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Latest / Franchise Conversations with Fexingo: Buying, Running, and Scaling Franchise Businesses

Why Top Franchise Brands Buy Back Their Own Locations

Lucas and Luna unpack a growing trend in franchising: brand-operated buybacks. When a successful franchisee exits or struggles, the parent company — think Subway or McDonald's — sometimes buys the location back. But why? This episode drills into the economics: how buybacks let franchisors test new concepts, fix underperforming markets, and resell at higher valuations. Luna brings data from a 2025 franchisee survey showing 23 percent of multi-unit operators have been approached by their own brand for a buyback. The hosts debate whether this signals opportunism or a healthier alignment of…

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