Latest / The Scene Projects / Emily E. Finke on Authenticity in Music

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Emily E. Finke on Authenticity in Music · The Scene Projects

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  Today, we're joined by singer songwriter and multi instrumentalist Emily e Fink, known for
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  her indie classical flair, vintage vibes, and the heartfelt single daddy was a soldier.
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  Emily's here to talk craft, courage, and the music behind the message.
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  Let's dive in.
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  This program is part of the Scene Projects podcast network.
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  Scene Project features interviews with independent musicians, comedians, and artists
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  from across the Midwest.
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  Become part of our community and support local art wherever you are.
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  Well, in to another exciting episode of the scene.
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  I'm your host, Bubba Starts, and with me today is Emily e Fink.
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  Welcome to the show, Emily.
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  Thank you so much.
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  I'm so happy to be here.
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  Well, we are pleased to have you here, all the way from sunny Florida.
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  I mentioned it's a little bit warmer than it probably is in South Dakota today.
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  Although it's not winter yet, you can feel it coming.
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  So, before we get too far into everything, I would love to just give you the floor and allow
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  you to give us a little bit of your backstory.
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  Well, like you said, I'm a musician and a singer songwriter.
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  I got into music almost twenty years ago when I was six years old, and I just fell in love with
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  everything about it.
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  I have touched on pretty much every aspect of the industry that there is from playing music,
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  performing it, at live shows and in classical settings and concerts and orchestras to writing
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  music, composing music, recording music.
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  I produce and mix.
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  I'm learning how to master at the moment.
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  I I just am in love with everything to do with music and I can't imagine doing anything else
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  out with my life, you know, was just a calling that I felt God put on my heart so many years
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  ago to stick with.
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  I I play I've lost track of how many instruments I play and I sing as well.
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  Like I said, I'm a singer songwriter.
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  I've won a couple of awards with the International Singer Songwriters Association,
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  ISA.
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  My I won an award this year for sound engineer of the year, and I'm just so grateful for that
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  and the community with them.
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  And just recently, I collaborated with another ISA artist from Australia.
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  We wrote and released a song called Legends on October 16, and we're just so proud of it.
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  And it seems to be getting such wonderful reviews and accolades from our fans and from
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  critics, and so we're just so grateful for that.
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  Fantastic.
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  I am also an ISA member.
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  Although I have not been to the awards show.
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  I was a little late getting with Tammany to get down and cover the event this year, but I hope
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  to be there next year.
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  I'm actually as we record this, I'm a few days away from heading to Nashville for the Josie
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  music awards.
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  My first time covering that event as well.
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  My first time actually going to Nashville, and I'll be working at the Grand Old Opry.
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  I feel like somebody needs to pinch me.
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  Is the what is this dream here?
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  Fantastic.
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  I mean, I lot to cover in there.
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  I love that you found it so early.
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  Right?
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  I I say a lot on the show that I've been singing since I could talk, but I really didn't
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  find music as, like, a viable career until I kinda, like, I I know I was doing it.
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  Right?
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  Like, I was busking on the street, I was like, oh, I have value doing this, but never really
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  pursued it in in the professional capacity beyond just, you know, playing bar shows and
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  doing those things.
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  And I'm I'm almost 40.
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  So the world that I grew up in and and what we were told we had to do was much different than
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  it is now.
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  That also happens to be an impetus for why I started the Midwest Original Music Organization
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  so we could educate, you know, even people younger than you are just starting out that
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  wanna pursue these careers.
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  Right?
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  Like, the days of chasing a record deal or or that, like, those are so far gone now, and it's
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  really about, well, how do you really, you know, focus on making a business?
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  What side of music do you like to do?
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  Are you more of a performer?
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  Do you enjoy the process of the recording and production and all of these other things maybe
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  a little bit more?
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  There's so many avenues that one can make a career in music these days.
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  Oh, yeah.
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  Absolutely.
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  And and like you said, you know, those days of chasing the record deal is very far gone, but
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  yet there doesn't seem to be that information any much information available to indie artists
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  of how to not do that.
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  And, you know, that that's something that I I've become so passionate about.
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  I started my indie record label a few years ago and I just have really wanted to try and help
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  other indie artists in with information, you know.
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  Aisa has been so amazing in that, in how open the community is, in sharing information and
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  helping each other and being a part of that.
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  Because I remember what it was like being, you know, doing my first recording session, trying
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  to get my music out there for the first time, and there's so many secrets and so much
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  information that they don't want to tell you in the industry, you know, coming from the record
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  labels and the mainstream way of doing things.
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  But it's so different as an indie artist, and so just trying to sort of get rid of some of
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  these secrets and and help people to realize that, you know, just like being, you know, I
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  was told at one point that my music was an industry standard, and I'm so grateful that I
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  had somebody in my corner who was in the industry going, don't listen to that.
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  There is no such thing as industry standard.
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  You can make music however you want to.
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  You can do this however you want to.
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  It's personal between you and your fans.
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  And so just trying to, you know, get rid of some of the the stigmas, I guess, in the
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  industry and encouraging people to look.
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  If you're passionate about it, you can do it, and you can find your own path in this.
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  And what's so funny about that industry standard is that you look at all the superstars
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  that are out there today, the Lainie Wilsons, the Jelly Roll, even a Post Malone, that they
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  are superstars because they broke the mold and because they were different and they had very
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  rabid fan bases long before they ever achieved that superstardom and the industry was even
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  interested in them.
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  Right?
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  So I think if anything, those are success stories to look at and be like, no.
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  Just go do your own thing.
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  Build up.
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  Connect with people.
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  Right?
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  Because that's what music and why music is so important.
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  You know, my newest album, it's available on my website now.
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  It's not even on the streaming platforms first.
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  Mhmm.
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  You know, I I've never, you know, been someone who's pushing people to to Spotify to listen to
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  our music.
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  If you happen to find it there and you're, you know, googling around and looking for starts
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  and ends and you happen to find it, god bless you.
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  Okay?
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  If you listen there, that's great.
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  But, ultimately, I would rather have you showing up at my shows, buying tickets directly
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  from me, buying the album directly on our website.
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  Right?
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  I'll sell you a digital download of it right now.
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  And teaching people that, like, this is what's possible.
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  Treat your music business like a business, and don't fall for some of the traps that the
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  industry has set to to help to for you to help them make money.
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  Right?
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  Like
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  Yeah.
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  Absolutely.
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  You're driving your listeners and your fans to Spotify so they can listen to your song after
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  you've listened to three other songs that they didn't necessarily wanna hear, and sometimes
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  they never even make it to your song.
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  Right?
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  So it's, it's the education part that's become so important for me.
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  And sounds like for you too, even you you reached that point, you know, much earlier in
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  your career than I did.
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  Yeah.
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  So, Emily, what, what are you working on right now?
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  Is it more stuff that's behind the scenes, or do you have a new album that's coming up soon?
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  What's kind of a top of mind for you right now?
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  Oh, still just sort of, working on our new release that just came out on the sixteenth.
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  There's still so much to do.
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  Like you said, it is a business.
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  And, you know, when that song comes out, that isn't the end.
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  There is still so much work to do in promoting it and getting it on the plate on the radio and
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  things.
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  So we're still, you know, busy at work on that as well as plenty of projects behind the
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  scenes.
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  There's always there's a long laundry list of things that I don't think I'd be able to get to
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  them all in my life.
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  But there's always something on the burners that what's being worked on.
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  I have some ideas for an album for next year, but I definitely have a couple of original
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  songs that I'm working on recording that will at least be released as singles, hopefully, at
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  the beginning of next year.
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  Yeah.
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  That's what's so crazy about this industry is that it it's such a monumental task to, first
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  of all, be inspired enough to write a song and then to get the wherewithal and to get it
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  recorded, you know, and to have something that's viable to deliver.
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  But then after it's ready to deliver, it's another monumental task.
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  Like, it's just mountains on top of mountains that you're climbing.
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  And then it's, by the time you got that one out and you've spent six months, you know,
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  promoting it, it's time to do it all over again with another track and to keep things fresh for
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  people.
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  And what a what a crazy industry to to have a passion for that
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  theatre is.
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  You you have to wear so many hats as an indie artist.
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  And so I feel like by the time I've gone through the whole process of a release from
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  writing the song all the way through recording it and releasing it and all the press
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  afterwards, that I I've forgotten, like, oh, how do you write a song?
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  It's been so long.
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  I have to go back and get into that creativity again.
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  And I you know, it's it's always a learning process in wearing so many hats and how to
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  balance everything so that it doesn't feel like you're just all consumed by one thing at one
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  time, which is so easy to do.
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  Because, you know, when when you're the indie artist and you're the only one doing it, you
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  you it's all day long, that is your job to do that thing, whatever step of the process you're
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  in.
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  And so finding ways to balance that because as creatives, I I can't speak for everybody, but I
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  know at least for myself, like, the business part is something that has to be done.
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  If it's gonna get done, you have to learn how to do that.
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  But I would much rather be creating.
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  And so learning how to balance that where I don't feel burnout from all the business and
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  and still being able to be creative in that season as well has been has been a big learning
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  curve in in in juggling all that.
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  And I I feel like that that was probably the impetus for me to create a lot of our creator
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  services, that we have available from the scene projects now because I've kind of fallen in
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  love more with the, you know, the marketing side and now the promotion side.
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  We have TV deals, with, you know, fast streaming platforms like Roku.
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  We use a a platform called True TV Plus that's allowed us to now bring in other artists and to
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  build a channel underneath their umbrella.
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  We have our own Internet radio station because we saw the need from our own selves that, like,
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  it's really hard to crack into these things, and it's hard for artists to dig into all the
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  different places.
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  Where can we alleviate some of that pressure?
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  So that when someone falls into the podcast, which we never charge people to be on the
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  podcast, that we're able to go, hey.
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  Here's the, you know, here's the laundry list of things that we can provide for you and to
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  help you along that path so that our artists around us can focus more on the creative
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  process.
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  Right?
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  I think, you know, I'm probably past the, that creative juice part of my life.
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  Right?
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  In my twenties, I felt like I was writing a song every day.
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  Right?
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  Everything was flowing out of me.
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  Now it's a lot more space in between that, but I still have twenty years to go back on of
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  songs that I've written that haven't even seen the light of day yet.
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  So I'm, like, working through this back catalog of songs, and we just released an album of five
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  that have been you know, some of them are are teenagers.
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  Right?
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  These songs were written when I was a totally different man, but now they're finally getting
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  to see the light of day as, you know, actual releases.
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  And it's like, I I have enough material in my back catalog to keep me moving for the next
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  several years.
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  Let's focus on the other parts of it and building out not just, you know, how to do it
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  to get yourself on other stations, but to build our own stations so that we can be that, you
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  know, a a little bit faster on ramp for for some of the people around us.
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  Yeah.
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  Yeah.
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  That that is great.
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  And it is so nice to meet people in the industry, because like I said, you know, as a
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  creative, I I prefer this part, but like you said, there's so many different aspects of the
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  industry.
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  And I think a lot of people, especially just between myself and my sister, we're also music
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  educators.
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  And my sister, more than me, she has a doctorate in music education, but, you know,
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  she teaches private music lessons and so many kids come and they oh, they wanna learn how to
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  play the instrument, which is fantastic.
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  It's great.
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  It's a great place to start.
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  But as they start getting older, they well, that's not what they wanna do.
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  They don't wanna be, you know, a performer on that instrument.
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  But they still love music and there's not really a lot of information out there for them
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  of all the the vastness of the industry and the the different things you can do in it.
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  And everybody's got a passion for something different, and so that's great that, you know,
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  you found that and said, like, I can I can help artists in this aspect with something that
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  maybe most of them would probably prefer not to do?
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  Right.
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  And I think that's kind of how I fell into podcasting in general.
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  Like, I went out, and we had, you know, a few years ago now that, I was releasing new music.
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  I was fortunate to get on our local TV stations.
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  I did a couple of podcasts, got on the radio and everything.
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  And having done all of that, I looked around and it was like, well, that was it.
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  Right?
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  And I it took me a lot of work to get all of that.
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  Right?
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  So it was more of like, well, how do you streamline this process?
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  How does someone land with you, does an interview that's like, okay.
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  This could go to our radio, TV, podcast all in one spot, and I don't need Emily to show up
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  three different times to get that.
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  You were able to just come one time, sit down, have a conversation, and now it's going on to
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  all these different platforms.
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  So we've been slowly growing that.
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  The podcast is only about eighteen months old, so all of this is really new.
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  We're new members of you know, we mentioned ISSA, the Josie Music Awards we'll be covering
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  and and just really kinda cannonballing into their world, this weekend as we're recording
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  this.
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  Right?
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  But we're also members of the Midwest Country Music Organization, which really gave us a
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  platform to step in and to support that group of artists.
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  Right?
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  So now it's we kinda have a model for how we do things.
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  We also now just teamed up with OneLife, Podcast and Music Academy to include them into
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  what we're doing.
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  So we host an academy on our website now for educators like yourself to to, to at least
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  house that.
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  Like, we don't we don't own anything there, but it's a place where, hey.
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  Here's all of these music educators that are already out there.
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  Now they can have, you know, a a platform here with us that we can funnel all of these artists
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  into.
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  And and, really, it takes a team effort to make all of this to fruition.
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  And with so many independent artists in the world right now, we'll never have a lack of
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  clientele, and I'll never feel like there's a competition out there for clients because
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  there's just there could be a million of these, and there still wouldn't be enough.
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  Right.
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  Absolutely.
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  So, Emily, before I let you go, I I'd love to hear a little bit of, you know, what the style
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  of your music is.
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  I I know that you play a bunch of different instruments.
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  You probably have I mean, you got a Dean Martin record behind you.
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  I don't think many 26 year olds even know who Dean Martin is, to be perfectly honest.
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  But what's kinda your style, and what does the music sound like?
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  You know, that was something that I really had to put a lot of thought into, figuring out how
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  to describe my music when I was first getting ready to release it.
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  I am inspired by all music.
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  I believe that genres are just there to be descriptors.
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  They are not there to be labels and boxes that we have to keep ourselves in as much as some of
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  the industry may try and tell you that.
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  But I grew up listening to such a wide variety of classical music, country and folk.
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  I loved John Denver and Johnny Cash and Randy Travis growing up.
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  And my family played country music and my parents listened to the Bee Gees and Billy Joel
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  and Sister Sledge and Jim Croce.
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  So like, I had such a wide variety of music growing up.
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  I got into people like Dean Martin and Bing Crosby and Wayne Newton and I just love good
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  music is really the best way to describe it.
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  And so a lot of my musical influence, I'm a cosmically trained opera singer, so a lot of my
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  vocal style tends to lean in that direction.
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  But obviously, you know, the music from the twenties, thirties, forties is a big influence
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  on in my music, but I also write sometimes in more of a folk style.
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  So I just sort of have this philosophy in music that, you know, you can be inspired by all
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  things all at once, whether it's old, whether it's new, or whether it's this genre or that
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  style.
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  And so I came up with a a term, maybe it'll become a genre someday called nouveau classic.
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  And it's the bringing together of the old and the new and, you know, making something brand
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  new out of it.
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  And so that's what I call my music.
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  I love it.
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  I'm sure you've heard this before, but, Emily, you have a very old soul, and that's very
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  apparent, just having even a short conversation with you.
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  I grew up on mostly classic rock, but, like, you know, hippie music.
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  Right?
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  My parents were were deadheads.
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  So a lot of Grateful Dead in the house, but my mom loves blues music.
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  She's really into Billy Strings now as well.
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  So I came from a household that had a very wide varying, you know, music history.
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  My dad was really into, you know, like, the early eighties, Harriet Judas Priest and the
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  Scorpions and ACDC.
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  So a lot of different influences in in my world.
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  And then I grew up listening to bands like the Red Hot Chili Peppers and Sublime.
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  And then it it really hard not to be influenced by, you know, nineties rap and hip hop music as
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  well.
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  I came up with a term for mine I call modern gypsy rock.
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  And that was what I was just like, you know what?
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  We are, it is what it is, and I I grew up in the Midwest.
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  So I I kinda drew influences from a lot of those places, right, and all the places that
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  I've traveled to.
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  So I understand the exactly what you were saying there about, you know, I've never been
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  one to put myself in a box, I and also don't wanna put anyone else in a box.
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  Even our radio station, we play all the different kinds of music.
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  And I say that it's kind of a soundtrack of my life.
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  Right?
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  We have the podcast episodes on there as well, and you're hearing all these different people.
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  It's why I started the Midwest original music organization.
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  It's like, I don't care what you call your music.
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  Is it you?
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  Okay.
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  Then it's welcome here.
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  And, I just love that about you, and I love that you're embracing it because I think a lot
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  of, young people that are trying to get into the industry are are molding themselves to try
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  to fit into some box that isn't even going to be popular in a few years.
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  By the time you fit in that box, the industry has moved on.
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  So what's the point?
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  Right.
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  Yeah.
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  Absolutely.
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  You know, you you never go out of style.
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  The the trends may come and go, but you, unique as you are, you how you were created to be will
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  never go out of style if you are authentic to that.
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  And I I've definitely had the the people in the industry.
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  I've had offers from people who wanted to represent me, who wanted me to sign with them
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  if I would conform.
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  And I said, no way.
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  I I can't do that to myself.
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  I can't do that to the calling that I feel God's put on my life.
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  I I would be lying to myself and everybody else, and it would be very apparent.
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  Good for you.
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  I love that.
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  And and at a very young tender age, I know 26 doesn't feel as young.
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  You're still very young.
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  But good for you.
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  And and to stand up to these people because especially when you have this dream.
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  Right?
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  When you start getting these offers, it's very hard for young people to say no.
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  And I'm sure that, you know, your parents had some influence on that, and your sister being a
• 20:37
  music educator herself, right, had some influence to say, hey.
• 20:41
  Really think about this.
• 20:42
  Where I I feel like a lot of young artists get into trouble is that they don't have that
• 20:47
  support.
• 20:48
  Their their parents aren't in the music industry or or having mentors in that.
• 20:52
  And and it's a big reason why I'm doing what I'm doing is to be that mentor to say, hey.
• 20:56
  You you don't have to sign these deals.
• 20:58
  Right?
• 20:59
  Just because they're putting it out there, probably don't want it anyway, especially in
• 21:02
  today's age of the music business.
• 21:05
  Why would you want to give away any of your control over your career and your life and your
• 21:12
  I mean, really, what it your your passion, your heart, your your everything to give that away
• 21:18
  just seems senseless in this day.
• 21:21
  Yeah.
• 21:21
  And I I think as we're seeing with the the rise in indie artists and these new styles and is
• 21:27
  that you don't have to.
• 21:29
  It's it's being proved and I'm hoping, you know, that new people coming into the industry
• 21:33
  can see that, that look, we've made this path for you so you don't have to even think about
• 21:39
  that anymore.
• 21:39
  We were showing you that it can be done this way.
• 21:43
  So, yeah, I, it's it's just really important.
• 21:47
  Yeah.
• 21:48
  And it's not easy.
• 21:49
  It's a lot of freaking work.
• 21:50
  Oh, yeah.
• 21:51
  Like like, I am I am up here and grinding away, and granted the podcast is a is a big part of
• 21:57
  what we do now, and I spend a lot of time doing that.
• 21:59
  But, I mean, I'm working twelve to eighteen hours a day.
• 22:03
  I'm waking up in the middle of the night going, oh my god.
• 22:05
  I forgot to do this and getting in the studio and hammering away on some marketing or or
• 22:10
  whatever.
• 22:11
  And I have a pretty substantial team behind me at this point of producers and and and people
• 22:16
  that are posting for us and doing a lot of things that there's no way I could do it all on
• 22:21
  my own.
• 22:21
  And and in an essence, that's why we are stepping into this creator, you know, offering
• 22:27
  services and offering, you know, the academy and all these things to help people shorten
• 22:32
  that learning curve.
• 22:33
  Hey.
• 22:33
  Here's all the things that we've already learned.
• 22:36
  We're gonna save you some time.
• 22:38
  It may cost you a little money, but that time that you've saved may help you get to the point
• 22:42
  where you're selling out theaters and stuff a lot sooner than you might have been, having to
• 22:47
  go through and learn all the things the hard way as I have and a great many people around
• 22:52
  me.
• 22:53
  So, Emily, thank you for so much insight today on the podcast.
• 22:57
  This has been thrilling.
• 22:58
  Before I let you go, just, a chance to plug everything and let people know where they can
• 23:02
  find you.
• 23:03
  Yeah.
• 23:04
  Well, thank you so much for having me.
• 23:05
  I really enjoyed chatting with you.
• 23:07
  And you can find me just by searching my name any on any of the platforms on Google, Emily e
• 23:12
  Fink.
• 23:13
  Believe it or not, the e in between there is very important because there are other Emily
• 23:18
  Finks that also sing.
• 23:20
  So if you just search Emily E Fink, all my social media handles are under that.
• 23:24
  You can find everything linked on my website as well on all the streaming platforms.
• 23:27
  It's just Emily E Fink.
• 23:30
  Fantastic.
• 23:31
  Well, Emily, thank you so much for your time today, and thank you for being part of the
• 23:35
  scene.
• 23:35
  Thank you.