Latest / Shane Hewitt and The Nightshift
ICYMI - What Happens to Your Brain When You Start Talking Nonsense
Corporate jargon sounds like communication. Researchers built a test to find out if it actually is. Real mission statements went up against randomly generated business nonsense, assembled specifically to mean nothing, and participants had to rate the earnestness of each. Some people could not tell them apart.
Those same people scored lower on reasoning, flexibility, and adaptability. When given business school cases with clear solutions, they consistently missed them. The link is not that jargon makes people stupid. It is that leaning on impressive-sounding language is a way of skipping the…
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