Authority creates pricing power: how AI is changing trust, pricing, and negotiation with Adam Witty
In a world where AI can generate endless content, what actually creates authority?
In this episode of If Prices Could Talk, Brian Doyle and Emily McCauley sit down with Adam Witty, Founder and CEO of Advantage | The Authority Company, to explore how authority, trust, and authenticity drive pricing power in today's market.
The conversation examines how business leaders build credibility, why buyers increasingly rely on authority signals when making decisions, and how AI is changing the way expertise is discovered and valued.
Topics include:
- What builds authority in the age of AI
- Why books…
The skinny
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