Latest / The One Small Change Podcast / Stop Modeling Others and Start Building From Your Unique Genius

Transcript

Stop Modeling Others and Start Building From Your Unique Genius · The One Small Change Podcast

0:00
Welcome to The One Small Change. I am thrilled to embark on
0:03
this journey of exploration and transformation with you. I'm your
0:07
host, Yvonne McCoy, and I bring over 30 years of entrepreneurial
0:11
experience, and I have a huge passion for
0:14
discovering growth through the power of seemingly small change.
0:19
And I want to thank you for joining me, and I try to
0:22
bring people to you every week that are going to share a
0:26
small, unexpected, or insignificant thing in their life that
0:30
sparked both a remarkable transformation and growth in either
0:33
their personal or professional life. And today I am
0:37
so excited to bring to you Shawn
0:41
Stewart. Shawn, thank you for being here and giving us time for this.
0:45
So tell everybody what you do and why, you know,
0:49
what has happened that makes you the best of anybody.
0:53
Thank you so much, Yvonne. Great to be here with you. So, what I do
0:57
is I help coaches, speakers, experts,
1:01
service-based entrepreneurs to stand out as
1:05
category leaders and create an offer that is
1:08
innovative so that they can leverage their unique gifts
1:12
and talents to become category leaders in their space.
1:16
We do that through creating unique offers and then using stages
1:20
because I believe that events and stages is one of the quickest, most effective
1:24
ways for you to establish authority in your space.
1:28
really 3 different levels of authority in the way that I work with
1:32
clients. Yeah, yeah. Can I stop you just for a minute? Yeah, because
1:35
we have a lot in common. I know. And so
1:39
I want people to really listen to this. And one of the things
1:43
that, that he has said that I think sometimes people are really
1:47
hesitant about is speaking, I think, is one of the most
1:50
powerful ways that you can get your message out there. And not only
1:54
that, Speaking leverages your time and your effort. You
1:58
know, you can speak to people one-on-one, which is a wonderful, you
2:01
know, it's a nice way to do it. But why not speak to 20
2:05
or 100 or 1,000, depending on what you're
2:09
comfortable with? And, and the thing that I will say to people is
2:12
you, you don't have to wait to speak on somebody else's stage, which is a
2:16
wonderful thing to do, but you can also have your own stage.
2:21
Yeah. So, yeah, I mean, so speaking is
2:25
massive in terms of like what I help people with, right? Well, one of the
2:29
things around speaking is helping people get a speaking gig every single month.
2:33
And usually it's their own event like you were talking about. The
2:36
idea that you would have an event with new prospects in front of
2:40
you every single month, it changes the entire business because most people are
2:44
pining for attention on social media and all these things where the algorithm is
2:48
working against them. If we can gather a group of people that is
2:51
your ideal client, and they sit there for 90 minutes and they get to experience
2:55
you, you get to close the know, like, and trust gap so much
2:59
quicker and so much more effectively because you're personally with them.
3:02
So I have a system to help people do that. It's really effective. And to
3:05
speak once or more a month. So that's kind of the external
3:09
mechanism of my work, if you really look at it, is getting on more stages
3:13
and giving yourself an opportunity to share a message that's compelling to the right
3:17
person to wanna have a discovery call or work with you. But
3:21
if we take a few steps before that, That's like the
3:24
externalized authority piece. One step before that is
3:28
your offer, your messaging, your branding,
3:33
basically the piece of like authority where you're really
3:36
representing the identity in the marketplace
3:40
of who you really are at the core. I think one of the
3:44
biggest problems is that most people are like people
3:48
pleasing in their business. They're not really being their most
3:51
unapologetic self. They're mostly trying
3:54
to make sure that they, you know, make everybody happy. And they also are
3:58
tending to come up with their offers based on what sells
4:02
and what somebody else did versus who they really are.
4:06
So let me, let me stop you right there, because one of the things that
4:10
we did not cover is what happened
4:14
that brought you to this so that you had this realization, so
4:17
that you really get it and can help other people get
4:21
it? Yeah, so I came into the industry in
4:25
2010, and I started studying people like Tony Robbins and
4:29
Brendon Burchard and Lisa Sasevich. And I was
4:32
committed to following a simple rule that Tony Robbins set out, which
4:36
is success leaves clues— model your mentors. So
4:40
I started modeling people, and I started studying, and I wanted to be like them.
4:44
I was not really proud of my background. So
4:47
I put on a buttoned-up shirt and jacket, and I started to step into being
4:51
this business coach. And so that's what I thought being a business coach
4:55
meant, is that you look the part, you were a business person. But my
4:59
background was that of being a spoken word artist, a rapper, a
5:02
performer. My dad's a screenwriter who wrote
5:06
Academy-nominated films, uh, actually Academy
5:09
Award-winning films. He was nominated for an Academy Award. And so
5:13
I have this whole creative background. So when I came into the industry, I pushed
5:17
that into the closet. I wanted to be again like Tony and like Brendan, these
5:20
people, and I put on the buttoned-up outfit and I went out there and I
5:23
tried to be like somebody I wasn't. And I started to create offers
5:27
based on what was selling, and I found myself feeling trapped and feeling
5:31
heaviness every time I showed up with clients because I wasn't
5:35
being me. And, and what I want to say
5:38
to people is, because I, I had a similar experience, not
5:42
exactly that, But the thing that happens to us is
5:46
we're conditioned to be a certain way. We're, you know,
5:50
our parents tried to make us safe. And so they were like, you know,
5:54
follow all the rules and, you know, the people, what authorities
5:58
tell you, that kind of thing. Yeah. They don't say to you, break out,
6:02
be a scandal, scandal, be a rascal,
6:06
be whatever. And I had the exact opposite thing
6:09
happen to me because I came up really in a business experience. I mean,
6:13
I have my MBA from Wharton. I've been in big
6:16
corporations, right? And I, you know,
6:20
just like I said to you before we talked, I had one of my clients
6:23
who had never been to my workshop came to my workshop and
6:27
said to me afterwards, I don't know who that person was. That's not
6:30
the person I love working with. And I had to really go,
6:34
really? Because I thought I had it.
6:39
You know, I had it timed out. I had, you know, all of the things.
6:42
Right. Yes. Yeah,
6:46
yeah. And I think that, that's what happens for a lot of people, and
6:50
they end up pigeonholing themselves into a version that
6:54
they think is acceptable, and they hide the
6:58
parts of themselves that are who they really are. And I know you talk a
7:01
lot about be and being who you are as a, as the first step in
7:05
your system, and that's really essential to the
7:09
breakthrough for me because what happened was I got— it got so heavy. Uh, I,
7:12
I was making money, but I I was really feeling like
7:16
I wanted to go back to working a day job. And I just kept
7:19
pushing through because a day job wasn't acceptable. So I was trapped
7:23
between not making enough money at a day job, which is,
7:27
you know, but more freedom. Like, if I had a day job, I'd feel more
7:31
free because I felt like I had to be this— like, I had to wear
7:34
this mask and I had to put on this game. And so I
7:37
ended up having this, like, really passionate dream that
7:41
I was gonna host a 3-day event one day. I would go to these events,
7:44
I would go to seminars, and I loved being a part of like seminars
7:48
and like 3-day events specifically. And I always dreamed that
7:52
I would host my own. So I put down the money to go to
7:56
do an event, and I was— I set myself up
7:59
with an event person and with the location, and I'm careening
8:03
towards this event, but I'm having this internal
8:07
conflict. I don't want to be the buttoned-up business coach. I don't want
8:10
to be the guy that sounds like everybody else in the industry. I had been
8:13
trained to be that. But there was a heaviness, as I said. As I
8:17
got closer and closer to the event, I made a decision that was really
8:20
uncomfortable but needed to happen, which is that I'm not going to do this event
8:24
on the high-ticket selling kind of tried and true
8:28
stuff that I've been learning from all these mentors. I was going to break out
8:31
the box and innovate something. And so I decided I was going to
8:35
bridge my love of music and freestyle rapping and performing, which I
8:38
had this background of, and I was going to actually merge that with business coaching
8:42
and create a unique event that nobody had done before, and I called it Rock
8:45
Your Gift. It was super risky because everybody had
8:49
told me, going— growing up in like the, like the entrepreneur space,
8:53
telling me that you never want to create anything that's about you. You
8:57
only want to create things that are about the customer. The customer is the
9:00
king. And so who I was, which was this rapper and the spoken word
9:04
artist, shouldn't have anything to do with what I'm doing in business. But my
9:07
intuition told me otherwise. I was like, forget about modeling others.
9:11
Let's innovate. Let's try something different. So I, I went and did that event, and
9:15
it was a breakthrough. I generated like close to $200,000 in my
9:19
first event, and I built up a mastermind. And I, I did it by
9:22
trusting myself and integrating my art in my business. I'm freestyle
9:26
rapping at the event. I'm, I'm performing, and I'm teaching, and we're doing
9:30
personal growth. And people came up to me, there was like, they'd never seen anything
9:33
like it. And I had people telling me that They— I give— I gave them
9:37
permission to believe that they could bring their passion and their
9:41
uniqueness into their business. They hadn't seen that before. And when I heard that feedback,
9:44
I knew that I had done the right thing by listening to my inner guidance
9:47
on that. And that's how it— I think the thing is,
9:53
we all feel like we have this person that's inside us
9:58
that will not be appreciated, or people will you
10:01
know, I'm not good enough and that
10:05
this other person is, you know, this— I don't know if it's
10:08
self-doubt. Like I said, I think it's more conditioning,
10:12
you know, that you're supposed to behave a certain way. So
10:16
for me, you know, I tell stories a
10:19
lot. And so for me, I
10:23
had to— one of the things I had to do is I had to shift
10:26
the stories from kind of generic business
10:30
stories to the kinds of stories that let people
10:33
see these are the weird things that
10:37
happened to me. Like I said, you know, when I spoke yesterday,
10:42
I talked about, you know,
10:46
you're meant to do something and you want it so much and
10:49
it's like you can almost touch it, but, you know, and
10:53
your family says things like, you're so miserable, why don't you
10:57
just stop? Right? Or in my case, because I'm older, it's
11:01
kind of like, why don't you retire? And we— my husband—
11:05
I told the story that my husband and I went to see Pat Metheny,
11:08
and the man gave a 2-hour concert. He's
11:12
72. He gave a 2-hour concert and 4 encores.
11:17
And I said to my husband, would you— you know, do you think he should
11:21
retire? And Oscar was like, no. No. And I
11:24
then, why do you keep asking me to retire? I'm not ready to
11:28
retire either. And so stories like that, I think,
11:32
as opposed to saying, well, you know, and you know, in this
11:35
situation when you're talking to, you know, whatever, you know,
11:39
those are things that people can relate to. And that's who I am. And
11:43
so many people have that struggle of their family doesn't
11:46
understand why they're doing what they're doing,
11:50
especially when you're in the building stage
11:53
and you're just like, you know, you're quitting
11:57
every day and you're like, why me? Kind of thing, you know? And I
12:01
think that's something that
12:05
attracts the other people. They go, they
12:08
understand because they're going through what I went through, you
12:12
know? Yeah. And it used to drive me crazy
12:16
when— because I don't think you know this about me, But my audience does,
12:20
that I used— that I, at one point, I wore— I weighed over 400 pounds
12:24
and I lost almost 200 pounds, right? And it used to drive me
12:28
crazy to go to an exercise class or try to do an
12:31
exercise class with somebody that was this big and, and
12:35
have them go, you can do it, you can do it. I'm like, I can't
12:38
even see my toes. You don't
12:41
understand anything about what I'm going through, right?
12:45
So I'm sorry, I didn't mean to go off on a rant, but I think,
12:50
I think the thing that is so important
12:53
about that— first of all, be yourself. And when you can be yourself,
12:59
you can help people in a way that other people can't.
13:03
I mean, I can hear something from 3 different people,
13:07
but I only understand it maybe from one because of either the
13:10
examples or the stories or the method that they, that they
13:14
use. Mm-hmm. So let me
13:18
ask you this. What do you think is the
13:21
hardest thing for people to step out of that? To,
13:25
to, you know, what holds them back from
13:29
stepping into their uniqueness or their— Gotcha.
13:33
Well, I think that most people,
13:37
they come into entrepreneurship and
13:40
business being basically afraid of authority.
13:44
Like, basically, like, somebody else is— you know, the whole,
13:48
like, imposter syndrome issue that, like, 99% of
13:52
people have. It's like somebody else has this expertise, but
13:56
I don't, you know? Mm-hmm. And this whole, like, kind of,
13:59
like, I'm not the authority and, like, doubting
14:03
themselves. So as you grow into, like, learning from
14:07
mentors and working with coaches and getting your business to
14:10
grow or whatever the thing is you're doing, you start to gain confidence
14:14
because you use somebody's system and it works, or you use their
14:18
templates, or you learn how they did it and you start modeling. And modeling
14:21
becomes like your way to get confidence. You start doing something that works and, you
14:25
know, it's like riding a bike. Now I know how to do this thing. But
14:28
a lot of times people don't come in where they realize that they already
14:32
have a genius zone that was factory installed and that
14:35
they actually have a lot more that they can bring to the
14:39
table than they realize. And that the people that start to
14:43
acknowledge that uniqueness, that genius zone, they're the
14:47
ones that start to create offers and opportunities and accelerate
14:51
faster, in my opinion. I think that the modeling process
14:55
slows you down. It keeps you in this frame of I'm not good enough,
14:59
and this other person in this outside system is the authority.
15:03
It's basically like I'm not genius. Genius is
15:07
external. And we end up being like
15:10
beholden to some missing piece. And everything
15:14
is about trying to solve a missing piece. And the thing that
15:18
I'm here to help people with is to realize that you were never missing anything.
15:21
Yes, there's skills. There's, you know, you have to get better at
15:25
like sales as an example. Like you don't just come factory installed with selling.
15:30
But the bottom line is that you have a gift
15:34
and you have something unique to bring that if you start
15:37
breathing life into that and seeing that and believing it, it's going to
15:41
come alive for you in a way that you don't realize. Because the
15:45
thing is, I always like this quote from Rumi, what you're looking for is looking
15:48
for you. I love that idea. The whole thing behind it though is
15:52
that it will not look for you if you don't look for it.
15:56
It doesn't look for you without you putting effort towards it. It's
16:00
looking for you to look for it. So I was—
16:04
2 things. One of the things I was going to say is Buckminster Fuller says
16:07
we are all born geniuses and then it's educated out of it, which I
16:11
believe wholeheartedly. But the other thing is, if you don't show
16:14
people— there are people out there that already need what you have,
16:19
but if you don't show them you have it then they can't recognize
16:23
you, right? Totally. And exactly. And I
16:26
think that the thing that, that I learned, which was probably the
16:30
best thing I ever learned, was there is always going to be
16:33
somebody who is ahead of you. There's always going to be some—
16:37
somebody— like when I went, you know, one of the first speaker trainings I went
16:41
with, you know, he said there is a category of,
16:45
you know, the ultra elite And you may never get there.
16:49
And it's something like, you know, you're one of 4 living presidents,
16:53
right? So, it's crazy for you to, you know,
16:57
because that is such a small slice. Right. And there are
17:01
going to be people ahead of you, but there are also people that you're ahead
17:04
of. And so, you may not be, you know,
17:08
an expert as an astronaut, right?
17:12
But you can definitely be an expert about certain things, you know? And
17:16
when I was losing weight, I was like, well, you know, I'm not at my
17:19
ideal weight, so I can't do any, any weight loss coaching. And
17:23
he said, don't you think that there's people out there that would love to know
17:26
how to lose 100 pounds and keep it off?
17:30
And I was like, oh, really? You
17:34
know, and I was very good at that, you know.
17:38
Yeah. Still not at my ideal weight. What can I tell you? This apparently—
17:42
this is my ideal weight. You look great. You know.
17:46
But anyway, so, so I think the other thing
17:51
that I think is really important is
17:55
that nobody— to me, people don't factor it in enough. And that is
17:59
that you're moving, you know, you're shooting at a moving target.
18:02
What is true today is not necessarily
18:07
going to stay true in a year from now
18:11
or whatever. So, you know, for me, one of the things that has happened is
18:15
I have been very you know, resistant to
18:18
doing something that isn't one-on-one.
18:22
And what I realized was, I can do a
18:25
hybrid that has a heavy one-on-one
18:29
component to it, but still has a group process to it.
18:32
Yeah. And so I have a new offer that's coming out. But if— Nice. You
18:36
know, 2 years ago, I would never have done it. Right?
18:40
But you have to be in tune not only to what your gifts are, or
18:43
what You know, and you have to, you have to, you have to be
18:47
true to yourself. And so when I— it took me a long time to put
18:50
the program together because I did not want a
18:54
program that the group part of
18:58
it was, all right, this week we're doing chapter 1. Well, what if I
19:01
don't need chapter 1? You know, tomorrow, next week we're doing
19:05
chapter 2. Well, I'm past chapter 2 too also. I mean, even though
19:09
you curate the group, or you have a cohort or something like that,
19:13
there are always going to be pieces that you need more of and pieces that
19:17
you need less of. And so that's what I put in the program, so people
19:20
can move at their own speed, you know. But I had to,
19:24
I had to, I had to, I had to come up with a program that
19:27
felt authentic to me. Mm-hmm. You know,
19:31
I couldn't say to you one day, I only do one-on-one, next day, well, guess
19:34
what, come to my group program. I mean, that seems like
19:38
You know, okay. Yeah. Um,
19:42
let's do this. Let's make sure we talk about your gift and the 3, at
19:46
least 3 actions, or 1 or 2 actions that people can take
19:49
right away that, that, that's going to help them, um,
19:55
be recognized. Yeah, so the
19:58
first thing is actually identifying what we call your
20:02
X factor. Your X factor is a statement
20:06
that encapsulates basically your purpose. It's not the
20:10
easiest thing to actually boil down what you do
20:14
into, like, what you do that's different into like a statement. Most
20:18
people can't even figure out how to find it, let alone like
20:21
communicate it succinctly. But this process that
20:25
I take my clients through makes it possible for you to find that and
20:28
put it into a statement and refine it and work on it. But this
20:32
statement gives you the power to finally see see who you are
20:36
and what makes you different and how you can bring value to the world
20:40
that is who you are. Um, I, uh,
20:44
I think that's the thing we've been kind of talking about this whole
20:48
time, is that there is a
20:51
unique value that you're here to bring. And that
20:55
while you can do other people's things— like, I've done it a lot—
20:59
you study somebody and then you bring that into your system. For instance, sales. I,
21:02
I'm really good at sales. I teach sales, but my original thing was
21:06
some template or some script that I got from somebody else. So
21:10
sales is something that I've learned and I've applied my own
21:13
stuff to, but I basically pulled it from something. I think that we
21:17
have the ability to innovate a unique thing that we're here to
21:21
bring, and that is highly valuable in the
21:24
marketplace. But you first have to identify what is it that makes you unique.
21:29
That's number one, is identifying your X factor. It is a statement,
21:32
and the statement has 2 parts to it. It's what I do plus why
21:36
I do it. I'll give you mine,
21:40
and I have a gift for those listening to actually
21:44
go through a process that's leveraging AI to actually ask you
21:47
questions and help you come up with this. Basically, what it
21:51
is is— what I do is I
21:55
inspire people through dynamic expression.
21:59
So that's the first part of it. So if you were to boil
22:02
down Shawn in like a very concise way,
22:06
like, I express myself dynamically. That's
22:09
who I am. That's why I'm a rapper. That's why I'm a spoken word artist.
22:12
That's why I'm a speaker. That's why I'm a coach, because communication and
22:16
expression is at the source of who I am. And I do that
22:20
to inspire people. Like, I, I am here to inspire
22:24
through dynamic expression. And why I do that, which is the
22:28
second part of the sentence, is to help people
22:31
self-actualize or achieve their
22:35
purpose in this lifetime, is another way to say it. So I
22:39
inspire people through dynamic expression so that they
22:41
self-actualize or they create their most
22:44
self-actualized life or they create their purpose in their lifetime.
22:48
And so that's what I do. And so I've been able to encapsulate that. So
22:52
when I look at everything that I teach and everything that I help
22:54
people with. Yes, I help you with getting on stages. Yes, I help you with
22:58
selling and getting more clients, all these external things. But at the end of the
23:01
day, it's about expression, it's about
23:05
inspiration, and it's about self-actualization. And so all my offers and
23:09
all the things I do come from that. So the first thing, going back to
23:12
your question, is what is your X factor? What's it— what is it that you
23:15
do differently? What is that uniqueness? And then from there,
23:19
I recommend people create an offer If you have an offer, great.
23:23
But the question is, filter your offer through that X factor. Does
23:27
your offer align with your X factor? If not, maybe
23:31
think about either a new offer or a way to upgrade it. Because here's the
23:35
whole thing behind everything we're talking about. It's about energy.
23:39
It's about alignment. It's about something intangible. You know,
23:43
the whole industry, uh, coaching, entrepreneurship,
23:47
business is built on tangibles,
23:50
results, measurables, reverse engineering,
23:54
things that you can actually, you know, put down and say happened.
23:58
But the whole heartbeat of success is an intangible.
24:02
It's something that you can't see and you have to actually feel.
24:06
It's an energy. So what happens is, is people's offers are like
24:09
dead weight. They make sense on paper, but there's no energy behind it
24:13
for you. So once you know your X factor and then you infuse your
24:17
offer with it and you actually run it by a filter of like, does this
24:20
offer light me up? Is it allowing me to express what I'm here to do?
24:24
And you get a yes to that and you build that offer, you're going to
24:26
have an offer that's going to light you up and it's going to naturally be
24:29
more successful in the marketplace. Because even though people buy external
24:33
results, what people really buy is energy.
24:36
Your energy and the alignment with which you share it with has way
24:40
more attraction and enrollment power than just the words you say.
24:45
And so that's number— number 1 is your X factor, number 2 is your offer,
24:48
and then number 3 is set a date. Set a date for an event.
24:52
Too many people are sitting around going, I don't know how to get clients. I'm
24:55
like, why don't you set a date and share something with people?
24:59
I know there's social media, I know there's ads, and there's a bazillion ways that
25:03
you could try to market yourself. My opinion is get a group of people in
25:06
front of you, whether virtually or in person, share some of your
25:10
gifts with them, and then make an invitation.
25:12
It's It's the most easy, direct way to grow your business. So
25:16
start with your X factor, make sure you're aligned. Number 2, and we have a
25:19
gift for you on that. Number 2 is define your offer based on that X
25:23
factor or run that X factor through your current offers and ask yourself whether or
25:26
not it's aligned with your gifts. And then number 3 is set a date and
25:30
create some kind of event or some kind of presentation that you can share
25:34
so that you can actually put that offer in front of leads. I'm
25:37
just going to say one other thing on you because we're running out of time.
25:40
This has been great. Um, one other thing is once you know your X factor,
25:44
if you are an AI kind of person and you put your offer in
25:48
there, say, I want this offer to reflect
25:52
my X factor, or does my offer reflect my X factor? I do
25:56
that all the time. And I've got an AI thing that I
26:00
give people before my events as a teaser. Like, yeah, I'm
26:03
gonna be talking about your special gifts. You know, you may
26:07
find out what they are before you get there, and then you'll see how to
26:09
use them. All right. Fun question.
26:14
When was the last time you did something new for the first time?
26:21
Um, well, recently I did. I went and— I
26:25
actually live right next to Legoland, but funny enough, I'd never
26:29
gone, uh, like randomly, and I'd never gone
26:33
without like the family and like with my, with my wife. Um, I did go
26:36
with my son. I have 2 sons, and so randomly
26:40
2 Sundays ago, I decided to grab a ticket for my son and I,
26:45
and we took an Uber 10 minutes away to Legoland, and,
26:48
uh, we spent the day there together, and it was just a blast. I'd never
26:52
done that before. Sounds good to me. All right, I hate to cut this
26:55
short, but we gotta. So everybody,
26:59
first of all, make sure you get the gift. It's the, the notes, you know,
27:03
it's going to be in the notes. Um, but the first step is subscribe, and
27:06
I want you to share this with somebody, engage with you know, with the podcast,
27:10
on social media. Let me know your thoughts. This has been fantastic.
27:14
The reason I do this is I wanted to
27:17
have a way to help you to supercharge your business through
27:21
connection. It's my way of trying to introduce you to a vibrant
27:24
community and fuel your, your quest for growth.
27:28
So I hope you will continue to join me with The One Small Change and
27:33
listen to other episodes because everyone has a valuable gift in it.
27:37
That can only help you grow your business. So Sean, what are
27:41
your last words? You know, things that you— Just
27:45
follow your inspiration and don't let people
27:49
dampen your light. Love it.
27:53
Everybody remember that change is simple, but it's not always easy.
27:57
It requires courage, resilience, and a willingness to step out of your
28:01
comfort zone. If you are comfortable with what you're doing
28:04
every day, you are stagnating and the world is moving ahead and you are not.
28:09
So join me for the one small change as we embark on this journey and
28:12
be sure to come to my Be Found workshop. And one of
28:16
the things that I have to say to you is if you start to focus,
28:21
you will find it is easier to be found. I
28:25
hope you will be with us again next week. Shawn, thank you so
28:28
much. Thank you.