Latest / The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth
How Mid-Career Marketers Use the Career Storytelling Framework
Lucas and Luna explore how mid-career marketers can break out of the resume-listing trap by adopting a structured storytelling framework used by top brand strategists. Lucas breaks down the four-part narrative arc — context, conflict, choice, consequence — and shares how a former PepsiCo marketer used it to land a VP role at Unilever after being stuck at director level for five years. Luna pushes back on whether the approach feels ‘too salesy,’ and Lucas cites research from a 2025 LinkedIn study showing that profiles using narrative language get 3.2x more recruiter messages. The episode…
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