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Latest / The Series A Show with Fexingo: Early-Stage Funding, Pitch Decks, and Startup Milestones

Why Series A Startups Are Pitching Subscriptions for Hardware

On this episode of The Series A Show, Lucas and Luna dig into a pattern taking hold in early-stage pitches: hardware startups are increasingly framing their devices as subscriptions, not one-time purchases. They anchor the conversation in a recent TechCrunch piece asking whether we'll still buy our next smartphone or subscribe to it instead, and connect it to what they're seeing in Series A decks in mid-2026 — recurring revenue models layered onto physical products, from phones to smart home devices. They break down why this shift is happening, how it changes the metrics investors…

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