EP329: Why Are You Building Amazon's Customer List Instead of Your Own?

High Voltage Business Builders Podcast · Jul 21, 2026 · 9m

Every Amazon seller reading five-star reviews thinks they know their customer. The truth is, they're building Amazon's customer list, not their own. Neil Twa, host of The High Voltage Business Builders Podcast, breaks down why this difference is costing you more than you realize. With over a decade of experience running brands on Amazon, Neil has seen operators focus on sales velocity, reviews, and Buy Box wins, only to miss out on building their own customer base. He shares a pattern observed across multiple brands in his portfolio: brands doing $30,000 to $80,000 a month on Amazon without a…