Latest / The SmartMAI Consulting Edge Podcast
Why B2B Marketing Feels Broken: Building One Coherent Growth System | Winn Maddrey
When B2B marketing isn't delivering results, most companies reach for something new — a redesigned website, another campaign, a different platform, a new agency, or more content. But the real problem is often deeper: the company may be targeting the wrong customer, marketing and sales may not agree on what a qualified opportunity even looks like, the technology may not support the process, or the content may be answering questions buyers aren't asking. In this episode of The SmartMAI Consulting Edge Podcast, host Dan Mulberry talks with Winn Maddrey, Founder and CEO of Blue Nine Partners…
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