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Tiffani Bova on AI Compressing the MSP Transition: Faster Change, Higher Risk
The structural shift facing MSPs is the rapid movement from the traditional “model era” to the “orchestration era,” driven by accelerated adoption of artificial intelligence (AI) and changing vendor enablement programs. This transition is fueled by companies such as Salesforce and technology directions from hyperscalers, with emerging research from the Futurum Group indicating that AI is not only enabling automation but also redefining service delivery models and expanding the roles required from channel partners. Vendors are continually accelerating product and service updates—cited as…
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