Latest / Just Another Biz Podcast: Unfiltered Business Tips for Wedding Pros and Creatives
Ep. 58: How To Find Your Client Archetype That Will Make You More Money With Emily Foster
What if the reason your marketing feels vague… is because your “ideal client” is?
In this episode, we’re joined by Emily of Emily Foster Creative to talk about finding and defining your ideal client archetypes not just surface-level demographics, but the deeper motivations, values, and decision-making styles that actually drive bookings.
We get into why just branding yourself as a "wedding planner for Austin locals" isn’t enough. It's about how to spot patterns in your past clients, and understanding how archetypes can make your website, content, and consult calls feel way more aligned (and…
The skinny
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