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Don’t Get On The Financial Roller Coaster · Suze Orman's Women & Money (And Everyone Smart Enough To Listen)

• 0:07
  Suze: November 23, 2025. Welcome everybody to the Women and Money
• 0:12
  Suze: podcast as well as everybody smart enough to listen. Today
• 0:16
  Suze: is Suze School, so get out your Suze notebooks.
• 0:21
  Suze: You know, I've been doing this now for 40 years.
• 0:26
  Suze: And over those 40 years I have watched these markets
• 0:31
  Suze: go way up and I have watched them go way down.
• 0:37
  Suze: But I've always known one thing.
• 0:41
  Suze: That if you are invested in good quality stocks, if
• 0:46
  Suze: you are invested and you have a plan in the
• 0:49
  Suze: areas and you are diversified enough that you're not just
• 0:53
  Suze: all in one sector.
• 0:56
  Suze: That over time, you will make a significant amount of money.
• 1:03
  Suze: I've always said to you, you are only to invest
• 1:07
  Suze: in the stock market if you have at least five, 10,
• 1:12
  Suze: 15 years or longer, truthfully.
• 1:15
  Suze: Where you don't need the money and the minimum there
• 1:19
  Suze: was five years. And why five years because normally it
• 1:24
  Suze: will take five years from the top of something like
• 1:28
  Suze: the market to go all the way down to the
• 1:31
  Suze: bottom and then all the way back up again.
• 1:36
  Suze: So I could quote you numbers, I could give you examples,
• 1:39
  Suze: I can give you all of that.
• 1:42
  Suze: But we could also talk about where many of you
• 1:45
  Suze: probably are, emotionally and financially speaking at this moment in time.
• 1:52
  Suze: We have had an extraordinary run, extraordinary with stocks like Palantir, IONQ,
• 2:01
  Suze: and others with the Mag 7. Extraordinary run.
• 2:07
  Suze: And in the last week especially, we've watched a stock
• 2:12
  Suze: like Palantir.
• 2:15
  Suze: Go from, actually last two weeks, from 207 down to 170,
• 2:20
  Suze: back up again a little, and then last week down
• 2:24
  Suze: to as low as 147 and end at about 150
• 2:29
  Suze: something and who knows how low it can go.
• 2:35
  Suze: You've watched IONQ do the exact same thing, go from
• 2:39
  Suze: the high of approximately $85 a share all the way
• 2:43
  Suze: down to $41 where it is right now. Of course,
• 2:49
  Suze: when you look at both those stocks within this 52
• 2:53
  Suze: week period, they started IONQ at about 17.88.
• 2:59
  Suze: You saw Palantir this year, in just this year, everybody,
• 3:05
  Suze: you saw it as low.
• 3:08
  Suze: At $63 a share when we really started talking about it,
• 3:12
  Suze: it was at $7.
• 3:14
  Suze: So there is a law of money which is look
• 3:18
  Suze: at what you have, not at what you had. The
• 3:21
  Suze: biggest mistake you will ever make in life when it
• 3:25
  Suze: comes to investing is when you say to yourself, if
• 3:29
  Suze: only I had.
• 3:31
  Suze: If only I had sold Palantir at 207. If only I
• 3:35
  Suze: had sold IONQ in the 80s, look at the money
• 3:39
  Suze: I would have made.
• 3:42
  Suze: I have said over and over again on this podcast
• 3:46
  Suze: that it's not until you sell, that you have made
• 3:51
  Suze: that money, and what's most important for you to do
• 3:56
  Suze: when you are investing is not really what you could
• 4:00
  Suze: have made, but take an honest look at what you
• 4:03
  Suze: actually have made. What did you buy those stocks at?
• 4:09
  Suze: Are you still up considerably, like over 100% or whatever?
• 4:14
  Suze: But you're upset because you're no longer up maybe 200%
• 4:18
  Suze: or whatever it may be.
• 4:21
  Suze: That will be your downfall if you spend time going,
• 4:27
  Suze: I wish it would go up. I want it to
• 4:29
  Suze: go back up. I liked knowing how much money I had.
• 4:33
  Suze: You have to look at what you have and for
• 4:36
  Suze: those of you who bought IONQ or Palantir or the
• 4:39
  Suze: other Mag 7 or whatever it is that you bought
• 4:42
  Suze: at the top.
• 4:44
  Suze: And now you're down. Here's what I can tell you.
• 4:48
  Suze: A good quality stock, and those are great quality stocks,
• 4:52
  Suze: your NVIDIAs are great. They are great.
• 4:56
  Suze: Will always come back over time, which is why dollar
• 5:03
  Suze: cost averaging is so very important. And have we not
• 5:08
  Suze: said
• 5:09
  Suze: that the way you want to invest is through dollar
• 5:13
  Suze: cost averaging, and you always want to leave enough money
• 5:17
  Suze: there so that when something does go down like they
• 5:21
  Suze: are going down now, you're able to take advantage of
• 5:25
  Suze: it and if it goes down further, you're able to
• 5:27
  Suze: take advantage of it and you just stick with it.
• 5:31
  Suze: But let's just say you're in a situation where.
• 5:36
  Suze: You don't have any more money to invest. You have
• 5:39
  Suze: put it all in there, and now what do you do?
• 5:44
  Suze: Now you just stick it out, believe it or not.
• 5:49
  Suze: Unless the stock itself has changed, unless what they're doing
• 5:55
  Suze: has changed, you just stick with it, and it will
• 6:00
  Suze: eventually go way back up and above where you are
• 6:04
  Suze: right now. Now we could go into recession. We could
• 6:08
  Suze: have a lot of those stocks go way back down
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  Suze: even more.
• 6:12
  Suze: But overall,
• 6:15
  Suze: as long as you are totally in other areas as well,
• 6:20
  Suze: which is why I always said for those of you
• 6:23
  Suze: who don't own a whole lot of stocks, you don't
• 6:26
  Suze: have that type of diversification. There's nothing wrong with owning
• 6:31
  Suze: a Standard and Poor's 500 index for the majority of
• 6:34
  Suze: your money or 50% of your money, and then put
• 6:37
  Suze: a little more money in those four or five other stocks.
• 6:41
  Suze: That we were thinking were really going to continue up
• 6:44
  Suze: and wanted to and probably will.
• 6:48
  Suze: So with that in mind,
• 6:51
  Suze: we were also talking last week on the Women and
• 6:54
  Suze: Money podcast, and we had Fritzy, Fitzy with us, Keith Fitz-Gerald,
• 7:00
  Suze: and we introduced one of Keith's absolutely favorite things to
• 7:05
  Suze: do called a free trade.
• 7:08
  Suze: And in introducing that concept, a lot of you got very,
• 7:13
  Suze: very confused.
• 7:15
  Suze: And one of you wrote me and you said, do
• 7:18
  Suze: you do a free trade, Suze? Is that what you do?
• 7:24
  Suze: And I want to set the record straight on who
• 7:27
  Suze: does this free trade and who does not, because a
• 7:31
  Suze: free trade, and a free trade by the way, everybody is,
• 7:35
  Suze: you invest money, you've now made 100% on your money.
• 7:42
  Suze: You need to sell half of your position, and take
• 7:46
  Suze: your money off the table that you invested, and then
• 7:49
  Suze: just see what happens.
• 7:52
  Suze: Now, I don't think that's a bad idea on any level,
• 7:56
  Suze: if and only if,
• 8:00
  Suze: this is money that you may need. This is really
• 8:04
  Suze: important money for you to maybe have to access within
• 8:08
  Suze: five years or whatever it may be, or if you
• 8:11
  Suze: are a nervous investor.
• 8:14
  Suze: And you are an investor that doesn't know quite what
• 8:17
  Suze: to do and just gets afraid. If that is who
• 8:21
  Suze: you are,
• 8:23
  Suze: then you should absolutely do a free trade at least once.
• 8:29
  Suze: Should you, in my opinion, continue to do a free
• 8:33
  Suze: trade every time it doubles?
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  Suze: Actually, if you are an investor that has time on
• 8:41
  Suze: their side, I don't believe that.
• 8:45
  Suze: I think if you have taken your money off at
• 8:48
  Suze: least once.
• 8:50
  Suze: OK, from that point on, maybe you want to let it
• 8:53
  Suze: ride forever. If you're an investor who isn't nervous, who
• 8:58
  Suze: isn't afraid, you never have to do a free trade.
• 9:03
  Suze: Have I ever done a free trade? And the answer
• 9:07
  Suze: to that is no.
• 9:09
  Suze: Did I take 10% off the table of Palantir when
• 9:14
  Suze: Keith said to do so? I absolutely did. Did I
• 9:19
  Suze: do it the first time that he said to take
• 9:22
  Suze: it off the table? I absolutely did. And then I
• 9:27
  Suze: saved that money. And then when Palantir did happen to
• 9:32
  Suze: go down from the points that I took that 10% off,
• 9:36
  Suze: I bought back in.
• 9:39
  Suze: Because I want to own that stock. I want to
• 9:44
  Suze: own IONQ. I don't want to limit my position, so...
• 9:50
  Suze: Another thing you have to take into consideration, it is very,
• 9:56
  Suze: very different if you have money in a Roth retirement account.
• 10:01
  Suze: Even a traditional retirement account, an IRA.
• 10:05
  Suze: And if you own these stocks in an investment account
• 10:10
  Suze: that is subject to taxes.
• 10:14
  Suze: Because you have to make a decision. Oh my God,
• 10:18
  Suze: if I take money off the table, what does that
• 10:21
  Suze: do to my income tax bracket overall? Are you already
• 10:26
  Suze: in a higher income tax bracket if you bought a
• 10:29
  Suze: lot of shares of stock outside of a retirement account
• 10:33
  Suze: and now it has doubled.
• 10:36
  Suze: And you take 50% off, and you haven't even owned
• 10:39
  Suze: it in a year.
• 10:41
  Suze: A year that would qualify you for long term capital
• 10:44
  Suze: gains and it's going to be taxed to you as
• 10:47
  Suze: ordinary income simply by taking the money off the table.
• 10:53
  Suze: Have you lost it anyway because you gave half of
• 10:56
  Suze: that to the government and then gave yourself a higher
• 11:01
  Suze: income tax bracket overall?
• 11:03
  Suze: So it's never just so simple. There is no rule
• 11:07
  Suze: that is hard and fast. All of you have individual personalities,
• 11:14
  Suze: individual comfort levels, individual tax brackets, individual situations as to
• 11:21
  Suze: where you bought this stock to begin with, individual goals,
• 11:26
  Suze: and all of that has to be taken into consideration.
• 11:31
  Suze: So, a lot of times when you do a podcast
• 11:34
  Suze: or whatever it may be, you're on TV, you talk
• 11:37
  Suze: to the majority of people that are out there.
• 11:41
  Suze: And you introduce an idea to everybody.
• 11:45
  Suze: So, investing is a very individual thing.
• 11:49
  Suze: And I have tried to teach you.
• 11:52
  Suze: That you have to do what's right for you. You
• 11:56
  Suze: have to have enough knowledge in what you are doing
• 11:59
  Suze: and what you want to do.
• 12:02
  Suze: So that when somebody introduces an idea or whatever you go, oh,
• 12:06
  Suze: I like that. I should do that.
• 12:09
  Suze: Now somebody, by the way, was listening. One of my
• 12:13
  Suze: neighbors here on the island that we live, and she
• 12:17
  Suze: listened to it, and she wrote me, I really needed
• 12:19
  Suze: to hear that because I have a 1,000% gain in NVIDIA,
• 12:24
  Suze: and I really should take some of that off.
• 12:27
  Suze: And the reason probably is, is that now makes up
• 12:31
  Suze: too big of a position in her entire portfolio, so
• 12:36
  Suze: you are not to look at your portfolio as one
• 12:40
  Suze: or two stocks. You are to look at your portfolio
• 12:44
  Suze: as to all the money that you have invested, and
• 12:48
  Suze: do you have it invested in such a way that
• 12:51
  Suze: you have cushions for yourself.
• 12:54
  Suze: Cushion that if one area really goes down, maybe the
• 12:58
  Suze: other stays stable or whatever. Now there will be times
• 13:01
  Suze: when the entire market goes down, like in 2008, and
• 13:06
  Suze: there is nothing you can do about it except dollar
• 13:09
  Suze: cost average back into it and wait for time to
• 13:13
  Suze: correct it.
• 13:15
  Suze: So, these are very important things that I'm telling you,
• 13:19
  Suze: and it's not just the stock market. Bitcoin has absolutely
• 13:25
  Suze: been obliterated. It broke its support levels, it's absolutely down
• 13:30
  Suze: in the 80,000s, down from like 134. It is down significantly.
• 13:36
  Suze: Does that bother me? No. Do I look at that
• 13:40
  Suze: as an opportunity to invest and buy more? I do.
• 13:46
  Suze: However, I don't plan to touch that money for years.
• 13:51
  Suze: I don't plan to touch Palantir for years. I don't
• 13:55
  Suze: plan to touch my portfolio for years. Now, for those
• 14:00
  Suze: of you who need your money to generate income for you.
• 14:07
  Suze: Then have I not always said to you dividend paying
• 14:10
  Suze: stocks are the way to go because you will get
• 14:14
  Suze: growth and you will get possibly a higher interest rate
• 14:19
  Suze: than what bonds and CDs and other things are going
• 14:23
  Suze: to give you.
• 14:26
  Suze: And that is the way that you should go, and
• 14:30
  Suze: you should still go that way, but if you're just
• 14:34
  Suze: simply investing.
• 14:36
  Suze: And you're nervous about it, and you bought a dividend
• 14:39
  Suze: paying stock, but the dividend paying stock now is going down.
• 14:44
  Suze: Then you have to really look at yourself in the
• 14:46
  Suze: mirror and just maybe you are somebody who only belongs
• 14:51
  Suze: in treasuries, in certificates of deposits, in individual bonds, in
• 14:57
  Suze: things that make you feel secure, since the goal of
• 15:01
  Suze: money is for you to be secure.
• 15:04
  Suze: And the biggest mistakes are made when you are not secure,
• 15:08
  Suze: when you are afraid, like if you have been selling
• 15:11
  Suze: and you're selling now, you're making, in my opinion, if
• 15:15
  Suze: you have years till you need this money, you are
• 15:18
  Suze: and will be making one of the biggest mistakes ever.
• 15:22
  Suze: And it's because they want you to sell.
• 15:26
  Suze: I still think, and I don't care what anybody tells me,
• 15:30
  Suze: that this market is still on some level being pushed down.
• 15:36
  Suze: And it's being pushed down and it will be continued
• 15:38
  Suze: to be pushed down until all the people who are
• 15:42
  Suze: so afraid they actually got out, when that happens, that's
• 15:46
  Suze: when this market will go back up. Will it go
• 15:50
  Suze: back up with the velocity that it went up before
• 15:53
  Suze: some of these AI stocks? Maybe yes, maybe no.
• 15:58
  Suze: But that's not the point.
• 16:01
  Suze: The point isn't about how fast is your money going
• 16:04
  Suze: to return. How long are you going to have to
• 16:06
  Suze: wait until it's back up there again? And then chances
• 16:10
  Suze: are when it's back up there again, you may absolutely
• 16:12
  Suze: probably just go, I'm selling it here. I should have
• 16:15
  Suze: sold before. I'm selling it here, and then all of
• 16:18
  Suze: a sudden it's at 400 two years from now, and
• 16:20
  Suze: you're going, Why did I sell?
• 16:23
  Suze: This is not a financial roller coaster for you to
• 16:27
  Suze: want to ride on.
• 16:29
  Suze: This is where you stand on the sidelines and you
• 16:33
  Suze: look at the roller coaster and you watch it go
• 16:36
  Suze: up and you watch it go down, and you take
• 16:39
  Suze: joy in knowing that you are invested properly.
• 16:44
  Suze: And that maybe you do have some more money that
• 16:47
  Suze: you could dollar cost average into and take advantage of it,
• 16:51
  Suze: or you know you're invested properly and you just stay there. However,
• 16:56
  Suze: with that said, we are also entering the very end
• 17:01
  Suze: of this year.
• 17:03
  Suze: So what am I doing?
• 17:05
  Suze: I'm actually, ready for this? I am looking at all
• 17:09
  Suze: the stocks or any position that I do have that
• 17:14
  Suze: I have a loss in.
• 17:17
  Suze: And I am going to take that loss this year,
• 17:22
  Suze: then I'm going to offset it.
• 17:24
  Suze: With stocks that I have maybe a tremendous gain in,
• 17:30
  Suze: let me just give you Palantir as an example.
• 17:33
  Suze: I have an extraordinary gain in Palantir. Because my cost
• 17:37
  Suze: base is really, when it's all said and done, is
• 17:40
  Suze: like in the 40s.
• 17:43
  Suze: So I'm still up considerably on Palantir.
• 17:49
  Suze: I have stocks that I have a loss in, certain
• 17:53
  Suze: things that just didn't work out.
• 17:56
  Suze: I will sell 100% of those shares I have a
• 18:00
  Suze: loss in.
• 18:02
  Suze: Then whatever that amount of money is, I will sell
• 18:07
  Suze: those shares of Palantir right now when I do this
• 18:11
  Suze: to 100% offset that loss.
• 18:15
  Suze: So, if I have a $10,000 loss, I will sell
• 18:19
  Suze: enough shares of Palantir, where I have a $10,000 gain.
• 18:24
  Suze: Did that make sense? And then I will immediately turn
• 18:29
  Suze: around and buy those shares of Palantir back. Now what
• 18:34
  Suze: I have done is on those particular shares I have
• 18:39
  Suze: increased my cost basis from possibly $40 a share to
• 18:45
  Suze: $150 a share so that as Palantir continues to go up.
• 18:51
  Suze: My cost basis on those shares will be 150, so
• 18:56
  Suze: when I do sell in the future,
• 19:00
  Suze: my gain won't be as big and therefore I won't
• 19:03
  Suze: owe as much in taxes. Did that make sense? The
• 19:08
  Suze: stocks that I have a loss in, I cannot buy
• 19:12
  Suze: them back for at least 30 days because there is
• 19:15
  Suze: a 30 day wash rule. You cannot sell a stock
• 19:18
  Suze: at a loss, take it off your taxes, but buy
• 19:20
  Suze: it back right away. You have to wait 30 days. Now.
• 19:24
  Suze: Will I buy those stocks back or not? I may not.
• 19:27
  Suze: I very well may not.
• 19:29
  Suze: And I may take that money and put it in
• 19:33
  Suze: something that is making more sense for me at this
• 19:37
  Suze: particular situation. Now I hope I just didn't make your
• 19:40
  Suze: head spin, but there's always something that you can do
• 19:45
  Suze: to help with what's just happened, to look at that
• 19:49
  Suze: given that we are coming up at the end of
• 19:51
  Suze: the tax year for those of you who own stocks
• 19:56
  Suze: outside of a retirement account.
• 19:58
  Suze: Inside of a retirement account, you're lucky, because normally you
• 20:04
  Suze: don't pay taxes on the gains or whatever, especially if
• 20:08
  Suze: it's a Roth, you don't get to take the losses off,
• 20:11
  Suze: but in a retirement account, every year you usually have
• 20:15
  Suze: money going into it if it's an IRA you usually
• 20:19
  Suze: fund it to the max, and then you can dollar
• 20:23
  Suze: cost average into these stocks in a 401k.
• 20:28
  Suze: You have more money coming in every single month, and
• 20:32
  Suze: therefore you're automatically dollar cost averaging, so that's a good thing.
• 20:39
  Suze: It is very important that every single one of you
• 20:42
  Suze: knows your cost basis in your stocks.
• 20:47
  Suze: In your ETFs you have to know your cost basis. Otherwise,
• 20:54
  Suze: how do you know how much you're up? How do
• 20:57
  Suze: you know how much you're down?
• 21:01
  Suze: So, you need to get yourself a program that every
• 21:05
  Suze: time you buy something, you enter it into this program,
• 21:09
  Suze: it averages it for you, and all the time, you
• 21:12
  Suze: know what your cost basis happens to be.
• 21:18
  Suze: However, this podcast really
• 21:21
  Suze: is all about,
• 21:24
  Suze: you knowing what you have, not looking at what you
• 21:27
  Suze: could have had or had.
• 21:30
  Suze: Deciding what you should do year-end tax strategies, understanding the
• 21:36
  Suze: free trade and when does it work for you and
• 21:38
  Suze: when does it not, understanding that you can take advantage
• 21:42
  Suze: of things when they go down, just never put everything
• 21:46
  Suze: you have into it because it goes down because it
• 21:48
  Suze: could go down further, so always leave some money there.
• 21:52
  Suze: To know your timelines, to know what type of investor
• 21:56
  Suze: you are.
• 21:57
  Suze: To really be in touch with yourself and your money,
• 22:01
  Suze: to know your cost bases, to make a plan, and
• 22:04
  Suze: to stick with it.
• 22:07
  Suze: That's what this podcast was all about. Now I know
• 22:12
  Suze: that I also said on Thursday that I would be
• 22:15
  Suze: going over all the new limits for retirement accounts, Social Security,
• 22:20
  Suze: all of that. I think I've given you enough right
• 22:23
  Suze: now that you don't need more numbers, so I will
• 22:27
  Suze: do that next time.
• 22:29
  Suze: I want you to go to youtube.com/ Suze Orman and
• 22:35
  Suze: I want you to subscribe. Can you do that for me?
• 22:39
  Suze: And last but not least, I wanna say one more thing.
• 22:43
  Suze: I have a feeling that interest rates on the one
• 22:46
  Suze: year certificate at Alliant Credit Union is going to change
• 22:51
  Suze: shortly and go down. I don't know what it's gonna
• 22:54
  Suze: go down to, but it's gonna go down.
• 22:57
  Suze: Therefore, if you're interested in a 4.10% APR or 4.15%
• 23:05
  Suze: APR for amounts of $75,000 or above, go to myalliant.com now,
• 23:12
  Suze: cause I'm telling you, things are gonna change, and by
• 23:16
  Suze: the way, you can do a minimum investment of $1,000
• 23:20
  Suze: to get that certificate. All right, until Thursday,
• 23:26
  Suze: when Miss Travis will be joining us again, and who
• 23:28
  Suze: knows what we're going to be doing on a Thanksgiving Day,
• 23:31
  Suze: there's only one thing that I want you to remember
• 23:33
  Suze: when it comes to your money, and it is this
• 23:36
  Suze: people first, then money, then things. Now you stay safe.
• 23:42
  Suze: Bye bye.