53
  don't
• 4:53
  make
• 4:53
  some
• 4:53
  of
• 4:53
  the
• 4:54
  mistakes
• 4:54
  that
• 4:54
  I
• 4:54
  made
• 4:55
  early
• 4:55
  on.
• 4:55
  Because,
• 4:55
  remember,
• 4:56
  this
• 4:56
  was
• 4:56
  like
• 4:56
  13
• 4:56
  years
• 4:57
  ago.
• 4:58
  And
• 4:59
  then
• 4:59
  along
• 4:59
  the
• 5:00
  way,
• 5:00
  I
• 5:00
  just
• 5:00
  started
• 5:01
  to
• 5:01
  realize,
• 5:01
  wait
• 5:02
  a
• 5:02
  minute,
• 5:02
  we
• 5:03
  can
• 5:03
  do
• 5:03
  good
• 5:04
  in
• 5:04
  the
• 5:04
  world.
• 5:05
  We
• 5:05
  can
• 5:05
  get
• 5:05
  to
• 5:06
  this
• 5:06
  impact.
• 5:07
  And
• 5:07
  I
• 5:07
  have
• 5:07
  kind
• 5:07
  of
• 5:08
  a
• 5:08
  love
• 5:08
  hate
• 5:08
  relationship
• 5:09
  with
• 5:09
  that
• 5:09
  word,
• 5:10
  because
• 5:10
  we
• 5:11
  can
• 5:11
  get
• 5:11
  to
• 5:11
  impact
• 5:12
  and
• 5:12
  we
• 5:12
  can
• 5:12
  get
• 5:13
  financial
• 5:13
  returns
• 5:14
  as
• 5:14
  well.
• 5:15
  Now.
• 5:15
  Yes,
• 5:15
  of
• 5:16
  course,
• 5:16
  this
• 5:16
  is
• 5:16
  a
• 5:16
  risky
• 5:16
  asset
• 5:17
  class.
• 5:17
  Anybody
• 5:18
  who's
• 5:18
  thinking
• 5:18
  about
• 5:18
  making
• 5:18
  investments
• 5:19
  should
• 5:19
  go
• 5:19
  talk
• 5:20
  to
• 5:20
  their
• 5:20
  financial
• 5:20
  advisor,
• 5:20
  blah,
• 5:21
  blah,
• 5:21
  blah,
• 5:21
  blah.
• 5:21
  Disclaimer.
• 5:22
  But
• 5:23
  we
• 5:24
  really
• 5:24
  need
• 5:25
  to
• 5:25
  get
• 5:25
  more
• 5:25
  people
• 5:26
  to
• 5:26
  even
• 5:26
  realize
• 5:27
  that
• 5:27
  this
• 5:27
  is
• 5:27
  something
• 5:28
  that's
• 5:28
  accessible
• 5:28
  to
• 5:29
  them.
• 5:29
  And
• 5:29
  that's
• 5:29
  really
• 5:30
  what
• 5:30
  I've
• 5:31
  been
• 5:31
  trying
• 5:32
  to
• 5:33
  talk
• 5:33
  about,
• 5:34
  educate
• 5:35
  on
• 5:36
  through
• 5:36
  my
• 5:36
  podcast,
• 5:37
  the
• 5:37
  Angel
• 5:37
  Next
• 5:37
  Door,
• 5:38
  and
• 5:38
  then
• 5:38
  through
• 5:39
  writing
• 5:39
  the
• 5:39
  book.
• 5:40
  Well,
• 5:40
  you
• 5:41
  know,
• 5:42
  you
• 5:42
  said
• 5:42
  a
• 5:42
  lot
• 5:43
  there.
• 5:43
  And.
• 5:43
  And
• 5:44
  just
• 5:44
  I.
• 5:44
  I
• 5:45
  sort
• 5:45
  of
• 5:45
  had
• 5:45
  the
• 5:45
  same
• 5:46
  epiphany
• 5:46
  myself.
• 5:47
  I
• 5:47
  wasn't
• 5:47
  in
• 5:47
  corporate,
• 5:48
  but
• 5:48
  I'd
• 5:48
  come
• 5:48
  out
• 5:49
  of
• 5:50
  founding
• 5:50
  a
• 5:50
  company
• 5:51
  and
• 5:51
  growing
• 5:51
  it,
• 5:51
  and
• 5:51
  I
• 5:52
  started
• 5:52
  to
• 5:52
  learn
• 5:52
  about
• 5:52
  angel
• 5:53
  investing.
• 5:53
  And
• 5:53
  I
• 5:54
  was
• 5:54
  surprised
• 5:54
  to
• 5:55
  learn
• 5:55
  that
• 5:55
  you
• 5:55
  don't
• 5:55
  have
• 5:55
  to
• 5:56
  be
• 5:56
  a
• 5:56
  bazillionaire
• 5:57
  to
• 5:57
  do
• 5:57
  this
• 5:58
  right.
• 5:59
  And,
• 6:01
  and
• 6:01
  what
• 6:01
  I
• 6:02
  learned
• 6:03
  very
• 6:03
  quickly,
• 6:04
  and
• 6:04
  I
• 6:04
  know
• 6:04
  this
• 6:04
  is
• 6:05
  important
• 6:05
  to
• 6:05
  you,
• 6:06
  is
• 6:06
  that,
• 6:07
  is
• 6:08
  that
• 6:08
  it's
• 6:09
  ventures
• 6:10
  and,
• 6:10
  you
• 6:11
  know,
• 6:11
  having
• 6:11
  early
• 6:11
  stage
• 6:12
  companies
• 6:12
  that
• 6:13
  you
• 6:13
  invest
• 6:13
  in
• 6:14
  and
• 6:14
  helping
• 6:14
  them
• 6:14
  grow
• 6:15
  through
• 6:15
  the
• 6:15
  cycles
• 6:17
  is
• 6:17
  really
• 6:18
  important.
• 6:18
  And
• 6:19
  so
• 6:19
  obviously,
• 6:19
  we
• 6:20
  only
• 6:20
  have
• 6:20
  certain
• 6:21
  number
• 6:21
  of
• 6:21
  companies
• 6:22
  led
• 6:22
  by
• 6:23
  women
• 6:23
  CEOs
• 6:24
  or
• 6:25
  originally
• 6:26
  founded
• 6:26
  by
• 6:26
  women
• 6:27
  CEOs.
• 6:27
  I
• 6:27
  think
• 6:28
  it's,
• 6:28
  it's
• 6:28
  like
• 6:28
  13%
• 6:29
  or
• 6:29
  something.
• 6:30
  Women
• 6:30
  CEOs.
• 6:31
  And
• 6:32
  so
• 6:32
  that's
• 6:32
  a
• 6:33
  disparity.
• 6:33
  And
• 6:35
  so
• 6:35
  talk
• 6:36
  to
• 6:36
  us
• 6:36
  about,
• 6:37
  like,
• 6:37
  why
• 6:38
  it
• 6:38
  is
• 6:38
  in
• 6:39
  your
• 6:39
  mind,
• 6:40
  so
• 6:40
  important
• 6:40
  that
• 6:41
  women
• 6:41
  founders
• 6:42
  from
• 6:42
  the
• 6:43
  beginning,
• 6:43
  get
• 6:44
  these
• 6:44
  dollars.
• 6:46
  Well,
• 6:46
  so
• 6:47
  there's
• 6:47
  two
• 6:47
  sides
• 6:48
  to
• 6:48
  that.
• 6:48
  Yes,
• 6:49
  we
• 6:49
  absolutely
• 6:49
  need
• 6:50
  women
• 6:50
  getting
• 6:50
  the
• 6:51
  dollars
• 6:51
  because
• 6:52
  they're
• 6:52
  working
• 6:52
  on
• 6:52
  things
• 6:53
  that
• 6:54
  maybe
• 6:54
  aren't
• 6:54
  being
• 6:54
  worked
• 6:55
  on
• 6:55
  otherwise,
• 6:56
  especially
• 6:56
  when
• 6:56
  it
• 6:56
  comes
• 6:57
  to
• 6:57
  women's
• 6:57
  health.
• 6:58
  If
• 6:58
  you
• 6:58
  look
• 6:58
  at
• 6:58
  the
• 6:59
  statistics
• 7:00
  around
• 7:00
  how
• 7:00
  much
• 7:00
  funding
• 7:01
  goes
• 7:01
  to
• 7:01
  health
• 7:01
  care,
• 7:02
  that's
• 7:03
  quite
• 7:03
  a
• 7:03
  bit.
• 7:04
  But
• 7:04
  the
• 7:04
  amount
• 7:04
  that
• 7:05
  actually
• 7:05
  goes
• 7:05
  to
• 7:05
  women's
• 7:06
  health
• 7:06
  is
• 7:07
  very,
• 7:07
  very
• 7:07
  small
• 7:07
  in
• 7:08
  comparison.
• 7:08
  And
• 7:09
  remember,
• 7:09
  women
• 7:09
  are
• 7:10
  not
• 7:10
  little
• 7:10
  men.
• 7:11
  We
• 7:12
  are
• 7:12
  our
• 7:12
  own
• 7:13
  beings.
• 7:14
  We
• 7:14
  need
• 7:14
  special
• 7:15
  treatment,
• 7:16
  special
• 7:16
  care,
• 7:17
  and
• 7:17
  special
• 7:18
  types
• 7:18
  of
• 7:18
  health
• 7:18
  care.
• 7:19
  And
• 7:19
  that
• 7:19
  really
• 7:19
  hasn't
• 7:20
  been
• 7:20
  worked
• 7:20
  on.
• 7:20
  I
• 7:21
  mean,
• 7:21
  even
• 7:21
  until
• 7:22
  the
• 7:22
  90s,
• 7:22
  they
• 7:23
  didn't
• 7:23
  even
• 7:23
  require
• 7:24
  women
• 7:24
  to
• 7:24
  be
• 7:25
  in
• 7:25
  clinical
• 7:25
  trials.
• 7:26
  It's
• 7:26
  a
• 7:26
  little
• 7:27
  crazy.
• 7:28
  So,
• 7:28
  yes,
• 7:29
  the
• 7:29
  women
• 7:30
  absolutely
• 7:30
  need
• 7:31
  to
• 7:31
  have
• 7:31
  the
• 7:32
  funding.
• 7:33
  What
• 7:33
  I
• 7:33
  worry
• 7:33
  about,
• 7:34
  though,
• 7:34
  is
• 7:35
  how
• 7:35
  are
• 7:35
  we
• 7:35
  going
• 7:35
  to
• 7:35
  get
• 7:36
  that
• 7:36
  money
• 7:36
  to
• 7:37
  these
• 7:37
  women?
• 7:38
  And
• 7:39
  that
• 7:39
  really
• 7:39
  requires
• 7:40
  us
• 7:41
  to
• 7:41
  have
• 7:42
  more
• 7:42
  women,
• 7:43
  or
• 7:43
  the
• 7:43
  people
• 7:44
  that
• 7:44
  look
• 7:44
  like
• 7:44
  the
• 7:44
  people
• 7:44
  we
• 7:45
  want
• 7:45
  to
• 7:45
  fund
• 7:46
  actually
• 7:46
  involved
• 7:47
  in
• 7:47
  the
• 7:47
  investment
• 7:48
  decisions.
• 7:49
  They
• 7:49
  have
• 7:49
  to
• 7:49
  either
• 7:50
  be
• 7:50
  writing
• 7:50
  the
• 7:50
  checks,
• 7:51
  an
• 7:51
  investment
• 7:52
  manager,
• 7:53
  you
• 7:53
  know,
• 7:53
  on
• 7:54
  an
• 7:54
  investment
• 7:54
  committee,
• 7:54
  whatever
• 7:55
  it
• 7:55
  is,
• 7:56
  there
• 7:56
  needs
• 7:56
  to
• 7:56
  be
• 7:57
  more
• 7:57
  diversity
• 7:58
  at
• 7:58
  the
• 7:58
  investment
• 7:58
  level.
• 7:59
  And
• 7:59
  so
• 8:00
  when
• 8:00
  I
• 8:00
  would
• 8:00
  talk
• 8:00
  to
• 8:00
  people
• 8:02
  over
• 8:02
  the
• 8:02
  years,
• 8:03
  it
• 8:03
  wasn't
• 8:03
  like
• 8:03
  they
• 8:03
  were
• 8:04
  saying,
• 8:04
  hey,
• 8:04
  you
• 8:05
  know,
• 8:05
  I'm,
• 8:05
  I'm
• 8:06
  not,
• 8:06
  I,
• 8:06
  I'm
• 8:06
  not
• 8:07
  really
• 8:07
  that
• 8:07
  interested
• 8:07
  in
• 8:07
  that.
• 8:08
  They
• 8:08
  would
• 8:08
  just
• 8:08
  say,
• 8:08
  well,
• 8:09
  that's
• 8:09
  not
• 8:09
  something
• 8:09
  I
• 8:10
  could
• 8:10
  do.
• 8:10
  And
• 8:10
  I
• 8:10
  would
• 8:10
  say,
• 8:11
  why?
• 8:11
  And
• 8:11
  they
• 8:11
  say,
• 8:11
  oh,
• 8:11
  no,
• 8:11
  that's
• 8:12
  just
• 8:12
  for
• 8:12
  rich
• 8:12
  people.
• 8:12
  I
• 8:13
  have
• 8:13
  to
• 8:13
  have
• 8:13
  a
• 8:13
  finance
• 8:13
  degree.
• 8:14
  I
• 8:14
  have
• 8:14
  to
• 8:14
  do
• 8:14
  that.
• 8:14
  I
• 8:15
  have
• 8:15
  to
• 8:15
  be
• 8:15
  invited,
• 8:15
  yada,
• 8:16
  yada,
• 8:16
  yada.
• 8:16
  And
• 8:17
  I'm
• 8:17
  thinking
• 8:17
  to
• 8:18
  myself,
• 8:18
  no,
• 8:18
  no,
• 8:18
  no,
• 8:19
  you
• 8:19
  really
• 8:19
  don't
• 8:20
  like,
• 8:20
  think
• 8:20
  about.
• 8:20
  There's
• 8:21
  all
• 8:21
  these
• 8:21
  different
• 8:21
  ways.
• 8:22
  And
• 8:22
  I
• 8:22
  would
• 8:22
  like,
• 8:22
  start
• 8:22
  to
• 8:23
  talk
• 8:23
  a
• 8:23
  little
• 8:23
  bit
• 8:23
  about
• 8:23
  it.
• 8:24
  And
• 8:24
  then
• 8:24
  they
• 8:24
  would
• 8:24
  say,
• 8:25
  I
• 8:25
  had
• 8:25
  no
• 8:26
  idea.
• 8:27
  So
• 8:27
  maybe
• 8:27
  this
• 8:27
  is
• 8:28
  something
• 8:28
  that
• 8:28
  I
• 8:28
  would
• 8:28
  be
• 8:28
  interested
• 8:29
  in.
• 8:29
  But
• 8:29
  it's
• 8:29
  like
• 8:30
  it
• 8:30
  never
• 8:30
  even
• 8:31
  came
• 8:31
  on
• 8:32
  the
• 8:32
  radar.
• 8:33
  So
• 8:33
  how
• 8:34
  do
• 8:34
  we
• 8:34
  get
• 8:35
  past?
• 8:35
  Like
• 8:35
  we
• 8:35
  have
• 8:36
  to
• 8:36
  at
• 8:36
  least
• 8:36
  get
• 8:36
  it
• 8:36
  on
• 8:36
  the
• 8:36
  radar
• 8:37
  so
• 8:37
  that
• 8:37
  we're
• 8:37
  talking
• 8:37
  about
• 8:38
  it
• 8:38
  and
• 8:39
  then
• 8:39
  maybe
• 8:39
  we
• 8:39
  can
• 8:40
  start
• 8:40
  to
• 8:40
  make
• 8:40
  an
• 8:41
  impact.
• 8:41
  Because
• 8:41
  if
• 8:42
  you
• 8:42
  look
• 8:42
  at
• 8:42
  the
• 8:42
  statistics
• 8:43
  in
• 8:43
  the
• 8:43
  venture
• 8:43
  capital
• 8:44
  world
• 8:44
  and
• 8:44
  I,
• 8:44
  I
• 8:44
  literally
• 8:45
  just
• 8:45
  saw
• 8:45
  something
• 8:46
  earlier
• 8:46
  today
• 8:46
  about
• 8:47
  this
• 8:47
  and
• 8:47
  it
• 8:47
  has
• 8:48
  not
• 8:49
  changed
• 8:49
  over
• 8:49
  the
• 8:50
  last
• 8:50
  like
• 8:50
  20,
• 8:50
  30
• 8:51
  years,
• 8:51
  whatever
• 8:51
  it
• 8:51
  is,
• 8:51
  it's
• 8:52
  still
• 8:52
  around
• 8:52
  that
• 8:52
  2%
• 8:53
  number.
• 8:53
  But
• 8:54
  if
• 8:54
  you
• 8:54
  look
• 8:54
  at
• 8:54
  the
• 8:54
  data
• 8:55
  that's
• 8:55
  come
• 8:55
  out
• 8:55
  of
• 8:55
  the
• 8:55
  Angel
• 8:56
  Capital
• 8:56
  association
• 8:57
  and
• 8:57
  we
• 8:57
  put
• 8:57
  out
• 8:57
  data
• 8:58
  every
• 8:58
  year
• 8:59
  called
• 8:59
  the
• 8:59
  Angel
• 8:59
  Funders
• 8:59
  Report,
• 9:00
  that
• 9:01
  data
• 9:01
  about
• 9:02
  female
• 9:03
  angel
• 9:04
  investors
• 9:05
  has
• 9:05
  actually
• 9:05
  gone
• 9:06
  up
• 9:06
  quite
• 9:06
  a
• 9:07
  bit.
• 9:07
  Like
• 9:07
  I
• 9:07
  remember
• 9:07
  the
• 9:08
  first
• 9:08
  Angel
• 9:08
  Capital
• 9:09
  association
• 9:09
  summit
• 9:10
  I
• 9:10
  went
• 9:10
  to,
• 9:10
  there
• 9:10
  was
• 9:10
  a
• 9:11
  line
• 9:11
  at
• 9:11
  the
• 9:11
  men's
• 9:12
  room.
• 9:12
  Okay,
• 9:13
  this
• 9:13
  is
• 9:13
  what
• 9:13
  we're
• 9:13
  dealing
• 9:14
  with,
• 9:14
  right?
• 9:14
  Yeah.
• 9:15
  Now
• 9:16
  it
• 9:16
  seems
• 9:17
  like
• 9:17
  we're
• 9:17
  up
• 9:17
  to
• 9:18
  probably
• 9:18
  25,
• 9:19
  even
• 9:19
  30%
• 9:21
  of
• 9:21
  investors
• 9:23
  are
• 9:23
  female
• 9:23
  at
• 9:23
  the
• 9:24
  angel
• 9:24
  level.
• 9:24
  Now
• 9:25
  that's
• 9:25
  great,
• 9:25
  but
• 9:26
  those
• 9:26
  are
• 9:26
  smaller
• 9:27
  checks.
• 9:27
  Right.
• 9:27
  So
• 9:28
  we
• 9:28
  still
• 9:28
  have
• 9:28
  work
• 9:29
  to
• 9:29
  do,
• 9:29
  a
• 9:29
  lot
• 9:29
  of
• 9:29
  work
• 9:30
  to
• 9:30
  do.
• 9:30
  Plus
• 9:30
  we're
• 9:30
  only
• 9:31
  25,
• 9:31
  30%.
• 9:31
  We
• 9:31
  need
• 9:32
  to
• 9:32
  get
• 9:32
  a
• 9:32
  little
• 9:32
  higher
• 9:32
  than
• 9:32
  that.
• 9:33
  But
• 9:33
  these
• 9:34
  are
• 9:34
  the
• 9:34
  ways
• 9:34
  that
• 9:34
  we
• 9:35
  start
• 9:35
  to
• 9:35
  make
• 9:35
  impact
• 9:35
  and
• 9:36
  start
• 9:36
  to
• 9:36
  get
• 9:36
  money
• 9:37
  to
• 9:37
  female
• 9:37
  founders.
• 9:38
  Yeah,
• 9:38
  it's
• 9:39
  super
• 9:39
  important.
• 9:39
  And
• 9:40
  then,
• 9:40
  you
• 9:40
  know,
• 9:41
  and
• 9:41
  then
• 9:41
  it
• 9:42
  continues
• 9:42
  on.
• 9:42
  Right.
• 9:43
  Once,
• 9:43
  once
• 9:44
  a.
• 9:44
  One
• 9:45
  of
• 9:45
  the
• 9:45
  challenges
• 9:45
  I
• 9:45
  hear
• 9:46
  about
• 9:46
  is
• 9:48
  a
• 9:48
  female
• 9:49
  founder
• 9:49
  might
• 9:49
  get
• 9:51
  support
• 9:52
  from
• 9:53
  women
• 9:54
  angel
• 9:54
  investors
• 9:55
  and
• 9:55
  women
• 9:55
  led
• 9:56
  venture.
• 9:56
  But
• 9:57
  then
• 9:57
  as
• 9:58
  they
• 9:58
  start
• 9:58
  to
• 9:58
  grow
• 9:59
  and
• 9:59
  need
• 9:59
  that
• 9:59
  later
• 10:00
  stage
• 10:00
  funding,
• 10:01
  it
• 10:01
  can
• 10:02
  also
• 10:02
  be
• 10:02
  a
• 10:03
  challenge.
• 10:03
  So
• 10:04
  we
• 10:04
  as
• 10:04
  women
• 10:05
  really
• 10:05
  need
• 10:05
  to
• 10:08
  work
• 10:08
  together
• 10:09
  collectively
• 10:10
  to
• 10:10
  make
• 10:11
  those
• 10:11
  investments
• 10:12
  to
• 10:12
  change
• 10:13
  the
• 10:13
  way
• 10:13
  we
• 10:13
  think
• 10:13
  about
• 10:14
  investing
• 10:15
  and
• 10:15
  then
• 10:16
  also
• 10:16
  make
• 10:17
  sure
• 10:17
  we
• 10:17
  find
• 10:17
  ourselves
• 10:18
  in
• 10:18
  those
• 10:18
  rooms
• 10:18
  of
• 10:19
  whether
• 10:19
  it's
• 10:20
  venture
• 10:20
  or
• 10:20
  private
• 10:21
  equity
• 10:22
  decision
• 10:23
  making
• 10:23
  tables
• 10:24
  to,
• 10:24
  to
• 10:25
  continue
• 10:25
  to,
• 10:26
  to
• 10:26
  move
• 10:26
  those
• 10:27
  dollars,
• 10:27
  you
• 10:27
  know,
• 10:28
  upstream
• 10:29
  in
• 10:29
  the
• 10:29
  funding
• 10:30
  cycles.
• 10:31
  Yes.
• 10:31
  100%.
• 10:32
  Yeah.
• 10:33
  So
• 10:34
  why
• 10:34
  do
• 10:34
  you,
• 10:35
  so,
• 10:35
  so
• 10:35
  your,
• 10:36
  your
• 10:36
  idea
• 10:36
  then
• 10:37
  is
• 10:37
  that
• 10:37
  the
• 10:38
  reasons
• 10:38
  why
• 10:38
  women
• 10:39
  get
• 10:39
  such
• 10:39
  a
• 10:39
  small
• 10:40
  percentage,
• 10:41
  that
• 10:41
  2%
• 10:42
  largely
• 10:42
  comes
• 10:43
  because
• 10:43
  the
• 10:43
  people
• 10:44
  making
• 10:44
  the
• 10:44
  decisions
• 10:45
  aren't
• 10:46
  women
• 10:46
  and
• 10:47
  the
• 10:47
  money
• 10:47
  that
• 10:47
  comes
• 10:47
  from
• 10:48
  them
• 10:48
  isn't
• 10:48
  women.
• 10:49
  Is
• 10:49
  that
• 10:50
  the
• 10:50
  primary?
• 10:52
  That's
• 10:53
  definitely
• 10:53
  a
• 10:53
  big
• 10:53
  part
• 10:53
  of
• 10:53
  it.
• 10:54
  I
• 10:54
  also
• 10:54
  think
• 10:55
  we
• 10:55
  have
• 10:55
  some,
• 10:56
  some
• 10:56
  biases.
• 10:57
  And
• 10:57
  I'm
• 10:58
  not
• 10:58
  saying
• 10:58
  that
• 10:58
  it's
• 10:59
  men
• 10:59
  against
• 11:00
  women
• 11:00
  biases.
• 11:01
  I'm
• 11:01
  talking
• 11:01
  everybody
• 11:02
  biases
• 11:03
  against
• 11:03
  women.
• 11:03
  Including
• 11:04
  women,
• 11:04
  Right?
• 11:05
  Including
• 11:05
  women.
• 11:05
  Yeah,
• 11:06
  including
• 11:06
  women.
• 11:06
  Right.
• 11:07
  And
• 11:07
  part
• 11:08
  of
• 11:08
  that
• 11:08
  is
• 11:08
  just
• 11:09
  that
• 11:10
  for
• 11:10
  think
• 11:11
  about
• 11:11
  it.
• 11:11
  We
• 11:11
  haven't
• 11:12
  even
• 11:12
  really
• 11:13
  been
• 11:13
  fully
• 11:14
  in
• 11:14
  the
• 11:14
  workforce
• 11:15
  until
• 11:16
  after
• 11:16
  World
• 11:16
  War
• 11:16
  II
• 11:17
  or
• 11:17
  around
• 11:17
  World
• 11:17
  War
• 11:17
  II.
• 11:18
  So
• 11:18
  this
• 11:19
  isn't
• 11:19
  a
• 11:19
  very
• 11:19
  long
• 11:20
  period
• 11:20
  of
• 11:20
  time
• 11:21
  to
• 11:21
  make
• 11:21
  generational
• 11:22
  change
• 11:23
  changes
• 11:23
  and
• 11:24
  mindset
• 11:24
  changes
• 11:25
  into
• 11:25
  how
• 11:25
  we
• 11:25
  feel
• 11:26
  about
• 11:27
  women
• 11:28
  being
• 11:29
  the
• 11:29
  leader.
• 11:30
  So
• 11:31
  in
• 11:32
  a
• 11:32
  lot
• 11:32
  of
• 11:32
  cases
• 11:33
  I
• 11:33
  see
• 11:34
  where,
• 11:35
  when
• 11:35
  people
• 11:35
  are
• 11:36
  evaluating
• 11:36
  a
• 11:37
  company
• 11:38
  that's
• 11:38
  led
• 11:38
  by
• 11:39
  a
• 11:39
  woman,
• 11:39
  are
• 11:39
  they
• 11:40
  saying
• 11:40
  to
• 11:40
  themselves,
• 11:41
  is
• 11:41
  this
• 11:42
  a
• 11:42
  lifestyle
• 11:42
  business?
• 11:43
  Is
• 11:44
  this
• 11:44
  something
• 11:44
  that
• 11:44
  she's
• 11:45
  going
• 11:45
  to
• 11:45
  work
• 11:45
  on
• 11:45
  until
• 11:46
  she
• 11:46
  has
• 11:46
  a
• 11:46
  baby?
• 11:47
  We've
• 11:47
  heard
• 11:47
  that
• 11:47
  before.
• 11:48
  A
• 11:48
  lot
• 11:48
  of,
• 11:49
  you
• 11:49
  know,
• 11:49
  is
• 11:49
  that,
• 11:50
  is
• 11:50
  this
• 11:51
  like
• 11:51
  a.
• 11:52
  Not
• 11:53
  maybe
• 11:53
  as
• 11:53
  scalable
• 11:54
  as
• 11:55
  it
• 11:55
  might
• 11:55
  be
• 11:55
  if
• 11:56
  it
• 11:56
  were
• 11:56
  led
• 11:57
  by
• 11:57
  a
• 11:57
  male
• 11:58
  founder.
• 11:58
  And
• 11:59
  part
• 11:59
  of
• 11:59
  that
• 12:00
  is
• 12:00
  just
• 12:00
  our
• 12:00
  own
• 12:00
  inherent
• 12:01
  biases
• 12:02
  of
• 12:03
  what
• 12:03
  women
• 12:04
  and
• 12:04
  society
• 12:05
  and
• 12:05
  all
• 12:05
  the
• 12:05
  societal
• 12:06
  norms.
• 12:06
  We
• 12:07
  could
• 12:07
  go
• 12:07
  into
• 12:07
  all
• 12:07
  of
• 12:08
  that.
• 12:08
  But
• 12:09
  this
• 12:09
  is
• 12:10
  just
• 12:10
  something
• 12:10
  that
• 12:10
  I
• 12:11
  think,
• 12:11
  again,
• 12:12
  if
• 12:12
  we
• 12:12
  talk
• 12:12
  about
• 12:13
  it,
• 12:13
  if
• 12:13
  we
• 12:13
  start
• 12:13
  to
• 12:14
  showcase
• 12:14
  the,
• 12:15
  the
• 12:15
  successes,
• 12:16
  we
• 12:17
  start
• 12:17
  to
• 12:17
  show
• 12:18
  how
• 12:19
  successful
• 12:19
  women
• 12:20
  can
• 12:20
  be
• 12:20
  when
• 12:21
  given
• 12:22
  the,
• 12:23
  the
• 12:23
  investment
• 12:24
  dollars
• 12:24
  to
• 12:25
  be
• 12:25
  able
• 12:25
  to
• 12:25
  build
• 12:26
  XYZ
• 12:26
  company.
• 12:27
  If
• 12:28
  we
• 12:28
  could
• 12:28
  start
• 12:28
  to
• 12:28
  showcase
• 12:29
  that
• 12:29
  a
• 12:29
  little
• 12:29
  bit
• 12:29
  more,
• 12:29
  well,
• 12:30
  then
• 12:30
  maybe
• 12:30
  we
• 12:31
  can
• 12:31
  change,
• 12:32
  you
• 12:32
  know,
• 12:32
  at
• 12:33
  least
• 12:33
  some
• 12:34
  of
• 12:34
  these
• 12:34
  perceptions
• 12:36
  so
• 12:36
  that
• 12:36
  women
• 12:37
  can
• 12:37
  be
• 12:37
  more
• 12:37
  successful.
• 12:39
  I
• 12:39
  love
• 12:39
  that.
• 12:39
  And
• 12:40
  we,
• 12:40
  and
• 12:40
  we
• 12:40
  have
• 12:40
  to
• 12:40
  each
• 12:40
  of
• 12:41
  us
• 12:41
  act
• 12:42
  sort
• 12:42
  of
• 12:42
  individually
• 12:43
  to
• 12:43
  move
• 12:44
  those
• 12:44
  mindsets.
• 12:46
  I
• 12:46
  even
• 12:47
  found
• 12:47
  myself
• 12:47
  in
• 12:48
  conversations
• 12:49
  with
• 12:49
  women
• 12:50
  founders
• 12:50
  that
• 12:50
  are
• 12:51
  pitching
• 12:51
  where
• 12:52
  I
• 12:52
  ask
• 12:53
  questions
• 12:53
  that
• 12:53
  are
• 12:53
  more
• 12:54
  about
• 12:54
  risk
• 12:55
  than
• 12:55
  about
• 12:56
  vision.
• 12:57
  And,
• 12:58
  you
• 12:58
  know,
• 12:58
  and
• 12:58
  that's
• 12:59
  a
• 12:59
  common
• 13:00
  challenge,
• 13:00
  right,
• 13:01
  that
• 13:01
  women
• 13:01
  face
• 13:02
  is
• 13:02
  there's
• 13:03
  put
• 13:04
  in
• 13:04
  these
• 13:04
  defensive
• 13:05
  modes
• 13:06
  rather,
• 13:06
  you
• 13:06
  know,
• 13:07
  rather
• 13:07
  than
• 13:08
  talking
• 13:08
  about,
• 13:09
  you
• 13:09
  know,
• 13:09
  what's
• 13:09
  your
• 13:10
  vision?
• 13:10
  What
• 13:10
  is.
• 13:10
  What
• 13:11
  is
• 13:11
  the
• 13:11
  good.
• 13:11
  This
• 13:11
  is
• 13:11
  going
• 13:11
  to.
• 13:12
  How
• 13:12
  far
• 13:12
  can
• 13:12
  you
• 13:13
  take
• 13:13
  this?
• 13:13
  They
• 13:13
  get
• 13:14
  asked
• 13:14
  actually
• 13:14
  different
• 13:15
  questions.
• 13:15
  And
• 13:16
  I've
• 13:16
  even
• 13:16
  like,
• 13:16
  like
• 13:17
  you
• 13:17
  said,
• 13:17
  I
• 13:17
  found
• 13:17
  myself
• 13:18
  in
• 13:18
  that,
• 13:18
  that,
• 13:19
  that,
• 13:19
  that,
• 13:20
  that
• 13:20
  situation
• 13:21
  where
• 13:21
  I'm
• 13:21
  like,
• 13:21
  okay,
• 13:22
  I
• 13:22
  got
• 13:22
  to
• 13:22
  change
• 13:22
  my
• 13:22
  language.
• 13:23
  I've
• 13:23
  got
• 13:23
  to
• 13:23
  ask
• 13:24
  different
• 13:24
  questions.
• 13:24
  I've
• 13:24
  got
• 13:25
  to
• 13:25
  have
• 13:25
  a
• 13:25
  different
• 13:26
  mindset
• 13:26
  when
• 13:26
  I'm
• 13:27
  talking
• 13:27
  to
• 13:27
  a
• 13:27
  woman
• 13:28
  who's
• 13:28
  in
• 13:28
  power.
• 13:29
  That's
• 13:30
  right.
• 13:30
  In
• 13:30
  fact,
• 13:31
  Donna
• 13:31
  Kansi
• 13:31
  did
• 13:32
  a
• 13:32
  study
• 13:32
  out
• 13:32
  of
• 13:32
  the,
• 13:32
  out
• 13:33
  of
• 13:33
  Columbia
• 13:33
  University,
• 13:34
  and
• 13:35
  there
• 13:35
  was,
• 13:36
  it
• 13:36
  was
• 13:36
  about
• 13:37
  how
• 13:37
  questions
• 13:38
  were
• 13:38
  being
• 13:38
  asked.
• 13:38
  To
• 13:39
  your
• 13:39
  exact
• 13:39
  point,
• 13:40
  is
• 13:40
  it
• 13:40
  a
• 13:40
  promotion
• 13:41
  question
• 13:41
  that's
• 13:41
  being
• 13:42
  asked,
• 13:42
  which
• 13:42
  happens
• 13:43
  to
• 13:43
  happen
• 13:44
  more
• 13:44
  with
• 13:44
  male
• 13:45
  founders,
• 13:46
  or
• 13:46
  is
• 13:46
  it
• 13:46
  a
• 13:47
  prevention
• 13:47
  type
• 13:48
  of
• 13:48
  question
• 13:48
  that
• 13:48
  happens
• 13:49
  to
• 13:49
  be
• 13:49
  asked
• 13:49
  more
• 13:49
  with
• 13:50
  female
• 13:50
  founders?
• 13:51
  So
• 13:51
  it
• 13:52
  could
• 13:52
  be
• 13:52
  the
• 13:52
  same
• 13:52
  basic
• 13:53
  question.
• 13:53
  You
• 13:53
  want
• 13:53
  to
• 13:53
  know
• 13:54
  how
• 13:54
  they're
• 13:54
  going
• 13:54
  to
• 13:54
  grow
• 13:54
  revenue?
• 13:55
  To
• 13:56
  the
• 13:56
  promotion
• 13:57
  question,
• 13:57
  you
• 13:57
  might
• 13:57
  say,
• 13:58
  well,
• 13:58
  what
• 13:59
  is
• 13:59
  it
• 13:59
  that
• 13:59
  you're
• 13:59
  going
• 14:00
  to
• 14:00
  do
• 14:00
  in
• 14:00
  order
• 14:00
  to
• 14:00
  grow
• 14:01
  your
• 14:01
  revenue?
• 14:02
  And
• 14:02
  same
• 14:03
  basic
• 14:04
  question
• 14:04
  could
• 14:04
  be,
• 14:04
  but
• 14:05
  in
• 14:05
  a
• 14:05
  prevention
• 14:06
  way
• 14:06
  would
• 14:06
  be,
• 14:06
  well,
• 14:06
  what
• 14:06
  are
• 14:07
  you
• 14:07
  going
• 14:07
  to
• 14:07
  do
• 14:07
  in
• 14:07
  order
• 14:07
  to,
• 14:07
  in
• 14:07
  order
• 14:08
  to
• 14:08
  mitigate
• 14:08
  risk
• 14:08
  and
• 14:09
  make
• 14:09
  sure
• 14:09
  that
• 14:09
  you
• 14:10
  don't
• 14:11
  overspend
• 14:12
  or
• 14:12
  however
• 14:13
  they
• 14:13
  say
• 14:13
  it.
• 14:14
  Well,
• 14:14
  so
• 14:14
  it's
• 14:15
  basically
• 14:15
  they
• 14:15
  want
• 14:15
  to
• 14:16
  get
• 14:16
  after
• 14:16
  the
• 14:16
  same
• 14:16
  thing
• 14:16
  like
• 14:17
  how
• 14:17
  are
• 14:17
  you
• 14:17
  going
• 14:17
  to
• 14:17
  make
• 14:17
  money?
• 14:17
  Right,
• 14:18
  yeah,
• 14:18
  exactly.
• 14:19
  The
• 14:19
  way
• 14:19
  that
• 14:20
  the
• 14:20
  question
• 14:20
  is
• 14:20
  asked,
• 14:21
  it
• 14:21
  can
• 14:21
  be
• 14:22
  a
• 14:22
  bias,
• 14:23
  especially
• 14:23
  when
• 14:24
  it
• 14:24
  comes
• 14:24
  to
• 14:24
  women.
• 14:24
  So
• 14:25
  we
• 14:25
  and
• 14:26
  Donna
• 14:26
  Kanzi
• 14:27
  in
• 14:27
  her
• 14:27
  study
• 14:27
  does
• 14:28
  a
• 14:28
  brilliant
• 14:28
  job
• 14:29
  of
• 14:29
  explaining
• 14:30
  that
• 14:30
  if
• 14:30
  the
• 14:31
  person
• 14:31
  being
• 14:31
  asked
• 14:31
  the
• 14:32
  prevention
• 14:32
  questions
• 14:33
  actually
• 14:34
  answers
• 14:34
  the
• 14:34
  questions
• 14:35
  with
• 14:35
  a
• 14:36
  promotion
• 14:36
  answer,
• 14:37
  the
• 14:38
  outcomes
• 14:38
  will
• 14:39
  be
• 14:39
  better.
• 14:39
  And
• 14:39
  I
• 14:39
  just
• 14:40
  think
• 14:40
  that
• 14:40
  is
• 14:40
  such
• 14:41
  a
• 14:41
  great
• 14:41
  tool
• 14:41
  that
• 14:42
  every
• 14:42
  entrepreneur
• 14:43
  should
• 14:43
  have
• 14:43
  in
• 14:43
  their
• 14:44
  tool
• 14:44
  belt.
• 14:45
  Tool
• 14:45
  belt
• 14:45
  is
• 14:46
  know
• 14:46
  that
• 14:47
  whatever
• 14:47
  type
• 14:48
  of
• 14:48
  question
• 14:48
  you're
• 14:48
  being
• 14:49
  asked,
• 14:49
  the
• 14:50
  spin
• 14:50
  isn't
• 14:51
  necessarily
• 14:51
  to
• 14:51
  spin
• 14:52
  the
• 14:52
  actual
• 14:53
  answer,
• 14:53
  it's
• 14:54
  just
• 14:54
  how
• 14:54
  you're
• 14:55
  framing
• 14:55
  it.
• 14:56
  Brilliant,
• 14:57
  Brilliant.
• 14:58
  So
• 14:58
  we
• 14:58
  can
• 14:59
  all
• 14:59
  integrate
• 14:59
  that
• 15:00
  because
• 15:00
  we
• 15:00
  all
• 15:00
  can,
• 15:01
  you
• 15:01
  know,
• 15:01
  are
• 15:01
  going
• 15:01
  to
• 15:01
  be
• 15:02
  asked
• 15:02
  those
• 15:02
  prevention
• 15:03
  questions
• 15:03
  and
• 15:03
  I'm
• 15:04
  sure
• 15:04
  coming
• 15:04
  up
• 15:04
  in
• 15:05
  the
• 15:05
  future.
• 15:06
  So
• 15:06
  for
• 15:07
  women,
• 15:08
  women
• 15:08
  founders
• 15:09
  who
• 15:09
  are
• 15:09
  out
• 15:09
  there
• 15:10
  trying
• 15:11
  to
• 15:11
  raise
• 15:11
  money
• 15:12
  and
• 15:13
  create
• 15:14
  new
• 15:15
  visionary
• 15:15
  companies
• 15:16
  to
• 15:17
  make
• 15:17
  a
• 15:17
  difference
• 15:17
  in
• 15:18
  the
• 15:18
  world
• 15:18
  and
• 15:18
  the
• 15:18
  future
• 15:19
  and
• 15:19
  more
• 15:19
  prosperity
• 15:20
  for
• 15:21
  new
• 15:23
  demographics
• 15:24
  and
• 15:24
  economies,
• 15:27
  what
• 15:27
  would
• 15:27
  you
• 15:27
  say
• 15:28
  to
• 15:29
  a
• 15:29
  founder
• 15:29
  who's
• 15:30
  struggling
• 15:30
  to
• 15:30
  get
• 15:31
  their
• 15:31
  first
• 15:31
  checks
• 15:32
  to
• 15:32
  raise
• 15:32
  their
• 15:33
  first
• 15:33
  round?
• 15:34
  How,
• 15:35
  how
• 15:35
  can
• 15:35
  women
• 15:36
  founders
• 15:37
  bridge
• 15:38
  that
• 15:38
  funding
• 15:39
  gap?
• 15:40
  Yeah,
• 15:41
  and
• 15:41
  this
• 15:41
  is
• 15:41
  a
• 15:41
  good
• 15:42
  one.
• 15:42
  And
• 15:42
  there's
• 15:42
  about
• 15:43
  a
• 15:43
  couple
• 15:43
  pieces
• 15:44
  here
• 15:44
  to
• 15:44
  think
• 15:44
  about.
• 15:45
  One
• 15:46
  is
• 15:46
  I
• 15:46
  always
• 15:47
  tell
• 15:47
  founders
• 15:48
  that
• 15:49
  they
• 15:49
  really
• 15:49
  need
• 15:50
  to
• 15:50
  start
• 15:50
  to
• 15:50
  build
• 15:50
  relationships
• 15:51
  with
• 15:52
  potential
• 15:52
  investors
• 15:53
  way
• 15:54
  before
• 15:54
  you
• 15:54
  need
• 15:55
  money.
• 15:55
  Because
• 15:55
  if
• 15:56
  people
• 15:56
  come
• 15:57
  to
• 15:57
  us
• 15:57
  as
• 15:57
  investors
• 15:58
  and
• 15:58
  say,
• 15:58
  hey,
• 15:59
  I
• 15:59
  built
• 15:59
  this
• 15:59
  great
• 16:00
  thing,
• 16:00
  look
• 16:00
  how
• 16:00
  cool
• 16:01
  it
• 16:01
  is,
• 16:02
  how
• 16:02
  about
• 16:03
  you
• 16:03
  invest
• 16:03
  in
• 16:03
  it?
• 16:05
  I
• 16:05
  don't
• 16:05
  know
• 16:05
  you.
• 16:05
  We
• 16:06
  don't
• 16:06
  know,
• 16:06
  like,
• 16:06
  we
• 16:06
  don't
• 16:07
  know
• 16:07
  what
• 16:07
  you're
• 16:07
  building.
• 16:07
  We
• 16:07
  don't
• 16:08
  really
• 16:08
  have
• 16:08
  a
• 16:08
  good
• 16:09
  handle
• 16:09
  on
• 16:09
  what
• 16:09
  the
• 16:09
  problem
• 16:10
  is
• 16:10
  that
• 16:10
  you're
• 16:10
  solving
• 16:10
  all
• 16:11
  those
• 16:11
  things.
• 16:11
  So
• 16:12
  building
• 16:12
  those
• 16:12
  relationships
• 16:13
  early
• 16:14
  can
• 16:14
  be
• 16:14
  so
• 16:15
  incredibly
• 16:15
  critical.
• 16:17
  Back
• 16:17
  in
• 16:18
  2019,
• 16:19
  I
• 16:19
  think
• 16:20
  it
• 16:20
  was,
• 16:21
  I
• 16:21
  invested
• 16:22
  with
• 16:22
  one
• 16:22
  of
• 16:22
  my
• 16:23
  funds
• 16:23
  through.
• 16:24
  We've
• 16:24
  invested
• 16:25
  in
• 16:25
  a
• 16:25
  company
• 16:26
  in
• 16:26
  2019
• 16:27
  and
• 16:27
  I
• 16:27
  knew
• 16:28
  the
• 16:28
  founder
• 16:28
  since
• 16:28
  2013.
• 16:30
  So
• 16:30
  this
• 16:30
  was
• 16:30
  like
• 16:31
  a
• 16:31
  long
• 16:31
  term
• 16:32
  relationship,
• 16:32
  watching
• 16:33
  what
• 16:33
  the
• 16:33
  founder
• 16:33
  was
• 16:34
  building,
• 16:34
  what,
• 16:34
  what
• 16:35
  she
• 16:35
  was
• 16:35
  doing,
• 16:35
  all
• 16:36
  of
• 16:36
  those
• 16:36
  kind
• 16:36
  of
• 16:36
  things.
• 16:37
  So
• 16:37
  that's
• 16:37
  a
• 16:37
  really
• 16:38
  big
• 16:38
  part
• 16:38
  of
• 16:38
  it
• 16:38
  is
• 16:39
  like,
• 16:39
  how
• 16:39
  can
• 16:39
  we
• 16:40
  get
• 16:40
  founders
• 16:41
  to
• 16:42
  build
• 16:42
  those
• 16:43
  relationships
• 16:43
  early
• 16:44
  so
• 16:44
  that
• 16:44
  when
• 16:44
  they're
• 16:44
  going
• 16:44
  out
• 16:45
  for
• 16:45
  funding,
• 16:45
  you
• 16:46
  know,
• 16:46
  don't
• 16:46
  keep
• 16:46
  it
• 16:46
  such
• 16:46
  a
• 16:47
  Big
• 16:47
  secret.
• 16:47
  Like,
• 16:48
  even
• 16:48
  though
• 16:48
  what
• 16:48
  you're
• 16:48
  building
• 16:49
  is,
• 16:49
  you
• 16:49
  know,
• 16:49
  you're
• 16:50
  trying
• 16:50
  to
• 16:50
  be
• 16:50
  like,
• 16:50
  okay,
• 16:50
  I
• 16:50
  don't
• 16:51
  want
• 16:51
  to
• 16:51
  show
• 16:51
  anybody
• 16:51
  until
• 16:52
  it's
• 16:52
  perfect,
• 16:53
  you
• 16:53
  know,
• 16:53
  but
• 16:54
  you
• 16:54
  really
• 16:54
  do
• 16:55
  want
• 16:55
  to
• 16:55
  show
• 16:55
  people
• 16:55
  your
• 16:56
  thought
• 16:56
  process,
• 16:56
  how
• 16:57
  you're
• 16:57
  going
• 16:57
  about
• 16:57
  it,
• 16:58
  how
• 16:58
  you're
• 16:58
  building
• 16:58
  it,
• 16:58
  and
• 16:59
  all
• 16:59
  of
• 16:59
  those
• 16:59
  types
• 16:59
  of
• 16:59
  things.
• 17:00
  And
• 17:00
  of
• 17:00
  course,
• 17:01
  is
• 17:01
  bootstrapping,
• 17:02
  which
• 17:02
  I
• 17:02
  know
• 17:03
  every
• 17:03
  entrepreneur
• 17:03
  hates
• 17:04
  that
• 17:04
  word,
• 17:05
  but.
• 17:06
  But
• 17:06
  it
• 17:06
  is
• 17:07
  important
• 17:07
  to
• 17:07
  think
• 17:08
  about
• 17:08
  when
• 17:08
  you're
• 17:09
  very
• 17:09
  early
• 17:10
  in
• 17:10
  the
• 17:10
  process.
• 17:11
  We're
• 17:11
  talking
• 17:11
  like
• 17:12
  you're
• 17:12
  scribbling
• 17:12
  it
• 17:13
  on
• 17:13
  a
• 17:13
  napkin,
• 17:14
  you
• 17:14
  know,
• 17:14
  or.
• 17:15
  Or
• 17:15
  at
• 17:15
  the
• 17:15
  back
• 17:15
  of
• 17:16
  an
• 17:16
  envelope
• 17:17
  when
• 17:17
  you're
• 17:18
  thinking
• 17:18
  about
• 17:18
  that
• 17:19
  and
• 17:19
  you're
• 17:20
  thinking,
• 17:20
  how.
• 17:21
  How
• 17:21
  much
• 17:21
  funding
• 17:22
  do
• 17:22
  I
• 17:22
  think
• 17:22
  I
• 17:22
  would
• 17:22
  need
• 17:22
  in
• 17:23
  order
• 17:23
  to
• 17:23
  get
• 17:24
  just
• 17:24
  something
• 17:24
  that
• 17:25
  I
• 17:25
  could
• 17:25
  show
• 17:25
  people?
• 17:25
  How
• 17:26
  much
• 17:26
  funding
• 17:26
  would
• 17:26
  I
• 17:26
  then
• 17:27
  need
• 17:27
  in
• 17:27
  order
• 17:27
  to
• 17:28
  get
• 17:28
  it
• 17:28
  to
• 17:28
  a
• 17:28
  customer?
• 17:29
  And
• 17:30
  all
• 17:30
  the
• 17:30
  things
• 17:30
  that
• 17:30
  would
• 17:31
  have
• 17:31
  to
• 17:31
  go
• 17:31
  into
• 17:31
  a
• 17:31
  timeline,
• 17:32
  Those
• 17:33
  are
• 17:33
  where
• 17:34
  I
• 17:34
  think
• 17:34
  entrepreneurs
• 17:35
  sometimes
• 17:35
  struggle.
• 17:36
  They
• 17:36
  just
• 17:36
  think,
• 17:36
  oh,
• 17:37
  if
• 17:37
  I
• 17:37
  could
• 17:37
  just
• 17:37
  get
• 17:38
  the
• 17:38
  money,
• 17:38
  let
• 17:38
  me
• 17:38
  get
• 17:38
  the
• 17:38
  money.
• 17:38
  I
• 17:39
  gotta
• 17:39
  get
• 17:39
  the
• 17:39
  money.
• 17:39
  And
• 17:40
  if
• 17:40
  I
• 17:40
  could
• 17:40
  just
• 17:40
  get
• 17:40
  money,
• 17:41
  then
• 17:42
  I
• 17:42
  will
• 17:42
  be
• 17:42
  able
• 17:43
  to.
• 17:43
  And
• 17:43
  then
• 17:43
  fill
• 17:44
  in
• 17:44
  the
• 17:44
  blank.
• 17:44
  And
• 17:45
  that
• 17:45
  really
• 17:45
  doesn't
• 17:45
  happen.
• 17:46
  I've
• 17:46
  seen
• 17:46
  that
• 17:46
  happen
• 17:46
  before
• 17:47
  where
• 17:47
  founders
• 17:48
  are
• 17:48
  lucky
• 17:48
  enough
• 17:49
  to
• 17:49
  get
• 17:49
  some
• 17:49
  money.
• 17:50
  And
• 17:50
  this
• 17:51
  is
• 17:51
  founders
• 17:51
  of
• 17:51
  all
• 17:52
  types,
• 17:52
  including
• 17:53
  women,
• 17:53
  including
• 17:54
  men.
• 17:54
  But
• 17:55
  then
• 17:55
  they.
• 17:55
  They
• 17:55
  get
• 17:56
  to
• 17:56
  a
• 17:56
  point
• 17:56
  where
• 17:56
  they're
• 17:56
  like,
• 17:57
  you
• 17:57
  know,
• 17:58
  I
• 17:58
  had
• 17:58
  the
• 17:58
  money,
• 17:59
  I
• 17:59
  built
• 17:59
  the
• 17:59
  thing,
• 18:00
  but
• 18:00
  now
• 18:00
  I
• 18:01
  need
• 18:01
  more
• 18:01
  money.
• 18:01
  And
• 18:02
  it
• 18:02
  doesn't
• 18:02
  really
• 18:02
  look
• 18:02
  like
• 18:03
  I've
• 18:03
  accomplished
• 18:03
  much
• 18:03
  because
• 18:04
  all
• 18:04
  I
• 18:04
  did
• 18:04
  was
• 18:04
  really
• 18:04
  build
• 18:05
  the
• 18:05
  thing.
• 18:05
  I
• 18:05
  didn't
• 18:05
  actually
• 18:06
  get
• 18:06
  customers,
• 18:07
  I
• 18:07
  didn't
• 18:07
  get
• 18:07
  traction,
• 18:08
  all
• 18:08
  those
• 18:08
  types
• 18:08
  of
• 18:09
  things.
• 18:09
  So
• 18:10
  there's
• 18:10
  that,
• 18:11
  but
• 18:11
  then
• 18:11
  you've
• 18:11
  got
• 18:11
  the.
• 18:12
  That
• 18:12
  kind
• 18:13
  of
• 18:13
  valley
• 18:14
  in
• 18:14
  the
• 18:14
  middle,
• 18:14
  right?
• 18:15
  So
• 18:15
  you're.
• 18:16
  You've
• 18:16
  had
• 18:16
  the
• 18:16
  idea,
• 18:17
  and
• 18:17
  now
• 18:17
  you
• 18:18
  want
• 18:18
  to
• 18:18
  get
• 18:18
  to
• 18:18
  the
• 18:19
  funding.
• 18:19
  And
• 18:19
  like,
• 18:20
  how
• 18:20
  could
• 18:20
  you
• 18:20
  do
• 18:21
  something
• 18:21
  that
• 18:21
  could
• 18:21
  get
• 18:21
  you
• 18:22
  some
• 18:22
  money
• 18:22
  in
• 18:22
  the
• 18:22
  meantime?
• 18:23
  And
• 18:23
  this
• 18:23
  is
• 18:23
  a
• 18:23
  lot
• 18:23
  of
• 18:23
  what
• 18:24
  I
• 18:24
  go
• 18:24
  into
• 18:24
  in
• 18:25
  my
• 18:25
  book
• 18:25
  is
• 18:26
  how
• 18:26
  do
• 18:26
  you
• 18:26
  fill
• 18:27
  those
• 18:27
  voids
• 18:27
  when
• 18:28
  you
• 18:28
  don't
• 18:28
  have
• 18:28
  the
• 18:28
  friends
• 18:29
  and
• 18:29
  family
• 18:29
  round
• 18:30
  because
• 18:30
  you
• 18:30
  don't
• 18:31
  have
• 18:31
  those
• 18:31
  connections?
• 18:33
  What
• 18:33
  is
• 18:33
  it
• 18:33
  that
• 18:33
  you
• 18:34
  can
• 18:34
  do?
• 18:34
  And
• 18:35
  I
• 18:35
  really
• 18:35
  am
• 18:35
  a
• 18:35
  huge
• 18:36
  fan,
• 18:36
  especially
• 18:36
  if
• 18:37
  you
• 18:37
  have
• 18:37
  a
• 18:37
  product,
• 18:37
  if
• 18:38
  you
• 18:38
  have
• 18:38
  a
• 18:38
  service,
• 18:38
  if
• 18:38
  you're
• 18:39
  selling
• 18:39
  directly
• 18:40
  to
• 18:40
  the
• 18:40
  public,
• 18:41
  do
• 18:41
  some
• 18:41
  type
• 18:42
  of
• 18:42
  a
• 18:42
  crowdfunding
• 18:43
  campaign.
• 18:43
  And
• 18:43
  nowadays
• 18:44
  there
• 18:44
  are
• 18:44
  tons
• 18:45
  of
• 18:45
  them
• 18:45
  out
• 18:45
  there.
• 18:46
  Yes,
• 18:46
  you
• 18:46
  can
• 18:46
  do
• 18:47
  equity
• 18:47
  crowdfunding
• 18:48
  now,
• 18:48
  which
• 18:48
  means
• 18:49
  you'd
• 18:49
  give
• 18:49
  away
• 18:49
  a
• 18:49
  little
• 18:49
  bit
• 18:50
  of
• 18:50
  your
• 18:50
  company
• 18:50
  in
• 18:50
  order
• 18:51
  to
• 18:51
  get
• 18:51
  money.
• 18:52
  And
• 18:52
  that's
• 18:52
  great.
• 18:53
  But
• 18:53
  in
• 18:53
  a
• 18:53
  lot
• 18:53
  of
• 18:53
  cases
• 18:54
  you
• 18:54
  could
• 18:54
  do
• 18:54
  like
• 18:55
  a
• 18:55
  Kickstarter
• 18:55
  or
• 18:55
  an
• 18:56
  Indiegogo
• 18:56
  just
• 18:56
  to
• 18:57
  get,
• 18:57
  which
• 18:58
  is
• 18:58
  just
• 18:58
  rewards
• 18:59
  based.
• 18:59
  You
• 18:59
  don't
• 18:59
  have
• 18:59
  to
• 18:59
  give
• 19:00
  away
• 19:00
  any
• 19:00
  equity
• 19:01
  and
• 19:01
  you
• 19:01
  could
• 19:01
  really
• 19:02
  start
• 19:02
  to
• 19:02
  move
• 19:02
  the
• 19:03
  needle
• 19:03
  on,
• 19:04
  you
• 19:04
  know,
• 19:05
  what
• 19:05
  you
• 19:05
  might
• 19:06
  be
• 19:06
  thinking
• 19:07
  is
• 19:07
  a
• 19:08
  great
• 19:08
  concept,
• 19:09
  a
• 19:09
  big
• 19:09
  problem
• 19:09
  that
• 19:09
  you're
• 19:10
  solving,
• 19:10
  but
• 19:10
  you're
• 19:10
  going
• 19:10
  to
• 19:11
  learn
• 19:11
  a
• 19:11
  ton
• 19:11
  just
• 19:11
  getting
• 19:12
  all
• 19:12
  that
• 19:12
  customer
• 19:12
  feedback.
• 19:13
  And
• 19:13
  then
• 19:13
  the
• 19:14
  last
• 19:14
  thing
• 19:14
  I'll
• 19:14
  say
• 19:14
  is
• 19:15
  the
• 19:15
  one
• 19:15
  thing
• 19:15
  that
• 19:15
  I
• 19:15
  don't
• 19:16
  think
• 19:16
  very
• 19:16
  many
• 19:16
  people
• 19:17
  even
• 19:17
  realize
• 19:18
  exists
• 19:19
  because
• 19:19
  I
• 19:19
  know
• 19:19
  I
• 19:20
  didn't
• 19:20
  really
• 19:20
  know
• 19:20
  until
• 19:21
  about
• 19:21
  a
• 19:21
  year
• 19:21
  or
• 19:21
  two
• 19:21
  ago,
• 19:22
  is
• 19:23
  debt
• 19:23
  crowdfunding.
• 19:25
  So
• 19:25
  interesting
• 19:26
  because
• 19:27
  as
• 19:27
  an
• 19:27
  investor
• 19:28
  I'm
• 19:29
  thinking,
• 19:29
  hey,
• 19:29
  this
• 19:29
  is
• 19:30
  pretty
• 19:30
  cool.
• 19:30
  I
• 19:30
  could
• 19:31
  invest
• 19:31
  through
• 19:32
  a
• 19:32
  crowd,
• 19:32
  a
• 19:32
  debt
• 19:33
  crowdfunding
• 19:33
  platform.
• 19:34
  Maybe
• 19:34
  I
• 19:35
  Invest,
• 19:35
  let's
• 19:35
  say
• 19:36
  $500
• 19:36
  or
• 19:37
  something.
• 19:37
  I'll
• 19:37
  use
• 19:37
  easy
• 19:38
  numbers
• 19:38
  and,
• 19:39
  and
• 19:39
  then
• 19:39
  as
• 19:40
  the
• 19:40
  entrepreneur
• 19:41
  is
• 19:41
  paying
• 19:42
  that
• 19:42
  back,
• 19:43
  I,
• 19:43
  as
• 19:43
  the
• 19:44
  investor,
• 19:44
  I'm
• 19:44
  getting
• 19:45
  money
• 19:45
  back.
• 19:45
  I
• 19:45
  don't
• 19:46
  have
• 19:46
  to
• 19:46
  wait
• 19:46
  until
• 19:46
  the
• 19:47
  exit.
• 19:47
  I
• 19:47
  don't
• 19:47
  have
• 19:47
  to
• 19:48
  wait
• 19:48
  until
• 19:48
  like
• 19:48
  there's
• 19:49
  some
• 19:49
  big,
• 19:49
  you
• 19:49
  know,
• 19:50
  moment
• 19:50
  where
• 19:50
  the
• 19:51
  company
• 19:51
  is
• 19:51
  acquired
• 19:52
  by
• 19:52
  another
• 19:52
  company
• 19:52
  eight,
• 19:53
  ten
• 19:53
  years
• 19:53
  down
• 19:53
  the
• 19:54
  road.
• 19:54
  So
• 19:55
  this
• 19:55
  is
• 19:55
  something
• 19:56
  that's
• 19:56
  attractive
• 19:56
  to
• 19:56
  investors.
• 19:57
  And
• 19:57
  I
• 19:57
  don't
• 19:58
  think
• 19:58
  entrepreneurs
• 19:59
  even
• 19:59
  know
• 19:59
  that
• 19:59
  it's
• 19:59
  something
• 20:00
  that
• 20:00
  they
• 20:00
  could
• 20:00
  do.
• 20:00
  And
• 20:01
  it's.
• 20:01
  So
• 20:01
  it's,
• 20:02
  it
• 20:02
  would
• 20:02
  be
• 20:02
  a
• 20:02
  little
• 20:02
  bit
• 20:03
  like
• 20:03
  you
• 20:03
  went
• 20:04
  to
• 20:04
  a
• 20:04
  bank
• 20:04
  except
• 20:05
  you,
• 20:05
  you
• 20:05
  know,
• 20:05
  banks
• 20:05
  aren't
• 20:06
  going
• 20:06
  to
• 20:06
  necessarily
• 20:07
  fund
• 20:08
  startup
• 20:09
  ideas,
• 20:09
  but
• 20:09
  this
• 20:10
  would
• 20:10
  be
• 20:10
  a
• 20:10
  way
• 20:10
  that
• 20:10
  you
• 20:10
  could
• 20:11
  get
• 20:11
  the
• 20:11
  crowd
• 20:12
  to
• 20:12
  help
• 20:12
  you
• 20:13
  get
• 20:13
  to
• 20:13
  that
• 20:13
  next
• 20:13
  step.
• 20:15
  I
• 20:15
  love
• 20:15
  this
• 20:16
  and
• 20:16
  I'm
• 20:17
  100%
• 20:17
  on
• 20:18
  board
• 20:18
  with
• 20:18
  you,
• 20:18
  Marsha,
• 20:19
  that
• 20:21
  I
• 20:21
  always
• 20:22
  talk
• 20:22
  to
• 20:22
  founders
• 20:22
  and
• 20:23
  say
• 20:23
  raise
• 20:24
  money
• 20:24
  is
• 20:25
  late
• 20:25
  into
• 20:26
  the
• 20:26
  future
• 20:26
  as
• 20:27
  you
• 20:27
  can,
• 20:27
  right?
• 20:28
  You
• 20:28
  want
• 20:28
  to
• 20:28
  hold
• 20:29
  your
• 20:29
  equity,
• 20:29
  you
• 20:29
  want
• 20:30
  to
• 20:30
  gain
• 20:31
  value
• 20:31
  in
• 20:31
  your
• 20:31
  company
• 20:32
  before
• 20:32
  you
• 20:32
  start
• 20:32
  to
• 20:33
  dilute
• 20:33
  it.
• 20:34
  And
• 20:34
  you
• 20:34
  know,
• 20:35
  great
• 20:36
  suggestions
• 20:37
  here
• 20:37
  at
• 20:38
  crowdfunding,
• 20:39
  wherever
• 20:39
  you
• 20:39
  can
• 20:39
  bootstrap,
• 20:40
  bootstrap,
• 20:41
  like,
• 20:41
  like
• 20:42
  it'll,
• 20:43
  it'll
• 20:43
  create
• 20:43
  that
• 20:44
  urgency
• 20:44
  to
• 20:45
  solve
• 20:45
  the
• 20:45
  problems
• 20:46
  of
• 20:46
  growth
• 20:46
  and
• 20:47
  you
• 20:47
  know,
• 20:47
  whatever
• 20:48
  your
• 20:48
  innovations
• 20:48
  are,
• 20:49
  and
• 20:50
  you're
• 20:50
  right,
• 20:50
  money
• 20:50
  isn't
• 20:51
  going
• 20:51
  to
• 20:51
  solve
• 20:51
  the
• 20:51
  problem
• 20:52
  of
• 20:52
  having
• 20:52
  a
• 20:52
  company.
• 20:53
  Like
• 20:54
  you
• 20:54
  still
• 20:54
  have
• 20:54
  to
• 20:55
  go
• 20:55
  through
• 20:55
  those
• 20:55
  iterations
• 20:56
  and
• 20:56
  the
• 20:56
  more
• 20:57
  the
• 20:57
  further
• 20:57
  along
• 20:57
  you
• 20:58
  can
• 20:58
  be,
• 20:58
  the
• 20:59
  better
• 20:59
  off
• 20:59
  you're
• 20:59
  going
• 20:59
  to
• 21:00
  be.
• 21:01
  And
• 21:01
  I
• 21:01
  love
• 21:01
  this
• 21:02
  idea
• 21:02
  too.
• 21:03
  There
• 21:03
  are
• 21:03
  more
• 21:03
  and
• 21:04
  more
• 21:04
  crowdfunding
• 21:05
  platforms.
• 21:05
  I
• 21:05
  know
• 21:05
  your
• 21:06
  website
• 21:06
  has
• 21:07
  a
• 21:07
  bunch
• 21:07
  of
• 21:08
  them
• 21:08
  listed
• 21:09
  in
• 21:09
  one
• 21:10
  nice
• 21:10
  neat
• 21:10
  place.
• 21:11
  So
• 21:11
  make
• 21:11
  sure
• 21:11
  you
• 21:11
  go
• 21:12
  to
• 21:12
  marshadawood.com
• 21:13
  to
• 21:14
  get
• 21:14
  that
• 21:14
  and
• 21:14
  you
• 21:15
  Also
• 21:15
  have
• 21:15
  some
• 21:15
  of
• 21:15
  these
• 21:15
  debt
• 21:16
  crowdfunders
• 21:17
  there
• 21:17
  too.
• 21:17
  Yeah.
• 21:18
  So
• 21:19
  these
• 21:19
  are
• 21:19
  just
• 21:20
  a
• 21:20
  plethora
• 21:20
  of
• 21:21
  resources
• 21:22
  on
• 21:22
  your
• 21:22
  website
• 21:23
  for
• 21:23
  founders.
• 21:25
  And
• 21:25
  I
• 21:25
  agree
• 21:26
  this
• 21:26
  building
• 21:27
  relationships.
• 21:28
  Where
• 21:28
  do
• 21:28
  you
• 21:28
  build
• 21:29
  relationships?
• 21:29
  I'm
• 21:30
  a
• 21:30
  founder.
• 21:30
  I
• 21:31
  don't
• 21:31
  have
• 21:31
  relationships
• 21:32
  with
• 21:32
  people
• 21:32
  who
• 21:33
  have
• 21:33
  deep
• 21:33
  pockets.
• 21:35
  Where
• 21:35
  do
• 21:35
  I
• 21:35
  even
• 21:36
  find
• 21:36
  people
• 21:37
  like
• 21:37
  this?
• 21:38
  Yeah,
• 21:38
  that's
• 21:39
  such
• 21:39
  a
• 21:39
  good
• 21:39
  question.
• 21:40
  I
• 21:40
  will
• 21:41
  say
• 21:41
  don't
• 21:42
  go
• 21:42
  on
• 21:42
  LinkedIn
• 21:43
  to
• 21:44
  find
• 21:44
  people
• 21:44
  that
• 21:44
  have
• 21:44
  investor
• 21:45
  in
• 21:45
  their
• 21:46
  profile
• 21:46
  and
• 21:46
  send
• 21:47
  them
• 21:47
  an
• 21:47
  email
• 21:47
  saying,
• 21:47
  I
• 21:48
  need
• 21:48
  $50,000.
• 21:50
  Right.
• 21:51
  Don't
• 21:52
  do
• 21:52
  that.
• 21:53
  Right.
• 21:54
  That's
• 21:55
  bad.
• 21:58
  You're
• 21:58
  not
• 21:58
  going
• 21:58
  to
• 21:58
  get
• 21:58
  anybody's
• 21:59
  attention.
• 22:01
  But
• 22:01
  the
• 22:02
  one
• 22:02
  thing
• 22:02
  that
• 22:02
  I
• 22:03
  usually
• 22:03
  tell
• 22:04
  founders
• 22:04
  when
• 22:04
  they're
• 22:04
  like,
• 22:05
  hey,
• 22:05
  I
• 22:05
  don't,
• 22:05
  I
• 22:05
  don't
• 22:06
  even
• 22:06
  know
• 22:06
  where
• 22:06
  to
• 22:06
  start
• 22:06
  looking,
• 22:08
  what
• 22:08
  is
• 22:08
  the
• 22:08
  problem
• 22:09
  that
• 22:09
  you're
• 22:10
  solving?
• 22:10
  Because
• 22:11
  to
• 22:11
  me,
• 22:11
  that
• 22:12
  is
• 22:12
  the
• 22:12
  big
• 22:12
  thing,
• 22:13
  not
• 22:13
  the
• 22:13
  solution
• 22:14
  you
• 22:14
  want
• 22:14
  to
• 22:14
  make
• 22:15
  for
• 22:15
  the
• 22:15
  problem.
• 22:16
  But
• 22:16
  let's
• 22:17
  just
• 22:17
  talk
• 22:17
  about
• 22:17
  the
• 22:18
  problem.
• 22:19
  Are
• 22:19
  you
• 22:20
  trying
• 22:21
  to
• 22:21
  find
• 22:22
  a
• 22:22
  treatment
• 22:22
  for
• 22:22
  a
• 22:23
  disease?
• 22:23
  Are
• 22:23
  you
• 22:23
  trying
• 22:24
  to
• 22:24
  find
• 22:24
  the
• 22:25
  next
• 22:25
  great
• 22:25
  beverage
• 22:26
  that's
• 22:26
  going
• 22:26
  to
• 22:26
  come
• 22:26
  out
• 22:27
  and
• 22:27
  be
• 22:27
  bought
• 22:27
  by
• 22:27
  Pepsi
• 22:28
  just
• 22:28
  like
• 22:28
  Poppy
• 22:29
  just
• 22:29
  was?
• 22:31
  All
• 22:31
  of
• 22:31
  the
• 22:31
  things.
• 22:32
  What
• 22:33
  is
• 22:33
  the
• 22:33
  problem
• 22:34
  that
• 22:34
  you're
• 22:35
  solving?
• 22:35
  Go
• 22:35
  find
• 22:36
  the
• 22:36
  people
• 22:36
  that
• 22:37
  really,
• 22:37
  really
• 22:37
  care
• 22:38
  about
• 22:38
  that
• 22:38
  problem.
• 22:39
  Talk
• 22:39
  about
• 22:39
  the
• 22:40
  problem.
• 22:41
  And
• 22:41
  then
• 22:41
  as
• 22:41
  you
• 22:42
  bring
• 22:42
  up
• 22:42
  your
• 22:42
  solution
• 22:43
  now
• 22:44
  you
• 22:44
  have
• 22:45
  built,
• 22:45
  you
• 22:45
  know,
• 22:46
  a
• 22:46
  network
• 22:46
  around
• 22:46
  what
• 22:47
  it
• 22:47
  is
• 22:47
  that
• 22:47
  you're
• 22:47
  doing.
• 22:47
  And
• 22:48
  maybe
• 22:48
  that
• 22:48
  just
• 22:48
  starts
• 22:49
  with
• 22:49
  you're
• 22:50
  putting
• 22:50
  out
• 22:50
  some
• 22:51
  social
• 22:51
  media
• 22:51
  posts
• 22:52
  saying,
• 22:52
  hey,
• 22:52
  I
• 22:52
  think
• 22:52
  this
• 22:52
  is
• 22:52
  a
• 22:53
  really
• 22:53
  big
• 22:53
  problem.
• 22:54
  XYZ
• 22:55
  and
• 22:55
  I
• 22:56
  want
• 22:56
  to
• 22:56
  talk
• 22:56
  more
• 22:57
  to
• 22:57
  people
• 22:57
  who
• 22:58
  also
• 22:58
  care
• 22:58
  about
• 22:59
  xyz.
• 23:00
  How
• 23:00
  about,
• 23:00
  you
• 23:00
  know,
• 23:01
  blah,
• 23:01
  blah,
• 23:01
  blah,
• 23:01
  let's
• 23:01
  engage
• 23:02
  in
• 23:02
  some
• 23:02
  comments.
• 23:02
  Da,
• 23:03
  da,
• 23:03
  da,
• 23:03
  da.
• 23:03
  And
• 23:03
  then
• 23:03
  you
• 23:04
  start
• 23:04
  to
• 23:04
  find
• 23:04
  the
• 23:04
  people
• 23:05
  that
• 23:05
  are
• 23:05
  that
• 23:05
  really
• 23:06
  care
• 23:06
  about
• 23:06
  this.
• 23:06
  A
• 23:06
  good
• 23:06
  example
• 23:07
  would
• 23:07
  be
• 23:07
  if
• 23:08
  you
• 23:08
  are
• 23:09
  in
• 23:09
  the
• 23:09
  medical
• 23:10
  field
• 23:10
  and
• 23:10
  you
• 23:10
  kind
• 23:11
  of
• 23:11
  have
• 23:11
  this
• 23:12
  idea
• 23:12
  for
• 23:12
  something
• 23:13
  that's
• 23:13
  kind
• 23:13
  of
• 23:13
  niche
• 23:14
  because
• 23:14
  it's
• 23:14
  in,
• 23:14
  you
• 23:15
  know,
• 23:15
  one
• 23:15
  specific
• 23:15
  part
• 23:16
  of
• 23:16
  healthcare
• 23:16
  or
• 23:16
  whatever.
• 23:17
  The
• 23:17
  doctors
• 23:17
  that
• 23:18
  also
• 23:18
  understand
• 23:19
  the
• 23:19
  problem,
• 23:20
  not
• 23:20
  necessarily
• 23:21
  what
• 23:21
  you're
• 23:21
  trying
• 23:21
  to
• 23:21
  do
• 23:22
  as
• 23:22
  a
• 23:22
  solution,
• 23:22
  but
• 23:22
  like,
• 23:23
  they
• 23:23
  really
• 23:23
  understand
• 23:24
  the
• 23:24
  problem.
• 23:24
  They
• 23:25
  are
• 23:25
  the
• 23:25
  ones,
• 23:25
  I've
• 23:25
  seen
• 23:25
  it
• 23:26
  over
• 23:26
  and
• 23:26
  over
• 23:26
  again,
• 23:26
  who
• 23:27
  will
• 23:27
  get
• 23:27
  behind
• 23:27
  you
• 23:28
  or
• 23:28
  will
• 23:28
  get
• 23:29
  behind
• 23:29
  the
• 23:29
  founder
• 23:30
  because
• 23:30
  they
• 23:30
  really
• 23:31
  understand,
• 23:32
  oh,
• 23:32
  this
• 23:32
  is
• 23:33
  a
• 23:33
  big,
• 23:34
  big
• 23:34
  problem.
• 23:35
  And
• 23:35
  investors
• 23:36
  love
• 23:36
  it
• 23:36
  when
• 23:37
  they
• 23:38
  see
• 23:38
  a
• 23:39
  founder
• 23:39
  or
• 23:39
  an
• 23:40
  entrepreneur
• 23:40
  who
• 23:40
  says,
• 23:41
  you
• 23:41
  know
• 23:41
  what,
• 23:42
  I
• 23:42
  created
• 23:43
  my
• 23:43
  company
• 23:44
  because
• 23:44
  I
• 23:45
  had
• 23:45
  the
• 23:45
  problem
• 23:46
  and
• 23:46
  it
• 23:46
  was
• 23:47
  so
• 23:47
  horrible,
• 23:48
  it
• 23:48
  was
• 23:49
  so
• 23:49
  sticky,
• 23:50
  I
• 23:50
  hated
• 23:50
  it.
• 23:51
  I
• 23:51
  needed
• 23:51
  to
• 23:52
  create
• 23:52
  a
• 23:52
  solution
• 23:52
  and
• 23:52
  that's
• 23:53
  what
• 23:53
  this
• 23:53
  company
• 23:53
  is.
• 23:54
  Yeah,
• 23:54
  I
• 23:55
  Love
• 23:55
  that.
• 23:55
  And,
• 23:55
  and
• 23:56
  it's
• 23:57
  also,
• 23:57
  it's,
• 23:58
  it's
• 23:58
  genuine,
• 23:59
  it's,
• 24:00
  it's
• 24:00
  authentic.
• 24:01
  Here's
• 24:01
  the
• 24:01
  problem.
• 24:02
  And
• 24:02
  therefore,
• 24:03
  and
• 24:03
  you're
• 24:03
  not
• 24:03
  going
• 24:03
  to
• 24:04
  just
• 24:04
  find
• 24:05
  investors,
• 24:07
  right,
• 24:07
  in
• 24:08
  that,
• 24:08
  in
• 24:08
  that
• 24:08
  vein
• 24:09
  of
• 24:09
  talking
• 24:10
  about
• 24:10
  the
• 24:10
  problem,
• 24:10
  you're
• 24:11
  going
• 24:11
  to
• 24:11
  find
• 24:12
  other
• 24:12
  types
• 24:12
  of
• 24:13
  partners,
• 24:13
  potentially
• 24:15
  people
• 24:16
  who
• 24:16
  might
• 24:16
  be
• 24:16
  able
• 24:16
  to
• 24:16
  contribute
• 24:17
  to
• 24:17
  your
• 24:17
  team
• 24:17
  in
• 24:18
  some
• 24:18
  way,
• 24:18
  advisory
• 24:19
  board
• 24:19
  members.
• 24:21
  It
• 24:21
  could
• 24:21
  also
• 24:22
  be
• 24:22
  a
• 24:22
  future
• 24:23
  customer
• 24:23
  and,
• 24:24
  you
• 24:24
  know,
• 24:24
  helping
• 24:24
  you
• 24:25
  gather
• 24:25
  around,
• 24:25
  creating
• 24:26
  a
• 24:26
  test
• 24:26
  group.
• 24:28
  So
• 24:28
  that's
• 24:29
  great
• 24:29
  advice
• 24:30
  for
• 24:30
  all
• 24:30
  of
• 24:30
  us.
• 24:31
  And
• 24:32
  so,
• 24:33
  so
• 24:33
  then,
• 24:33
  all
• 24:33
  right,
• 24:34
  so
• 24:34
  women
• 24:35
  can
• 24:35
  find
• 24:35
  their
• 24:36
  way
• 24:36
  to
• 24:37
  get
• 24:37
  through
• 24:37
  this
• 24:37
  gap
• 24:38
  and
• 24:38
  hopefully
• 24:39
  find
• 24:40
  some
• 24:40
  funding.
• 24:43
  So,
• 24:43
  so
• 24:43
  then
• 24:45
  I,
• 24:45
  I've
• 24:45
  heard
• 24:46
  you,
• 24:46
  I
• 24:46
  want
• 24:46
  to
• 24:46
  talk,
• 24:47
  shift
• 24:47
  a
• 24:47
  little
• 24:47
  bit
• 24:48
  about,
• 24:48
  you
• 24:48
  know,
• 24:49
  those
• 24:49
  of
• 24:49
  us
• 24:49
  listening
• 24:50
  and
• 24:50
  thinking
• 24:51
  about
• 24:51
  getting
• 24:51
  involved
• 24:52
  as
• 24:52
  investors.
• 24:54
  And
• 24:55
  so
• 24:56
  what,
• 24:56
  what
• 24:56
  do
• 24:57
  you,
• 24:57
  how
• 24:57
  do
• 24:57
  you,
• 24:57
  how
• 24:58
  do
• 24:58
  you
• 24:58
  guide
• 24:58
  people,
• 24:59
  how
• 24:59
  do
• 24:59
  you
• 24:59
  guide
• 25:00
  our
• 25:01
  listeners
• 25:01
  to
• 25:01
  start
• 25:02
  to
• 25:02
  get
• 25:02
  involved
• 25:02
  and
• 25:03
  sort
• 25:03
  of
• 25:03
  debunk
• 25:04
  the
• 25:04
  idea
• 25:04
  that
• 25:04
  you
• 25:05
  have
• 25:05
  to
• 25:05
  be
• 25:05
  a
• 25:05
  bazillionaire
• 25:06
  in
• 25:06
  order
• 25:06
  to,
• 25:07
  in
• 25:07
  order
• 25:07
  to
• 25:08
  be
• 25:08
  an
• 25:08
  investor
• 25:09
  in
• 25:09
  women?
• 25:10
  Right?
• 25:11
  So
• 25:11
  a
• 25:11
  couple
• 25:12
  things.
• 25:12
  One
• 25:13
  is,
• 25:13
  there
• 25:14
  are
• 25:14
  entrepreneurs
• 25:15
  in
• 25:15
  every
• 25:16
  city,
• 25:16
  in
• 25:16
  every
• 25:16
  town,
• 25:17
  all
• 25:17
  over
• 25:17
  the
• 25:17
  world.
• 25:18
  So
• 25:19
  find
• 25:19
  out
• 25:19
  what's
• 25:19
  going
• 25:20
  on
• 25:20
  in
• 25:20
  your
• 25:21
  local
• 25:21
  community.
• 25:22
  I
• 25:23
  was
• 25:24
  lucky
• 25:24
  enough,
• 25:24
  I
• 25:24
  guess
• 25:25
  we
• 25:25
  could
• 25:25
  call
• 25:25
  it,
• 25:25
  or
• 25:26
  maybe
• 25:26
  burdened
• 25:27
  a
• 25:27
  little
• 25:27
  bit,
• 25:27
  to
• 25:27
  have
• 25:27
  to
• 25:28
  move
• 25:28
  to
• 25:28
  five
• 25:28
  different
• 25:29
  cities
• 25:29
  in
• 25:29
  10
• 25:29
  years
• 25:30
  between
• 25:30
  2010
• 25:31
  and
• 25:31
  2020,
• 25:32
  lived
• 25:32
  in
• 25:32
  five
• 25:32
  major
• 25:32
  cities.
• 25:33
  But
• 25:33
  it
• 25:33
  was
• 25:34
  really
• 25:34
  interesting
• 25:35
  to
• 25:36
  watch
• 25:36
  what
• 25:37
  was
• 25:37
  happening
• 25:37
  in
• 25:37
  the
• 25:38
  entrepreneurial
• 25:39
  ecosystems
• 25:39
  in
• 25:40
  each
• 25:40
  of
• 25:40
  those
• 25:40
  cities,
• 25:40
  because
• 25:41
  these
• 25:41
  were
• 25:41
  not
• 25:42
  in,
• 25:42
  in
• 25:43
  some
• 25:43
  cases
• 25:43
  they
• 25:43
  were
• 25:43
  big
• 25:44
  cities,
• 25:44
  in
• 25:44
  other
• 25:44
  cases
• 25:44
  they
• 25:45
  were
• 25:45
  smaller
• 25:45
  towns.
• 25:46
  And
• 25:47
  just
• 25:47
  watching
• 25:48
  how
• 25:48
  people
• 25:48
  gathered
• 25:49
  around
• 25:49
  the
• 25:50
  local
• 25:50
  entrepreneurs,
• 25:51
  even
• 25:51
  in
• 25:51
  a
• 25:52
  big
• 25:52
  city,
• 25:53
  they,
• 25:53
  the
• 25:54
  people
• 25:54
  knew
• 25:55
  about
• 25:55
  what
• 25:56
  was
• 25:56
  happening.
• 25:57
  And
• 25:57
  so
• 25:57
  if
• 25:58
  you
• 25:58
  really
• 25:58
  want
• 25:58
  to
• 25:58
  know
• 25:59
  a
• 25:59
  little
• 26:00
  bit
• 26:00
  more
• 26:00
  about
• 26:00
  this
• 26:00
  entire
• 26:01
  arena,
• 26:02
  what's
• 26:03
  happening
• 26:03
  in
• 26:03
  Innov,
• 26:04
  what's
• 26:04
  being
• 26:04
  worked
• 26:05
  on
• 26:05
  in
• 26:05
  your
• 26:05
  local
• 26:06
  community,
• 26:07
  just
• 26:07
  literally,
• 26:08
  you
• 26:08
  could
• 26:09
  go
• 26:09
  do
• 26:09
  a
• 26:10
  Google
• 26:10
  search
• 26:10
  that
• 26:11
  says
• 26:11
  startup
• 26:12
  events
• 26:12
  in,
• 26:13
  and
• 26:13
  then
• 26:13
  you
• 26:13
  just
• 26:14
  fill
• 26:14
  in
• 26:14
  your
• 26:14
  city
• 26:14
  or
• 26:14
  town,
• 26:15
  super
• 26:16
  simple.
• 26:16
  And
• 26:16
  you
• 26:17
  can
• 26:17
  just
• 26:17
  find
• 26:17
  out,
• 26:17
  go
• 26:18
  and
• 26:18
  just
• 26:18
  start
• 26:18
  talking
• 26:19
  to
• 26:19
  people.
• 26:19
  You
• 26:19
  don't
• 26:19
  have
• 26:20
  to
• 26:20
  invest
• 26:20
  anything
• 26:20
  right
• 26:21
  away.
• 26:21
  You
• 26:21
  don't
• 26:21
  have
• 26:21
  to
• 26:22
  even
• 26:22
  say
• 26:22
  you're
• 26:22
  an
• 26:22
  investor,
• 26:23
  Nothing.
• 26:23
  You
• 26:23
  just
• 26:23
  have
• 26:24
  to
• 26:24
  say,
• 26:24
  hey,
• 26:24
  I'm
• 26:24
  interested
• 26:24
  in
• 26:25
  learning
• 26:25
  what's
• 26:25
  going
• 26:25
  on
• 26:26
  right
• 26:26
  in
• 26:26
  my
• 26:26
  own
• 26:26
  backyard
• 26:27
  a
• 26:27
  little
• 26:27
  bit
• 26:27
  like
• 26:28
  I
• 26:28
  did
• 26:28
  by
• 26:29
  accident
• 26:29
  because
• 26:29
  somebody
• 26:30
  kind
• 26:30
  of
• 26:31
  shoved
• 26:31
  me
• 26:31
  over
• 26:32
  to
• 26:32
  a
• 26:32
  meeting
• 26:32
  and
• 26:32
  said,
• 26:33
  hey,
• 26:33
  there's
• 26:34
  stuff
• 26:34
  going
• 26:34
  on
• 26:34
  you,
• 26:35
  you
• 26:35
  should
• 26:35
  know
• 26:35
  about
• 26:35
  it.
• 26:36
  And
• 26:36
  I
• 26:37
  just
• 26:37
  think
• 26:37
  that
• 26:37
  that
• 26:38
  is
• 26:38
  so
• 26:38
  fascinating.
• 26:39
  The
• 26:39
  other
• 26:39
  thing
• 26:40
  is
• 26:40
  with
• 26:41
  my
• 26:41
  book,
• 26:41
  I
• 26:41
  did
• 26:41
  write
• 26:42
  a
• 26:42
  workbook
• 26:43
  that
• 26:43
  goes
• 26:44
  with
• 26:44
  it.
• 26:44
  And
• 26:44
  the.
• 26:45
  One
• 26:46
  of
• 26:46
  the
• 26:46
  exercises,
• 26:46
  which
• 26:47
  I
• 26:47
  think
• 26:47
  is
• 26:47
  really
• 26:47
  fun
• 26:48
  especially
• 26:48
  to
• 26:48
  do
• 26:48
  as
• 26:49
  a
• 26:49
  family,
• 26:50
  especially
• 26:50
  if
• 26:50
  you
• 26:51
  have,
• 26:51
  like,
• 26:51
  teenage
• 26:51
  kids,
• 26:52
  is
• 26:53
  to
• 26:53
  go
• 26:53
  to
• 26:54
  an
• 26:54
  equity
• 26:54
  crowdfunding
• 26:55
  site.
• 26:55
  And
• 26:56
  you
• 26:56
  could
• 26:56
  even
• 26:56
  use
• 26:56
  Kickstarter,
• 26:57
  Indiegogo.
• 26:58
  It
• 26:58
  doesn't
• 26:58
  have
• 26:58
  to
• 26:58
  be
• 26:58
  equity,
• 26:59
  but
• 26:59
  equity
• 27:00
  crowdfunding
• 27:00
  there
• 27:01
  is
• 27:01
  a
• 27:01
  component
• 27:02
  of
• 27:02
  an
• 27:02
  actual
• 27:03
  fundraise.
• 27:03
  So.
• 27:03
  So
• 27:04
  that
• 27:04
  piece,
• 27:04
  if
• 27:04
  you
• 27:04
  really
• 27:05
  want
• 27:05
  to
• 27:05
  learn
• 27:05
  about
• 27:05
  fundraising,
• 27:06
  is
• 27:06
  the
• 27:06
  best
• 27:06
  place
• 27:06
  to
• 27:07
  go.
• 27:07
  So
• 27:07
  right
• 27:08
  now,
• 27:08
  the
• 27:08
  three
• 27:08
  places
• 27:09
  that
• 27:09
  have
• 27:10
  the
• 27:10
  market
• 27:10
  share
• 27:10
  for
• 27:11
  Equity
• 27:11
  crowdfunding,
• 27:12
  the
• 27:12
  three
• 27:12
  platforms
• 27:13
  are
• 27:13
  We
• 27:14
  Funder,
• 27:14
  StartEngine
• 27:15
  and
• 27:15
  Republic.
• 27:16
  Right?
• 27:16
  So
• 27:16
  you
• 27:17
  just
• 27:17
  pick
• 27:17
  one,
• 27:17
  or
• 27:18
  you
• 27:18
  could
• 27:18
  just
• 27:18
  Google
• 27:19
  and
• 27:19
  find
• 27:19
  another
• 27:19
  one.
• 27:19
  It
• 27:19
  doesn't
• 27:20
  matter
• 27:20
  anyway.
• 27:21
  Make
• 27:21
  a
• 27:21
  mock
• 27:22
  portfolio
• 27:23
  of
• 27:23
  like
• 27:24
  10
• 27:24
  companies.
• 27:25
  And
• 27:25
  what's
• 27:25
  fun
• 27:25
  is
• 27:26
  if
• 27:26
  you
• 27:26
  do
• 27:26
  this
• 27:27
  kind
• 27:27
  of
• 27:27
  separately
• 27:28
  at
• 27:28
  first,
• 27:28
  like,
• 27:29
  you're
• 27:29
  on
• 27:29
  your
• 27:30
  iPad,
• 27:30
  kids
• 27:31
  are
• 27:31
  on
• 27:31
  an
• 27:31
  iPad.
• 27:32
  And
• 27:32
  then
• 27:32
  they
• 27:32
  look
• 27:33
  and
• 27:33
  they're
• 27:33
  like,
• 27:33
  well,
• 27:33
  I
• 27:33
  like
• 27:34
  this
• 27:34
  company.
• 27:34
  And
• 27:34
  you're
• 27:34
  like,
• 27:34
  well,
• 27:35
  I
• 27:35
  like
• 27:35
  this.
• 27:35
  And
• 27:35
  then
• 27:35
  you
• 27:36
  can
• 27:36
  have,
• 27:36
  like,
• 27:36
  some
• 27:37
  really
• 27:37
  interesting
• 27:38
  conversations
• 27:39
  about
• 27:40
  the
• 27:40
  problems
• 27:41
  that
• 27:41
  are
• 27:41
  being
• 27:41
  solved,
• 27:42
  the
• 27:42
  solutions
• 27:42
  that
• 27:43
  are
• 27:43
  out
• 27:43
  there,
• 27:44
  how
• 27:44
  they're
• 27:44
  going
• 27:45
  to
• 27:45
  go
• 27:45
  about
• 27:46
  building
• 27:46
  the
• 27:46
  company,
• 27:47
  raising
• 27:48
  money,
• 27:48
  all
• 27:49
  of
• 27:49
  these
• 27:49
  things.
• 27:49
  These
• 27:49
  are
• 27:49
  things
• 27:50
  that
• 27:50
  kids
• 27:50
  don't
• 27:51
  get
• 27:51
  taught
• 27:51
  in
• 27:51
  school.
• 27:52
  So
• 27:53
  I
• 27:53
  remember
• 27:53
  I've
• 27:54
  had
• 27:54
  tons
• 27:55
  of
• 27:55
  amazing
• 27:56
  conversations
• 27:56
  with
• 27:56
  my
• 27:57
  stepsons
• 27:57
  about
• 27:58
  this
• 27:58
  because
• 27:58
  it's
• 27:59
  just
• 27:59
  an
• 27:59
  interesting
• 28:00
  way
• 28:01
  to
• 28:01
  talk
• 28:01
  about
• 28:01
  something
• 28:02
  that
• 28:02
  isn't
• 28:02
  talked
• 28:02
  about
• 28:03
  every
• 28:03
  day.
• 28:03
  And
• 28:03
  you
• 28:03
  can
• 28:04
  learn
• 28:04
  so
• 28:04
  much
• 28:04
  from,
• 28:04
  like,
• 28:05
  their
• 28:05
  thought
• 28:05
  process.
• 28:05
  They'll
• 28:06
  learn
• 28:06
  from
• 28:06
  your
• 28:06
  thought
• 28:07
  process.
• 28:07
  Again,
• 28:07
  it
• 28:08
  can
• 28:08
  be
• 28:08
  fun.
• 28:09
  I
• 28:09
  love
• 28:09
  this
• 28:10
  because,
• 28:10
  you
• 28:10
  know,
• 28:11
  the
• 28:11
  other
• 28:11
  piece
• 28:11
  is,
• 28:12
  is
• 28:12
  that
• 28:12
  you
• 28:12
  can
• 28:12
  talk
• 28:12
  about
• 28:13
  it
• 28:13
  all
• 28:13
  day
• 28:13
  long,
• 28:13
  but
• 28:14
  until
• 28:14
  you
• 28:14
  actually
• 28:15
  look
• 28:16
  at
• 28:16
  what
• 28:16
  these
• 28:16
  startups
• 28:17
  are,
• 28:17
  you
• 28:17
  really
• 28:18
  don't
• 28:18
  understand.
• 28:19
  Like,
• 28:19
  and
• 28:20
  there
• 28:20
  are
• 28:20
  so
• 28:21
  many
• 28:21
  different
• 28:22
  wonderful
• 28:22
  ideas
• 28:23
  across
• 28:24
  every
• 28:25
  single
• 28:25
  imaginable,
• 28:26
  you
• 28:27
  know,
• 28:27
  industry.
• 28:28
  And
• 28:28
  it's.
• 28:29
  I.
• 28:30
  You
• 28:30
  just
• 28:30
  feel
• 28:30
  like
• 28:31
  you're,
• 28:31
  you're.
• 28:32
  It's
• 28:32
  fascinating
• 28:33
  just
• 28:33
  to
• 28:33
  view
• 28:34
  them
• 28:34
  and
• 28:35
  then
• 28:35
  you
• 28:35
  can
• 28:35
  start
• 28:35
  slowly,
• 28:36
  right,
• 28:36
  to
• 28:36
  figure
• 28:37
  out.
• 28:37
  Right,
• 28:37
  that's
• 28:38
  right.
• 28:38
  Now
• 28:40
  with
• 28:40
  equity
• 28:40
  crowdfunding,
• 28:41
  you
• 28:41
  can
• 28:41
  invest,
• 28:42
  you
• 28:42
  know,
• 28:42
  just
• 28:42
  a
• 28:43
  couple
• 28:43
  hundred
• 28:43
  dollars
• 28:44
  or
• 28:44
  100.
• 28:44
  I
• 28:44
  mean,
• 28:44
  it
• 28:45
  doesn't
• 28:45
  have
• 28:45
  to
• 28:45
  be
• 28:46
  thousands
• 28:46
  and
• 28:46
  thousands
• 28:47
  of
• 28:47
  dollars.
• 28:47
  I
• 28:47
  mean,
• 28:47
  when
• 28:48
  I
• 28:48
  got
• 28:48
  started,
• 28:48
  there
• 28:48
  were
• 28:49
  no
• 28:49
  options
• 28:49
  like
• 28:49
  that.
• 28:50
  I
• 28:50
  wish
• 28:50
  I
• 28:50
  could
• 28:50
  have
• 28:50
  started
• 28:51
  learning,
• 28:51
  you
• 28:51
  know,
• 28:51
  kind
• 28:52
  of
• 28:52
  gradually
• 28:52
  easing
• 28:53
  into
• 28:53
  it
• 28:53
  or
• 28:54
  even
• 28:54
  doing
• 28:54
  a
• 28:54
  mock
• 28:54
  portfolio
• 28:55
  where
• 28:55
  you.
• 28:55
  You
• 28:56
  don't
• 28:56
  invest
• 28:56
  anything.
• 28:57
  Right?
• 28:57
  But
• 28:57
  that
• 28:58
  wasn't
• 28:58
  something
• 28:58
  that
• 28:58
  you
• 28:59
  could
• 28:59
  really
• 28:59
  do
• 29:00
  13
• 29:00
  years
• 29:01
  ago.
• 29:01
  But
• 29:01
  now
• 29:02
  there
• 29:02
  are
• 29:02
  just
• 29:02
  so
• 29:03
  many
• 29:03
  options.
• 29:04
  And
• 29:04
  so
• 29:04
  many
• 29:04
  ways
• 29:04
  that
• 29:05
  you
• 29:05
  can
• 29:05
  get
• 29:05
  to
• 29:06
  know
• 29:06
  what's
• 29:07
  happening
• 29:07
  locally,
• 29:08
  what's
• 29:08
  happening
• 29:08
  regionally
• 29:09
  in
• 29:09
  your
• 29:09
  area,
• 29:10
  and
• 29:10
  of
• 29:10
  course,
• 29:10
  what's
• 29:10
  happening
• 29:11
  across
• 29:11
  the
• 29:11
  country
• 29:11
  as
• 29:12
  well
• 29:12
  and
• 29:12
  the
• 29:12
  world.
• 29:13
  So
• 29:13
  tell
• 29:14
  us
• 29:14
  a
• 29:14
  little
• 29:14
  bit
• 29:14
  between
• 29:15
  what,
• 29:15
  what,
• 29:16
  what
• 29:16
  it
• 29:16
  means
• 29:17
  to,
• 29:17
  to
• 29:18
  invest
• 29:18
  on
• 29:18
  a
• 29:18
  crowdfunding.
• 29:20
  We'll
• 29:20
  say
• 29:20
  equity
• 29:21
  crowdfunding
• 29:21
  platform
• 29:22
  versus
• 29:23
  being
• 29:24
  an
• 29:24
  angel
• 29:24
  investor
• 29:26
  or
• 29:26
  a
• 29:27
  venture
• 29:27
  investor.
• 29:29
  Yeah,
• 29:29
  okay,
• 29:29
  that's
• 29:30
  good.
• 29:30
  Let's
• 29:30
  talk
• 29:31
  about
• 29:31
  that.
• 29:32
  So
• 29:33
  an
• 29:33
  equity
• 29:34
  crowdfunding
• 29:35
  investor
• 29:35
  is
• 29:36
  going
• 29:36
  to
• 29:36
  be
• 29:36
  part
• 29:37
  of
• 29:37
  a
• 29:37
  crowd
• 29:37
  or
• 29:38
  a
• 29:38
  pool
• 29:38
  of
• 29:38
  people
• 29:39
  that
• 29:39
  are
• 29:40
  specifically
• 29:41
  on
• 29:42
  an
• 29:42
  online
• 29:43
  portal.
• 29:44
  And
• 29:44
  that's
• 29:44
  where
• 29:44
  all
• 29:45
  the
• 29:45
  information
• 29:45
  funnels
• 29:46
  in
• 29:46
  and
• 29:46
  out.
• 29:46
  You,
• 29:47
  as
• 29:47
  the
• 29:47
  investor
• 29:48
  are
• 29:48
  going
• 29:48
  to
• 29:48
  get
• 29:48
  all
• 29:48
  your
• 29:48
  information
• 29:49
  through
• 29:49
  that
• 29:50
  portal.
• 29:50
  They
• 29:50
  might
• 29:50
  send
• 29:51
  you
• 29:51
  an
• 29:51
  email
• 29:51
  every
• 29:51
  once
• 29:51
  in
• 29:52
  a
• 29:52
  while
• 29:52
  if
• 29:52
  you
• 29:52
  do
• 29:52
  make
• 29:52
  an
• 29:52
  investment
• 29:53
  and
• 29:53
  say,
• 29:53
  hey,
• 29:55
  the
• 29:55
  quarter
• 29:56
  one
• 29:56
  updates
• 29:56
  are
• 29:57
  in
• 29:57
  your
• 29:57
  email
• 29:58
  or,
• 29:58
  you
• 29:58
  know,
• 29:58
  or
• 29:59
  in
• 29:59
  your
• 29:59
  portal.
• 30:00
  Go,
• 30:00
  go
• 30:00
  look
• 30:00
  at
• 30:00
  them
• 30:01
  if
• 30:01
  you
• 30:01
  want
• 30:01
  to,
• 30:01
  that
• 30:01
  type
• 30:02
  of
• 30:02
  thing.
• 30:03
  So
• 30:03
  you're
• 30:03
  part
• 30:04
  of
• 30:04
  a
• 30:04
  group
• 30:05
  that's
• 30:06
  through
• 30:06
  this
• 30:06
  online
• 30:06
  portal
• 30:07
  and
• 30:07
  through
• 30:07
  the
• 30:07
  online
• 30:08
  portal
• 30:08
  only.
• 30:09
  So
• 30:09
  everything
• 30:10
  that's
• 30:10
  one
• 30:10
  of
• 30:10
  the
• 30:11
  SEC
• 30:11
  regulations
• 30:12
  is
• 30:12
  that
• 30:12
  all
• 30:12
  information
• 30:13
  between
• 30:13
  the
• 30:14
  company
• 30:14
  and
• 30:14
  the
• 30:14
  investors
• 30:15
  has
• 30:15
  to
• 30:15
  be
• 30:15
  done
• 30:15
  through
• 30:16
  the
• 30:16
  portal.
• 30:16
  And
• 30:16
  I
• 30:17
  like
• 30:17
  that
• 30:17
  a
• 30:17
  lot
• 30:17
  because
• 30:18
  that
• 30:18
  means
• 30:18
  that
• 30:19
  me
• 30:19
  as,
• 30:20
  you
• 30:20
  know,
• 30:20
  a
• 30:20
  single
• 30:21
  investor,
• 30:21
  I'm
• 30:21
  not
• 30:21
  necessarily
• 30:22
  going
• 30:22
  to
• 30:22
  get,
• 30:23
  you
• 30:23
  know,
• 30:23
  kind
• 30:24
  of
• 30:24
  off
• 30:24
  to
• 30:24
  the
• 30:24
  side
• 30:25
  and
• 30:25
  somebody
• 30:25
  else
• 30:25
  is
• 30:25
  going
• 30:26
  to
• 30:26
  get
• 30:26
  some
• 30:26
  kind
• 30:26
  of
• 30:26
  preferential
• 30:27
  information
• 30:27
  or
• 30:27
  preferential
• 30:28
  treatment.
• 30:28
  You
• 30:29
  know,
• 30:29
  we
• 30:29
  all,
• 30:29
  we're
• 30:30
  all
• 30:30
  there
• 30:30
  together
• 30:30
  and
• 30:31
  we're
• 30:31
  all
• 30:31
  treated
• 30:32
  the
• 30:32
  same.
• 30:32
  Okay,
• 30:33
  with
• 30:33
  angels.
• 30:34
  Angels
• 30:34
  invest
• 30:35
  using
• 30:36
  money
• 30:36
  out
• 30:37
  of
• 30:37
  their
• 30:37
  own
• 30:37
  checkbook.
• 30:38
  So
• 30:38
  these
• 30:38
  would
• 30:38
  be
• 30:38
  after
• 30:39
  tax
• 30:39
  dollars
• 30:40
  that
• 30:40
  they
• 30:40
  write
• 30:41
  to
• 30:41
  a
• 30:41
  company
• 30:42
  in
• 30:42
  order
• 30:42
  to
• 30:43
  become
• 30:43
  an
• 30:43
  investor,
• 30:44
  an
• 30:44
  equity
• 30:45
  investor,
• 30:45
  meaning
• 30:45
  that
• 30:46
  there's
• 30:46
  going
• 30:46
  to
• 30:46
  be
• 30:46
  an
• 30:46
  exchange
• 30:47
  for
• 30:48
  ownership
• 30:48
  of
• 30:49
  some
• 30:49
  sort.
• 30:50
  And
• 30:50
  that
• 30:51
  could
• 30:51
  be,
• 30:51
  you
• 30:51
  know,
• 30:52
  for
• 30:52
  money.
• 30:53
  And
• 30:54
  sometimes
• 30:54
  there'll
• 30:55
  be
• 30:55
  maybe
• 30:56
  some
• 30:56
  debt
• 30:56
  at
• 30:56
  the
• 30:56
  beginning,
• 30:57
  like
• 30:57
  convertible
• 30:57
  note
• 30:58
  that
• 30:58
  might
• 30:58
  convert
• 30:58
  into
• 30:59
  equity
• 30:59
  later.
• 30:59
  You
• 31:00
  might
• 31:00
  hear
• 31:00
  those
• 31:00
  terms.
• 31:01
  I
• 31:01
  try
• 31:01
  to
• 31:01
  demystify
• 31:02
  a
• 31:02
  lot
• 31:02
  of
• 31:02
  that
• 31:02
  in
• 31:03
  my
• 31:03
  book
• 31:03
  because
• 31:03
  sometimes
• 31:03
  I'll
• 31:04
  be
• 31:04
  like
• 31:04
  convertible
• 31:04
  note.
• 31:05
  What
• 31:05
  do
• 31:05
  you
• 31:05
  mean?
• 31:06
  There's
• 31:06
  all
• 31:06
  these
• 31:07
  terms
• 31:07
  being
• 31:07
  thrown
• 31:07
  around,
• 31:08
  right?
• 31:08
  So
• 31:08
  I
• 31:08
  don't
• 31:09
  really
• 31:09
  like
• 31:09
  to
• 31:09
  get
• 31:09
  too
• 31:09
  detailed
• 31:10
  on
• 31:10
  that,
• 31:10
  but
• 31:10
  that's
• 31:10
  something
• 31:11
  that
• 31:12
  an
• 31:12
  angel
• 31:13
  is
• 31:13
  essentially
• 31:14
  taking
• 31:14
  their
• 31:15
  money
• 31:15
  and
• 31:15
  investing
• 31:15
  in
• 31:16
  the
• 31:16
  company.
• 31:16
  Now,
• 31:16
  what
• 31:16
  I
• 31:17
  always
• 31:17
  say,
• 31:18
  said
• 31:18
  when
• 31:18
  I
• 31:18
  first
• 31:18
  became
• 31:19
  an
• 31:19
  angel
• 31:19
  is
• 31:19
  I
• 31:19
  got,
• 31:20
  I
• 31:20
  was
• 31:20
  a
• 31:20
  little
• 31:20
  too,
• 31:21
  writing
• 31:22
  the
• 31:22
  checks
• 31:22
  from
• 31:22
  the
• 31:22
  heart,
• 31:23
  you
• 31:23
  know,
• 31:23
  not
• 31:24
  the
• 31:24
  head.
• 31:24
  So
• 31:24
  much.
• 31:25
  Like,
• 31:25
  yes,
• 31:26
  I
• 31:26
  was
• 31:26
  doing
• 31:26
  diligence
• 31:27
  on
• 31:27
  the
• 31:27
  company,
• 31:27
  but
• 31:27
  I'd
• 31:28
  be
• 31:28
  like,
• 31:28
  I
• 31:28
  love
• 31:29
  this
• 31:29
  idea,
• 31:30
  I
• 31:30
  love
• 31:30
  the
• 31:31
  founder.
• 31:31
  I
• 31:31
  have
• 31:32
  to,
• 31:32
  I,
• 31:33
  I
• 31:33
  want
• 31:33
  to
• 31:33
  make,
• 31:34
  I
• 31:34
  want
• 31:34
  to
• 31:34
  invest
• 31:34
  because
• 31:35
  this
• 31:35
  is
• 31:35
  so
• 31:36
  cool.
• 31:36
  Okay,
• 31:37
  so
• 31:37
  angels
• 31:37
  are
• 31:38
  allowed
• 31:38
  to
• 31:38
  do
• 31:38
  that
• 31:39
  because
• 31:39
  guess
• 31:39
  what?
• 31:40
  They
• 31:40
  don't
• 31:40
  have
• 31:40
  anybody
• 31:41
  else
• 31:41
  to
• 31:41
  answer
• 31:41
  to
• 31:42
  except
• 31:42
  maybe
• 31:42
  their
• 31:43
  dog
• 31:43
  or
• 31:43
  their
• 31:43
  husband
• 31:44
  or
• 31:44
  spouse,
• 31:45
  something
• 31:45
  like
• 31:45
  that.
• 31:45
  Right.
• 31:47
  You
• 31:47
  know,
• 31:48
  but
• 31:49
  they
• 31:49
  don't
• 31:49
  have
• 31:50
  other
• 31:50
  investors.
• 31:51
  They
• 31:51
  don't
• 31:51
  have
• 31:52
  what
• 31:52
  we
• 31:52
  call
• 31:52
  limited
• 31:53
  partners
• 31:53
  that
• 31:53
  they
• 31:53
  have
• 31:54
  to
• 31:54
  invest
• 31:54
  or
• 31:54
  have
• 31:55
  to
• 31:55
  answer
• 31:55
  to.
• 31:55
  But
• 31:55
  now
• 31:55
  when
• 31:56
  you
• 31:56
  move
• 31:56
  up
• 31:56
  a
• 31:56
  little
• 31:56
  bit
• 31:57
  and
• 31:57
  now
• 31:57
  there's
• 31:57
  bigger
• 31:57
  dollars,
• 31:58
  bigger
• 31:58
  checks
• 31:59
  being
• 31:59
  written,
• 31:59
  that
• 31:59
  would
• 31:59
  be
• 31:59
  the
• 32:00
  venture
• 32:00
  capitalists,
• 32:00
  and
• 32:01
  they
• 32:01
  are
• 32:01
  the
• 32:01
  ones
• 32:01
  who
• 32:02
  manage
• 32:02
  other
• 32:03
  people's
• 32:03
  money.
• 32:04
  So
• 32:04
  they're
• 32:04
  writing
• 32:05
  a
• 32:05
  check
• 32:05
  out
• 32:05
  of
• 32:05
  a
• 32:06
  fund.
• 32:06
  Typically
• 32:07
  that
• 32:07
  will
• 32:08
  is
• 32:08
  like
• 32:08
  a
• 32:09
  pool
• 32:09
  of
• 32:10
  other
• 32:10
  people.
• 32:10
  So
• 32:10
  sometimes
• 32:11
  an
• 32:11
  angel
• 32:12
  will
• 32:12
  actually
• 32:12
  be
• 32:13
  one
• 32:13
  of
• 32:13
  those
• 32:14
  people
• 32:14
  that
• 32:14
  invests
• 32:15
  in
• 32:15
  the
• 32:15
  fund.
• 32:15
  I
• 32:15
  do
• 32:16
  that
• 32:16
  a
• 32:16
  lot
• 32:16
  because
• 32:16
  I
• 32:16
  love
• 32:17
  funds
• 32:17
  because
• 32:17
  you
• 32:17
  get
• 32:17
  instant
• 32:18
  diversification
• 32:19
  and
• 32:19
  usually
• 32:19
  they're
• 32:20
  pretty
• 32:20
  smart
• 32:20
  people
• 32:20
  that
• 32:21
  are
• 32:21
  running
• 32:21
  the
• 32:21
  fund
• 32:22
  and
• 32:22
  then
• 32:22
  that
• 32:23
  money
• 32:23
  gets
• 32:24
  invested
• 32:24
  into
• 32:25
  that.
• 32:25
  But
• 32:26
  if
• 32:26
  I'm
• 32:26
  the
• 32:26
  manager,
• 32:27
  if
• 32:27
  I'm
• 32:28
  managing
• 32:28
  the
• 32:28
  fund,
• 32:28
  I'm
• 32:28
  the
• 32:28
  venture
• 32:29
  capitalist.
• 32:29
  I
• 32:30
  have
• 32:30
  to
• 32:30
  really
• 32:30
  be
• 32:30
  thinking
• 32:30
  about.
• 32:31
  I
• 32:31
  have
• 32:31
  to
• 32:31
  stick
• 32:31
  to
• 32:32
  the
• 32:32
  thesis.
• 32:33
  I've
• 32:33
  told
• 32:33
  my
• 32:34
  investors
• 32:34
  my
• 32:35
  LPs
• 32:35
  up
• 32:35
  front,
• 32:36
  hey,
• 32:36
  this
• 32:37
  is
• 32:37
  what
• 32:37
  I'm
• 32:37
  going
• 32:37
  to
• 32:37
  invest
• 32:37
  in,
• 32:38
  and
• 32:39
  I
• 32:39
  have
• 32:39
  to
• 32:40
  stick
• 32:40
  to
• 32:40
  that.
• 32:40
  And
• 32:41
  that's
• 32:41
  something
• 32:41
  that
• 32:42
  I
• 32:42
  also
• 32:42
  like
• 32:42
  about
• 32:42
  funds,
• 32:43
  is
• 32:43
  that
• 32:43
  you
• 32:43
  know
• 32:44
  the
• 32:44
  types
• 32:44
  of
• 32:44
  companies
• 32:45
  you're
• 32:45
  going
• 32:45
  to
• 32:45
  be
• 32:45
  investing
• 32:46
  in
• 32:46
  way
• 32:47
  beforehand.
• 32:47
  So
• 32:47
  if
• 32:47
  I
• 32:48
  know
• 32:48
  I
• 32:48
  really
• 32:48
  like
• 32:48
  health
• 32:48
  care
• 32:49
  and
• 32:49
  I
• 32:49
  want
• 32:49
  to
• 32:49
  get
• 32:49
  involved
• 32:50
  in
• 32:50
  a
• 32:50
  healthcare
• 32:50
  fund,
• 32:50
  that's
• 32:51
  great
• 32:51
  because
• 32:51
  now
• 32:51
  I
• 32:52
  can
• 32:52
  invest
• 32:53
  into
• 32:53
  a
• 32:53
  healthcare
• 32:54
  fund
• 32:54
  and
• 32:54
  I
• 32:54
  know
• 32:54
  all
• 32:54
  those
• 32:55
  companies
• 32:55
  are
• 32:55
  going
• 32:55
  to
• 32:55
  be
• 32:56
  that.
• 32:56
  And
• 32:56
  I
• 32:56
  won't
• 32:57
  necessarily
• 32:57
  have
• 32:57
  my
• 32:58
  squirrel.
• 32:58
  Squirrel,
• 32:59
  like,
• 32:59
  hey,
• 32:59
  this
• 33:00
  is
• 33:00
  so
• 33:00
  cool
• 33:00
  mentality
• 33:01
  that
• 33:02
  I'll
• 33:02
  be
• 33:02
  like
• 33:03
  a
• 33:03
  little
• 33:03
  bit
• 33:04
  more
• 33:04
  disciplined.
• 33:04
  Right.
• 33:04
  So
• 33:05
  that,
• 33:05
  that
• 33:05
  kind
• 33:05
  of
• 33:06
  keeps
• 33:06
  me
• 33:06
  in
• 33:06
  my
• 33:06
  lane.
• 33:07
  I
• 33:08
  love
• 33:08
  that.
• 33:08
  Right.
• 33:09
  And
• 33:09
  I,
• 33:09
  it's,
• 33:10
  I
• 33:10
  love
• 33:10
  that
• 33:11
  how
• 33:11
  you
• 33:11
  describe
• 33:12
  the
• 33:12
  three
• 33:12
  options
• 33:13
  and,
• 33:13
  and
• 33:14
  again,
• 33:14
  for
• 33:14
  any,
• 33:14
  for
• 33:15
  our
• 33:15
  listeners,
• 33:16
  it's,
• 33:16
  it's
• 33:16
  good
• 33:16
  to
• 33:17
  explore
• 33:17
  the
• 33:18
  three.
• 33:18
  Right.
• 33:18
  And,
• 33:19
  and
• 33:19
  try,
• 33:20
  try
• 33:20
  out.
• 33:21
  And
• 33:21
  how
• 33:21
  do
• 33:21
  you,
• 33:22
  how,
• 33:22
  where
• 33:22
  do
• 33:22
  you.
• 33:23
  Certainly
• 33:23
  your
• 33:23
  book
• 33:24
  is
• 33:24
  a
• 33:24
  great
• 33:24
  resource.
• 33:25
  Where
• 33:25
  else
• 33:25
  do
• 33:25
  you
• 33:25
  recommend
• 33:26
  that
• 33:28
  curious,
• 33:29
  interested
• 33:29
  investors
• 33:30
  early,
• 33:31
  you
• 33:31
  know,
• 33:31
  getting
• 33:32
  in,
• 33:32
  getting
• 33:32
  their
• 33:32
  toe,
• 33:33
  like
• 33:33
  to
• 33:34
  discover
• 33:34
  what
• 33:34
  a
• 33:34
  convertible
• 33:35
  note
• 33:35
  is
• 33:35
  and
• 33:35
  to,
• 33:36
  to
• 33:36
  decide
• 33:37
  whether
• 33:37
  or
• 33:38
  not
• 33:38
  I'm
• 33:38
  an
• 33:38
  angel
• 33:39
  investor.
• 33:39
  Should
• 33:39
  I
• 33:39
  invest
• 33:40
  in
• 33:40
  this?
• 33:40
  Is
• 33:40
  the
• 33:40
  price
• 33:41
  a
• 33:41
  good
• 33:41
  price?
• 33:41
  Like
• 33:42
  where,
• 33:42
  where's
• 33:42
  good
• 33:43
  resources
• 33:43
  to
• 33:43
  learn
• 33:44
  all
• 33:45
  of
• 33:45
  that?
• 33:46
  Yeah.
• 33:46
  So
• 33:47
  the
• 33:47
  Angel
• 33:47
  Capital
• 33:47
  association
• 33:48
  has
• 33:48
  a
• 33:49
  lot
• 33:49
  of
• 33:49
  classes
• 33:50
  that
• 33:51
  people
• 33:51
  can
• 33:51
  go
• 33:52
  Take.
• 33:53
  There's
• 33:53
  a
• 33:53
  lot
• 33:53
  of
• 33:53
  information
• 33:54
  on
• 33:54
  their
• 33:54
  website.
• 33:56
  And,
• 33:56
  you
• 33:56
  know,
• 33:57
  I
• 33:57
  haven't
• 33:58
  looked
• 33:58
  at
• 33:58
  it
• 33:58
  really
• 33:58
  recently,
• 33:59
  but
• 33:59
  I
• 33:59
  know
• 34:00
  that
• 34:00
  the
• 34:00
  online
• 34:01
  equity
• 34:01
  crowdfunding
• 34:02
  platforms
• 34:03
  also
• 34:04
  do
• 34:04
  a
• 34:04
  really
• 34:04
  nice
• 34:05
  job
• 34:05
  with
• 34:06
  education
• 34:07
  because
• 34:07
  they
• 34:08
  want
• 34:08
  to
• 34:08
  make
• 34:08
  sure
• 34:09
  that
• 34:09
  people
• 34:09
  are
• 34:10
  making
• 34:10
  educated
• 34:10
  decisions.
• 34:11
  What
• 34:11
  you
• 34:11
  don't
• 34:11
  want
• 34:12
  to
• 34:12
  have
• 34:12
  happen
• 34:13
  is
• 34:13
  somebody
• 34:14
  tries
• 34:15
  angel
• 34:15
  investing.
• 34:16
  And
• 34:16
  I
• 34:16
  talk,
• 34:16
  I
• 34:16
  have
• 34:16
  an
• 34:17
  example
• 34:17
  in
• 34:17
  my
• 34:17
  book,
• 34:17
  actually,
• 34:18
  of
• 34:18
  two
• 34:18
  people
• 34:19
  that
• 34:19
  ended
• 34:19
  up
• 34:20
  writing
• 34:20
  checks
• 34:21
  directly
• 34:21
  to
• 34:21
  companies
• 34:22
  as
• 34:22
  angels.
• 34:24
  One
• 34:24
  person
• 34:24
  picked
• 34:25
  three
• 34:25
  companies.
• 34:25
  The
• 34:26
  other
• 34:26
  person
• 34:26
  picked
• 34:26
  three
• 34:27
  companies,
• 34:27
  but
• 34:27
  not
• 34:27
  the
• 34:27
  same
• 34:28
  companies.
• 34:28
  The
• 34:29
  one
• 34:29
  did
• 34:30
  great
• 34:30
  and
• 34:30
  had
• 34:30
  this
• 34:30
  amazing
• 34:31
  return,
• 34:32
  like,
• 34:32
  really
• 34:32
  quickly,
• 34:33
  which
• 34:33
  doesn't
• 34:33
  always
• 34:34
  happen.
• 34:34
  And
• 34:35
  then
• 34:35
  you've
• 34:35
  got
• 34:35
  the
• 34:35
  other
• 34:36
  person,
• 34:36
  like,
• 34:36
  lost
• 34:36
  all
• 34:36
  their
• 34:37
  money,
• 34:37
  like,
• 34:37
  in
• 34:37
  a
• 34:37
  really
• 34:37
  short
• 34:38
  period
• 34:38
  of
• 34:38
  time.
• 34:38
  So,
• 34:38
  so
• 34:39
  both
• 34:39
  of
• 34:39
  them
• 34:39
  have
• 34:39
  a
• 34:40
  very
• 34:41
  strong
• 34:41
  opinion
• 34:42
  now
• 34:42
  about
• 34:42
  angel
• 34:43
  investing.
• 34:43
  One
• 34:44
  of
• 34:44
  them
• 34:44
  thinks
• 34:44
  it's
• 34:44
  the
• 34:45
  greatest
• 34:45
  thing
• 34:45
  that
• 34:45
  ever
• 34:45
  happened,
• 34:46
  and
• 34:46
  the
• 34:46
  other
• 34:46
  one
• 34:46
  thinks
• 34:46
  it's
• 34:47
  the
• 34:47
  worst
• 34:47
  thing
• 34:47
  that
• 34:47
  ever
• 34:47
  happened
• 34:48
  and
• 34:48
  they'll
• 34:48
  never
• 34:48
  do
• 34:48
  it
• 34:48
  again.
• 34:49
  In
• 34:49
  the
• 34:49
  middle
• 34:49
  lies
• 34:50
  the
• 34:50
  truth,
• 34:50
  right?
• 34:51
  So
• 34:51
  because
• 34:51
  you
• 34:51
  don't
• 34:52
  really
• 34:52
  want
• 34:52
  either
• 34:53
  to
• 34:53
  happen,
• 34:53
  you.
• 34:54
  If
• 34:54
  both
• 34:54
  of
• 34:55
  them
• 34:55
  had
• 34:55
  gone
• 34:55
  through
• 34:55
  some
• 34:56
  education,
• 34:57
  they
• 34:57
  probably
• 34:57
  would
• 34:57
  not
• 34:58
  have
• 34:58
  made
• 34:58
  those
• 34:58
  investments.
• 34:59
  Now,
• 35:00
  the
• 35:00
  guy
• 35:00
  who
• 35:00
  made
• 35:00
  the
• 35:01
  money,
• 35:01
  he,
• 35:01
  he's
• 35:02
  probably,
• 35:02
  he
• 35:02
  would
• 35:02
  probably
• 35:02
  be
• 35:02
  thinking,
• 35:03
  yeah,
• 35:03
  but
• 35:03
  I
• 35:03
  made
• 35:03
  the
• 35:03
  money
• 35:04
  because
• 35:04
  I,
• 35:05
  you
• 35:05
  know,
• 35:05
  I
• 35:06
  picked
• 35:06
  the
• 35:06
  companies
• 35:06
  that
• 35:06
  I
• 35:07
  was
• 35:07
  smart.
• 35:07
  Okay,
• 35:08
  fine,
• 35:08
  but
• 35:08
  that's
• 35:08
  not
• 35:08
  really
• 35:09
  true.
• 35:09
  I
• 35:09
  mean,
• 35:09
  that's
• 35:10
  just
• 35:10
  like
• 35:10
  the,
• 35:11
  the
• 35:11
  numbers
• 35:12
  don't
• 35:12
  add
• 35:13
  up
• 35:13
  that
• 35:13
  way.
• 35:13
  It's
• 35:13
  usually
• 35:14
  like
• 35:14
  he,
• 35:14
  he
• 35:14
  just
• 35:14
  got
• 35:14
  lucky,
• 35:15
  right?
• 35:16
  So,
• 35:16
  so
• 35:16
  that
• 35:16
  diversified
• 35:17
  portfolio,
• 35:18
  and
• 35:18
  we
• 35:18
  talk
• 35:18
  at
• 35:18
  the
• 35:18
  Angel
• 35:19
  Capital
• 35:19
  association
• 35:19
  about
• 35:20
  it
• 35:20
  being
• 35:20
  like,
• 35:20
  at
• 35:21
  least
• 35:21
  10,
• 35:22
  20
• 35:22
  companies,
• 35:23
  that's
• 35:24
  sometimes
• 35:24
  hard
• 35:24
  to
• 35:24
  do
• 35:24
  if
• 35:24
  you're
• 35:25
  writing
• 35:25
  individual
• 35:25
  checks.
• 35:26
  That's
• 35:26
  why
• 35:26
  I
• 35:26
  do
• 35:26
  like
• 35:27
  funds
• 35:27
  so
• 35:27
  much.
• 35:27
  And
• 35:27
  nowadays
• 35:28
  you
• 35:28
  can
• 35:29
  invest
• 35:29
  in
• 35:30
  angelfi
• 35:30
  column
• 35:31
  angel
• 35:31
  funds
• 35:31
  because
• 35:32
  they're
• 35:32
  smaller
• 35:32
  funds
• 35:33
  which
• 35:34
  require
• 35:34
  much
• 35:34
  less
• 35:36
  of
• 35:36
  a
• 35:36
  minimum
• 35:36
  check
• 35:37
  size.
• 35:37
  So
• 35:38
  before,
• 35:38
  I
• 35:39
  mean,
• 35:39
  back
• 35:39
  when
• 35:39
  I
• 35:39
  started
• 35:40
  doing
• 35:40
  angel
• 35:40
  investing,
• 35:41
  if
• 35:41
  you
• 35:41
  wanted
• 35:41
  to
• 35:41
  get
• 35:41
  into
• 35:41
  a
• 35:42
  venture
• 35:42
  capital
• 35:42
  fund,
• 35:42
  you
• 35:43
  better
• 35:43
  have
• 35:44
  like
• 35:44
  250,000,
• 35:45
  a
• 35:45
  million
• 35:45
  dollars.
• 35:46
  It
• 35:46
  was
• 35:46
  like,
• 35:46
  totally
• 35:47
  not
• 35:47
  approachable,
• 35:48
  right?
• 35:48
  It
• 35:48
  could
• 35:48
  not
• 35:48
  do.
• 35:49
  But
• 35:49
  now
• 35:50
  there
• 35:50
  are
• 35:51
  angel
• 35:51
  funds.
• 35:51
  You
• 35:52
  can
• 35:52
  invest
• 35:52
  for
• 35:52
  as
• 35:52
  little
• 35:53
  as
• 35:53
  $5,000
• 35:54
  or,
• 35:55
  you
• 35:55
  know,
• 35:55
  much,
• 35:56
  much,
• 35:56
  much,
• 35:56
  much
• 35:56
  smaller
• 35:57
  dollar
• 35:57
  amounts
• 35:58
  so
• 35:58
  that
• 35:58
  you
• 35:58
  can
• 35:58
  get
• 35:59
  that
• 35:59
  instant
• 36:00
  diversification.
• 36:01
  You
• 36:02
  can
• 36:02
  learn
• 36:03
  alongside
• 36:03
  of
• 36:04
  the
• 36:04
  people
• 36:05
  who
• 36:05
  are
• 36:05
  managing
• 36:05
  the
• 36:05
  fund,
• 36:06
  and
• 36:07
  you'll
• 36:07
  also
• 36:07
  be
• 36:08
  able
• 36:08
  to
• 36:08
  participate
• 36:09
  without
• 36:09
  necessarily
• 36:10
  saying,
• 36:10
  oh,
• 36:11
  my
• 36:11
  gosh,
• 36:11
  I
• 36:11
  got
• 36:11
  to
• 36:11
  put
• 36:11
  up
• 36:12
  all
• 36:12
  this
• 36:12
  money.
• 36:12
  The
• 36:12
  beginning,
• 36:13
  totally.
• 36:14
  I,
• 36:14
  I,
• 36:15
  I
• 36:15
  really
• 36:17
  resonate
• 36:17
  with
• 36:17
  the
• 36:17
  idea
• 36:18
  of,
• 36:18
  especially
• 36:19
  if
• 36:19
  you
• 36:19
  can,
• 36:19
  if
• 36:19
  you
• 36:19
  can
• 36:20
  put
• 36:20
  your
• 36:20
  money
• 36:21
  into
• 36:21
  an
• 36:21
  angel
• 36:21
  fund
• 36:22
  or
• 36:22
  a
• 36:22
  venture
• 36:23
  fund.
• 36:23
  That's.
• 36:24
  You
• 36:24
  can
• 36:25
  learn
• 36:25
  a
• 36:25
  lot.
• 36:26
  A
• 36:26
  lot.
• 36:26
  Yeah.
• 36:27
  Right.
• 36:27
  And,
• 36:27
  and
• 36:28
  then
• 36:28
  you're
• 36:28
  not.
• 36:28
  I
• 36:29
  remember
• 36:29
  kind
• 36:29
  of
• 36:29
  my
• 36:30
  first
• 36:30
  couple
• 36:30
  of
• 36:30
  angel
• 36:31
  investments.
• 36:31
  I
• 36:31
  felt
• 36:32
  like
• 36:33
  I
• 36:33
  really
• 36:33
  don't
• 36:33
  know
• 36:34
  what
• 36:34
  I'm
• 36:34
  doing.
• 36:35
  Right.
• 36:35
  And
• 36:35
  that's
• 36:36
  not
• 36:36
  a
• 36:36
  good
• 36:36
  place
• 36:36
  to
• 36:37
  be.
• 36:37
  Exactly.
• 36:38
  Right,
• 36:38
  right.
• 36:39
  And
• 36:39
  so
• 36:39
  I
• 36:39
  mean
• 36:40
  now
• 36:40
  we
• 36:40
  have
• 36:40
  the,
• 36:40
  the
• 36:41
  we
• 36:41
  funders
• 36:41
  and
• 36:41
  whatever.
• 36:42
  So
• 36:42
  you
• 36:42
  can,
• 36:42
  you
• 36:43
  can,
• 36:43
  you
• 36:43
  know,
• 36:43
  not.
• 36:44
  Right.
• 36:44
  Quite
• 36:44
  as
• 36:44
  big
• 36:44
  of
• 36:45
  a
• 36:45
  check
• 36:45
  size.
• 36:45
  You
• 36:45
  can
• 36:45
  be
• 36:46
  much
• 36:46
  more,
• 36:47
  you
• 36:47
  know,
• 36:48
  conservative.
• 36:48
  But
• 36:49
  I
• 36:49
  have
• 36:50
  loved,
• 36:50
  as
• 36:51
  you
• 36:51
  said,
• 36:51
  I've
• 36:51
  loved
• 36:52
  learning
• 36:52
  about.
• 36:53
  And
• 36:53
  I
• 36:54
  like
• 36:54
  women
• 36:55
  run
• 36:55
  venture
• 36:56
  or
• 36:56
  angel
• 36:57
  funds
• 36:58
  because
• 36:59
  then
• 36:59
  you
• 37:00
  also
• 37:00
  tend
• 37:00
  to
• 37:01
  have
• 37:02
  aligned
• 37:02
  values.
• 37:03
  You're
• 37:03
  the,
• 37:04
  what
• 37:04
  you're
• 37:05
  investing
• 37:05
  in
• 37:05
  is
• 37:05
  something
• 37:06
  I'm
• 37:06
  going
• 37:06
  to
• 37:06
  be
• 37:06
  interested
• 37:07
  in.
• 37:08
  But
• 37:08
  you
• 37:08
  learn.
• 37:10
  Right.
• 37:10
  Like
• 37:10
  there's
• 37:11
  a
• 37:11
  lot
• 37:11
  of
• 37:11
  involvement.
• 37:12
  I
• 37:12
  know
• 37:12
  you're,
• 37:12
  you're
• 37:13
  involved
• 37:13
  in
• 37:15
  at
• 37:15
  least
• 37:15
  one
• 37:16
  venture
• 37:16
  firm.
• 37:17
  Right?
• 37:17
  You're
• 37:18
  several,
• 37:18
  actually.
• 37:19
  Yeah,
• 37:19
  yeah.
• 37:20
  Over
• 37:20
  the
• 37:20
  years.
• 37:21
  Yeah.
• 37:22
  And,
• 37:22
  and
• 37:23
  so
• 37:23
  that's
• 37:23
  also
• 37:24
  a
• 37:24
  great
• 37:24
  way
• 37:24
  to
• 37:24
  learn.
• 37:25
  And
• 37:25
  you're
• 37:25
  on
• 37:26
  some
• 37:27
  investment
• 37:27
  committees,
• 37:28
  right?
• 37:29
  Yeah,
• 37:29
  yeah,
• 37:30
  yeah.
• 37:30
  That's
• 37:31
  great.
• 37:31
  We
• 37:31
  put
• 37:32
  together
• 37:32
  the
• 37:32
  Next
• 37:32
  Wave
• 37:33
  Impact
• 37:33
  fund.
• 37:34
  Alicia
• 37:34
  Robb
• 37:34
  actually
• 37:35
  is
• 37:35
  the
• 37:35
  one
• 37:35
  who
• 37:36
  is
• 37:36
  the
• 37:36
  mastermind
• 37:37
  behind
• 37:37
  it.
• 37:37
  And
• 37:37
  then
• 37:37
  there
• 37:38
  were
• 37:38
  nine
• 37:38
  of
• 37:38
  us
• 37:39
  that
• 37:39
  were
• 37:39
  on
• 37:39
  the
• 37:39
  investment
• 37:40
  committee
• 37:40
  and
• 37:40
  it
• 37:40
  was
• 37:41
  a
• 37:41
  great
• 37:41
  model
• 37:41
  because
• 37:42
  we
• 37:42
  would
• 37:42
  bring,
• 37:43
  we
• 37:43
  all
• 37:43
  saw
• 37:44
  different
• 37:44
  deal
• 37:44
  flow
• 37:45
  based
• 37:45
  on
• 37:45
  our
• 37:45
  own
• 37:45
  everyday
• 37:46
  things
• 37:46
  that
• 37:46
  we
• 37:46
  were
• 37:47
  doing.
• 37:47
  And
• 37:47
  then
• 37:48
  we
• 37:48
  would
• 37:48
  bring
• 37:48
  that
• 37:48
  to
• 37:49
  the
• 37:49
  fund.
• 37:49
  And
• 37:49
  what
• 37:50
  our
• 37:50
  thesis
• 37:51
  was
• 37:51
  was
• 37:51
  that
• 37:52
  we
• 37:52
  would
• 37:52
  be
• 37:52
  able
• 37:52
  to
• 37:53
  have
• 37:53
  the
• 37:54
  fund
• 37:54
  make
• 37:55
  money
• 37:55
  and
• 37:56
  still
• 37:56
  make
• 37:56
  an
• 37:57
  impact,
• 37:57
  hence
• 37:57
  the
• 37:58
  term
• 37:58
  impact
• 37:59
  fund.
• 37:59
  But
• 38:00
  we
• 38:00
  also
• 38:01
  wanted
• 38:01
  to
• 38:01
  say,
• 38:01
  hey,
• 38:02
  we're
• 38:02
  going
• 38:02
  to
• 38:02
  make
• 38:03
  some
• 38:03
  money
• 38:03
  here
• 38:04
  too.
• 38:04
  And
• 38:04
  I
• 38:04
  talk
• 38:04
  about
• 38:04
  it
• 38:05
  in
• 38:05
  the
• 38:05
  book
• 38:05
  because
• 38:05
  we
• 38:06
  have
• 38:06
  had
• 38:06
  several
• 38:07
  exits
• 38:07
  already
• 38:08
  and
• 38:09
  there
• 38:09
  are
• 38:09
  still
• 38:10
  several
• 38:10
  thriving
• 38:11
  companies
• 38:11
  in
• 38:12
  the
• 38:12
  fund.
• 38:13
  So
• 38:13
  we're
• 38:14
  already
• 38:14
  tracking
• 38:15
  to
• 38:16
  do
• 38:16
  exactly
• 38:17
  that.
• 38:17
  So
• 38:18
  it's
• 38:18
  pretty
• 38:19
  exciting.
• 38:19
  It's
• 38:20
  very
• 38:20
  exciting.
• 38:21
  And
• 38:22
  so
• 38:22
  tell
• 38:23
  us
• 38:23
  about
• 38:23
  maybe
• 38:24
  a
• 38:24
  couple
• 38:24
  of
• 38:24
  your
• 38:24
  favorite
• 38:25
  investments
• 38:26
  that
• 38:26
  have
• 38:26
  not
• 38:27
  only
• 38:27
  made
• 38:28
  some
• 38:28
  money
• 38:28
  but
• 38:28
  also
• 38:29
  you
• 38:29
  feel
• 38:29
  good
• 38:29
  about
• 38:31
  the
• 38:32
  goodness
• 38:32
  it's
• 38:32
  bringing
• 38:32
  to
• 38:33
  the
• 38:33
  world.
• 38:33
  The
• 38:33
  good
• 38:34
  doing
• 38:34
  the
• 38:34
  good.
• 38:35
  Yeah.
• 38:36
  So
• 38:36
  I
• 38:37
  have
• 38:37
  no
• 38:37
  business
• 38:38
  investing
• 38:38
  in
• 38:38
  healthcare
• 38:39
  companies
• 38:39
  but
• 38:40
  I
• 38:40
  am
• 38:41
  so
• 38:41
  soft
• 38:41
  hearted
• 38:42
  about
• 38:42
  it
• 38:42
  because
• 38:42
  I
• 38:43
  just
• 38:43
  love
• 38:43
  what
• 38:43
  they're
• 38:43
  doing.
• 38:44
  But
• 38:44
  I'm
• 38:44
  not
• 38:44
  a
• 38:45
  scientist
• 38:45
  so
• 38:45
  I
• 38:45
  have
• 38:46
  to
• 38:46
  be
• 38:46
  super
• 38:46
  careful.
• 38:46
  And
• 38:47
  I
• 38:47
  always
• 38:47
  have
• 38:47
  to
• 38:47
  tell,
• 38:48
  I
• 38:48
  tell
• 38:48
  other
• 38:48
  people
• 38:48
  too.
• 38:49
  And
• 38:49
  I
• 38:49
  definitely
• 38:50
  caution
• 38:50
  in
• 38:50
  my
• 38:50
  book
• 38:51
  about
• 38:51
  it
• 38:51
  is
• 38:52
  get
• 38:52
  around
• 38:53
  people,
• 38:53
  surround
• 38:54
  yourself
• 38:54
  and
• 38:54
  that
• 38:54
  angels
• 38:55
  are
• 38:55
  very
• 38:55
  good
• 38:55
  about
• 38:55
  that.
• 38:56
  They're
• 38:56
  good
• 38:56
  about
• 38:57
  doing
• 38:57
  things
• 38:57
  in
• 38:57
  groups.
• 38:58
  There
• 38:58
  they
• 38:58
  do
• 38:59
  diligence
• 38:59
  in
• 38:59
  groups.
• 38:59
  They
• 39:00
  really
• 39:00
  take
• 39:00
  a
• 39:00
  look
• 39:00
  at
• 39:00
  those
• 39:01
  companies
• 39:01
  because
• 39:02
  I
• 39:03
  should
• 39:03
  not
• 39:03
  be
• 39:03
  investing
• 39:04
  in
• 39:04
  science
• 39:04
  companies
• 39:05
  or
• 39:05
  health
• 39:05
  care
• 39:05
  companies,
• 39:05
  but
• 39:06
  I
• 39:06
  do
• 39:06
  because
• 39:07
  I
• 39:07
  love
• 39:07
  what
• 39:07
  they're
• 39:08
  doing
• 39:08
  and
• 39:08
  I
• 39:08
  really
• 39:08
  want
• 39:09
  to
• 39:09
  see
• 39:09
  them
• 39:09
  move
• 39:09
  forward.
• 39:10
  So
• 39:10
  there
• 39:11
  have
• 39:11
  actually
• 39:11
  been.
• 39:12
  And
• 39:12
  I.
• 39:13
  This
• 39:13
  is.
• 39:14
  This
• 39:14
  is
• 39:14
  one
• 39:14
  of
• 39:14
  those
• 39:14
  things.
• 39:15
  I've
• 39:15
  talked
• 39:15
  to
• 39:15
  some.
• 39:15
  It
• 39:16
  depends
• 39:16
  on,
• 39:17
  you
• 39:18
  know,
• 39:18
  health.
• 39:18
  Health
• 39:19
  care
• 39:20
  investors
• 39:20
  tend
• 39:21
  to
• 39:21
  invest
• 39:21
  in,
• 39:21
  like
• 39:22
  a
• 39:22
  pharma
• 39:22
  company,
• 39:22
  meaning
• 39:23
  like
• 39:23
  a
• 39:23
  drug
• 39:25
  development.
• 39:25
  But
• 39:26
  they
• 39:26
  are
• 39:26
  very
• 39:28
  long
• 39:28
  tail.
• 39:29
  They
• 39:30
  take
• 39:30
  a
• 39:30
  lot
• 39:30
  of
• 39:31
  money.
• 39:32
  A
• 39:32
  lot
• 39:32
  of
• 39:32
  money,
• 39:33
  A
• 39:33
  lot
• 39:33
  of
• 39:33
  money.
• 39:34
  But
• 39:34
  one
• 39:34
  of
• 39:35
  the
• 39:35
  companies
• 39:35
  that
• 39:37
  we
• 39:37
  had
• 39:37
  invested
• 39:37
  in
• 39:38
  a
• 39:38
  while
• 39:38
  back,
• 39:38
  they
• 39:38
  did
• 39:39
  a
• 39:39
  secondary
• 39:39
  sale,
• 39:40
  which
• 39:40
  doesn't
• 39:40
  happen
• 39:40
  very
• 39:41
  often,
• 39:41
  but
• 39:41
  that
• 39:41
  can
• 39:41
  be
• 39:42
  awfully
• 39:42
  fun.
• 39:43
  And
• 39:43
  we
• 39:43
  were
• 39:44
  bought
• 39:44
  out
• 39:44
  with
• 39:45
  a
• 39:45
  10x
• 39:45
  return.
• 39:46
  So
• 39:46
  that
• 39:47
  was
• 39:47
  exciting
• 39:47
  because
• 39:48
  then
• 39:48
  I
• 39:48
  was
• 39:48
  like,
• 39:48
  okay,
• 39:49
  so
• 39:49
  maybe
• 39:50
  investing
• 39:50
  in
• 39:50
  pharma
• 39:51
  isn't
• 39:51
  a
• 39:51
  terrible
• 39:52
  idea.
• 39:53
  You
• 39:53
  just
• 39:53
  never
• 39:54
  know.
• 39:54
  So
• 39:54
  it's
• 39:54
  one
• 39:55
  of
• 39:55
  those
• 39:55
  things.
• 39:55
  Again,
• 39:56
  everything's
• 39:56
  risky.
• 39:57
  But
• 39:57
  the
• 39:57
  other
• 39:58
  things
• 39:58
  that
• 39:58
  I've
• 39:59
  been
• 39:59
  super
• 40:00
  excited
• 40:00
  to
• 40:00
  see
• 40:01
  grow
• 40:01
  are
• 40:02
  companies
• 40:02
  like
• 40:02
  Joy
• 40:03
  Lux,
• 40:03
  which
• 40:04
  is
• 40:04
  a
• 40:04
  company.
• 40:05
  You
• 40:05
  know
• 40:05
  them,
• 40:05
  right?
• 40:06
  They're
• 40:06
  a
• 40:06
  company
• 40:07
  working
• 40:07
  on
• 40:08
  women's
• 40:08
  sexual
• 40:09
  health
• 40:09
  and
• 40:10
  mainly
• 40:10
  pelvic
• 40:11
  floor
• 40:11
  health.
• 40:11
  And
• 40:12
  that's
• 40:12
  something
• 40:12
  that,
• 40:13
  oh,
• 40:13
  I
• 40:14
  write
• 40:14
  about
• 40:14
  the
• 40:15
  CEO
• 40:15
  in
• 40:15
  my
• 40:16
  book
• 40:16
  because
• 40:16
  Colette
• 40:17
  had
• 40:17
  so
• 40:18
  many
• 40:18
  stories
• 40:18
  about
• 40:19
  how
• 40:20
  she
• 40:20
  just
• 40:20
  couldn't
• 40:21
  fundraise.
• 40:22
  People
• 40:22
  didn't
• 40:22
  want
• 40:22
  to
• 40:22
  talk
• 40:23
  about
• 40:23
  men
• 40:23
  especially
• 40:24
  didn't
• 40:24
  want
• 40:24
  to
• 40:24
  talk
• 40:24
  about
• 40:25
  pelvic
• 40:25
  floor
• 40:25
  health.
• 40:26
  They
• 40:26
  didn't
• 40:26
  want
• 40:26
  to
• 40:26
  have
• 40:26
  to
• 40:26
  say,
• 40:27
  you
• 40:27
  know,
• 40:28
  words
• 40:28
  in
• 40:28
  Monday
• 40:29
  morning
• 40:29
  meetings
• 40:29
  that
• 40:30
  they
• 40:30
  didn't
• 40:30
  feel
• 40:31
  comfortable
• 40:31
  with
• 40:32
  related
• 40:32
  to
• 40:32
  women's
• 40:33
  body
• 40:33
  parts.
• 40:34
  So,
• 40:34
  you
• 40:34
  know,
• 40:34
  these
• 40:35
  were
• 40:35
  things
• 40:35
  they
• 40:35
  were
• 40:35
  like,
• 40:36
  I
• 40:36
  don't
• 40:36
  really
• 40:36
  want
• 40:36
  to.
• 40:37
  I
• 40:37
  don't
• 40:37
  want
• 40:37
  to
• 40:37
  do
• 40:37
  this.
• 40:37
  And
• 40:38
  then,
• 40:38
  of
• 40:38
  course,
• 40:38
  you
• 40:39
  know,
• 40:39
  Joy
• 40:39
  Lux
• 40:40
  is
• 40:40
  also,
• 40:41
  because
• 40:41
  they're
• 40:42
  talking
• 40:42
  about
• 40:42
  pelvic
• 40:42
  floor
• 40:43
  health,
• 40:44
  the
• 40:45
  Facebook
• 40:45
  algorithms,
• 40:46
  the
• 40:46
  Amazon,
• 40:47
  you
• 40:47
  know,
• 40:47
  all
• 40:48
  of
• 40:48
  these
• 40:48
  algorithms
• 40:49
  kind
• 40:49
  of
• 40:49
  forced
• 40:50
  them
• 40:50
  into
• 40:50
  a
• 40:51
  bucket.
• 40:51
  That
• 40:52
  was
• 40:52
  not
• 40:52
  accurate
• 40:53
  either.
• 40:54
  So
• 40:54
  in
• 40:54
  some
• 40:54
  cases,
• 40:55
  they
• 40:55
  really
• 40:55
  struggled
• 40:56
  to
• 40:56
  be
• 40:56
  able
• 40:56
  to
• 40:57
  even
• 40:57
  stay
• 40:57
  in
• 40:57
  business.
• 40:58
  But
• 40:59
  Colette
• 40:59
  is
• 40:59
  an
• 40:59
  incredible
• 41:01
  CEO
• 41:01
  and
• 41:02
  the
• 41:02
  company
• 41:02
  is
• 41:02
  doing
• 41:03
  fabulously
• 41:03
  well.
• 41:04
  And
• 41:04
  they
• 41:04
  just
• 41:04
  announced
• 41:05
  back
• 41:05
  at
• 41:05
  the
• 41:05
  end
• 41:05
  of
• 41:05
  2024,
• 41:06
  a
• 41:06
  partnership
• 41:07
  with
• 41:07
  Halle
• 41:07
  Berry.
• 41:08
  They
• 41:09
  have
• 41:09
  morphed
• 41:10
  the
• 41:10
  company
• 41:10
  into
• 41:10
  a
• 41:11
  lot
• 41:11
  more
• 41:11
  than
• 41:11
  just
• 41:11
  pelvic
• 41:12
  floor
• 41:12
  health.
• 41:12
  And
• 41:12
  now
• 41:12
  they're
• 41:13
  into
• 41:13
  menopause
• 41:14
  and
• 41:15
  postpartum.
• 41:16
  And
• 41:16
  it's
• 41:17
  just
• 41:17
  like,
• 41:17
  it's
• 41:17
  a
• 41:17
  great
• 41:18
  example
• 41:19
  of
• 41:20
  how
• 41:20
  a
• 41:21
  women's
• 41:21
  health
• 41:21
  company
• 41:22
  can
• 41:22
  evolve
• 41:23
  and
• 41:24
  become
• 41:24
  so
• 41:25
  much
• 41:25
  more.
• 41:25
  And
• 41:25
  I
• 41:25
  think
• 41:26
  that's
• 41:26
  something
• 41:26
  that
• 41:26
  people,
• 41:27
  especially
• 41:28
  women
• 41:28
  who
• 41:29
  Are
• 41:29
  the
• 41:29
  users
• 41:30
  of
• 41:30
  these
• 41:30
  products
• 41:31
  are
• 41:32
  super
• 41:32
  excited
• 41:32
  to
• 41:32
  see
• 41:33
  come
• 41:33
  to
• 41:33
  market.
• 41:34
  I
• 41:35
  couldn't
• 41:35
  agree
• 41:36
  more.
• 41:36
  I
• 41:36
  was
• 41:36
  on
• 41:36
  your
• 41:37
  website
• 41:37
  and
• 41:37
  checking
• 41:38
  out
• 41:38
  Joylux
• 41:39
  and
• 41:39
  it's
• 41:40
  really
• 41:43
  like
• 41:43
  there's
• 41:43
  been
• 41:43
  a
• 41:44
  little
• 41:44
  blue
• 41:44
  pill
• 41:44
  in
• 41:44
  the
• 41:45
  market
• 41:45
  for
• 41:45
  a
• 41:45
  long
• 41:45
  time
• 41:46
  and.
• 41:47
  Yeah,
• 41:47
  right.
• 41:47
  And
• 41:48
  so
• 41:48
  to
• 41:48
  have
• 41:49
  women's
• 41:50
  bodies,
• 41:50
  women's
• 41:51
  concerns,
• 41:52
  women's
• 41:52
  sexuality
• 41:53
  be
• 41:53
  addressed
• 41:54
  and
• 41:55
  the
• 41:55
  pelvic
• 41:55
  floor
• 41:55
  thing
• 41:56
  is
• 41:56
  a
• 41:56
  big
• 41:56
  deal.
• 41:56
  I
• 41:57
  mean
• 41:57
  we,
• 41:58
  we
• 41:58
  need
• 41:58
  it
• 41:59
  for
• 41:59
  our
• 41:59
  health
• 41:59
  and,
• 42:00
  and
• 42:00
  having
• 42:01
  babies
• 42:01
  causes
• 42:02
  us
• 42:02
  to
• 42:02
  need
• 42:03
  to
• 42:03
  have,
• 42:05
  have,
• 42:05
  have
• 42:05
  pelvic
• 42:06
  floor
• 42:06
  health.
• 42:07
  I
• 42:07
  know
• 42:07
  that
• 42:07
  in
• 42:08
  France,
• 42:08
  for
• 42:08
  example,
• 42:09
  when
• 42:10
  you
• 42:10
  have
• 42:10
  a
• 42:10
  hysterectomy
• 42:11
  or
• 42:11
  after
• 42:12
  you
• 42:12
  have
• 42:12
  children,
• 42:12
  they,
• 42:13
  they
• 42:13
  immediately
• 42:14
  flood
• 42:14
  you
• 42:14
  with
• 42:15
  information.
• 42:16
  And
• 42:16
  we
• 42:16
  don't
• 42:16
  do
• 42:17
  that
• 42:17
  in
• 42:17
  the
• 42:17
  United
• 42:17
  States.
• 42:19
  And
• 42:19
  so
• 42:20
  I
• 42:20
  feel
• 42:20
  like
• 42:21
  this
• 42:21
  is
• 42:21
  the
• 42:21
  good
• 42:22
  that,
• 42:22
  that
• 42:23
  women
• 42:23
  led
• 42:23
  companies
• 42:24
  can
• 42:24
  bring.
• 42:25
  Absolutely.
• 42:26
  Yeah.
• 42:26
  I
• 42:26
  love
• 42:27
  it.
• 42:28
  All
• 42:28
  right,
• 42:29
  so
• 42:30
  how
• 42:31
  can
• 42:31
  our
• 42:31
  listeners
• 42:33
  be
• 42:33
  in
• 42:33
  touch
• 42:34
  with
• 42:34
  you?
• 42:35
  What's
• 42:35
  the
• 42:35
  best
• 42:35
  way
• 42:36
  to
• 42:36
  learn
• 42:36
  and
• 42:37
  kind
• 42:38
  of
• 42:38
  go
• 42:38
  deeper?
• 42:39
  The
• 42:39
  best
• 42:40
  way
• 42:40
  is
• 42:40
  just
• 42:40
  go
• 42:40
  to
• 42:40
  my
• 42:41
  website,
• 42:41
  which
• 42:41
  is
• 42:41
  Marcia
• 42:42
  M
• 42:42
  A
• 42:42
  R
• 42:43
  C
• 42:43
  I
• 42:43
  A
• 42:44
  Dawood
• 42:44
  D
• 42:45
  A
• 42:45
  W
• 42:45
  o
• 42:46
  o
• 42:46
  d.com
• 42:47
  and
• 42:47
  on
• 42:47
  there
• 42:48
  people
• 42:48
  can
• 42:48
  get
• 42:49
  a
• 42:49
  free
• 42:50
  first
• 42:50
  chapter
• 42:50
  of
• 42:50
  the
• 42:51
  book.
• 42:51
  The
• 42:51
  intro
• 42:51
  and
• 42:52
  the
• 42:52
  first
• 42:52
  chapter
• 42:52
  are
• 42:52
  free
• 42:53
  on
• 42:53
  the
• 42:53
  website.
• 42:54
  There
• 42:54
  are
• 42:54
  tons
• 42:55
  of
• 42:55
  other
• 42:56
  resources.
• 42:58
  The
• 42:58
  podcast,
• 42:59
  of
• 42:59
  course,
• 43:00
  I'm
• 43:00
  up
• 43:00
  to
• 43:00
  about
• 43:01
  125
• 43:02
  episodes
• 43:02
  now,
• 43:02
  so
• 43:03
  that's
• 43:03
  exciting.
• 43:04
  And
• 43:05
  the
• 43:05
  podcast
• 43:05
  really
• 43:06
  was
• 43:06
  at
• 43:06
  first
• 43:07
  built
• 43:07
  to
• 43:07
  be,
• 43:08
  hey,
• 43:08
  let's
• 43:09
  showcase
• 43:09
  what
• 43:10
  some
• 43:10
  other
• 43:10
  angels
• 43:11
  are
• 43:11
  doing.
• 43:11
  Mostly
• 43:11
  it
• 43:11
  was
• 43:11
  my
• 43:12
  friends
• 43:12
  and
• 43:12
  I'd
• 43:12
  be
• 43:13
  like
• 43:13
  asking
• 43:13
  them
• 43:13
  questions
• 43:14
  like,
• 43:14
  why
• 43:14
  do
• 43:14
  you
• 43:14
  do
• 43:15
  this
• 43:15
  and
• 43:15
  where'd
• 43:16
  you
• 43:16
  get
• 43:16
  the
• 43:16
  money?
• 43:16
  And
• 43:17
  you
• 43:17
  know,
• 43:17
  those
• 43:17
  types
• 43:17
  of
• 43:18
  things.
• 43:18
  And
• 43:18
  there's
• 43:19
  still,
• 43:19
  you
• 43:19
  know,
• 43:19
  some
• 43:19
  of
• 43:20
  that
• 43:20
  as
• 43:20
  well.
• 43:20
  But
• 43:20
  I've
• 43:21
  really
• 43:21
  tried
• 43:21
  to
• 43:21
  morph
• 43:21
  it
• 43:22
  into
• 43:22
  what
• 43:23
  is
• 43:23
  equity
• 43:24
  crowdfunding
• 43:25
  and
• 43:25
  who
• 43:25
  did
• 43:25
  it?
• 43:25
  And
• 43:26
  I've
• 43:26
  had
• 43:26
  entrepreneurs,
• 43:27
  a
• 43:27
  couple
• 43:28
  entrepreneurs
• 43:28
  come
• 43:28
  on
• 43:28
  that
• 43:28
  have
• 43:29
  raised
• 43:29
  significant
• 43:29
  funding
• 43:31
  using
• 43:32
  equity
• 43:32
  crowdfunding.
• 43:33
  Because
• 43:33
  I
• 43:33
  want
• 43:33
  to,
• 43:34
  I
• 43:34
  want
• 43:34
  entrepreneurs
• 43:35
  to
• 43:35
  be
• 43:35
  able
• 43:35
  to
• 43:35
  see,
• 43:35
  hey,
• 43:36
  this
• 43:36
  is
• 43:36
  possible.
• 43:37
  And
• 43:37
  I
• 43:37
  want
• 43:38
  investors
• 43:38
  to
• 43:38
  see
• 43:39
  like,
• 43:39
  hey,
• 43:39
  if
• 43:39
  we
• 43:39
  do
• 43:40
  rally
• 43:40
  together,
• 43:41
  this
• 43:41
  is
• 43:41
  what
• 43:41
  can
• 43:41
  happen.
• 43:42
  And
• 43:42
  it
• 43:42
  can
• 43:42
  be,
• 43:43
  you
• 43:43
  know,
• 43:43
  a
• 43:44
  really
• 43:44
  good
• 43:44
  result.
• 43:45
  So
• 43:46
  those
• 43:46
  types
• 43:46
  of
• 43:46
  things,
• 43:47
  we
• 43:47
  didn't
• 43:47
  really
• 43:47
  get
• 43:48
  into
• 43:48
  it.
• 43:48
  But
• 43:48
  investing
• 43:49
  with
• 43:49
  philanthropic
• 43:49
  capital
• 43:50
  is
• 43:50
  also
• 43:50
  something
• 43:51
  that
• 43:51
  especially
• 43:51
  women
• 43:52
  love,
• 43:52
  love,
• 43:52
  love.
• 43:53
  So
• 43:54
  all
• 43:54
  of
• 43:54
  these
• 43:55
  things,
• 43:55
  you
• 43:55
  can
• 43:55
  find
• 43:55
  all
• 43:56
  the
• 43:56
  info
• 43:57
  on
• 43:57
  my
• 43:57
  website.
• 43:58
  Wonderful.
• 43:58
  And
• 43:59
  you
• 43:59
  know,
• 43:59
  when
• 44:00
  you
• 44:00
  go
• 44:00
  to
• 44:00
  marcia
• 44:01
  dawood.com
• 44:02
  dogood
• 44:03
  you
• 44:04
  can
• 44:04
  find
• 44:04
  that,
• 44:04
  that
• 44:05
  book
• 44:05
  chapter,
• 44:06
  you're
• 44:06
  also
• 44:07
  going
• 44:07
  to
• 44:07
  find
• 44:08
  a
• 44:08
  plethora
• 44:09
  of
• 44:09
  other
• 44:10
  resources
• 44:11
  that
• 44:11
  I'm
• 44:11
  just
• 44:11
  telling
• 44:12
  you
• 44:12
  it's
• 44:13
  just
• 44:13
  like
• 44:13
  you'll
• 44:14
  want
• 44:14
  to
• 44:14
  spend
• 44:14
  the
• 44:14
  afternoon
• 44:15
  there.
• 44:15
  There's
• 44:15
  a
• 44:16
  Halo
• 44:16
  strategy
• 44:17
  worksheet,
• 44:17
  there's
• 44:18
  a
• 44:18
  do
• 44:18
  good
• 44:18
  while
• 44:19
  doing
• 44:19
  well
• 44:19
  exercise
• 44:21
  and
• 44:21
  there
• 44:21
  is
• 44:22
  a
• 44:22
  starting
• 44:23
  a
• 44:23
  conversation
• 44:24
  about
• 44:24
  money
• 44:25
  workbook
• 44:26
  also.
• 44:26
  And
• 44:27
  she
• 44:27
  also
• 44:28
  has
• 44:28
  great
• 44:28
  discounts
• 44:29
  from
• 44:29
  some
• 44:30
  of
• 44:30
  the
• 44:30
  amazing
• 44:30
  women
• 44:31
  led
• 44:31
  brands
• 44:31
  that
• 44:32
  she,
• 44:32
  she
• 44:32
  supports.
• 44:34
  Really
• 44:34
  good
• 44:34
  boxed
• 44:35
  wine.
• 44:35
  You
• 44:36
  can
• 44:36
  get
• 44:36
  a
• 44:36
  discount
• 44:37
  Joy
• 44:38
  Lux,
• 44:38
  which
• 44:38
  we
• 44:38
  talked
• 44:39
  about
• 44:39
  a
• 44:39
  little
• 44:39
  bit.
• 44:40
  The
• 44:40
  Voo,
• 44:41
  Forte
• 44:41
  and
• 44:42
  Rosette,
• 44:42
  Rosie,
• 44:43
  all
• 44:43
  these,
• 44:43
  these
• 44:43
  are
• 44:44
  such
• 44:44
  fun,
• 44:44
  interesting,
• 44:45
  important
• 44:46
  companies
• 44:47
  to
• 44:47
  check
• 44:48
  out
• 44:48
  and
• 44:49
  use
• 44:50
  the,
• 44:50
  the,
• 44:51
  the
• 44:51
  discounts
• 44:52
  that
• 44:52
  Marsha
• 44:53
  offers.
• 44:53
  And
• 44:54
  so
• 44:54
  in
• 44:55
  closing,
• 44:55
  what
• 44:56
  is
• 44:56
  a
• 44:57
  piece
• 44:57
  of
• 44:57
  wisdom
• 44:58
  that
• 44:58
  you
• 44:59
  would
• 44:59
  like
• 44:59
  to
• 45:00
  share
• 45:00
  A
• 45:01
  final
• 45:01
  piece
• 45:01
  of
• 45:01
  wisdom
• 45:02
  you'd
• 45:02
  like
• 45:02
  to
• 45:02
  share
• 45:02
  with
• 45:02
  women
• 45:03
  founders
• 45:03
  who
• 45:04
  are
• 45:04
  growing
• 45:05
  visionary
• 45:05
  companies
• 45:06
  that
• 45:07
  will
• 45:07
  ultimately
• 45:08
  make
• 45:08
  the
• 45:09
  world
• 45:09
  better.
• 45:11
  Oh,
• 45:11
  there's
• 45:11
  so
• 45:11
  much.
• 45:12
  But
• 45:12
  I
• 45:13
  would
• 45:13
  have
• 45:13
  to
• 45:13
  say,
• 45:14
  you
• 45:14
  know
• 45:14
  that
• 45:14
  alignment
• 45:15
  with
• 45:15
  the
• 45:16
  investors
• 45:17
  early
• 45:17
  on
• 45:18
  can
• 45:18
  be
• 45:19
  so
• 45:19
  critical.
• 45:20
  There
• 45:20
  are
• 45:21
  entrepreneurs
• 45:22
  I've
• 45:22
  talked
• 45:22
  to
• 45:23
  female
• 45:23
  founders
• 45:24
  who
• 45:24
  have
• 45:24
  said
• 45:24
  look,
• 45:24
  if
• 45:25
  it
• 45:25
  wasn't
• 45:25
  for
• 45:25
  this
• 45:25
  one
• 45:26
  or
• 45:26
  two
• 45:27
  people,
• 45:28
  I
• 45:29
  would
• 45:29
  not
• 45:29
  be
• 45:29
  where
• 45:30
  I
• 45:30
  am.
• 45:30
  And
• 45:31
  that
• 45:31
  alignment
• 45:32
  started
• 45:33
  really
• 45:33
  early.
• 45:34
  So
• 45:35
  I
• 45:35
  really
• 45:35
  encourage
• 45:37
  especially
• 45:37
  women,
• 45:37
  go
• 45:38
  out,
• 45:38
  find
• 45:38
  the
• 45:38
  other
• 45:39
  women
• 45:39
  that
• 45:39
  will
• 45:39
  back
• 45:40
  you,
• 45:40
  find
• 45:41
  your
• 45:41
  tribe,
• 45:42
  find
• 45:42
  your
• 45:42
  people
• 45:43
  and
• 45:43
  have
• 45:44
  that
• 45:44
  be
• 45:45
  a
• 45:45
  really
• 45:46
  strong
• 45:47
  part
• 45:47
  of
• 45:47
  how
• 45:48
  you
• 45:48
  grow
• 45:48
  and
• 45:48
  scale
• 45:49
  your
• 45:49
  company.
• 45:50
  I
• 45:50
  love
• 45:50
  that
• 45:51
  great
• 45:52
  wisdom.
• 45:52
  And
• 45:53
  thank
• 45:53
  you
• 45:53
  Marcia.
• 45:54
  Thank
• 45:54
  you
• 45:54
  for
• 45:54
  being
• 45:55
  here
• 45:55
  with
• 45:55
  us
• 45:55
  today
• 45:55
  on
• 45:55
  the
• 45:56
  Wisdom
• 45:56
  of
• 45:56
  Women
• 45:56
  show.
• 45:57
  We
• 45:57
  really
• 45:58
  appreciate
• 45:59
  all
• 45:59
  that
• 45:59
  you
• 45:59
  have
• 46:00
  shared
• 46:00
  with
• 46:00
  us
• 46:00
  and
• 46:00
  your
• 46:01
  story.
• 46:01
  Be
• 46:02
  sure
• 46:02
  to
• 46:03
  all
• 46:03
  of
• 46:03
  our
• 46:03
  listeners,
• 46:04
  be
• 46:04
  sure
• 46:04
  to
• 46:04
  also
• 46:05
  watch
• 46:06
  Marcia's
• 46:06
  TedX.
• 46:08
  I'll
• 46:08
  have
• 46:08
  it
• 46:09
  in
• 46:09
  the,
• 46:09
  in
• 46:09
  the
• 46:09
  description
• 46:10
  below
• 46:11
  but
• 46:11
  it
• 46:11
  is
• 46:12
  awesome.
• 46:13
  It's,
• 46:13
  I
• 46:13
  don't
• 46:14
  know,
• 46:14
  15
• 46:14
  minutes
• 46:14
  long
• 46:15
  if
• 46:15
  that
• 46:15
  and
• 46:15
  it
• 46:16
  is,
• 46:16
  it's
• 46:17
  11
• 46:17
  minutes
• 46:18
  long
• 46:18
  and
• 46:18
  it's,
• 46:19
  it
• 46:19
  will,
• 46:20
  it
• 46:20
  will
• 46:20
  make
• 46:20
  you
• 46:21
  smile.
• 46:21
  You'll
• 46:22
  make
• 46:22
  your
• 46:22
  heart.
• 46:23
  She
• 46:23
  tells
• 46:23
  a
• 46:23
  story
• 46:23
  about
• 46:24
  her
• 46:24
  dad
• 46:25
  and
• 46:26
  her
• 46:26
  family
• 46:26
  and,
• 46:27
  and
• 46:27
  so
• 46:28
  and
• 46:28
  why
• 46:28
  you
• 46:29
  know
• 46:30
  how
• 46:30
  she
• 46:30
  kind
• 46:30
  of
• 46:31
  got
• 46:31
  into
• 46:31
  into
• 46:32
  this
• 46:33
  world
• 46:33
  of
• 46:33
  investing
• 46:34
  as
• 46:34
  well.
• 46:35
  So
• 46:35
  be
• 46:35
  sure
• 46:35
  to
• 46:36
  listen
• 46:36
  there
• 46:36
  and
• 46:37
  to
• 46:37
  everybody
• 46:37
  listening,
• 46:38
  please
• 46:38
  be
• 46:38
  sure
• 46:38
  to
• 46:38
  like
• 46:39
  follow
• 46:39
  share
• 46:39
  the
• 46:40
  wisdom
• 46:40
  of
• 46:40
  women
• 46:40
  show
• 46:41
  and
• 46:41
  whatever
• 46:41
  your
• 46:41
  favorite
• 46:41
  listening
• 46:42
  platform
• 46:42
  is
• 46:43
  and
• 46:43
  to
• 46:44
  inform
• 46:44
  and
• 46:44
  to
• 46:44
  infuse
• 46:45
  more
• 46:46
  of
• 46:46
  your
• 46:46
  wisdom
• 46:47
  into
• 46:48
  your
• 46:48
  business.
• 46:49
  Be
• 46:49
  sure
• 46:49
  to
• 46:50
  take
• 46:50
  the
• 46:50
  growth
• 46:51
  readiness
• 46:51
  quiz
• 46:52
  at
• 46:52
  a
• 46:52
  ForceForGood
• 46:53
  biz
• 46:54
  quiz
• 46:54
  and
• 46:55
  uncover
• 46:55
  where
• 46:56
  your
• 46:57
  insight
• 46:57
  is
• 46:57
  most
• 46:58
  needed.
• 46:59
  And
• 46:59
  let's
• 47:00
  not
• 47:00
  forget
• 47:00
  the
• 47:00
  world
• 47:01
  is
• 47:01
  made
• 47:02
  better
• 47:02
  by
• 47:03
  women
• 47:03
  led
• 47:04
  business.
• 47:05
  Let's
• 47:05
  go
• 47:05
  make
• 47:06
  the
• 47:06
  world
• 47:06
  a
• 47:06
  better
• 47:06
  place.
• 47:08
  Cheers.