Latest / The 3Bz Podcast - Building Better Business
EP142 - From Hobby to Handmade Business with Natalie Edwards: Building a Brand with Purpose and Play
In this episode of The 3Bz Podcast, Stephanie is joined by Natalie Edwards, founder of Made in the Button Room, an eco-conscious crochet business proving that slow, creative work still has a powerful place in modern business.
We talk about how a hobby started at home can grow into a full-time business, the importance of sustainability beyond buzzwords, and why creativity, community and fun are not “nice to haves”, they’re strategic.
Natalie shares what it’s really like to run a handmade business from home, how she’s built a recognisable brand through playful design and storytelling and why…
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