Stop Being A Creator And Start Being A Founder - 926

Build Your Tribe | Grow Your Business with Social Media · Oct 19, 2026 · 44m

In today’s episode, Brock Johnson sits down with Steve from CrossThread Garage to talk about what it takes to stop being a creator and start being a founder. They get into how he made that transition, what changed in how he thinks about his work, and why building something you own is a different game than making content for an audience.

Steve also walks Brock through his process of building an app for brand partnerships, from the problem he wanted to solve to how he approached building it. If you’re a creator trying to turn your audience into a real business, this conversation covers the…