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Designing the Axil Coffee Menu : Lessons from a Champion | JACK SIMPSON!

Picture this: you’re a café owner, or dreaming of opening one, and it’s time to choose the coffee you’ll serve. But where do you even start?

With endless choice, and a fickle market, designing a coffee menu can be daunting. That’s why we’ve got Jack Simpson in the studio! A three-time Australian Barista Champion and sales rep for the renowned Axil Coffee, you could say he knows a thing or two about selecting coffee.

Join us as we unpack the process of designing a coffee menu. Learn how to create a balanced and bespoke menu that works for your cafe. Jack shares his top tips for cafe owners…

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