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#416 Why "Data-Driven" Coaching is Failing the Next Generation of Athletes

The weight room isn't just a place to build muscle.

It's a battlefield where psychology meets physical adaptation — and most coaches are losing because they're coaching numbers instead of people.

Dr. Justin Lima joins Dave Tate at the elitefts compound to dismantle the myth of "optimal" training and explain why giving athletes a stimulus they aren't prepared for can rob them of long-term development.

From scaling Strength Coach Network to his PhD research on reactive force development, Lima connects elite-level sport science with the reality of coaching in the trenches.

INSIDE THE EPISODE:

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The skinny

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