Before Barrier Repair Was a Trend with Catherine D'Aragon of First Aid Beauty
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Catherine D'Aragon, CEO of First Aid Beauty, joins Skin Anarchy to discuss how the brand built its barrier science foundation years before barrier repair became a trend, why it develops products around problems instead of buzzy ingredients, how it responds to dupes, what changed after the P&G acquisition, and the GLP-1 body care innovation coming next. Below are the biggest questions answered in this episode.
Did First Aid Beauty focus on barrier repair before it was a trend?
Yes. The brand was founded in 2009 around sensitive skin, and its hero product, Ultra Repair Cream…
The skinny
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