Latest / The Breakfast Club / INTERVIEW: Bill Davaris Talks LifeLock Identify Theft Protection, Dangers & Benefits Of A.I., Insurance In The Digital Age

Transcript

INTERVIEW: Bill Davaris Talks LifeLock Identify Theft Protection, Dangers & Benefits Of A.I., Insurance In The Digital Age · The Breakfast Club

• 0:00
  Speaker 1: Hold up.
• 0:01
  Speaker 2: Every day I wake up. Wake your ass up.
• 0:03
  Speaker 3: The Breakfast Club.
• 0:05
  Speaker 2: Y'all finished or y'all done?
• 0:08
  Speaker 3: Morning, everybody.
• 0:09
  Speaker 1: It's DJ Envy, Jess Hilarious, Charlamagne Tha Guy. We are
• 0:13
  Speaker 1: The Breakfast Club. Law and the Rose is here as well.
• 0:15
  Speaker 1: We got a special guest.
• 0:16
  Speaker 2: In the building. Yes, indeed.
• 0:17
  Speaker 1: We hear his commercials all the time, the live reads,
• 0:20
  Speaker 1: the sponsorships.
• 0:21
  Speaker 3: We have from LifeLock, we have Bill DeVars. Welcome. Good morning.
• 0:24
  Speaker 3: Good morning. Thank you for having me.
• 0:26
  Speaker 4: Bill, I've been waiting to talk to you or somebody
• 0:27
  Speaker 4: from LifeLock because I just keep saying to myself, if
• 0:30
  Speaker 4: this is really happening so much and people's identities are
• 0:33
  Speaker 4: getting stolen so much, we need more than commercials.
• 0:36
  Speaker 2: We need to.
• 0:36
  Speaker 4: Hear firsthand experiences, why y'all decided to build this, how
• 0:41
  Speaker 4: regular is it?
• 0:42
  Speaker 2: I got a long list of questions.
• 0:44
  Speaker 3: I can't wait. Hit me.
• 0:46
  Speaker 2: Now, how did it start?
• 0:46
  Speaker 4: Because I spoke to you at the iHeartRadio Music Festival
• 0:49
  Speaker 4: and you told me that it started with a personal experience.
• 0:52
  Speaker 3: Well, For me, I have a personal experience, but I
• 0:54
  Speaker 3: think the way the company started was that the world
• 0:59
  Speaker 3: started going digital. And bad actors, bad people started realizing
• 1:05
  Speaker 3: that because we spent so much time online, on sites, clicking,
• 1:10
  Speaker 3: clicking away at everything, huge opportunity for the dark web
• 1:15
  Speaker 3: world to take advantage of citizens.
• 1:18
  Speaker 4: I thought about the fact that AI can clone your voice, right?
• 1:23
  Speaker 4: It can recreate your face. It can imitate the way
• 1:26
  Speaker 4: you communicate. And a lot of times we go on
• 1:28
  Speaker 4: these sites, we never read the terms and conditions. So
• 1:30
  Speaker 4: we don't know what we're giving up, right? So what
• 1:32
  Speaker 4: does identity theft even mean anymore? We might've gave these
• 1:35
  Speaker 4: people permission to use us.
• 1:37
  Speaker 3: You know what? I think you nailed it because the
• 1:39
  Speaker 3: fact is that right now, like your social security number
• 1:43
  Speaker 3: is worth about $ 10 in the dark web.
• 1:45
  Speaker 2: Damn. Yep.
• 1:47
  Speaker 3: And the odds are all of our identities out there
• 1:51
  Speaker 3: And there's a whole marketplace where people are just selling.
• 1:54
  Speaker 5: VPN.
• 1:55
  Speaker 3: We're just part of a batch of names and social
• 1:57
  Speaker 3: security numbers and identifying verified IDs. People are picking them up.
• 2:05
  Speaker 3: And what they're doing is they're essentially tracking you, right?
• 2:10
  Speaker 3: So it's almost like surveillance, right? They're online tracking you.
• 2:14
  Speaker 3: And now with AI, it's no longer like a warehouse
• 2:17
  Speaker 3: in Slovakia with, you know, humans banging away at keyboards,
• 2:22
  Speaker 3: like one person can actually deploy a thousand agentic agents
• 2:28
  Speaker 3: that are bots that are building deceptive sites.
• 2:31
  Speaker 6: Wow.
• 2:31
  Speaker 3: And the sites are so good. The imagery is so good.
• 2:34
  Speaker 3: The mimicking, the deep fake is so good. You guys
• 2:37
  Speaker 3: see what AI is like, right? You can't even distinguish
• 2:40
  Speaker 3: between a celebrity and a, you know, the fake one
• 2:43
  Speaker 3: or the real one that now they're just deploying, you know,
• 2:47
  Speaker 3: millions of sites.
• 2:48
  Speaker 2: I've seen a video of Envy.
• 2:49
  Speaker 4: He had Envy kissing another guy that's like his mentor,
• 2:54
  Speaker 4: DJ Clue.
• 2:54
  Speaker 3: That was a yeah. How'd you feel about that? That
• 2:57
  Speaker 3: was a yeah.
• 2:58
  Speaker 2: It looked very real. I mean, extremely real.
• 3:01
  Speaker 3: Unbelievable. He's lying.
• 3:02
  Speaker 1: But question, so how does LifeLock protect somebody?
• 3:06
  Speaker 3: How does the procedure work? Look, there's three. There's a
• 3:11
  Speaker 3: million ways we protect you, but the three ways you
• 3:13
  Speaker 3: should really care about is LifeLock has... guaranteed restoration. So
• 3:20
  Speaker 3: what does that mean? If something happens to you, you
• 3:23
  Speaker 3: have to go, you, you now have to restore your credit,
• 3:26
  Speaker 3: your identity. You got to clean up your name from
• 3:29
  Speaker 3: all these data broker sites, that whole cleanup. And if
• 3:33
  Speaker 3: you've been financially compromised, we will restore those funds. A
• 3:38
  Speaker 3: hundred percent guaranteed up to $ 3 million of coverage.
• 3:41
  Speaker 6: Really?
• 3:41
  Speaker 3: So that, yep. So you're covered up to 3 million.
• 3:44
  Speaker 3: That's something a bank can, A lot of people think
• 3:47
  Speaker 3: their bank takes care of that, right? Nope. The other
• 3:53
  Speaker 3: thing we do is the tech proactively alerts you. So
• 3:58
  Speaker 3: if somebody is opening up loans, let's say suddenly this
• 4:00
  Speaker 3: AI bot is opening up 35, 50 loans, mortgage loans,
• 4:05
  Speaker 3: home equity loans under your name, you're going to get
• 4:07
  Speaker 3: a notification that says, is this you? Did you just
• 4:10
  Speaker 3: open up five loans? And when you say no, It
• 4:14
  Speaker 3: triggers a workflow on the LifeLock side where the actual
• 4:17
  Speaker 3: restoration expert will call you and be like, hey, we've
• 4:22
  Speaker 3: picked up this suspicious activity. Thank you for saying no.
• 4:25
  Speaker 3: So there's proactive technology. And then there's, God forbid, something happens,
• 4:31
  Speaker 3: almost like an insurance policy.
• 4:33
  Speaker 5: In your personal experience, you got an alert through.
• 4:38
  Speaker 3: Oh, I got more than alert.
• 4:39
  Speaker 5: Well, you got to build, too.
• 4:41
  Speaker 6: But there was some technology that kind of let you
• 4:44
  Speaker 6: know that there was some things happening after.
• 4:46
  Speaker 5: Well, maybe you talk about what happened.
• 4:47
  Speaker 2: Yeah, yeah, yeah.
• 4:48
  Speaker 3: I mean, I got to really, it's just so coincidental
• 4:51
  Speaker 3: because when I started working on the brand, of course,
• 4:55
  Speaker 3: I was like, I understand what identity theft is. I
• 4:58
  Speaker 3: get it. We live in a modern world. Boom, I get,
• 5:02
  Speaker 3: something happens to me, right? I get this IRS notice. Meanwhile,
• 5:07
  Speaker 3: LifeLock was alerting me before and I didn't really, you know,
• 5:11
  Speaker 3: pay attention to it. And I owe a lot. I
• 5:17
  Speaker 3: don't even want to say how much money I owe,
• 5:19
  Speaker 3: but I owe like an extraordinary amount of money. And
• 5:22
  Speaker 3: I'm like, for what? And it's this business that I
• 5:25
  Speaker 3: don't own, right? An affiliate marketing business. So I call my...
• 5:30
  Speaker 3: Right away, I call my accountant and I said, what
• 5:33
  Speaker 3: do I do? He goes, how did you... Do you have,
• 5:38
  Speaker 3: he goes, did you get any other notices or anything?
• 5:42
  Speaker 3: I go, wait, let me check my life lock. I'm like,
• 5:44
  Speaker 3: oh my God. And he goes, call life lock now.
• 5:47
  Speaker 3: So I call life lock, restoration expert immediately gets on
• 5:50
  Speaker 3: my case. She starts locking everything down, locking the credit,
• 5:55
  Speaker 3: telling me exactly how I have to, notifying the IRS.
• 6:00
  Speaker 3: I'm starting to build my case because you got to
• 6:03
  Speaker 3: build a case with your IRS. You got to let
• 6:04
  Speaker 3: the IRS know. you know, that this has happened. And
• 6:09
  Speaker 3: so like this, the, the, we have us based restoration experts.
• 6:14
  Speaker 3: It's not like you're calling another country. It's somebody whose
• 6:17
  Speaker 3: entire job is to restore Americans lives back to normal.
• 6:22
  Speaker 3: So she, she put, she just puts this protocol to action. And,
• 6:27
  Speaker 3: and I gotta be honest with you, like in like
• 6:29
  Speaker 3: two weeks, I was all clear. I even got issued
• 6:33
  Speaker 3: a new, some new verification codes from the IRS. So
• 6:36
  Speaker 3: when I do my taxes, I do them differently. But
• 6:39
  Speaker 3: somebody opened up an affiliates marketing business using my social
• 6:43
  Speaker 3: security number and ID. And I guess it's like a
• 6:46
  Speaker 3: money laundering thing that people do. It's very common. You
• 6:49
  Speaker 3: can look it up. FBI knows all about it.
• 6:52
  Speaker 5: People don't know how common that type of stuff is.
• 6:54
  Speaker 6: Like they do like apartments and bank accounts or whatever,
• 6:57
  Speaker 6: but like, whole businesses and lifestyles uh we use it
• 7:01
  Speaker 6: under people's identities is very common yeah.
• 7:04
  Speaker 3: People buy homes they uh buy cars they credit cards
• 7:09
  Speaker 3: yeah credit cards the the business thing is interesting because
• 7:12
  Speaker 3: it's literally uh it's a money laundering thing like you
• 7:15
  Speaker 3: want to move cash you want to run it through
• 7:17
  Speaker 3: legit companies but you yourself can't you don't want to
• 7:21
  Speaker 3: be right you're a bad guy you don't want to
• 7:22
  Speaker 3: be connected to that company well you're going to use
• 7:24
  Speaker 3: people with good credit people's IDs with good credit and
• 7:28
  Speaker 3: start opening up companies.
• 7:30
  Speaker 4: If my information is already on the dark web, am
• 7:33
  Speaker 4: I trying to get it back or I'm just trying
• 7:36
  Speaker 4: to make the information useless to whoever steals it?
• 7:41
  Speaker 3: Great, great question. What LifeLock will do is try and
• 7:44
  Speaker 3: clean up who's got it because the odds are it's
• 7:48
  Speaker 3: data brokers who are, you know, let's say you, I
• 7:53
  Speaker 3: don't know, maybe years ago you signed up or something,
• 7:55
  Speaker 3: a subscription or something, right? They might be selling companies
• 7:59
  Speaker 3: and websites and blogs and all kinds of stuff might
• 8:01
  Speaker 3: be selling your info. Jesus Christ. And these data brokers
• 8:06
  Speaker 3: pick it up and then they, it's like a marketplace.
• 8:08
  Speaker 3: They're like, hey, who wants Charlemagne's information, right? Like you
• 8:13
  Speaker 3: fall into a certain profile and there's like transactions being made.
• 8:17
  Speaker 3: People are actually selling, you know, Americans' IDs, right?
• 8:22
  Speaker 1: And how much does it cost.
• 8:24
  Speaker 3: To protect yourself? $ 10 a month. $ 10 a month.
• 8:27
  Speaker 2: Right.
• 8:29
  Speaker 3: For $ 3 million in coverage.
• 8:30
  Speaker 1: It's not levels.
• 8:32
  Speaker 3: It's not tiers. There's tiers. Okay. But for a decent,
• 8:35
  Speaker 3: for what you want, it's $ 10 a month.
• 8:38
  Speaker 1: What's the higher tier from that?
• 8:40
  Speaker 3: What else is a cover? Because you said there's tiers.
• 8:44
  Speaker 3: So there's tiers that are higher. I mean, it all
• 8:46
  Speaker 3: depends on the promo codes, right, of the day. But
• 8:48
  Speaker 3: like the tiers that are higher could also include your family.
• 8:53
  Speaker 3: So you could actually start to add your parents, for instance,
• 8:57
  Speaker 3: or look, kids are important because I have a daughter
• 9:04
  Speaker 3: in college. Hey, Gigi. I do a little shout out
• 9:06
  Speaker 3: to her. You know, she might have a clean credit, right?
• 9:11
  Speaker 3: Because her credit is super clean. That is so valuable
• 9:16
  Speaker 3: to people.
• 9:18
  Speaker 2: Right?
• 9:18
  Speaker 3: So people don't realize that. They're like, oh, it must be,
• 9:20
  Speaker 3: you know, you must be making a lot of money
• 9:21
  Speaker 3: and you're a high value target. That's not the case.
• 9:25
  Speaker 3: All of us who are working on our credit or
• 9:27
  Speaker 3: we have clean credit, we're all vulnerable, right? Everybody. Everybody is.
• 9:32
  Speaker 3: One out of four Americans is a victim of identity theft.
• 9:37
  Speaker 3: It's inevitable.
• 9:38
  Speaker 4: Yeah, I mean, like I said earlier, man, we get
• 9:40
  Speaker 4: on these social media sites and we've been on some
• 9:42
  Speaker 4: of these sites for literally a couple of decades now.
• 9:44
  Speaker 4: We don't know what the terms and conditions are when
• 9:47
  Speaker 4: we sign up to these sites. So what information are
• 9:50
  Speaker 4: we casually putting on social media that scammers can now
• 9:54
  Speaker 4: use against.
• 9:55
  Speaker 2: Us with AI.
• 9:56
  Speaker 3: So they'll build a dossier so that the power of
• 10:00
  Speaker 3: AI is that it could build a dossier around you.
• 10:02
  Speaker 3: It could follow you on social, pick up photos, pick
• 10:06
  Speaker 3: up what you like, sites you visit, right? It's not
• 10:11
  Speaker 3: saying that you landed on a great, you know, you know,
• 10:20
  Speaker 3: reputable site and like that reputable company is selling your
• 10:26
  Speaker 3: ID I'm not saying that like what I'm saying is
• 10:28
  Speaker 3: it's so easy to deceive people that you might you
• 10:31
  Speaker 3: might think you're on ford.com but it's not ford.com that's
• 10:38
  Speaker 3: what's going on right now and like you might be
• 10:40
  Speaker 3: reading an article and there's a hyperlink and you're like
• 10:43
  Speaker 3: oh I want to see the video that they're talking
• 10:46
  Speaker 3: about right you know how people they tease you out
• 10:48
  Speaker 3: on the video yeah That link, you don't know where
• 10:50
  Speaker 3: that link's going. Yeah, my wife got that one time.
• 10:53
  Speaker 1: She was booking a flight for something.
• 10:54
  Speaker 3: I don't know what it was.
• 10:55
  Speaker 1: She had to book a flight. And I don't know
• 10:56
  Speaker 1: why Mercedes didn't book it, but my wife had to
• 10:58
  Speaker 1: book a flight. And when she Googled, let's say it
• 11:00
  Speaker 1: was Delta, Delta didn't pop up. It was the first
• 11:03
  Speaker 1: thing that popped that looked like Delta, but it wasn't
• 11:06
  Speaker 1: actually Delta. And when she clicked it, she put her
• 11:08
  Speaker 1: information in and she realized it was. Thank God it
• 11:11
  Speaker 1: was through American Express and we were able to cancel it.
• 11:12
  Speaker 1: But her information is out there now. Her address, her
• 11:15
  Speaker 1: phone number and all that. So it's, I don't know
• 11:17
  Speaker 1: how companies can do that, but.
• 11:19
  Speaker 3: That happened to her.
• 11:20
  Speaker 2: It feels like LifeLock is like insurance now. Like you
• 11:24
  Speaker 2: have to have it just in case.
• 11:26
  Speaker 3: Yeah, I mean, you need insurance. God forbid someone... I mean,
• 11:29
  Speaker 3: I was just commuting in today. I saw a car accident.
• 11:32
  Speaker 3: I'm like, all right, that's why you have insurance in
• 11:34
  Speaker 3: New York, right? With the way things are going, with
• 11:38
  Speaker 3: the way things are going with AI and everything else
• 11:40
  Speaker 3: that's going on, why do we not have this insurance?
• 11:43
  Speaker 3: It's $ 10 a month. Think about the other stuff. You
• 11:46
  Speaker 3: probably watch more than... that annual fee in Netflix movies, right?
• 11:52
  Speaker 3: But you got $ 3 million in coverage for you and
• 11:54
  Speaker 3: your family.
• 11:55
  Speaker 6: Who insures, like, LifeLock? Because, like, with the bank, if
• 11:59
  Speaker 6: my money messes up in my account, it's FDIC. With
• 12:03
  Speaker 6: you guys, where does that $ 3 million come from? Like,
• 12:05
  Speaker 6: where are y'all grabbing from?
• 12:06
  Speaker 3: So... I'm not the head of finance, so I can't
• 12:10
  Speaker 3: tell you. And I'm probably not allowed to tell you
• 12:12
  Speaker 3: exactly who is building our risk profile of our insurance company.
• 12:18
  Speaker 3: But it's insured by, I'm sure, insurance companies and other
• 12:22
  Speaker 3: partners and enterprises that specialize in insuring large, huge companies
• 12:29
  Speaker 3: like LifeLock. But you should know that it's a restoration
• 12:34
  Speaker 3: guarantee and that $ 3 million is real.
• 12:38
  Speaker 4: You know, people hear identity theft protection. And I'm sure
• 12:43
  Speaker 4: they're probably thinking, what can LifeLock actually stop in regards
• 12:47
  Speaker 4: to that? And what can't it stop?
• 12:49
  Speaker 6: Right.
• 12:51
  Speaker 3: So what it could do is it could jump in
• 12:55
  Speaker 3: with the right timing to probably shut down something because
• 12:59
  Speaker 3: of the alerts. You could toggle and lock all your
• 13:04
  Speaker 3: credit with one touch. It gives you power to do that.
• 13:07
  Speaker 3: Like literally on my LifeLock app right now, I could
• 13:10
  Speaker 3: just shut down all my credit, which shuts down a
• 13:14
  Speaker 3: lot of things. So proactively, it's got perfect timing to
• 13:19
  Speaker 3: maybe stop major damage. And then what it actually can
• 13:24
  Speaker 3: do is bring you back. How do I say this?
• 13:30
  Speaker 3: It's almost like something traumatic happens in your life and
• 13:34
  Speaker 3: Whenever something traumatic happens in our lives, we lead busy lives.
• 13:38
  Speaker 3: We got to put our life on pause to go
• 13:40
  Speaker 3: clean up what? Our identity? Who's got the time to
• 13:43
  Speaker 3: do that? Who's got the time to go talk to
• 13:46
  Speaker 3: the banks, the credit cards, the IRS, all these people
• 13:51
  Speaker 3: that you now got to go talk to? We do it.
• 13:54
  Speaker 3: So we do all of that for you. As far
• 13:57
  Speaker 3: as like being the ultimate preventer where we're going to
• 14:01
  Speaker 3: lock down the dark web, LifeLock can't lock down the
• 14:04
  Speaker 3: dark web.
• 14:05
  Speaker 2: Lord have mercy.
• 14:06
  Speaker 3: You know what I mean? Like the way things are
• 14:08
  Speaker 3: going with AI, who's going to, I mean, the US
• 14:12
  Speaker 3: government can't lock down. The FBI just created a whole
• 14:15
  Speaker 3: new branch called AI fraud. They had to create it
• 14:19
  Speaker 3: last year because AI fraud is so, so big.
• 14:21
  Speaker 4: Are criminals using AI faster than companies like LifeLock can
• 14:26
  Speaker 4: build the technology to stop it?
• 14:30
  Speaker 3: Um, In my personal opinion, I do think that what's
• 14:34
  Speaker 3: happening in the bad actor world is surpassing what the
• 14:39
  Speaker 3: commercial world can keep up with. And I bet you
• 14:42
  Speaker 3: if there was a government official here, they would say
• 14:45
  Speaker 3: the same thing because they're keeping an eye on it.
• 14:49
  Speaker 3: And it's international. Let's be honest about that. It's not
• 14:53
  Speaker 3: really just a domestic thing. It's like international bad actors.
• 14:58
  Speaker 3: There's all kinds of stuff going on. We are the
• 15:01
  Speaker 3: number one consumer in the world.
• 15:03
  Speaker 2: Absolutely.
• 15:03
  Speaker 3: So we're like target number one.
• 15:06
  Speaker 2: That's how I feel when I talk to these AI guys, right?
• 15:10
  Speaker 4: Because it feels like the technology for AI is advancing,
• 15:17
  Speaker 4: but also, no, they're trying to increase the intelligence and
• 15:20
  Speaker 4: the safeguards at the same time.
• 15:23
  Speaker 2: I don't know if that's possible.
• 15:24
  Speaker 4: I don't know if the safeguards can win that race
• 15:27
  Speaker 4: against the intelligence of the AI.
• 15:28
  Speaker 6: I don't know.
• 15:30
  Speaker 3: I mean, I think the great X factor is money.
• 15:38
  Speaker 3: Because you're like, what are we going to do? We're
• 15:40
  Speaker 3: competing in a global market with China, Europe. We got
• 15:46
  Speaker 3: to stay on top. It's America, right? We got to
• 15:48
  Speaker 3: be the cutting edge. It's a tricky one.
• 15:53
  Speaker 4: I asked that question to somebody verbatim. I said, so
• 15:56
  Speaker 4: are you choosing safety over growth? Because, you know, to
• 16:00
  Speaker 4: your point, the growth is the money, right?
• 16:02
  Speaker 2: You know what I mean?
• 16:03
  Speaker 4: So at some point, one of these AI guys has
• 16:05
  Speaker 4: to say, all right, it's just all about safety.
• 16:07
  Speaker 2: Forget the growth of the company. And I don't think
• 16:10
  Speaker 2: that's going to happen.
• 16:11
  Speaker 3: Well, I do think that there's going to be safety
• 16:15
  Speaker 3: AI companies that are going to be a big part
• 16:17
  Speaker 3: of our lives. And the way we use technology, LifeLock
• 16:23
  Speaker 3: certainly is going to be one of them. Meaning, remember Terminator?
• 16:29
  Speaker 2: Yeah, yeah.
• 16:30
  Speaker 3: Remember at some point, like I forgot what it was.
• 16:32
  Speaker 3: It was like either Terminator 2 or 3 where Arnold
• 16:35
  Speaker 3: switched over to being like the good guy. I think
• 16:39
  Speaker 3: that's what's happening is that the only way to fight
• 16:42
  Speaker 3: bad AI is with good AI. I mean, think about it.
• 16:46
  Speaker 2: Yeah, no, you're right.
• 16:47
  Speaker 4: So if every time security gets smarter, right? Criminals get
• 16:51
  Speaker 4: smarter too. When do we the consumers ever actually get
• 16:54
  Speaker 4: ahead in this situation?
• 16:56
  Speaker 2: Yeah.
• 16:57
  Speaker 3: I mean, we... Look, we're going to be the moneymakers, right?
• 17:02
  Speaker 3: We're going to be feeding these companies and technologies and
• 17:05
  Speaker 3: all that. I think we just got to wake up sooner, soon, now,
• 17:12
  Speaker 3: and embrace the reality that even ChatGBT could be serving
• 17:17
  Speaker 3: you a bad link.
• 17:19
  Speaker 2: Yeah, yeah, yeah. Oh, my God.
• 17:22
  Speaker 3: Think about that, right? Because what is it doing? It's
• 17:25
  Speaker 3: scraping the whole web.
• 17:26
  Speaker 2: Oh, yeah.
• 17:27
  Speaker 3: AI can trick AI. AI can trick AI.
• 17:30
  Speaker 6: It's like how Google AI is like, if you, what
• 17:32
  Speaker 6: I've learned, you just depend on Google AI. It might
• 17:34
  Speaker 6: not be the best source because it compiles from what
• 17:36
  Speaker 6: it scans across the web.
• 17:38
  Speaker 5: Like you just don't know where some things are coming from.
• 17:39
  Speaker 6: Right.
• 17:40
  Speaker 2: AI can trick AI.
• 17:41
  Speaker 3: Of course. Because, you know, especially when companies are going
• 17:45
  Speaker 3: really fast, think about it. Think about how fast, like every,
• 17:49
  Speaker 3: every hour, every day they're developing, things are changing every day.
• 17:53
  Speaker 3: Look like, um, They're trying, they're scraping, the LLMs are
• 17:58
  Speaker 3: scraping YouTube, Reddit, comments section, social, whatever. Who knows where
• 18:04
  Speaker 3: somewhere there's a crack and a bad actor could be
• 18:08
  Speaker 3: putting fake comments up or reviews or a deceptive site.
• 18:13
  Speaker 5: That's scary.
• 18:14
  Speaker 2: That's been happening.
• 18:15
  Speaker 5: It's just scary that it's only going to get worse, though.
• 18:18
  Speaker 3: That's why you need AI insurance. You know what I mean?
• 18:21
  Speaker 3: You need something that, God forbid... something happens.
• 18:25
  Speaker 5: And it'll get smarter.
• 18:27
  Speaker 3: Yep.
• 18:27
  Speaker 6: Because it works off of human action and pattern. So
• 18:32
  Speaker 6: as LifeLock builds out patterns to protect, AI is watching
• 18:35
  Speaker 6: the patterns to build patterns.
• 18:36
  Speaker 5: To fight it. That's crazy. It's like marketing.
• 18:39
  Speaker 3: It's Terminator.
• 18:40
  Speaker 5: Yeah.
• 18:41
  Speaker 3: The good bots and the bad bots.
• 18:43
  Speaker 2: You come from the creative branding side, right? Yeah. So
• 18:46
  Speaker 2: you're essentially marketing a product, LifeLock, that is requiring.
• 18:53
  Speaker 4: reminding people that something terrible could happen.
• 18:56
  Speaker 3: Right.
• 18:57
  Speaker 2: So how do you sell protection without selling fear?
• 18:59
  Speaker 3: Fear. That's a great, awesome question. Very, very, very smart question. Yeah,
• 19:04
  Speaker 3: fear-mongering is not what we want to do because consumers
• 19:08
  Speaker 3: shut down. Think about how negative our social feeds are.
• 19:13
  Speaker 3: Now the last thing we want to do as a
• 19:14
  Speaker 3: brand is be uber negative, right? We believe that everybody...
• 19:20
  Speaker 3: everyone in this room, everybody in my circle of life,
• 19:23
  Speaker 3: we're working really hard as Americans to build something. We're
• 19:27
  Speaker 3: trying to build something for our families. We're trying to
• 19:29
  Speaker 3: build my identity, my reputation. When you build something great,
• 19:34
  Speaker 3: somebody wants it. So our narrative is protect what you built.
• 19:43
  Speaker 3: Protect what you built because in fact, we talk about
• 19:47
  Speaker 3: it very simple, maybe in an old school way, like
• 19:50
  Speaker 3: your name is everything my dad used to say that
• 19:52
  Speaker 3: to me i know i'm sure a lot of people's
• 19:55
  Speaker 3: people still say that they still say that right your
• 19:57
  Speaker 3: name's everything that's literally what they want they want everything
• 20:01
  Speaker 3: that's associated with your name everything you you know your
• 20:05
  Speaker 3: name could have been like you you built your credit
• 20:07
  Speaker 3: your 401k your your your career, everything about you makes
• 20:13
  Speaker 3: you very valuable if you've built a good name. And
• 20:17
  Speaker 3: when it's worth something, that's when people want to steal it.
• 20:20
  Speaker 3: And that's the narrative we go to market with. You've
• 20:22
  Speaker 3: built something, protect it. Because when it's worth something, it's
• 20:27
  Speaker 3: worth stealing.
• 20:29
  Speaker 2: All right.
• 20:30
  Speaker 1: Well, Bill, we appreciate you for joining us. LifeLock, check
• 20:35
  Speaker 1: it out. I'm definitely going to check it out. And
• 20:37
  Speaker 1: I see you got a family plan where I could
• 20:38
  Speaker 1: get my wife and my kids involved.
• 20:40
  Speaker 3: Yeah.
• 20:41
  Speaker 1: Because I just want to make sure that their stuff
• 20:42
  Speaker 1: is secured.
• 20:43
  Speaker 2: What are you about to say, Lauren?
• 20:44
  Speaker 5: I was just thinking, like, Norton, you remember Norton? Well,
• 20:48
  Speaker 5: it's still around.
• 20:49
  Speaker 3: Yeah, yeah, yeah. That's part of our portfolio. Yeah, Norton
• 20:53
  Speaker 3: is part of our company.
• 20:54
  Speaker 5: Okay.
• 20:55
  Speaker 6: I don't know if I knew that, but with older people,
• 20:58
  Speaker 6: like with my mom and my grandmom, I found out
• 21:00
  Speaker 6: about Norton because of my mom.
• 21:01
  Speaker 2: Yeah.
• 21:02
  Speaker 6: We did it just on her computer solely, but then
• 21:05
  Speaker 6: it got, now, you know, people are calling you and
• 21:06
  Speaker 6: they'll tell you they're from this bank or from this
• 21:08
  Speaker 6: place or whatever. And older people don't really, they don't,
• 21:13
  Speaker 6: the way that they think about things, they still think
• 21:14
  Speaker 6: people are very, like, nice and honest. So if you're calling, like,
• 21:18
  Speaker 6: they just give out their information. Norton has been, like,
• 21:22
  Speaker 6: the barrier with my mom a couple times. And I'm
• 21:24
  Speaker 6: just thinking about the fact that, like, you say you
• 21:26
  Speaker 6: guys have that $ 3 million in restoration.
• 21:28
  Speaker 3: Yeah.
• 21:28
  Speaker 6: We almost got into a situation, but Norton helped us.
• 21:31
  Speaker 6: But if we didn't have that restoration, we would have
• 21:33
  Speaker 6: been in such a bad position. And a lot of
• 21:35
  Speaker 6: times families might not have it, especially right now, to
• 21:39
  Speaker 6: cover these bills that you get because somebody has.
• 21:41
  Speaker 5: To pay for the damage that's done.
• 21:42
  Speaker 3: Right, until it's reconciled.
• 21:43
  Speaker 5: Yes, or you're on the hook. They don't care that
• 21:46
  Speaker 5: your identity was stolen.
• 21:48
  Speaker 3: That is such an awesome story, and it gives me
• 21:50
  Speaker 3: goosebumps that you have a real personal story about that.
• 21:53
  Speaker 3: That's why we connected Norton and LifeLock.
• 21:56
  Speaker 5: I didn't even know y'all were connected. My mom still
• 21:57
  Speaker 5: swears by Norton.
• 21:58
  Speaker 3: We connected it because we started realizing our Norton customers
• 22:02
  Speaker 3: also wanted identity protection with the $ 3 million. So that's
• 22:07
  Speaker 3: crazy that you didn't know we did that, but that's
• 22:09
  Speaker 3: what we do. They're sister brands. Yeah, love that. Well,
• 22:12
  Speaker 3: there you have it. Bill DeVaris. Did I say your
• 22:14
  Speaker 3: last name right? DeVaris, yeah, you nailed it. Okay, well,
• 22:16
  Speaker 3: thank you for joining us this morning. Of course, thank you.
• 22:18
  Speaker 2: LifeLock, and it's The Breakfast Club.
• 22:20
  Speaker 3: Good morning. Awesome.
• 22:21
  Speaker 2: Hold up.
• 22:22
  Speaker 3: Every day I wake up.
• 22:24
  Speaker 2: Wake your ass up. The Breakfast Club. Y'all finished or
• 22:27
  Speaker 2: y'all done?