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Minnesota Gophers Unveil Visible Helmet Branding | Minnesota Golden Gophers Football News

Minnesota football is blazing a trail in college sports by becoming one of the first teams to sport a corporate logo—Visible, a Verizon-backed wireless carrier—on the back of every Gophers helmet, starting September 12. This bold move, approved after the NCAA lifted restrictions on uniform branding, marks a historic leap for the program and sets the stage for a new era of revenue-driven partnerships. Debuting during the nationally televised “Gold Out” game against Mississippi State, the Visible branding isn’t just eye-catching—it’s a strategic play to boost athletic department finances and…

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