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FRE Labs Launches: A New Era for Flavor Innovation | Trade to Black
In our latest Trade To Black podcast, hosts Shadd Dales and Anthony Varrell turn their attention to what’s happening inside modern CPG featuring the fast‑growing category, nicotine pouches. Summer Frein, Chief Growth Officer at Turning Point Brands (NYSE: TPB) logs on to talk about their recent announcement of FRE Labs, a new consumer‑driven flavor innovation platform for FRE nicotine pouches.The product will give consumers direct influence over product development — voting on flavors, deciding what stays, and producing what becomes part of FRE’s core lineup. We also look at how the pouch…
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