Meat

The Bottom Line · Feb 1, 2024 · 33m

UK consumers are eating less meat than at any point since records began 50 years ago, according to the latest government figures, so how are farmers, processors and retailers responding?

The cost of living crisis is part of the reason for a recent drop-off in demand, but warnings about meat's impact on the planet and our health might also play a role, and plant-based alternatives have been eating into meat’s market share in recent years.

So does the industry feel under attack, or are they adapting their businesses and their products to meet these challenges? And what does it take to get an…