How to Do Content Marketing if You’re in a Boring Industry | Ep. #483

Marketing School - Digital Marketing and Online Marketing Tips · Nov 26, 2017 · 8m

In Episode #483, Eric and Neil discuss how to do content marketing if you’re in a boring industry. Tune in to learn how you can use other forms of content like video, make content that is either fun or useful, find out what is popular, and build a brand over time.

Time-stamped show notes:

[00:29] - Today's topic: How to Do Content Marketing if You’re in a Boring Industry

[00:34] - Squatty Potty in 2015 did $20 million in sales on Shark Tank.

[00:58] - They spent $600,000 on a fun video with a unicorn pooping out rainbows.

[01:24] - Content marketing can be video too.

[01:29] - Use BuzzSumo to…