Latest / Transforming Work with Sophie Wade
33: YuChiang Cheng — The Hybrid Customer Journey and Creating Compelling Experiences
YuChiang Cheng is the Chief Product Officer of Zwift, an online global fitness platform for cyclists, runners, and triathletes. YuChiang has spent his career trying to understand how to create meaningful online and hybrid connections, communities, and experiences for customers. At Zwift, responsible for all aspects of the Customer Journey, YuChiang explains how they try to discover and satisfy their different customer groups' online and offline pain points, needs, and desires.
KEY TAKEAWAYS
[02:46] YuChiang's career was determined by his interests and relationships.
[03:19] YuChiang's…
The skinny
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