Latest / The Growth Class with Phil Masiello
Retail Brand Growth: Balancing E-Commerce, Exclusivity, and Customer Experience with Tina Loyd
In this episode of The Growth Class, host Phil Masiello interviews Tina Loyd, CEO of Terry Costa.
They explore what it takes to grow and sustain a destination retail brand through changing customer expectations, technology, and market conditions.
Tina shares her journey of taking over Terry Costa in 2007, navigating the challenges of growing the business during a recession, expanding its brick-and-mortar presence and e-commerce operation, and developing an exclusive product line through international manufacturing.
The conversation also examines the importance of creating a memorable customer…
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