skinny.

Latest / The Jon and Marc Podcast

The Private Equity Playbook PI Firm Owners Aren’t Ready For in 2026

How LSOs and MSOs work without violating rules on non-lawyer ownership

What opportunists ask for first (“How do I control the lawyers”) and why it dies there

The first functions to move into an MSO: finance, IT, people and culture, recruiting, training

Why intake consolidation is risky when “local” is part of the brand promise

A practical way to think about non-trackable marketing spend without pretending attribution is clean

A billboard test framework using geography and postal code tracking - and why it still may not change decisions

The skinny

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