Morning Drive | Did AI Just Cost McDonald's Millions? | Mira Business FM
Tim Elliott speaks to Dr. Stavroula Kalogeras, MBA Programme Director at Edinburgh Business School, Heriot-Watt University, about the role of Generative AI in marketing. They analyse the overwhelming public backlash to McDonald's AI-generated Christmas campaign in the Netherlands, discussing why it failed to connect emotionally. The discussion covers the importance of consistent brand behaviour and authentic storytelling for big brands experimenting with emerging technology.
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